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Fashion e-commerce & cross-border: some Love Stories from France

December 6, 2019

montagnes

The BUFF® dream: How to turn a personal passion into a worldwide multichannel success

July 18, 2019

Did Taobao do that on Weibo to dwarf Cdiscount?

July 17, 2019

Social Media & Crossborder Ecommerce cover3

How to make social media a driving force for your cross-border ecommerce?

July 12, 2019

The secrets of Blanc des Vosges’ export success: Made in France & digital

February 16, 2019

An international multichannel pioneer: L’Occitane en Provence

February 16, 2018

Startup and internationalization: mission (im)possible?

February 15, 2018

withings

Withings: what lessons can we learn about internationalization?

February 12, 2018

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ToWebOrNotToWeb specialises in digital export and helps companies develop cross-border e-commerce and multi-channel international sales.

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+33 9 53 34 96 32

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Digital Export ▫️ Cross-Border E-Commerce ▫️ Global Web Strategy
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How to align brand voice across multiple languages

Le secret pour augmenter votre taux de conversion

Le secret pour augmenter votre taux de conversion :

Un trafic élevé ne garantit pas forcément des résultats à l'export numérique. Si votre taux de conversion stagne, il est essentiel d’analyser et d’optimiser chaque étape du parcours des clients étrangers. Voici les leviers clés à activer :

➤ Comprendre votre audience à l'international
Une stratégie efficace commence par une connaissance approfondie de votre cible. Créez des personas détaillées pour identifier les besoins, les motivations et les points de friction.

➤ Simplifier le parcours utilisateur
Un processus d'achat non localisé est un frein majeur à la conversion. Assurez-vous que la navigation soit fluide, les étapes adaptées et le CTA facilement accessible.

➤ Optimiser les messages multilingues
Un copywriting clair renforce la crédibilité et la confiance à l'étranger, appuyé par des preuves sociales (témoignages, avis).

➤ Tester et ajuster en continu
L’A/B testing permet d’identifier ce qui fonctionne réellement. Analysez les résultats, ajustez les éléments sous-performants et optimisez en permanence.

Si vous avez besoin de plus de conseils, n'hésitez pas à nous contacter.

How to choose the best platform for your internati

How to choose the best platform for your international e-commerce site? 🔎

Selling internationally requires a CMS that can handle translations, payments, growth and, most importantly, multilingual SEO!

Here’s a quick comparison of the top solutions:

#Woocommerce – Maximum flexibility with WordPress
➤ Open source, powerful SEO, highly customizable
❌ Requires paid add-ons for B2B sales

#Shopify – Simple and turnkey, ideal for getting started
➤ Easy to set up, multi-currency support, wide range of apps
❌ Monthly fees and transaction commissions

#Magento – Highly customizable, ideal for high-volume businesses
➤ Advanced management, deep customization
❌ Complex and expensive to set up

#Bigcommerce – Focused on conversion and omnichannel
➤ Strong multi-currency and channel management
❌ Limited customization options

#Wix – Simple and quick for a small launch
➤ Intuitive interface, low cost
❌ Not suitable for scale-up businesses

👉 Tip: Define your needs (products, markets, budget) to choose the platform that fits best!
💬 Still unsure? Drop a comment or send us a DM! 👇

#ecommerce #internationalmodel #digitalstrategy #crossborder

An unforgettable journey to launch a new project i

75% of global customers abandon online purchases d

75% of global customers abandon online purchases due to language barriers alone!

Your international expansion could be failing without you even realizing it.

What matters most these days is how we understand customer online engagement.

The biggest challenge most businesses face these days is that they get into global markets without understanding local digital nuances.

So, what international businesses need to do to be successful is:

1. Invest in professional translation services that deliver authentic local communication.

2. Conduct deep cultural research before entering new markets, which prevents costly mistakes.

4. Build trust through local testimonials: 70% of consumers buy from brands they trust.

5. Analyze local data to understand regional digital preferences and adapt accordingly.

The difference between success & failure in international markets often comes down to these fundamentals.

Swipe ➡️ to discover more details.

P.S. What's your biggest international market challenge?
Share below - I have more insights to help you succeed.

Thinking of taking your business beyond borders?

Thinking of taking your business beyond borders?

84% of digital export success stories started with one key strategy
(and it's not what you think)

Insight: your essential cheatsheet with 6 make-or-break questions + 3 bonus tactics that transformed local businesses into global players.

Stop guessing. Start scaling.

#DigitalExport #GlobalBusiness #Ecommerce

Vous avez du mal à gérer les coûts et les livra

Vous avez du mal à gérer les coûts et les livraisons dans l’E-Export ?

Une mauvaise gestion des commandes, des coûts en hausse et une logistique complexe peuvent être accablants.

Simplifier vos opérations peut étendre votre développement à l'international. Voici comment 👇

➤ Automatisez la gestion des commandes pour une exécution plus rapide et sans erreur
🔹 Explorez les solutions d’automatisation

➤ Mettez en place des solutions de gestion des coûts pour maintenir votre compétitivité sur les marchés internationaux
🔹 Économisez plus de vos concurrents à l'étranger

➤ Exploitez les nouvelles technologies pour être plus compétitif et plus visible dans les pays que vous ciblez
🔹 Optimisez votre déploiement des nouvelles technologies

➤ Réalisez des recherches approfondies pour identifier et cibler les bons prospects
🔹 Explorez toutes les opportunités sur les nouveaux marchés

➤ Utilisez le marketing digital pour engager les clients étrangers et stimuler les ventes à l'export
🔹 Maximisez votre portée digitale à l'international

➤ Adoptez une approche d’amélioration continue et d’innovation pour rester en avance sur la concurrence
🔹 Développez votre avantage compétitif

Défilez ➡️ pour voir tous les détails

#EExport #Ecommerce #GlobalBusiness

Warning: most businesses lose money going global!

Warning: most businesses lose money going global!

I'm revealing my e-book that turned 200+ businesses into global success stories.

Step inside this exclusive resource:

✅ The T.O.S.C.A. framework ($5K consulting value)
✅ Google Analytics secrets top exporters must use
✅ Multichannel best practices
✅ Ultimate toolkit for global SEO

This isn't your typical "go global" guide.

It's the exact system my high-ticket clients use to penetrate international markets without wasting time and money on trials and errors.

Get instant VIP access:

✅ Like this post
💬 Comment "Digital export"
🔗 Follow

#DigitalExport #InternationalTrade #GlobalGrowth

Breaking into international markets with your digi

Breaking into international markets with your digital exports but not gaining traction?

Poor multilingual SEO can leave your digital export initiatives invisible.

Swipe ➡️ to discover how multilingual SEO can:

✅ Maximize your reach with global search visibility

✅ Target specific international markets for better engagement

✅ Build credibility and trust through top search rankings

✅ Drive traffic and generate quality leads

✅ Gain a competitive edge in global markets

Take control of your international growth.

Let multilingual SEO power your digital export strategy and accelerate worldwide business potential.

#GlobalExpansion #DigitalExport #SEO

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