Generative AI Tools

Generative AI (or GenAI in English) tools are evolving rapidly and are having an increasingly marked impact on the activity of exporting companies. They can be leveraged to automate various tasks, helping to increase the productivity and efficiency of your business while allowing you to reach a wider audience internationally.

As a business operating in an increasingly connected world, understanding the impact of these Generative AI tools is essential to remaining competitive abroad. Concretely, they can help you in various areas, notably in:

• Blog articles in several languages to feed your blog more regularly and more frequently.
• Dynamic and multilingual web pages to optimize your online presence.
• Social media and the automation of engaging posts tailored to each language audience.
• Simplifying the translation and updating of your technical and support documents.
• Generate your multilingual texts for emails, product sheets, promotional brochures, professional presentations, etc.
• Meeting transcription to automatically write your minutes in several languages.
• The creation of videos with voices adapted to your customers and prospects abroad.
• Multilingual chatbots for customer service and sales support before, during and after purchases, at any time and in any language.
• And much more.

The benefits of Generative AI tools for exporting companies are vast. Firstly, process optimization helps reduce operational costs, while personalizing customer interactions improves customer satisfaction and loyalty. In addition, these technologies allow a better understanding of global markets, thus facilitating the adaptation of commercial strategies for export. From personalizing offers to optimizing supply chains, Generative AI tools offer an undeniable competitive advantage to companies looking to expand their business beyond national borders.

However, the plethora of Generative AI tools can quickly seem overwhelming, even excessive! Whether it’s Claude, ChatGPT, Bard, or Compose for text generation, DALL-E, PhotoRoom, or Midjourney for image creation, Synthesia, ClipChamp, or Heygen for video production, Gamma, Slidesgo, or Beautiful for developing presentations, Krisp, Otter, or Tidv for transcribing meetings, etc., the choice can be daunting. How then can you identify those that are most effective for your needs, adapted to your budget, intuitive to use, while avoiding the risk of hallucinations linked to poor maintenance?

The ToWebOrNotToWeb team supports you in your approach, whether you have questions about getting started, whether you are looking for solutions adapted to specific needs, or whether you want to avoid the pitfalls linked to the use of these technologies. Our expertise allows us to guide you towards Generative AI solutions that best meet your objectives, while respecting your budget. Here are three concrete examples of application for export:

Multilingual content optimization for an international website: automation of translation and linguistic customization to improve the visibility of a website internationally.

Adapting advertising campaigns for a foreign market: using Generative AI to generate advertising messages adapted to the local culture and preferences of the target audience.

Multilingual Customer Support Automation: Integration of multilingual chatbots to automate responses to customer queries in different languages, providing effective support across various markets.

Do not hesitate to contact us for personalized support in the choice and use of Generative AI tools for your export activity.