BAD TRANSLATIONS VS. GOOD TRANSLATIONS When it comes to communication, what proves effective in one country seldom yields the same results in another. To adapt texts internationally, whether for a corporate website, an e-commerce product page, a blog article, or a Facebook post, there are different practices, ranging from making verbatim translations or transcreations to …
E-EXPORT STRATEGY WITH THE T.O.S.C.A. FRAMEWORK The website is a critical component of a company’s online presence. It acts as the primary point of contact for customers and prospects in both local and international markets, and it must be capable of effectively engaging internet users worldwide. To achieve this goal, companies must develop an effective …
Thinking Global? Act E-Export! There is nothing in between. E-Export is either personalized or it isn’t: at least that’s my motto when it comes to helping businesses with their international growth through E-export! If you follow me, you’ll have noticed that my approach is multichannel! It combines the best of traditional export techniques with cutting-edge digital …
THE WORST MISTAKES TO AVOID IN DIGITAL EXPORT SALES! Thinking of Becoming a Digital Export Manager, or Planning to Launch Your Business Globally? The global workforce is undergoing a massive technological shift that many are calling the Fourth Industrial Revolution. This shift has also transformed the job of Export Managers, who now must use different …
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Digital transformation, a much-needed evolution in the post-pandemic era! Digital transformation is the process of integrating digital technology and information with a traditional business or organizational model in order to create a new, combined business model. Because of COVID-19, consumers moved online, companies responded well to it! During the COVID-19 pandemic, consumers have moved dramatically …
Digital transformation, a much-needed evolution in the post-pandemic era! Read More »
Sorry Amazon, but things work differently in China Rivaled by Alibaba and JD.com, the American giant closed its marketplace amazon.cn in 2019. Faced with local competition, Jeff Bezos is merely one entrepreneur among many others, who have experienced that the omnipotence of some Western companies could be in vain in China. It is only in recent …
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Italian design and Covid-19:eight digital counterattack stories First quarters are usually an exciting time for the design industry, with lots of tradeshows all over the world. But this year, Covid-19 has wreaked global havoc, turning these major events into virtual formats, in the best cases, or into deserted places, in the worst ones. Italy, one …
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Digital farming, here I aaaaam! The EU post-coronavirus recovery project for the agrifood sector features a key section dedicated to the digitalization. The prominent theme in this project is the “Farm to Fork”, an approach through which the EU will help all actors in the food chain deploy online solutions to preserve their business and …
Digital resilience to overcome the COVID-19 business crisis Viruses know no borders, and the impacts of coronavirus on business will continue to spread worldwide. Whether you’re a startup or an established brand, there’s no doubt this global pandemic is forcing you to overhaul your entire digital ecosystem as the traditional business has stopped: shops are …
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The “Grande Exposition du Fabriqué en France” at the Élysée Palace and Maison & Objet took place recently: opportunities for craftsmen featuring Made in France to honor their unique know-how and their commercial approach adapted to digital innovations, such as cross-border e-commerce.
Craftsmen are not afraid to go for export.
Our Made in France craftsmen have got talent and they do not hesitate to make it known beyond the borders of France! Take the example of Fluid, glassware producer. Located in Belle-Île-en-Mer in Morbihan, last year the producer received the great prize, the Stars et Métiers, for export operations. Its team of six collaborators manages the artisanal production of unique pieces and participates in export.
