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Bad translations vs good translations

March 1, 2024
TOSCA framework for E-Export

E-Export strategy with the T.O.S.C.A Framework

March 1, 2024

Thinking Global? Act E-Export!

February 26, 2024

THE WORST MISTAKES TO AVOID IN DIGITAL EXPORT SALES!

January 26, 2024

Digital transformation, a much-needed evolution in the post-pandemic era!

February 26, 2023

Sorry Amazon, but things work differently in China

March 8, 2021
Italian design and digital counterattack stories

Italian design and Covid-19: eight digital counterattack stories

March 4, 2021
run in farm

Digital farming, here I aaaaam!

March 4, 2021

Digital resilience to overcome the COVID-19 business crisis

March 3, 2021
artisans e-commerce cross-border exporter

Craftsmen and cross-border e-commerce: (finally) a winning business model?

February 10, 2020
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ToWebOrNotToWeb specialises in digital export and helps companies develop cross-border e-commerce and multi-channel international sales.

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Digital Export ▫ Cross-Border E-Commerce ▫ Global Web Strategy
#export#ć‡ș揣#ecommerce#甔歐敆报#socialmedia#瀟äș€ćȘ’䜓#digitalmarketing#æ•°ć­—è„é”€ Find out heređŸ‘‡đŸ»

How to align brand voice across multiple languages How to align brand voice across multiple languages?

🌎 As your business goes global, keeping your brand voice consistent across languages is key to building trust and connection with your international audience. To ensure your messaging resonates, it's not just about translation; it’s about cultural relevance, tone, and maintaining authenticity in every market. 🔑

So, how do you align your brand voice across multiple languages? It starts with a solid brand guide, working with native speakers, and constantly adapting to feedback. Ready to elevate your global brand communication? Let’s dive in together! 

#brandvoice #digitalmarketing #ecommercetips
Le secret pour augmenter votre taux de conversion Le secret pour augmenter votre taux de conversion :

Un trafic Ă©levĂ© ne garantit pas forcĂ©ment des rĂ©sultats Ă  l'export numĂ©rique. Si votre taux de conversion stagne, il est essentiel d’analyser et d’optimiser chaque Ă©tape du parcours des clients Ă©trangers. Voici les leviers clĂ©s Ă  activer :

➀ Comprendre votre audience Ă  l'international
Une stratégie efficace commence par une connaissance approfondie de votre cible. Créez des personas détaillées pour identifier les besoins, les motivations et les points de friction.

➀ Simplifier le parcours utilisateur
Un processus d'achat non localisé est un frein majeur à la conversion. Assurez-vous que la navigation soit fluide, les étapes adaptées et le CTA facilement accessible.

➀ Optimiser les messages multilingues 
Un copywriting clair renforce la crédibilité et la confiance à l'étranger, appuyé par des preuves sociales (témoignages, avis).

➀ Tester et ajuster en continu
L’A/B testing permet d’identifier ce qui fonctionne rĂ©ellement. Analysez les rĂ©sultats, ajustez les Ă©lĂ©ments sous-performants et optimisez en permanence.

Si vous avez besoin de plus de conseils, n'hésitez pas à nous contacter.
How to choose the best platform for your internati How to choose the best platform for your international e-commerce site? 🔎

Selling internationally requires a CMS that can handle translations, payments, growth and, most importantly, multilingual SEO! 

Here’s a quick comparison of the top solutions:

#Woocommerce – Maximum flexibility with WordPress
➀ Open source, powerful SEO, highly customizable
❌ Requires paid add-ons for B2B sales

#Shopify – Simple and turnkey, ideal for getting started
➀ Easy to set up, multi-currency support, wide range of apps
❌ Monthly fees and transaction commissions

#Magento – Highly customizable, ideal for high-volume businesses
➀ Advanced management, deep customization
❌ Complex and expensive to set up

#Bigcommerce – Focused on conversion and omnichannel
➀ Strong multi-currency and channel management
❌ Limited customization options

#Wix – Simple and quick for a small launch
➀ Intuitive interface, low cost
❌ Not suitable for scale-up businesses

👉 Tip: Define your needs (products, markets, budget) to choose the platform that fits best!
💬 Still unsure? Drop a comment or send us a DM! 👇

#ecommerce #internationalmodel #digitalstrategy #crossborder
An unforgettable journey to launch a new project i An unforgettable journey to launch a new project in Tunis 🌟

Two weeks ago, I went on a business trip to Tunisia. There, I had the opportunity to collaborate with Danielle Negoce to kick off a new project supported by the hashtag#EBRD.

Founded in 1976, Danielle Negoce is more than a jewelry brand, it’s a legend! 

Located in the heart of Tunis’ luxury district, this family-owned business has spent decades perfecting the art of craftsmanship, creating pieces that tell stories of elegance and timeless beauty. 

Their two brands, Diamelle, synonymous with luxurious gold and diamond jewelry, and Magma, a premium unisex collection, show their dedication to excellence!

But what sets Danielle Negoce apart is their vision for the future. They’re not just preserving their heritage, they’re taking it global!

With the support of EBRD, they’re embarking on an ambitious project to develop their business in international markets and share their craftsmanship expertise with the world.

Under the supervision of Karim Jarraya, the CEO, this project will be guided by Christel Guidon, an expert consultant from OSCI - Les AccĂ©lĂ©rateurs du dĂ©veloppement international🌍↗, who will help the company build a strong multichannel export strategy.

It’s not every day you get to be part of a story that blends tradition and global ambition. I’m honored to play a role in this important chapter and can’t wait to see Danielle Negoce shine on the world stage.

Here’s to a future as brilliant as Diamelle diamonds💎 and to the magic of taking dreams beyond borders✹
75% of global customers abandon online purchases d 75% of global customers abandon online purchases due to language barriers alone!

Your international expansion could be failing without you even realizing it.

What matters most these days is how we understand customer online engagement. 

The biggest challenge most businesses face these days is that they get into global markets without understanding local digital nuances.

So, what international businesses need to do to be successful is:

1. Invest in professional translation services that deliver authentic local communication.

2. Conduct deep cultural research before entering new markets, which prevents costly mistakes.

4. Build trust through local testimonials: 70% of  consumers buy from brands they trust.

5. Analyze local data to understand regional digital preferences and adapt accordingly.

The difference between success &  failure in international markets often comes down to these fundamentals.

Swipe âžĄïž to discover more details.

P.S. What's your biggest international market challenge? 
Share below - I have more insights to help you succeed.
Thinking of taking your business beyond borders? Thinking of taking your business beyond borders?

84% of digital export success stories started with one key strategy
(and it's not what you think)

Insight: your essential cheatsheet with 6 make-or-break questions + 3 bonus tactics that transformed local businesses into global players.

Stop guessing. Start scaling. 

#DigitalExport #GlobalBusiness #Ecommerce
Vous avez du mal Ă  gĂ©rer les coĂ»ts et les livra Vous avez du mal Ă  gĂ©rer les coĂ»ts et les livraisons dans l’E-Export ?

Une mauvaise gestion des commandes, des coĂ»ts en hausse et une logistique complexe peuvent ĂȘtre accablants.

Simplifier vos opĂ©rations peut Ă©tendre votre dĂ©veloppement Ă  l'international. Voici comment 👇

➀ Automatisez la gestion des commandes pour une exĂ©cution plus rapide et sans erreur
 đŸ”č Explorez les solutions d’automatisation

➀ Mettez en place des solutions de gestion des coĂ»ts pour maintenir votre compĂ©titivitĂ© sur les marchĂ©s internationaux 
 đŸ”č Économisez plus de vos concurrents Ă  l'Ă©tranger 

➀ Exploitez les nouvelles technologies pour ĂȘtre plus compĂ©titif et plus visible dans les pays que vous ciblez 
 đŸ”č Optimisez votre dĂ©ploiement des nouvelles technologies

➀ RĂ©alisez des recherches approfondies pour identifier et cibler les bons prospects 
 đŸ”č Explorez toutes les opportunitĂ©s sur les nouveaux marchĂ©s

➀ Utilisez le marketing digital pour engager les clients Ă©trangers et stimuler les ventes Ă  l'export 
 đŸ”č Maximisez votre portĂ©e digitale Ă  l'international 

➀ Adoptez une approche d’amĂ©lioration continue et d’innovation pour rester en avance sur la concurrence
 đŸ”č DĂ©veloppez votre avantage compĂ©titif 

DĂ©filez âžĄïž pour voir tous les dĂ©tails

#EExport #Ecommerce #GlobalBusiness
Warning: most businesses lose money going global! Warning: most businesses lose money going global! 

I'm revealing my e-book that turned 200+ businesses into global success stories.

Step inside this exclusive resource:

✅ The T.O.S.C.A. framework ($5K consulting value) 
✅ Google Analytics secrets top exporters must use 
✅ Multichannel best practices 
✅ Ultimate toolkit for global SEO 

This isn't your typical "go global" guide.

It's the exact system my high-ticket clients use to penetrate international markets without wasting time and money on trials and errors.

Get instant VIP access: 

✅ Like this post 
💬 Comment "Digital export" 
🔗 Follow 

#DigitalExport #InternationalTrade #GlobalGrowth
Breaking into international markets with your digi Breaking into international markets with your digital exports but not gaining traction? 

Poor multilingual SEO can leave your digital export initiatives invisible.

Swipe âžĄïž to discover how multilingual SEO can:

✅ Maximize your reach with global search visibility

✅ Target specific international markets for better engagement

✅ Build credibility and trust through top search rankings

✅ Drive traffic and generate quality leads

✅ Gain a competitive edge in global markets

Take control of your international growth. 

Let multilingual SEO power your digital export strategy and accelerate worldwide business potential.

#GlobalExpansion #DigitalExport #SEO
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