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Pensare globale? Agisci sull’esportazione elettronica!

Marzo 12, 2024
Digital transformation of export manager

Trasformazione digitale, un’evoluzione tanto necessaria nell’era post-pandemia!

Febbraio 26, 2024

I PEGGIORI ERRORI DA EVITARE NELLE VENDITE EXPORT DIGITALI!

Febbraio 26, 2022

Anche i social possono contribuire a sviluppare il business internazionale!

Febbraio 28, 2019
withings

Withings: quali lezioni possiamo imparare sull’internazionalizzazione?

Febbraio 28, 2019

Startup e internazionalizzazione: missione (im)possibile?

Febbraio 28, 2019

Un pioniere internazionale della multicanalità: L’Occitane en Provence

Febbraio 28, 2019

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ToWebOrNotToWeb è specializzata nell digital export e aiuta le aziende a sviluppare l’e-commerce transfrontaliero e multicanale a livello internazionale.

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Sito web internazionale
E-commerce cross-border
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Audit esportazione multicanale
Strategia export multicanale
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towebornottoweb

Digital Export ▫️ Cross-Border E-Commerce ▫️ Global Web Strategy
#export#出口#ecommerce#电子商务#socialmedia#社交媒体#digitalmarketing#数字营销 Find out here👇🏻

International customer support: what about using A International customer support: what about using AI chatbots?

In today’s interconnected world, providing exceptional customer service is more critical than ever, especially when you’re managing an international clientele. As businesses go global, customer engagement becomes a major challenge. This is where AI chatbots can make a significant impact in improving your client experience and drive sales across borders. Here are some benefits:

🕒 24/7 availability:
Customers in different time zones need support, and chatbots are always on. Whether it's 2 PM in New York or 2 AM in Tokyo, your customers get instant responses.

🌏 Multilingual support:
When you're selling globally, language barriers can be a challenge. AI chatbots use LLM that are capable to communicate in multiple languages, ensuring your customers feel heard and understood in their native tongue.

⏳ Instant responses:
Customers expect quick answers. AI chatbots help reduce wait times by providing instant responses to common inquiries, leaving your customers satisfied and engaged.

💰 Cost efficiency:
AI chatbots handle repetitive tasks, freeing up human agents for more complex issues. This cuts down on operational costs, allowing businesses to scale without overloading their customer service teams.

🎯 Personalized experience:
By leveraging AI and data, chatbots can offer personalized recommendations, upselling, and cross-selling opportunities, driving higher conversions.

Our team creates seamless customer support systems by integrating AI chatbots into your digital export strategies, whether B2B, B2C or B2B2C, ensuring efficient and personalized communication with international customers across multiple time zones and languages. 

Looking to enhance your global customer support? Let’s talk about how you can scale your business globally with us!

Reach out to us: https://towebornottoweb.com/en/generative-ai-for-export/multilingual-chatbots/
How to align brand voice across multiple languages How to align brand voice across multiple languages?

🌎 As your business goes global, keeping your brand voice consistent across languages is key to building trust and connection with your international audience. To ensure your messaging resonates, it's not just about translation; it’s about cultural relevance, tone, and maintaining authenticity in every market. 🔑

So, how do you align your brand voice across multiple languages? It starts with a solid brand guide, working with native speakers, and constantly adapting to feedback. Ready to elevate your global brand communication? Let’s dive in together! 

#brandvoice #digitalmarketing #ecommercetips
Le secret pour augmenter votre taux de conversion Le secret pour augmenter votre taux de conversion :

Un trafic élevé ne garantit pas forcément des résultats à l'export numérique. Si votre taux de conversion stagne, il est essentiel d’analyser et d’optimiser chaque étape du parcours des clients étrangers. Voici les leviers clés à activer :

➤ Comprendre votre audience à l'international
Une stratégie efficace commence par une connaissance approfondie de votre cible. Créez des personas détaillées pour identifier les besoins, les motivations et les points de friction.

➤ Simplifier le parcours utilisateur
Un processus d'achat non localisé est un frein majeur à la conversion. Assurez-vous que la navigation soit fluide, les étapes adaptées et le CTA facilement accessible.

➤ Optimiser les messages multilingues 
Un copywriting clair renforce la crédibilité et la confiance à l'étranger, appuyé par des preuves sociales (témoignages, avis).

➤ Tester et ajuster en continu
L’A/B testing permet d’identifier ce qui fonctionne réellement. Analysez les résultats, ajustez les éléments sous-performants et optimisez en permanence.

Si vous avez besoin de plus de conseils, n'hésitez pas à nous contacter.
How to choose the best platform for your internati How to choose the best platform for your international e-commerce site? 🔎

Selling internationally requires a CMS that can handle translations, payments, growth and, most importantly, multilingual SEO! 

Here’s a quick comparison of the top solutions:

#Woocommerce – Maximum flexibility with WordPress
➤ Open source, powerful SEO, highly customizable
❌ Requires paid add-ons for B2B sales

#Shopify – Simple and turnkey, ideal for getting started
➤ Easy to set up, multi-currency support, wide range of apps
❌ Monthly fees and transaction commissions

#Magento – Highly customizable, ideal for high-volume businesses
➤ Advanced management, deep customization
❌ Complex and expensive to set up

#Bigcommerce – Focused on conversion and omnichannel
➤ Strong multi-currency and channel management
❌ Limited customization options

#Wix – Simple and quick for a small launch
➤ Intuitive interface, low cost
❌ Not suitable for scale-up businesses

👉 Tip: Define your needs (products, markets, budget) to choose the platform that fits best!
💬 Still unsure? Drop a comment or send us a DM! 👇

#ecommerce #internationalmodel #digitalstrategy #crossborder
An unforgettable journey to launch a new project i An unforgettable journey to launch a new project in Tunis 🌟

Two weeks ago, I went on a business trip to Tunisia. There, I had the opportunity to collaborate with Danielle Negoce to kick off a new project supported by the hashtag#EBRD.

Founded in 1976, Danielle Negoce is more than a jewelry brand, it’s a legend! 

Located in the heart of Tunis’ luxury district, this family-owned business has spent decades perfecting the art of craftsmanship, creating pieces that tell stories of elegance and timeless beauty. 

Their two brands, Diamelle, synonymous with luxurious gold and diamond jewelry, and Magma, a premium unisex collection, show their dedication to excellence!

But what sets Danielle Negoce apart is their vision for the future. They’re not just preserving their heritage, they’re taking it global!

With the support of EBRD, they’re embarking on an ambitious project to develop their business in international markets and share their craftsmanship expertise with the world.

Under the supervision of Karim Jarraya, the CEO, this project will be guided by Christel Guidon, an expert consultant from OSCI - Les Accélérateurs du développement international🌍↗, who will help the company build a strong multichannel export strategy.

It’s not every day you get to be part of a story that blends tradition and global ambition. I’m honored to play a role in this important chapter and can’t wait to see Danielle Negoce shine on the world stage.

Here’s to a future as brilliant as Diamelle diamonds💎 and to the magic of taking dreams beyond borders✨
75% of global customers abandon online purchases d 75% of global customers abandon online purchases due to language barriers alone!

Your international expansion could be failing without you even realizing it.

What matters most these days is how we understand customer online engagement. 

The biggest challenge most businesses face these days is that they get into global markets without understanding local digital nuances.

So, what international businesses need to do to be successful is:

1. Invest in professional translation services that deliver authentic local communication.

2. Conduct deep cultural research before entering new markets, which prevents costly mistakes.

4. Build trust through local testimonials: 70% of  consumers buy from brands they trust.

5. Analyze local data to understand regional digital preferences and adapt accordingly.

The difference between success &  failure in international markets often comes down to these fundamentals.

Swipe ➡️ to discover more details.

P.S. What's your biggest international market challenge? 
Share below - I have more insights to help you succeed.
Thinking of taking your business beyond borders? Thinking of taking your business beyond borders?

84% of digital export success stories started with one key strategy
(and it's not what you think)

Insight: your essential cheatsheet with 6 make-or-break questions + 3 bonus tactics that transformed local businesses into global players.

Stop guessing. Start scaling. 

#DigitalExport #GlobalBusiness #Ecommerce
Vous avez du mal à gérer les coûts et les livra Vous avez du mal à gérer les coûts et les livraisons dans l’E-Export ?

Une mauvaise gestion des commandes, des coûts en hausse et une logistique complexe peuvent être accablants.

Simplifier vos opérations peut étendre votre développement à l'international. Voici comment 👇

➤ Automatisez la gestion des commandes pour une exécution plus rapide et sans erreur
 🔹 Explorez les solutions d’automatisation

➤ Mettez en place des solutions de gestion des coûts pour maintenir votre compétitivité sur les marchés internationaux 
 🔹 Économisez plus de vos concurrents à l'étranger 

➤ Exploitez les nouvelles technologies pour être plus compétitif et plus visible dans les pays que vous ciblez 
 🔹 Optimisez votre déploiement des nouvelles technologies

➤ Réalisez des recherches approfondies pour identifier et cibler les bons prospects 
 🔹 Explorez toutes les opportunités sur les nouveaux marchés

➤ Utilisez le marketing digital pour engager les clients étrangers et stimuler les ventes à l'export 
 🔹 Maximisez votre portée digitale à l'international 

➤ Adoptez une approche d’amélioration continue et d’innovation pour rester en avance sur la concurrence
 🔹 Développez votre avantage compétitif 

Défilez ➡️ pour voir tous les détails

#EExport #Ecommerce #GlobalBusiness
Warning: most businesses lose money going global! Warning: most businesses lose money going global! 

I'm revealing my e-book that turned 200+ businesses into global success stories.

Step inside this exclusive resource:

✅ The T.O.S.C.A. framework ($5K consulting value) 
✅ Google Analytics secrets top exporters must use 
✅ Multichannel best practices 
✅ Ultimate toolkit for global SEO 

This isn't your typical "go global" guide.

It's the exact system my high-ticket clients use to penetrate international markets without wasting time and money on trials and errors.

Get instant VIP access: 

✅ Like this post 
💬 Comment "Digital export" 
🔗 Follow 

#DigitalExport #InternationalTrade #GlobalGrowth
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