Digital transformation is the process of integrating digital technology and information with a traditional business or organizational model in order to create a new, combined business model.

During the COVID-19 pandemic, consumers have moved dramatically toward online channels, and companies and industries have responded well to it. The movement of industry away from physical products and toward digital (digital transformation) is being driven by consumer demand, as well as the many other benefits that come with it.

There was a state of panic that forced companies and institutions to change their plans for the future. Due to this drastic change, the future of business has changed forever. All institutions must now have a digital presence to be relevant in the modern world. It creates better customer experiences by using new technologies that allow customers to interact with brands when and where they choose.

One of the key digital-transformations we see an increase in is e-commerce. Small to medium scale businesses can be more dependent on e-commerce businesses due to the low startup costs and ease of use of these digital channels. It is valuable for business growth through its ability to connect with more customers, manage information in a timely manner and decrease the process of operations.

The growth rate of e-commerce has largely surpassed that of traditional retailers. When e-commerce was first introduced it was a helpful service but wasn’t even close to being the size it is today. It has grown so rapidly due to the advantages that it offers consumers as well as how easy it is to buy online.

For example, online storefronts are now very similar to traditional brick-&-mortar storefronts. This is due to the advancements in technology that can allow a company’s online storefront to operate in the same way as the physical ones, and, in some cases, even more efficiently. These new technologies have created new multichannel ways for consumers to shop that are more convenient and easy for them.

Final Thoughts!

Of course, there are many other different ways that small to medium-sized businesses could benefit from digital transformation, and it is important for them to keep up with the trends of consumer behaviour. However, many SME owners struggle in terms of the effective use of digital technologies. Digital transformation has created many opportunities and it’s the future of business.

SME’s simply need to understand these opportunities so they can prioritize and effectively use them as a means for growing their sales, their customer satisfaction and their competitiveness. Are you ready for a digital transformation & internationalization of your business? Contact us to know more on how we can help you grow your business.

Wondering how Digital Export can help your business grow in new markets? Contact us for a free 20-minute phone consultation. Email contact@towebornottoweb.com with the subject ’20-minute phone consultation’ to schedule it today!