Thinking Global? Act E-Export!

If you follow me, you’ll have noticed that my approach is multichannel! It combines the best of traditional export techniques with cutting-edge digital tools to boost global sales.

What you may have not noticed is how I go about it… And that’s the topic for today! I reveal the key steps I take to help my clients grow globally, an approach that I tailor to each client because every business is unique.

Special Announcement: my new book "Digital E-Export: E-Commerce, Marketplaces, SEO, SEA, Social Selling, and E-Marketing for B2B & B2C" is coming out soon. Stay tuned for its release so you can be the first to dive into the world of Digital E-Export strategies! 

So, in practical terms, here are the core components of my approach!

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First, I start with an extensive analysis of the specific target country built on key data sourced from industry-leading organizations, known for their expertise in the field. Such a thorough study is the cornerstone upon which I build the E-Export strategy our clients need to succeed in the competitive foreign markets.

In the ever-evolving landscape of international markets, success relies on one’s capacity to understand, adapt, and thrive. Through our multichannel approach of researching deep into the nuances of the target country, our clients embark on a journey to unlock unique insights into consumer behavior and the emerging trends within their chosen export region.

This analysis serves a dual purpose: it not only reduces risks but also confers businesses the power to make the right decisions in selecting the most effective channels for their international sales.

After completing the market analysis, I establish an exclusive tailor-made benchmark, which assesses strengths, weaknesses, and many other factors. This benchmark is a dynamic asset for business management, offering a comprehensive snapshot of its potential in relation to its competitors. With this crucial data in hand, businesses can securely navigate the strategic choices required to differentiate themselves in foreign markets.

Also, this benchmark will help optimize the resources and craft effective action plans, all the while promoting the growth of the company abroad and strengthening its market presence.

With the benchmark established, and our assessment completed, it’s time to decide the branding strategy. This involves shaping the brand identity, defining the ideal customers – the persona – and molding the storytelling and editorial approach in the language of the target country. We’ll use transcreation to ensure that all content is adapted to the country where the business operates.

By adapting the brand image to the local market, grasping the needs and preferences of the target audience, and crafting content that resonates with their behaviors and traditions, I help my clients create genuine connections with their customers and prospects. This immersive approach enables them to integrate into the local culture, build consumer trust in their brand, and enhance their influence in the target international markets.

In today’s digital landscape, it’s unthinkable for a brand to operate without an optimized website. To enhance a company’s visibility on search engines within the selected export destination and ensure it capitalizes on every available opportunity, we provide specialized multilingual SEO.

This optimization will improve the user experience, rendering it more pertinent and tailored for the international audience. With such a stronger online presence, the website will naturally draw higher-quality traffic and significantly improve the conversion rate of potential customers.

Last but certainly not least, it’s the project management and performance analysis that truly make a difference! This dynamic combination forms a holistic suite of services designed to facilitate the growth of a business on the global stage. ToWebOrNotToWeb team and I are here to oversee the entire project execution. Our commitment? To offer effective management for each aspect of an E-Export project, from the initial market research and strategic planning to the implementation, monitoring, and coordination. All our efforts are directed towards ensuring the best international outcomes for our clients.

But there’s more! In addition to the continuous monitoring and performance analysis, designed to provide real-time insights once the project is in motion, we also offer training in analytics tools. This training lets our clients independently track their performance, putting them in control of their business’s progress.

The synergy created by all these services forms a powerful approach that guarantees the long-term growth of an export business. And it undeniably delivers tangible results! With a decade of experience and an equal number of years applying this approach, the ToWebOrNotToWeb team and I helped numerous companies worldwide launch their Digital E-Export sales from scratch. This includes well-known organizations like MasterCard, the EBRD, Somfy, as well as SMEs such as Little Balance, Benson Shoes, Partner’s, and many others!

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Don’t miss the upcoming release of my new book, “Digital E-Export: E-Commerce, Marketplaces, SEO, SEA, Social Selling, and E-Marketing for B2B & B2C”. In this book, I share the latest techniques and strategic insights to help you kickstart your journey into Digital E-Export!

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Wondering how Digital Export can help your business grow in new markets? Contact us for a free 20-minute phone consultation. Email contact@towebornottoweb.com with the subject ’20-minute phone consultation’ to schedule it today!