International SEO & SEA Localisation

Google has localized its services all over the world, so Germans search on google.de, the English search on google.co.uk, Estonians search on google.ee, etc. Like the tech giant, every company should implement a localized international SEO strategy SEO strategy.

If you want your potential customers to find you easily you in your export markets, you must ensure that your website or your ecommerce site can be seen by Google’s local crawlers. That only happens if your SEO (search engine optimization) parameters are set correctly and localized for your export markets. If this is not done, or ipoorly executed, your website will rank lower in the local search results or even worse – not appear at all.

The same optimization has to be done for the SEA (search engine advertising) using some of the same SEO parameters in order to synergistically improve the organic visibility of your website.

ToWebOrNotToWeb works with local search engine experts who can easily optimize both the international SEO and SEA of your company’s website or ecommerce. And not just for Google, but also for Yandex, Yahoo!, Bing, etc. – any search engines  that are most used  in your export markets.

We can integrate these optimizations directly in your CMS (WordPress, Shopify, Magento, Prestashop, etc.) or provide all the SEO and SEA recommendations to you if you prefer to do such integration inhouse with your team.