The BUFF® dream: How to turn a personal passion into a worldwide multichannel success
What puts a brand like BUFF® on the international market? Two words, ecommerce and export, words that are ordinary, yet extraordinary. The traditional economic concept of matching demand with supply is not new to ecommerce, and combined with export in a highly digital world, such as the one we live in, creates extraordinary effects. This is what BUFF® achieved, by reaching fans and clients all over the world, most of whom are outdoor enthusiasts and athletes. With a presence on online platforms, and through trade partnerships, a man’s simple idea has made it to the thresholds of global commerce, garnering a good number of both local and international buyers.