Digital Export Book 6 – DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media & social selling
Here’s the list of the contents of Digital Export Book 6 – DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media & social selling
- INTERNATIONAL NETWORKS
- CHINA: FROM BATS TO BATS + B
- THE TOP INSTANT MESSAGING
- AND FOR COMPANIES?
- SOCIAL NETWORKS, FACILITATORS OF INTERNATIONAL CONNECTIONS
- THE “NON-MATCH” LINKEDIN / VIADEO
- EASE OF IMPLEMENTATION RELATED
- NETWORKS THAT CONTINUE TO EXTEND
- KEY TRENDS TO FOLLOW
- B2B OR B2C?
- IDENTIFY RELEVANT SOCIAL NETWORKS
- DEFINE YOUR EDITORIAL CALENDAR
- #PLANTHEMOMENT
- FIND KEY DATES FOR EXPORT
- PLANNING YOUR NETWORKS INTERNATIONALLY THROUGHOUT THE YEAR
- VIRALITY = VISIBILITY = NOTORIETY
- A FEW WAYS TO CREATE INTERNATIONAL BUZZ
- COMMON TECHNIQUES
- A WORLDWIDE PAGE + COUNTRY PAGES
- A COUNTRY PAGE + LOCATION PAGES
- A WORLDWIDE PAGE + COUNTRY PAGES + LOCATION PAGES
- BENEFITS OF THESE TECHNIQUES
- MULTILINGUAL TECHNIQUES FOR AN INTERNATIONAL FACEBOOK PAGE
- PAGES SIDE: THE TOOL OF MULTILINGUAL PUBLICATIONS
- FANS SIDE: THE TOOL OF AUTOMATIC TRANSLATIONS
- YOUR EXPORT BUSINESS ON INSTAGRAM
- ACTIVATE YOUR PRO ACCOUNT
- OPTIMIZE YOUR BIOGRAPHY FOR YOUR FOREIGN PROSPECTS
- WRITE IN MULTIPLE LANGUAGES OR USE AUTOMATIC TRANSLATION
- USE CORRECTLY #HASHTAGS FOR INTERNATIONAL MARKET
- ENCOURAGE INTERACTIVITY FROM YOUR FOLLOWERS
- SHARE STORIES TO INCREASE ENGAGEMENT
- E-MERCHANTS, DON’T FORGET THE SHOPPING FEATURES
- YOUR EXPORT ACTIVITY ON TWITTER
- TWITT IN MULTIPLE LANGUAGES, WITH THE AUTOMATIC TRANSLATOR
- A SINGLE INTERNATIONAL ACCOUNT OR ONE ACCOUNT PER COUNTRY?
- IDENTIFY THE KEY OPINION LEADERS ABROAD
- FOLLOW THE LIVE EVENTS
- PROMOTE YOUR NAME USER
- CREATE YOUR OWN #HASHTAGS
- INTERNATIONALIZE YOUR WELCOME MESSAGE
- YOUR EXPORT ACTIVITY ON LINKEDIN
- TRANSLATE YOUR PROFESSIONAL PROFILE AND YOUR COMPANY PAGE
- A SINGLE INTERNATIONAL PAGE OR ONE PAGE PER COUNTRY?
- OPERATE THE TRANSLATOR AUTOMATIC FROM LINKEDIN
- INVITE YOUR CONTACTS VIA ITS DIRECTORIES
- BRING IMPORTANCE TO ITS TITLE
- USE FILTERS FROM THE SEARCH BAR
- ADAPT YOUR COMPANY PAGE
- PUBLISH THROUGH YOUR PROFILE TO INTERACT WITH YOUR NETWORK
- EXPLOIT #HASHTAGS ON LINKEDIN
- ORGANIZE YOUR INTERNATIONAL MONITORING
- WHERE TO MONITOR?
- “CONTENT” VERSUS “INBOUND”: SIMILAR BUT DIFFERENT CONCEPTS
- WHY A NEW TYPE OF MARKETING?
- WHAT CONTENT FOR THE INTERNATIONAL INBOUND?
- ORGANIZE YOUR CONTENT INTERNATIONAL
- INTERNATIONAL MESSAGES
- THE SOURCES: WRITING AND REDISTRIBUTION
- INTERNATIONAL INBOUND EDITORIAL PLANNING
- COMMUNICATE WITH EACH CUSTOMER AT THE RIGHT TIME AND IN THE RIGHT LANGUAGE HOW IT WORKS?
- CUSTOMIZING EXPORT SCENARIOS
- WHY AUTOMATE MARKETING?
- WHAT CAN WE DO WITH MARKETING AUTOMATION?
- THE BENEFITS OF EXPORT AUTOMATION MARKETING
- PLAN YOUR SCENARIOS WELL
- THE SCENARIO “CART ABANDONED”
- THE “WELCOME” SCENARIO
- THE “ANNIVERSARY” SCENARIO
- THE “INACTIVE CUSTOMER RE-ENGAGEMENT” SCENARIO
- CHOOSE YOUR MARKETING SOFTWARE MULTILINGUAL AUTOMATION
- THE SPECIAL CASE OF E-MAILINGS AUTOMATION
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