Book 5 - SELLING ONLINE INTERNATIONALLY: How to sell on local & international marketplaces
Ce cinquième livre de la série The Digital Exporter vous aide à comprendre le fonctionnement des marketplaces internationales. Depuis la crise du Covid-19, leur expansion a été fulgurante, bien au-delà d’Amazon. Que ce soit en complément de votre propre e-commerce transfrontalier ou comme canal principal, ces plateformes sont devenues incontournables pour l’export digital. Ce guide présente les principales marketplaces B2C et B2B dans le monde, leurs spécificités et la manière de créer des comptes vendeurs internationaux. Dans SELLING ONLINE INTERNATIONALLY: How to sell on local & international marketplaces, vous découvrirez :
- THE MARKETPLACE, AN E-COMMERCE LIKE NO OTHER
- MARKETPLACE VS. E-COMMERCE: THE PROS & CONS FOR YOUR DIGITAL EXPORT PROJECT
- INTERNATIONAL B2C MARKETPLACES
- THE RIGHT APPROACH WITH INTERNATIONAL MARKETPLACES
- IS GOOGLE SHOPPING A MARKETPLACE?
- INTERNATIONAL B2B MARKETPLACES
- GET STARTED IN SEVEN STEPS: 1 – FIND THE IDEAL MARKETPLACES
- GET STARTED IN SEVEN STEPS: 2 – CREATE YOUR SELLER ACCOUNT
- GET STARTED IN SEVEN STEPS: 3 – CHOOSE THE FULFILLMENT
- GET STARTED IN SEVEN STEPS: 4 – LIST YOUR PRODUCTS OR SERVICES
- GET STARTED IN SEVEN STEPS: 5 – DO THE FINAL CHECKS
- GET STARTED IN SEVEN STEPS: 6 – START SELLING INTERNATIONALLY
- GET STARTED IN SEVEN STEPS: 7 – BOOST YOUR EXPORT SALES
- WHY B2B AND B2C MARKETPLACES ARE DIFFERENT
- STEPS FOR INTEGRATING B2B MARKETPLACES
- IMPORT/EXPORT DUTIES AND COMPLIANCE
- VAT, TURNING THE NIGHTMARE INTO A DREAM
- WHY START SELLING ONLINE IN CHINA
- SOME CONSTRAINTS
- HOW TO DELIVER YOUR PRODUCTS TO CHINESE CONSUMERS BUYING ON CBEC?
- BEST PRACTICES FOR CHINESE CROSS-BORDER MARKETPLACES
- SELLING IN CHINA VIA TMALL GLOBAL
- TMALL VERSUS TMALL GLOBAL
- HOW MUCH DOES IT COST TO SELL ON TMALL GLOBAL?
- SELLING IN CHINA VIA JD WORLDWIDE
- JINGDONG’S ONLINE BUSINESS MODELS
- HOW MUCH DOES IT COST TO SELL ON JD WORLDWIDE?
- WHY JINGDONG?
- ZALANDO REQUIREMENTS AND SELECTION
- ZALANDO INTEGRATION AND COSTS
- HOW MUCH IS ZALANDO’S COMMISSION?
- THE FULFILLMENT FOR ZALANDO
- PRODUCT- OR STORE-ORIENTED: TWO OPPOSITE BUSINESS MODELS
- CONSUMER PROFILE AND CONTENT
- HOW MUCH IT REALLY COSTS TO SELL ONLINE IN JAPAN
- HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
- INTERNATIONAL WEB-MARKETING COSTS
- THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET
- HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
- HOW LONG TO WAIT FOR RESULTS
- HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
- FINAL THOUGHTS
- SOME PRACTICAL DATA
- FREE & PREMIUM TOOLS TO CHECK SELLER PERFORMANCE ON AMAZON AND OTHER MARKETPLACES
- FREE TOOL TO FIND OUT WHICH TOOLS YOUR COMPETITORS USE
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