Digital Export Book 3 â GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and other acquisition channels
Ce troisiĂšme livre de la sĂ©rie The Digital Exporter vous aide Ă comprendre la diffĂ©rence entre le SEO (rĂ©fĂ©rencement naturel) et le SEA (publicitĂ© en ligne). Ces deux stratĂ©gies permettent dâattirer des clients du monde entier, mais contrairement au SEO, qui est gratuit, le SEA nĂ©cessite un budget publicitaire. Ce livre explore les concepts essentiels de la publicitĂ© en ligne et des leviers payants pour accĂ©lĂ©rer votre dĂ©veloppement Ă lâinternational. Dans GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and other acquisition channels, vous dĂ©couvrirez :
- FREE AND PAID WEB MARKETING
- SEO, SEA, SEM, SMO, SMA, SMM: DEFINITIONS
- SEO/SMO OR SEA/SMA FOR DIGITAL EXPORT SALES?
- FOUR TRENDS TO FOLLOW IN THE INTERNATIONAL ENVIRONMENT
- RUN EFFECTIVE GOOGLE ADS CAMPAIGNS ABROAD WITH T.O.S.C.A.B.
- GOOGLE SHOPPING VS. GOOGLE SHOPPING ADS VS. GOOGLE ADS: WHATâS THE DIFFERENCE?
- WHAT DO YOU NEED TO RUN GOOGLE SHOPPING ADS INTERNATIONALLY?
- HOW TO START AND RUN INTERNATIONAL GOOGLE SHOPPING ADS
- INTERNATIONAL CSS VS. GOOGLE SHOPPING ADS
- SEARCH ENGINES BEYOND GOOGLE
- SEA ON BAIDU IN CHINA: HOW MUCH DOES IT COST?
- SEA ON BAIDU IN CHINA: IS IT EFFECTIVE?
- MICROSOFT ADVERTISING: WHAT IS IT?
- WHY IS IT IMPORTANT FOR YOUR DIGITAL EXPORT PROJECT?
- HOW DOES IT WORK?
- WHY USE DISPLAY ADS FOR A DIGITAL EXPORT PROJECT?
- CHOOSE YOUR DISPLAY
- RETARGETING, PROGRAMMATIC AND NATIVE ADS
- FINAL TIPS FOR INTERNATIONAL DISPLAY ADS
- WHY DO SMA FOR EXPORT?
- THE POINTS TO VALIDATE FOR YOUR INTERNATIONAL SMA
- SOME TRENDS TO FOLLOW IN INTERNATIONAL SMA
- THE KPIs TO USE FOR MEASURING SMA PERFORMANCE IN FOREIGN COUNTRIES
- GET STARTED WITH ADVERTISING ON FACEBOOK
- BOOSTED POSTS VS. ADVERTISEMENTS ON FACEBOOK
- USE FACEBOOK ADS MANAGER
- STRENGTHS AND WEAKNESSES OF INSTAGRAM
- THE SHOPPING FUNCTIONALITY ON INSTAGRAM
- PROMOTING ON INSTAGRAM IS NOT ADVERTISING!
- FOR YOUR INSTAGRAM ADVERTISEMENTS, GO TO FACEBOOK!
- LINKEDIN, THE KING OF B2B ADVERTISING
- A MULTILINGUAL LINKEDIN PAGE FOR INTERNATIONAL ADVERTISEMENTS
- HOW TO CREATE ADS ON LINKEDIN
- WHY USE INFLUENCERS?
- TYPES OF INFLUENCERS
- HOW TO USE INFLUENCERS IN FOREIGN COUNTRIES
- RESEARCH METHODOLOGIES
- ACTION PLAN
- SUCCEEDING WITH INFLUENCERS IN CHINA
- PUBLIC RELATIONS AND MEDIA RELATIONS INTERNATIONALLY
- SOME TOOLS FOR INTERNATIONAL PUBLIC RELATIONS AND MEDIA RELATIONS
- ESSENTIAL POINTS FOR YOUR DIGITAL EXPORT PROJECT
- AFFILIATION: WHAT IS IT?
- WHY AFFILIATE MARKETING WAS BORN
- AFFILIATION: HOW DOES IT WORK?
- CPM, CPC, CPL, CPA, PPS: DIFFERENT BUT THE SAME EVERYWHERE
- FINAL POINTS ON PAID LEVERS FOR A DIGITAL EXPORT PROJECT
- WHAT IS DARK SOCIAL?
- THE UTM CODES SYSTEM
- IS SEO DEAD? NOT SO FAST!
- WHY IS THE DEATH OF SEO BEING ANNOUNCED?
- FIRST PLACES IN SERPs ARE NOT ENOUGH
- HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
- INTERNATIONAL WEB-MARKETING COSTS
- THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET
- HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
- HOW LONG TO WAIT FOR RESULTS
- HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
- FINAL THOUGHTS
- SOME PRACTICAL DATA
- FREE TOOLS TO MEASURE SEA CAMPAIGNS
Hey! do you want to know more about the book? Then start acting and watch the video.