Digital Export Book 1 – STARTING THE GLOBAL DIGITAL JOURNEY: How to create the best international web strategy
Ce premier livre de la série The Digital Exporter vous aide à comprendre les opportunités et les menaces du web à l’échelle internationale. Il constitue une base solide pour élaborer un plan de croissance efficace pour vos ventes multicanales à l’étranger. Il explore les fondamentaux d’Internet, les techniques web essentielles et les outils clés pour bâtir une stratégie d’exportation digitale adaptée à vos ressources. STARTING THE GLOBAL DIGITAL JOURNEY vous guide dans la création de la meilleure stratégie web internationale.
- THE WEB AND THE INTERNET ARE TWO DIFFERENT THINGS
- THE WEB’S FOUNDATIONS
- IT ALL STARTS WITH CLIENTS AND SERVERS
- DIGITAL TRANSFORMATION FOR EXPORT SALES
- WEB MARKETING FOR EXPORT SALE
- WHEN TO START INTERNATIONAL WEB MARKETING?
- INTERNATIONALIZATION: WHAT IS IT?
- LOCALIZATION: WHAT IS IT?
- THE GLOBALIZATION LEVELS OF A WEBSITE
- THE ‘GENERALIST SPECIALIST’ APPROACH
- THE SPECIFICITIES OF E-COMMERCE
- HOW INTERNATIONAL WEB MARKETING HELPS EXPORTS
- INTERNATIONAL WEB MARKETING & SEARCH ENGINES
- ANALYTICS GOOGLE UNIVERSAL ANALYTICS (GUA)
- GOOGLE SEARCH CONSOLE (GSC)
- THE DIFFERENCES BETWEEN GUA AND GSC
- TOOLS OF OTHER SEARCH ENGINES
- ADVANCED SEARCH IN LOCAL GOOGLE
- GOOGLE MARKET FINDER (GMF)
- GOOGLE KEYWORD PLANNER (GKP)
- GOOGLE TRENDS
- T.O.S.CA, NOT ONLY FOR OPERA LOVERS!
- T: TARGET
- O: OBJECTIVE
- S: SEGMENTS … AND PERSONAS
- CA: CALL-TO-ACTION
- WHAT IS A BREAK-EVEN POINT?
- THE EASIEST WAY TO CALCULATE YOUR BREAK-EVEN
- LESS LOCAL, MORE GLOBAL
- FOOD FOR THOUGHT
- ADAPTING YOUR BRAND FOR OVERSEAS
- THE CRITICAL POINTS TO CHECK ASAP
- THE RISKS OF OUTSOURCING BRAND MANAGEMENT FOR EXPORT
- TRANSLATION VERSUS TRANSCREATION
- INTERNET CONNECTS MACHINES; LANGUAGES CONNECT PEOPLE!
- HOW MUCH DOES IT COST?
- DESIGN A WOR(L)D-READY SITE
- PICTOS, ICONS, SYMBOLS: WHAT’S THE DIFFERENCE?
- PICTOS AND ICONS IN COMPUTING
- PICTOS FOR THE INTERNATIONAL WEB
- MULTICHANNEL, CROSS-CHANNEL, OMNICHANNEL …
- THE MULTICHANNEL EXPORT STRATEGY
- EXPORT AND WEB MARKETING
- INTERNATIONAL MULTICHANNEL DIAGNOSIS
- HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
- INTERNATIONAL WEB MARKETING COSTS
- THE IMPACT OF CTR IN AN INTERNATIONAL WEB MARKETING BUDGET
- HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
- HOW LONG TO WAIT FOR RESULTS
- HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
- FINAL THOUGHTS
- SOME PRACTICAL DATA
Hey! do you want to know more about the book? Then start acting and watch the video.