ToWebOrNotToWeb

Digital Export Book 1 – STARTING THE GLOBAL DIGITAL JOURNEY: How to create the best international web strategy

Ce premier livre de la série The Digital Exporter vous aide à comprendre les opportunités et les menaces du web à l’échelle internationale. Il constitue une base solide pour élaborer un plan de croissance efficace pour vos ventes multicanales à l’étranger. Il explore les fondamentaux d’Internet, les techniques web essentielles et les outils clés pour bâtir une stratégie d’exportation digitale adaptée à vos ressources. STARTING THE GLOBAL DIGITAL JOURNEY vous guide dans la création de la meilleure stratégie web internationale.

  • THE WEB AND THE INTERNET ARE TWO DIFFERENT THINGS
  • THE WEB’S FOUNDATIONS
  • IT ALL STARTS WITH CLIENTS AND SERVERS
  • DIGITAL TRANSFORMATION FOR EXPORT SALES
  • WEB MARKETING FOR EXPORT SALE
  • WHEN TO START INTERNATIONAL WEB MARKETING?
  • INTERNATIONALIZATION: WHAT IS IT?
  • LOCALIZATION: WHAT IS IT?
  • THE GLOBALIZATION LEVELS OF A WEBSITE
  • THE ‘GENERALIST SPECIALIST’ APPROACH
  • THE SPECIFICITIES OF E-COMMERCE
  • HOW INTERNATIONAL WEB MARKETING HELPS EXPORTS
  • INTERNATIONAL WEB MARKETING & SEARCH ENGINES
  • ANALYTICS GOOGLE UNIVERSAL ANALYTICS (GUA)
  • GOOGLE SEARCH CONSOLE (GSC)
  • THE DIFFERENCES BETWEEN GUA AND GSC
  • TOOLS OF OTHER SEARCH ENGINES
  • ADVANCED SEARCH IN LOCAL GOOGLE
  • GOOGLE MARKET FINDER (GMF)
  • GOOGLE KEYWORD PLANNER (GKP)
  • GOOGLE TRENDS
  • T.O.S.CA, NOT ONLY FOR OPERA LOVERS!
  • T: TARGET
  • O: OBJECTIVE
  • S: SEGMENTS … AND PERSONAS
  • CA: CALL-TO-ACTION
  • WHAT IS A BREAK-EVEN POINT?
  • THE EASIEST WAY TO CALCULATE YOUR BREAK-EVEN
  • LESS LOCAL, MORE GLOBAL
  • FOOD FOR THOUGHT
  • ADAPTING YOUR BRAND FOR OVERSEAS
  • THE CRITICAL POINTS TO CHECK ASAP
  • THE RISKS OF OUTSOURCING BRAND MANAGEMENT FOR EXPORT
  • TRANSLATION VERSUS TRANSCREATION
  • INTERNET CONNECTS MACHINES; LANGUAGES CONNECT PEOPLE!
  • HOW MUCH DOES IT COST?
  • DESIGN A WOR(L)D-READY SITE
  • PICTOS, ICONS, SYMBOLS: WHAT’S THE DIFFERENCE?
  • PICTOS AND ICONS IN COMPUTING
  • PICTOS FOR THE INTERNATIONAL WEB
  • MULTICHANNEL, CROSS-CHANNEL, OMNICHANNEL …
  • THE MULTICHANNEL EXPORT STRATEGY
  • EXPORT AND WEB MARKETING
  • INTERNATIONAL MULTICHANNEL DIAGNOSIS
  • HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
  • INTERNATIONAL WEB MARKETING COSTS
  • THE IMPACT OF CTR IN AN INTERNATIONAL WEB MARKETING BUDGET
  • HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
  • HOW LONG TO WAIT FOR RESULTS
  • HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
  • FINAL THOUGHTS
  • SOME PRACTICAL DATA

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