{"id":26236,"date":"2022-09-15T09:57:53","date_gmt":"2022-09-15T09:57:53","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/%e5%9b%bd%e9%99%85%e5%8c%96%e7%bd%91%e7%ab%99\/%e5%9b%bd%e9%99%85seo%e5%92%8csea%e6%9c%ac%e5%9c%b0%e5%8c%96\/"},"modified":"2026-09-08T13:40:27","modified_gmt":"2026-09-08T13:40:27","slug":"%e5%9b%bd%e9%99%85seo%e5%92%8csea%e6%9c%ac%e5%9c%b0%e5%8c%96","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/zh-hans\/%e5%9b%bd%e9%99%85%e5%8c%96%e7%bd%91%e7%ab%99\/%e5%9b%bd%e9%99%85seo%e5%92%8csea%e6%9c%ac%e5%9c%b0%e5%8c%96\/","title":{"rendered":"\u56fd\u9645SEO\u548cSEA\u672c\u5730\u5316"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26236\" class=\"elementor elementor-26236 elementor-19904\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-417c15e elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"417c15e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b4847f\" data-id=\"6b4847f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63af380 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"63af380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\"><span style=\"background-color: #30343A\">\u56fd\u9645SEO\u548cSEA\u672c\u5730\u5316<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4560c2 elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"e4560c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#banner-id\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u67e5\u770b\u66f4\u591a<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1571ff2 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1571ff2\" data-element_type=\"section\" data-e-type=\"section\" id=\"banner-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d08b726\" data-id=\"d08b726\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b6e495 elementor-widget elementor-widget-heading\" data-id=\"6b6e495\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><i>\u901a\u8fc7\u672c\u5730\u5316\u7684SEO\u548cSEA\u7b56\u7565\u4f18\u5316\u60a8\u5728\u56fd\u9645\u641c\u7d22\u5f15\u64ce\u4e2d\u7684\u7f51\u7edc\u53ef\u89c1\u6027\u3002<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9051345 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"9051345\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3791a7c\" data-id=\"3791a7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70248da elementor-widget elementor-widget-text-editor\" data-id=\"70248da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u8c37\u6b4c\u5df2\u7ecf\u5728\u5168\u7403\u8303\u56f4\u5185\u5bf9\u5176\u670d\u52a1\u8fdb\u884c\u4e86\u672c\u5730\u5316\uff0c\u56e0\u6b64\u5fb7\u56fd\u4eba\u5728 google.de \u4e0a\u641c\u7d22\uff0c\u82f1\u8bed\u5728 google.co.uk \u4e0a\u641c\u7d22\uff0c\u7231\u6c99\u5c3c\u4e9a\u4eba\u5728 google.ee \u4e0a\u641c\u7d22\u7b49\u3002\u4e0e\u79d1\u6280\u5de8\u5934\u4e00\u6837\uff0c\u6bcf\u4e2a\u516c\u53f8\u90fd\u5e94\u8be5\u5b9e\u65bd\u56fd\u9645\u672c\u5730\u5316 SEO \u7b56\u7565\u3002 <\/p>\n<p>\u5982\u679c\u60a8\u5e0c\u671b\u6f5c\u5728\u5ba2\u6237\u80fd\u591f\u5728\u51fa\u53e3\u5e02\u573a\u8f7b\u677e\u627e\u5230\u60a8\uff0c\u5219\u5fc5\u987b\u786e\u4fdd\u672c\u5730 Google \u673a\u5668\u4eba\u53ef\u4ee5\u770b\u5230\u60a8\u7684\u7f51\u7ad9\u6216\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u3002\u53ea\u6709\u5f53\u60a8\u7684 SEO\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09\u53c2\u6570\u8bbe\u7f6e\u6b63\u786e\u5e76\u9488\u5bf9\u60a8\u7684\u51fa\u53e3\u5e02\u573a\u8fdb\u884c\u672c\u5730\u5316\u65f6\uff0c\u624d\u4f1a\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\u3002\u5982\u679c\u4e0d\u8fd9\u6837\u505a\uff0c\u6216\u8005\u6267\u884c\u5f97\u4e0d\u597d\uff0c\u60a8\u7684\u7f51\u7ad9\u5c06\u5728\u672c\u5730\u641c\u7d22\u7ed3\u679c\u4e2d\u663e\u793a\u8f83\u4f4e\uff0c\u751a\u81f3\u66f4\u7cdf &#8211; \u6839\u672c\u4e0d\u663e\u793a\u3002  <\/p>\n<p>\u5fc5\u987b\u4f7f\u7528\u4e00\u4e9b\u76f8\u540c\u7684 SEO \u53c2\u6570\u5bf9 SEA\uff08\u641c\u7d22\u5f15\u64ce\u5e7f\u544a\uff09\u8fdb\u884c\u76f8\u540c\u7684\u4f18\u5316\uff0c\u4ee5\u534f\u540c\u63d0\u9ad8\u7f51\u7ad9\u7684\u6709\u673a\u53ef\u89c1\u5ea6\u3002<\/p>\n<p>ToWebOrNotToWeb \u4e0e\u672c\u5730\u641c\u7d22\u5f15\u64ce\u4e13\u5bb6\u5408\u4f5c\uff0c\u53ef\u4ee5\u8f7b\u677e\u4f18\u5316\u60a8\u516c\u53f8\u7f51\u7ad9\u6216\u7535\u5b50\u5546\u52a1\u7684\u56fd\u9645 SEO \u548c SEA\u3002\u4e0d\u4ec5\u9002\u7528\u4e8e Google\uff0c\u8fd8\u9002\u7528\u4e8e Yandex\u3001Yahoo!\u3001Bing \u7b49 &#8211; \u60a8\u7684\u51fa\u53e3\u5e02\u573a\u4e2d\u6700\u5e38\u7528\u7684\u4efb\u4f55\u641c\u7d22\u5f15\u64ce\u3002  <\/p>\n<p>\u6211\u4eec\u53ef\u4ee5\u5c06\u8fd9\u4e9b\u4f18\u5316\u76f4\u63a5\u96c6\u6210\u5230\u60a8\u7684 CMS\uff08WordPress\u3001Shopify\u3001Magento\u3001Prestashop \u7b49\uff09\u4e2d\uff0c\u6216\u8005\u5982\u679c\u60a8\u613f\u610f\u4e0e\u56e2\u961f\u5185\u90e8\u8fdb\u884c\u6b64\u7c7b\u96c6\u6210\uff0c\u6211\u4eec\u53ef\u4ee5\u5411\u60a8\u63d0\u4f9b\u6240\u6709 SEO \u548c SEA \u5efa\u8bae\u3002<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3e330c42 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"3e330c42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49eb5765 elementor-widget elementor-widget-html\" data-id=\"49eb5765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n    function initForm() {\r\n        var emailInput = document.querySelector('.my-custom-form-wrapper input[type=\"email\"]');\r\n        var hiddenFields = document.getElementById(\"sib-hidden-fields\");\r\n\r\n        if (emailInput && hiddenFields) {\r\n            function showFields() {\r\n                if (hiddenFields.style.display === \"none\") {\r\n                    hiddenFields.style.display = \"block\";\r\n                }\r\n            }\r\n            emailInput.addEventListener(\"focus\", showFields);\r\n            emailInput.addEventListener(\"click\", showFields);\r\n        }\r\n    }\r\n    initForm();\r\n    setTimeout(initForm, 1000);\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd043d3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"cd043d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-18b3842e e-con-full e-grid wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"18b3842e\" data-element_type=\"container\" data-e-type=\"container\" id=\"xs_cta_style_14\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14523564 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"14523564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">\u60a8\u6709\u9879\u76ee\u89c4\u5212\u6216\u5bf9\u6211\u4eec\u7684\u670d\u52a1\u611f\u5174\u8da3\u5417\uff1f<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>\u6b22\u8fce\u968f\u65f6\u4e0e\u6211\u4eec\u8054\u7cfb\uff0c\u5373\u53ef\u514d\u8d39\u83b7\u53d6\u521d\u6b21\u54a8\u8be2, \u6216\u514d\u8d39\u8bca\u65ad\u8bc4\u4f30\uff0c\u65e0\u4efb\u4f55\u7ea6\u675f\u3002<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7401a646 elementor-widget elementor-widget-shortcode\" data-id=\"7401a646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">                    <script type=\"text\/javascript\">\n                        var onloadSibCallback = function () {\n                            jQuery('.g-recaptcha').each(function (index, el) {\n                                grecaptcha.render(el, {\n                                    'sitekey': jQuery(el).attr('data-sitekey')\n                                });\n                            });\n                        };\n                    <\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallback&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_6\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img\n\t\t\t\t\t\t\tsrc=\"https:\/\/towebornottoweb.com\/wp-includes\/images\/spinner.gif\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"6\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"aad7688ca3\">\n\t\t\t\t<div class=\"sib_signup_box_inside_6\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                    \t\t\t\t\t<div class=\"my-custom-form-wrapper\">\r\n\r\n    <!-- Champ Email -->\r\n    <div class=\"field-email\">\r\n        <label>\u7535\u5b50\u90ae\u7bb1 *<\/label>\r\n        <input type=\"email\" name=\"email\" required=\"required\" placeholder=\"\u4f8b\u5982\uff1azhang@example.com\">\r\n    <\/div>\r\n\r\n    <!-- Reste du formulaire -->\r\n    <div id=\"sib-hidden-fields\" style=\"display: none\">\r\n\r\n        <div class=\"field-group\">\r\n            <label>\u540d\u5b57 *<\/label>\r\n            <input type=\"text\" name=\"FIRSTNAME\" required=\"required\" placeholder=\"\u60a8\u7684\u540d\u5b57\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>\u59d3\u6c0f *<\/label>\r\n            <input type=\"text\" name=\"LASTNAME\" required=\"required\" placeholder=\"\u60a8\u7684\u59d3\u6c0f\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>\u516c\u53f8\u540d\u79f0 *<\/label>\r\n            <input type=\"text\" name=\"COMPANY\" required=\"required\" placeholder=\"\u60a8\u7684\u516c\u53f8\u540d\u79f0\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>\u516c\u53f8\u7f51\u7ad9 *<\/label>\r\n            <input type=\"url\" name=\"WEBSITE\" required=\"required\" placeholder=\"https:\/\/your-website.com\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>\u7559\u8a00\u5185\u5bb9<\/label>\r\n            <textarea name=\"MESSAGE\" rows=\"4\"><\/textarea>\r\n        <\/div>\r\n\r\n        <!-- RGPD -->\r\n        <div class=\"field-group terms\">\r\n            <label class=\"sib-checkbox-label\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> \r\n                <span>\u6211\u540c\u610f<a href=\"https:\/\/towebornottoweb.com\/zh\/privacy-policy\/\" target=\"_blank\">\u6761\u6b3e\u4e0e\u6761\u4ef6\u4ee5\u53ca\u9690\u79c1\u653f\u7b56<\/a>\u3002<\/span>\r\n            <\/label>\r\n        <\/div>\r\n\r\n        <!-- Captcha &amp; Submit -->\r\n        <div id=\"sib_captcha\" class=\"g-recaptcha\" data-sitekey=\"6Lc2KXMtAAAAAI-TU1r_m0a9AsTyN5B8gGMb7hl6\"><\/div>\r\n\r\n        <div class=\"field-group submit\">\r\n            <input type=\"submit\" class=\"sib-default-btn\" value=\"\u63d0\u4ea4\">\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\t\/* Container principal verrouill\u00e9 *\/ .my-custom-form-wrapper { width: 100% !important; box-sizing: border-box !important; } \/* Tous les champs de saisie (inputs et textarea) *\/ .my-custom-form-wrapper input[type=&quot;email&quot;], .my-custom-form-wrapper input[type=&quot;text&quot;], .my-custom-form-wrapper input[type=&quot;url&quot;], .my-custom-form-wrapper textarea { width: 100% !important; max-width: 100% !important; box-sizing: border-box !important; padding: 14px 18px !important; border: 1px solid #ffffff !important; border-radius: 8px !important; background-color: #ffffff !important; color: #2d3748 !important; font-size: 15px !important; margin-top: 6px !important; margin-bottom: 16px !important; display: block !important; } \/* Labels en blanc *\/ .my-custom-form-wrapper label { color: #ffffff !important; font-weight: 600 !important; font-size: 14px !important; display: block !important; } \/* Bouton turquoise *\/ .my-custom-form-wrapper input[type=&quot;submit&quot;] { background-color: #2DB6C4 !important; color: #ffffff !important; border: none !important; border-radius: 8px !important; padding: 14px 28px !important; font-weight: 700 !important; font-size: 16px !important; width: 100% !important; cursor: pointer !important; margin-top: 10px !important; } .my-custom-form-wrapper input[type=&quot;submit&quot;]:hover { background-color: #249ca7 !important; }form#sib_signup_form_6 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_6 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: 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