{"id":8847,"date":"2019-02-28T10:12:08","date_gmt":"2019-02-28T10:12:08","guid":{"rendered":"https:\/\/winlocal.in\/toweb\/?p=8847"},"modified":"2024-05-30T12:23:26","modified_gmt":"2024-05-30T12:23:26","slug":"anche-i-social-possono-contribuire-a-sviluppare-il-business-internazionale","status":"publish","type":"post","link":"https:\/\/towebornottoweb.com\/it\/anche-i-social-possono-contribuire-a-sviluppare-il-business-internazionale\/","title":{"rendered":"Anche i social possono contribuire a sviluppare il business internazionale!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8847\" class=\"elementor elementor-8847 elementor-3355\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c751c0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"4c751c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5a923 elementor-widget elementor-widget-spacer\" data-id=\"5a5a923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c20e15 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"3c20e15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-374d193 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"374d193\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e17ab1 elementor-widget elementor-widget-spacer\" data-id=\"4e17ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-022da19 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"022da19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0d04f elementor-widget elementor-widget-heading\" data-id=\"fd0d04f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Anche i social possono contribuire a sviluppare il business internazionale!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888712d elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"888712d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 120 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M11.9,15.9L11.9,15.9L0,16c-0.2-3.7,1.5-5.7,4.9-6C10,9.6,12.4,14.2,11.9,15.9zM26.9,15.9L26.9,15.9L15,16c0.5-3.7,2.5-5.7,5.9-6C26,9.6,27.4,14.2,26.9,15.9z M37.1,10c3.4,0.3,5.1,2.3,4.9,6H30.1C29.5,14.4,31.9,9.6,37.1,10z M57,15.9L57,15.9L45,16c0-3.4,1.6-5.4,4.9-5.9C54.8,9.3,57.4,14.2,57,15.9z M71.9,15.9L71.9,15.9L60,16c-0.2-3.7,1.5-5.7,4.9-6C70,9.6,72.4,14.2,71.9,15.9z M82.2,10c3.4,0.3,5,2.3,4.8,6H75.3C74,13,77.1,9.6,82.2,10zM101.9,15.9L101.9,15.9L90,16c-0.2-3.7,1.5-5.7,4.9-6C100,9.6,102.4,14.2,101.9,15.9z M112.1,10.1c2.7,0.5,4.3,2.5,4.9,5.9h-11.9l0,0C104.5,14.4,108,9.3,112.1,10.1z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1773a23 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1773a23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce2f52 elementor-widget elementor-widget-spacer\" data-id=\"7ce2f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-180b08e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"180b08e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-149a5e7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"149a5e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08aac00 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"08aac00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d347d elementor-widget elementor-widget-text-editor\" data-id=\"f1d347d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>I social networks, i media pi\u00f9 in voga del momento<\/strong><\/p>\n<p><br \/>I social sono stati il canale di marketing pi\u00f9 utilizzato per pi\u00f9 di un decennio. Questo perch\u00e9 sono relativamente poco costosi, permettono interazioni umane 1-to-1 e sono immediatamente misurabili.<\/p>\n<p>Anche se i social sono presenti in tutto il mondo, le aziende sono ancora titubanti nell\u2019utilizzarli per favorire la loro internazionalizzazione.<br \/>Secondo Eurostat, nel 2013 l\u2019UE-28 era composta da circa 26 milioni di imprese attive, con il pi\u00f9 grande numero in Italia (3,9 milioni), Francia (3,18 milioni) e Germania (2,97 milioni). Per quanto riguarda l\u2019export, le differenze sono sorprendenti con la Germania contando 360.000 imprese esportatrici (12%), l\u2019Italia 240.000 (6%) e la Francia solo 125.000 (4%)!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b3490d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"3b3490d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aba8897 elementor-widget elementor-widget-spacer\" data-id=\"aba8897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ada2e8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"9ada2e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac80848 elementor-widget elementor-widget-text-editor\" data-id=\"ac80848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Confrontiamo ora questi numeri con i dati Eurostat sull\u2019uso dei social media da parte delle imprese: in Francia il 67% delle aziende ha un sito web e il 28% usa i social; in Italia il 71% delle aziende ha un sito web e il 35% usa i social; in Germania l\u201987% delle aziende ha un sito web e il 33% usa i social.<\/p>\n<p>Quindi le imprese tedesche e italiane utilizzano i social ed esportano di pi\u00f9 delle imprese francesi.<\/p>\n<p>\u00c8 ancora difficile stabilire una correlazione diretta tra i social media e l\u2019export, soprattutto a causa delle grandi differenze della struttura economica tra questi tre paesi, ma \u00e8 innegabile che i social abbiano un impatto positivo sul business internazionale.<\/p>\n<p>Quindi, se i social media hanno un impatto cos\u00ec positivo sull\u2019export, perch\u00e9 le aziende non sono pi\u00f9 \u201cattive\u201d quando si tratta di utilizzarli per la loro internazionalizzazione?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f10f70 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"7f10f70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b93f01 elementor-widget elementor-widget-spacer\" data-id=\"2b93f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45510b5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"45510b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e25effc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"e25effc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4024ffc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4024ffc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-770edda elementor-widget elementor-widget-text-editor\" data-id=\"770edda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Osservando attentamente, pensiamo che non sia solo una questione di tempo, ma piuttosto il risultato di due errori comuni:<\/p>\n<ul>\n<li>Le aziende, in un primo momento, aderiscono al maggior numero possibile di social networks senza considerare le risorse necessarie per gestirli o dove si trovano i loro clienti e clienti potenziali; le imprese sono quindi presto sopraffatte e incapaci di portarli avanti.<\/li>\n<li>Il \u201cclich\u00e9\u201d pi\u00f9 frequente \u00e8 di pensare che l\u2019inglese \u00e8 la lingua per i social in tutto il mondo perch\u00e9 \u00e8 quella pi\u00f9 usata in generale: sono per\u00f2 presto delusi dalla scarsa audience che ottengono, e abbandonano i social all\u2019estero.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef62b3d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"ef62b3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17cf6ba elementor-widget elementor-widget-spacer\" data-id=\"17cf6ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ceae9e0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"ceae9e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b3037 elementor-widget elementor-widget-heading\" data-id=\"a8b3037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diventare globale significa diventare locale\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb0bf6d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"cb0bf6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7291fb6 elementor-widget elementor-widget-text-editor\" data-id=\"7291fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nel gennaio 2019 nel mondo c\u2019erano pi\u00f9 di 4,3 miliardi di utenti Internet e 3,4 miliardi di utenti dei social.<br \/>Con la crescita di questi numeri, cresce anche l\u2019esposizione delle imprese, rendendo il valore potenziale di questa tendenza enorme per qualsiasi attivit\u00e0.<\/p>\n<p>L\u2019uso dei social in pi\u00f9 paesi moltiplica questo potenziale e aiuta le imprese a:<\/p>\n<ul>\n<li>Scalare il business pi\u00f9 velocemente<\/li>\n<li>Interagire con un pubblico pi\u00f9 ampio e globale<\/li>\n<li>Aumentare la consapevolezza del brand e costruire il marchio B2B\/B2C all\u2019estero<\/li>\n<li>Rafforzare i rapporti con clienti e gli influencer stranieri<\/li>\n<li>Generare vendite in nuovi mercati<\/li>\n<li>Essere diverso e fare meglio dei concorrenti<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92f8a5c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"92f8a5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b90d58e elementor-widget elementor-widget-spacer\" data-id=\"b90d58e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ca395 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"26ca395\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab7b48e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ab7b48e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b7e57a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5b7e57a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29b7b9b elementor-widget elementor-widget-text-editor\" data-id=\"29b7b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un\u2019attivit\u00e0 regolare sui social pu\u00f2 aiutare le aziende ad aumentare la loro notoriet\u00e0 e quella del loro brand, specialmente quando essi sono utilizzati a livello globale.<\/p>\n<p>Tuttavia, i social non sono globali! Utilizzare i social a livello globale significa utilizzarli localmente in molti paesi allo stesso tempo: richiede una buona comprensione delle specificit\u00e0 di ogni mercato e di ci\u00f2 che pu\u00f2 rendere un\u2019azienda straniera parte di esso.<\/p>\n<p>L\u2019obiettivo non \u00e8 quello di essere bravi con i social. L\u2019obiettivo \u00e8 di essere bravi nel business grazie ai social, a livello locale e globale!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7340399 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"7340399\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f993bd1 elementor-widget elementor-widget-spacer\" data-id=\"f993bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a054e3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"6a054e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64463ba elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"64463ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 120 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M11.9,15.9L11.9,15.9L0,16c-0.2-3.7,1.5-5.7,4.9-6C10,9.6,12.4,14.2,11.9,15.9zM26.9,15.9L26.9,15.9L15,16c0.5-3.7,2.5-5.7,5.9-6C26,9.6,27.4,14.2,26.9,15.9z M37.1,10c3.4,0.3,5.1,2.3,4.9,6H30.1C29.5,14.4,31.9,9.6,37.1,10z M57,15.9L57,15.9L45,16c0-3.4,1.6-5.4,4.9-5.9C54.8,9.3,57.4,14.2,57,15.9z M71.9,15.9L71.9,15.9L60,16c-0.2-3.7,1.5-5.7,4.9-6C70,9.6,72.4,14.2,71.9,15.9z M82.2,10c3.4,0.3,5,2.3,4.8,6H75.3C74,13,77.1,9.6,82.2,10zM101.9,15.9L101.9,15.9L90,16c-0.2-3.7,1.5-5.7,4.9-6C100,9.6,102.4,14.2,101.9,15.9z M112.1,10.1c2.7,0.5,4.3,2.5,4.9,5.9h-11.9l0,0C104.5,14.4,108,9.3,112.1,10.1z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d64daa e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"5d64daa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9793a9 elementor-widget elementor-widget-text-editor\" data-id=\"a9793a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se volete saperne di pi\u00f9, contattateci!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c26b4d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9c26b4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/contact@towebornottoweb.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Clicca qui<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f26e8 elementor-widget elementor-widget-spacer\" data-id=\"75f26e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Anche i social possono contribuire a sviluppare il business internazionale! I social networks, i media pi\u00f9 in voga del momento I social sono stati il canale di marketing pi\u00f9 utilizzato per pi\u00f9 di un decennio. Questo perch\u00e9 sono relativamente poco costosi, permettono interazioni umane 1-to-1 e sono immediatamente misurabili. Anche se i social sono presenti in tutto il mondo, le aziende sono ancora titubanti nell\u2019utilizzarli per favorire la loro internazionalizzazione.Secondo Eurostat, nel 2013 l\u2019UE-28 era composta da circa 26 milioni di imprese attive, con il pi\u00f9 grande numero in Italia (3,9 milioni), Francia (3,18 milioni) e Germania (2,97 milioni). Per quanto riguarda l\u2019export, le differenze sono sorprendenti con la Germania contando 360.000 imprese esportatrici (12%), l\u2019Italia 240.000 (6%) e la Francia solo 125.000 (4%)! Confrontiamo ora questi numeri con i dati Eurostat sull\u2019uso dei social media da parte delle imprese: in Francia il 67% delle aziende ha un sito web e il 28% usa i social; in Italia il 71% delle aziende ha un sito web e il 35% usa i social; in Germania l\u201987% delle aziende ha un sito web e il 33% usa i social. Quindi le imprese tedesche e italiane utilizzano i social ed esportano di pi\u00f9 delle imprese francesi. \u00c8 ancora difficile stabilire una correlazione diretta tra i social media e l\u2019export, soprattutto a causa delle grandi differenze della struttura economica tra questi tre paesi, ma \u00e8 innegabile che i social abbiano un impatto positivo sul business internazionale. Quindi, se i social media hanno un impatto cos\u00ec positivo sull\u2019export, perch\u00e9 le aziende non sono pi\u00f9 \u201cattive\u201d quando si tratta di utilizzarli per la loro internazionalizzazione? Osservando attentamente, pensiamo che non sia solo una questione di tempo, ma piuttosto il risultato di due errori comuni: Le aziende, in un primo momento, aderiscono al maggior numero possibile di social networks senza considerare le risorse necessarie per gestirli o dove si trovano i loro clienti e clienti potenziali; le imprese sono quindi presto sopraffatte e incapaci di portarli avanti. Il \u201cclich\u00e9\u201d pi\u00f9 frequente \u00e8 di pensare che l\u2019inglese \u00e8 la lingua per i social in tutto il mondo perch\u00e9 \u00e8 quella pi\u00f9 usata in generale: sono per\u00f2 presto delusi dalla scarsa audience che ottengono, e abbandonano i social all\u2019estero. Diventare globale significa diventare locale Nel gennaio 2019 nel mondo c\u2019erano pi\u00f9 di 4,3 miliardi di utenti Internet e 3,4 miliardi di utenti dei social.Con la crescita di questi numeri, cresce anche l\u2019esposizione delle imprese, rendendo il valore potenziale di questa tendenza enorme per qualsiasi attivit\u00e0. L\u2019uso dei social in pi\u00f9 paesi moltiplica questo potenziale e aiuta le imprese a: Scalare il business pi\u00f9 velocemente Interagire con un pubblico pi\u00f9 ampio e globale Aumentare la consapevolezza del brand e costruire il marchio B2B\/B2C all\u2019estero Rafforzare i rapporti con clienti e gli influencer stranieri Generare vendite in nuovi mercati Essere diverso e fare meglio dei concorrenti Un\u2019attivit\u00e0 regolare sui social pu\u00f2 aiutare le aziende ad aumentare la loro notoriet\u00e0 e quella del loro brand, specialmente quando essi sono utilizzati a livello globale. Tuttavia, i social non sono globali! Utilizzare i social a livello globale significa utilizzarli localmente in molti paesi allo stesso tempo: richiede una buona comprensione delle specificit\u00e0 di ogni mercato e di ci\u00f2 che pu\u00f2 rendere un\u2019azienda straniera parte di esso. L\u2019obiettivo non \u00e8 quello di essere bravi con i social. L\u2019obiettivo \u00e8 di essere bravi nel business grazie ai social, a livello locale e globale! Se volete saperne di pi\u00f9, contattateci! Clicca qui<\/p>\n","protected":false},"author":30,"featured_media":10546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82],"tags":[],"class_list":["post-8847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anche i social possono contribuire a sviluppare il business internazionale! -<\/title>\n<meta name=\"description\" content=\"I social networks sono il canale di marketing pi\u00f9 popolare degli ultimi 10 anni. 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