{"id":26291,"date":"2022-09-15T10:32:46","date_gmt":"2022-09-15T10:32:46","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/siti-web-internazionali\/audit-e-strategia-internazionale-del-sito-web\/"},"modified":"2023-06-26T12:20:43","modified_gmt":"2023-06-26T12:20:43","slug":"audit-e-strategia-internazionale-del-sito-web","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/it\/siti-web-internazionali\/audit-e-strategia-internazionale-del-sito-web\/","title":{"rendered":"Audit E Strategia Internazionale Del Sito Web"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26291\" class=\"elementor elementor-26291 elementor-20490\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-152e504 elementor-section-full_width elementor-section-height-full your-hero-section-selector elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"152e504\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29ee6d4\" data-id=\"29ee6d4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60d836b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"60d836b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\"><span style=\"background-color: #0A4681\">Audit E Strategia Internazionale Del Sito Web<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167092b elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"167092b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#banner-id\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vedi altro<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a4ceaf4 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"a4ceaf4\" data-element_type=\"section\" data-e-type=\"section\" id=\"banner-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4175c3e\" data-id=\"4175c3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-848936c elementor-widget elementor-widget-heading\" data-id=\"848936c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><i>Formulare ed applicare la migliore strategia d\u2019internazionalizzazione del sito web per i mercati export.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eeea4b6 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"eeea4b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b158530\" data-id=\"b158530\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06924ab elementor-widget elementor-widget-text-editor\" data-id=\"06924ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anche se l\u2019inglese \u00e8 la lingua pi\u00f9 utilizzata su internet, solo un quarto degli utenti sono madrelingua. Gli altri sono per il 23% cinesi e di altre 8 lingue diverse! E per l\u2019eCommerce, tali differenze linguistiche hanno un impatto ancora pi\u00f9 negativo in quanto meno del 40% dei clienti online acquista su siti web che non sono nella loro lingua locale.<\/p><p>Internet \u00e8 dunque un mare magnum di lingue: per raggiungere un numero elevato di clienti potenziali online e crescere il fatturato export, \u00e8 necessario tradurre ed ottimizzare il sito web per tutte le lingue parlate nei mercati esteri target e non solo per l\u2019inglese. Si tratta di un investimento marketing, spesso meno caro di quanto si pensi, che sapr\u00e0 fornire al vostro sito l\u2019enorme potere di far scoprire e promuovere la vostra attivit\u00e0 su nuovi territori e a nuovi clienti. E in un ambiente sempre pi\u00f9 concorrenziale, un sito web multilingue rappresenta un vantaggio competitivo importante che permette di aumentare concretamente le opportunit\u00e0 di business all\u2019estero.<\/p><p>Ma qual \u00e8 allora la strategia vincente per internazionalizzare un sito web?<\/p><p>In primo luogo, l\u2019azienda deve decidere su quali mercati export e su quali lingue vuole focalizzarsi. In seguito deve decidere se ha bisogno di un\u2019internazionalizzazione o di una localizzazione del sito web: ci\u00f2 significa che sulla base dei propri obiettivi export, l\u2019azienda deve scegliere tra una struttura di domini export centralizzati e collegati al dominio generico dell\u2019azienda (ad esempio un dominio \u201csitoweb.com\u201d) o una struttura con dei domini completamente indipendenti dove ogni sito \u00e8 specifico per un paese preciso. Questa seconda opzione permette un maggior adattamento al mercato locale e pu\u00f2 essere calibrata in modo distinto in termini di contenuti, grafica, colori, UX, ecc. per ogni singolo paese. Infine, l\u2019azienda dovr\u00e0 definire gli elementi operativi del sito e determinare gli strumenti per implementare il progetto.<\/p><p>Chiarificare tutti questi punti per formulare una strategia d\u2019internazionalizzazione del sito web chiara pu\u00f2 essere complesso in quanto bisogna considerare diversi elementi tecnici e marketing a livello locale ed internazionale. ToWebOrNotToWeb dispone di tali competenze ed interviene per aiutare le aziende in tale processo. Dopo aver analizzato le attuali risorse digitali e gli obiettivi da raggiungere nei determinati mercati esteri, i nostri esperti formulano la strategia del sito web internazionale pi\u00f9 efficace e completa, coprendo tutti i punti necessari al progetto export digitale dell\u2019azienda: la struttura dei domini, il CMS, i parametri SEO, la localizzazione dei servers, l\u2019UX, il tipo di contenuto multilingua, le keywords, ecc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-677904f elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"677904f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e58e2f3\" data-id=\"e58e2f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1dd09b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"1dd09b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f7ae72\" data-id=\"6f7ae72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ecfd0b elementor-widget elementor-widget-heading\" data-id=\"2ecfd0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Volete saperne di pi\u00f9?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e41465 elementor-widget elementor-widget-heading\" data-id=\"6e41465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Lasciate la vostra e-mail qui sotto e sarete contattati a breve dal nostro team!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa5747 elementor-widget elementor-widget-html\" data-id=\"7aa5747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Begin Sendinblue Form -->\r\n<!-- START - We recommend to place the below code in head tag of your website html  -->\r\n<style>\r\n  @font-face {\r\n    font-display: block;\r\n    font-family: Roboto;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 600;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 700;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\r\n  }\r\n\r\n  #sib-container input:-ms-input-placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container input::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container textarea::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n<\/style>\r\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\r\n<!--  END - We recommend to place the above code in head tag of your website html -->\r\n\r\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\r\n<div class=\"sib-form\" style=\"text-align: center;\r\n         background-color: transparent;                                 \">\r\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\r\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;max-width:540px;\">\r\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\r\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\r\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\" \/>\r\n        <\/svg>\r\n        <span class=\"sib-form-message-panel__inner-text\">\r\n                          Qualcosa \u00e8 andato storto. Per favore riprova.\r\n                      <\/span>\r\n      <\/div>\r\n    <\/div>\r\n    <div><\/div>\r\n    <div id=\"success-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#085229; background-color:#e7faf0; border-radius:3px; border-color:#13ce66;max-width:540px;\">\r\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\r\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\r\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\" \/>\r\n        <\/svg>\r\n        <span class=\"sib-form-message-panel__inner-text\">\r\n                          Grazie per averci contattato! Ti contatteremo a breve.\r\n                      <\/span>\r\n      <\/div>\r\n    <\/div>\r\n    <div><\/div>\r\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:transparent; max-width:540px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid; direction:ltr\">\r\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/70e28e3e.sibforms.com\/serve\/MUIEALNvgZVgonpWJkvmR9_kd5RufNNOHTIBGv4BX6xrB4rSwHa7LmWJJ_oFqgUC9UYp_Lrip0dvZ27bfN24MrGIeOeRto5kwJ3Z-QrJY9s8nVqPF5QHZHSj4Hgoy4ftv07UZ2VU-nEIcOIZZiGexNf5M8h_jd9dnNRg38gU15eKzO-rF54g7KBFLXeSoDBzZ9OMJ6IPi0OErvDT\" data-type=\"subscription\">\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-input sib-form-block\">\r\n            <div class=\"form__entry entry_block\">\r\n              <div class=\"form__label-row \">\r\n\r\n                <div class=\"entry__field\">\r\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"Inserisci il tuo indirizzo email\" data-required=\"true\" required \/>\r\n                <\/div>\r\n              <\/div>\r\n\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\r\n            <div class=\"form__entry entry_mcq\">\r\n              <div class=\"form__label-row \">\r\n                <label class=\"entry__label\" style=\"font-weight: 700; text-align:left; font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#3c4858;\" for=\"OPT_IN\" data-required=\"*\">Accordo GDPR<\/label>\r\n                <div class=\"entry__choice\" style=\"\">\r\n                  <label>\r\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required \/>\r\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent;\"><p>Acconsento a che questo sito Web memorizzi le mie informazioni inviate in modo che possano rispondere alla mia richiesta.<\/p><\/span> <\/label>\r\n                <\/div>\r\n              <\/div>\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-captcha sib-form-block\">\r\n            <div class=\"form__entry entry_block\">\r\n              <div class=\"form__label-row \">\r\n                <script>\r\n                  function handleCaptchaResponse() {\r\n                    var event = new Event('captchaChange');\r\n                    document.getElementById('sib-captcha').dispatchEvent(event);\r\n                  }\r\n                <\/script>\r\n                <div class=\"g-recaptcha sib-visible-recaptcha\" id=\"sib-captcha\" data-sitekey=\"6Lf1avkdAAAAAHTxujGUEJjof-wRnwG1gtnf9ozo \" data-callback=\"handleCaptchaResponse\" style=\"direction:ltr\"><\/div>\r\n              <\/div>\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-form-block\" style=\"text-align: left\">\r\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#FFFFFF; background-color:#1e1e1f; border-radius:20px; border-width:0px;\" form=\"sib-form\" type=\"submit\">\r\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewBox=\"0 0 512 512\">\r\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\" \/>\r\n              <\/svg>\r\n              Invia\r\n            <\/button>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\r\n        <input type=\"hidden\" name=\"locale\" value=\"en\">\r\n      <\/form>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<!-- END - We recommend to place the below code where you want the form in your website html  -->\r\n\r\n<!-- START - We recommend to place the below code in footer or bottom of your website html  -->\r\n<script>\r\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'Please choose a country code';\r\n  window.LOCALE = 'en';\r\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"The information provided is invalid. Please review the field format and try again.\";\r\n\r\n  window.REQUIRED_ERROR_MESSAGE = \"Questo campo \u00e8 obbligatorio. \";\r\n\r\n  window.GENERIC_INVALID_MESSAGE = \"The information provided is invalid. Please review the field format and try again.\";\r\n\r\n\r\n\r\n\r\n  window.translation = {\r\n    common: {\r\n      selectedList: '{quantity} list selected',\r\n      selectedLists: '{quantity} lists selected'\r\n    }\r\n  };\r\n\r\n  var AUTOHIDE = Boolean(0);\r\n<\/script>\r\n<script defer src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\r\n\r\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=en\"><\/script>\r\n\r\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\r\n<!-- End Sendinblue Form -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c7110 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"15c7110\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3772c9\" data-id=\"d3772c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c67bc40 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c67bc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3288d elementor-widget elementor-widget-heading\" data-id=\"7e3288d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Ti potrebbe interessare anche...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d2cbc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"d4d2cbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9d7f3d2\" data-id=\"9d7f3d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-299cccd elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"299cccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/it\/siti-web-internazionali\/sviluppo-di-siti-web-internazionali\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"924\" height=\"616\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/International-website-development-e1661786398373.jpg\" class=\"attachment-full size-full wp-image-16258\" alt=\"Sviluppo Di Siti Web Internazionali\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/it\/siti-web-internazionali\/sviluppo-di-siti-web-internazionali\/\">Sviluppo Di Siti Web Internazionali<\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0abd322\" data-id=\"0abd322\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a47c39 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0a47c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/it\/siti-web-internazionali\/localizzazione-seo-e-sea-internazionali\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"924\" height=\"632\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled.jpg\" class=\"attachment-full size-full wp-image-16234\" alt=\"Localizzazione SEO E SEA Internazionali\" srcset=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled.jpg 924w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled-400x274.jpg 400w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-292x200.jpg 292w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1024x701.jpg 1024w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-768x525.jpg 768w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1536x1051.jpg 1536w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-2048x1401.jpg 2048w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1170x801.jpg 1170w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-570x390.jpg 570w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-370x253.jpg 370w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-270x185.jpg 270w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-96x66.jpg 96w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/it\/siti-web-internazionali\/localizzazione-seo-e-sea-internazionali\/\">Localizzazione SEO E SEA Internazionali <\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c2e6af1\" data-id=\"c2e6af1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Audit E Strategia Internazionale Del Sito Web Vedi altro Formulare ed applicare la migliore strategia d\u2019internazionalizzazione del sito web per i mercati export. Anche se l\u2019inglese \u00e8 la lingua pi\u00f9 utilizzata su internet, solo un quarto degli utenti sono madrelingua. Gli altri sono per il 23% cinesi e di altre 8 lingue diverse! E per l\u2019eCommerce, tali differenze linguistiche hanno un impatto ancora pi\u00f9 negativo in quanto meno del 40% dei clienti online acquista su siti web che non sono nella loro lingua locale. Internet \u00e8 dunque un mare magnum di lingue: per raggiungere un numero elevato di clienti potenziali online e crescere il fatturato export, \u00e8 necessario tradurre ed ottimizzare il sito web per tutte le lingue parlate nei mercati esteri target e non solo per l\u2019inglese. Si tratta di un investimento marketing, spesso meno caro di quanto si pensi, che sapr\u00e0 fornire al vostro sito l\u2019enorme potere di far scoprire e promuovere la vostra attivit\u00e0 su nuovi territori e a nuovi clienti. E in un ambiente sempre pi\u00f9 concorrenziale, un sito web multilingue rappresenta un vantaggio competitivo importante che permette di aumentare concretamente le opportunit\u00e0 di business all\u2019estero. Ma qual \u00e8 allora la strategia vincente per internazionalizzare un sito web? In primo luogo, l\u2019azienda deve decidere su quali mercati export e su quali lingue vuole focalizzarsi. In seguito deve decidere se ha bisogno di un\u2019internazionalizzazione o di una localizzazione del sito web: ci\u00f2 significa che sulla base dei propri obiettivi export, l\u2019azienda deve scegliere tra una struttura di domini export centralizzati e collegati al dominio generico dell\u2019azienda (ad esempio un dominio \u201csitoweb.com\u201d) o una struttura con dei domini completamente indipendenti dove ogni sito \u00e8 specifico per un paese preciso. Questa seconda opzione permette un maggior adattamento al mercato locale e pu\u00f2 essere calibrata in modo distinto in termini di contenuti, grafica, colori, UX, ecc. per ogni singolo paese. Infine, l\u2019azienda dovr\u00e0 definire gli elementi operativi del sito e determinare gli strumenti per implementare il progetto. Chiarificare tutti questi punti per formulare una strategia d\u2019internazionalizzazione del sito web chiara pu\u00f2 essere complesso in quanto bisogna considerare diversi elementi tecnici e marketing a livello locale ed internazionale. ToWebOrNotToWeb dispone di tali competenze ed interviene per aiutare le aziende in tale processo. Dopo aver analizzato le attuali risorse digitali e gli obiettivi da raggiungere nei determinati mercati esteri, i nostri esperti formulano la strategia del sito web internazionale pi\u00f9 efficace e completa, coprendo tutti i punti necessari al progetto export digitale dell\u2019azienda: la struttura dei domini, il CMS, i parametri SEO, la localizzazione dei servers, l\u2019UX, il tipo di contenuto multilingua, le keywords, ecc. Volete saperne di pi\u00f9? Lasciate la vostra e-mail qui sotto e sarete contattati a breve dal nostro team! Qualcosa \u00e8 andato storto. Per favore riprova. Grazie per averci contattato! Ti contatteremo a breve. Accordo GDPR Acconsento a che questo sito Web memorizzi le mie informazioni inviate in modo che possano rispondere alla mia richiesta. Invia Ti potrebbe interessare anche&#8230; Sviluppo Di Siti Web Internazionali Localizzazione SEO E SEA Internazionali<\/p>\n","protected":false},"author":30,"featured_media":0,"parent":26037,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-26291","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audit E Strategia Internazionale Del Sito Web - ToWebOrNotToWeb<\/title>\n<meta name=\"description\" content=\"Meno del 40% degli utenti di Internet acquista su siti in lingua straniera. 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