{"id":8612,"date":"2019-02-26T10:48:14","date_gmt":"2019-02-26T10:48:14","guid":{"rendered":"https:\/\/winlocal.in\/toweb\/?p=8612"},"modified":"2025-03-05T13:45:37","modified_gmt":"2025-03-05T13:45:37","slug":"comment-les-reseaux-sociaux-peuvent-aider-les-entreprises-internationales","status":"publish","type":"post","link":"https:\/\/towebornottoweb.com\/fr\/comment-les-reseaux-sociaux-peuvent-aider-les-entreprises-internationales\/","title":{"rendered":"Comment faire des r\u00e9seaux sociaux un moteur pour votre ecommerce cross-border?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8612\" class=\"elementor elementor-8612 elementor-3355\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ceed56 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"9ceed56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ee6416 elementor-widget elementor-widget-spacer\" data-id=\"0ee6416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1a5fc6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"d1a5fc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25ad035 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"25ad035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ab793 elementor-widget elementor-widget-heading\" data-id=\"e3ab793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment faire des r\u00e9seaux sociaux un moteur pour votre ecommerce cross-border ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f48d8 elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"81f48d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 120 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M11.9,15.9L11.9,15.9L0,16c-0.2-3.7,1.5-5.7,4.9-6C10,9.6,12.4,14.2,11.9,15.9zM26.9,15.9L26.9,15.9L15,16c0.5-3.7,2.5-5.7,5.9-6C26,9.6,27.4,14.2,26.9,15.9z M37.1,10c3.4,0.3,5.1,2.3,4.9,6H30.1C29.5,14.4,31.9,9.6,37.1,10z M57,15.9L57,15.9L45,16c0-3.4,1.6-5.4,4.9-5.9C54.8,9.3,57.4,14.2,57,15.9z M71.9,15.9L71.9,15.9L60,16c-0.2-3.7,1.5-5.7,4.9-6C70,9.6,72.4,14.2,71.9,15.9z M82.2,10c3.4,0.3,5,2.3,4.8,6H75.3C74,13,77.1,9.6,82.2,10zM101.9,15.9L101.9,15.9L90,16c-0.2-3.7,1.5-5.7,4.9-6C100,9.6,102.4,14.2,101.9,15.9z M112.1,10.1c2.7,0.5,4.3,2.5,4.9,5.9h-11.9l0,0C104.5,14.4,108,9.3,112.1,10.1z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd47f4 elementor-widget elementor-widget-spacer\" data-id=\"cbd47f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba14805 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"ba14805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15d5728 elementor-widget elementor-widget-text-editor\" data-id=\"15d5728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\"><strong>#1 Ne vous laissez pas derri\u00e8re. \u00a0Profitez de vos r\u00e9seaux sociaux !\u00a0<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><p style=\"font-size: 15px; font-style: normal; font-weight: 400; text-align: start;\">Les r\u00e9seaux sociaux sont devenus source primaire d&rsquo;informations pour environ 60% des acheteurs, qui recherchent des produits et services en ligne dans le monde. (d&rsquo;apr\u00e8s Business Insider, 2018).<\/p><p class=\"direction-ltr align-start para-style-body\" style=\"font-size: 15px; font-style: normal; font-weight: 400; text-align: start;\">Cependant, les r\u00e9seaux sociaux vont au-del\u00e0 du contr\u00f4le des PMEs. Il en r\u00e9sulte que les contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs deviennent plus expos\u00e9s que ceux g\u00e9n\u00e9r\u00e9s par les marques lors du processus de d\u00e9cision d&rsquo;achat. Ce ph\u00e9nom\u00e8ne se pr\u00e9sente partout.<\/p><p class=\"direction-ltr align-start para-style-body\" style=\"font-size: 15px; font-style: normal; font-weight: 400; text-align: start;\">Si vous ne prenez pas le contr\u00f4le total des r\u00e9seaux sociaux internationaux de votre entreprise, vous devrez d\u00e9penser plus d&rsquo;argent<span class=\"white-space-prewrap\">\u00a0<\/span>afin de rester comp\u00e9titif et visible aux clients potentiels sur vos march\u00e9s d&rsquo;exportation.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d48a65 elementor-widget elementor-widget-spacer\" data-id=\"1d48a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83624d3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"83624d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f36ddb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6f36ddb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e06e30 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6e06e30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46c65a8 elementor-widget elementor-widget-text-editor\" data-id=\"46c65a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s une longue recherche, avez-vous <span style=\"font-weight: 400;\">commenc\u00e9<\/span> \u00e0 exporter ? Ne vous laissez pas devancer par vos <span style=\"font-weight: 400;\">concurrents<\/span>\u00a0en \u00e9talant vos offres sur de nouveaux march\u00e9s.<\/p><p>Les r\u00e9seaux sociaux sont l&rsquo;un des <strong>moyens les plus rapides et puissants<\/strong> pour augmenter les ventes et la notori\u00e9t\u00e9 de la marque dans le monde.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-557410f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"557410f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1587d elementor-widget elementor-widget-spacer\" data-id=\"1d1587d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59a453 elementor-widget elementor-widget-spacer\" data-id=\"d59a453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5acd0 elementor-widget elementor-widget-text-editor\" data-id=\"4f5acd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal; text-align: start;\"><strong>#2 \u00c0 l&rsquo;international, faites comme au local.<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><p style=\"font-size: 15px; font-style: normal; font-weight: 400; text-align: start;\">R\u00e9ussir \u00e0 l&rsquo;international requiert le d\u00e9veloppement local dans plusieurs pays en m\u00eame temps. C&rsquo;est le concept de <span style=\"font-weight: 400;\">\u00ab <\/span><span style=\"font-weight: 400;\">globalisation<\/span><span style=\"font-weight: 400;\"> \u00bb<\/span>.<\/p><p style=\"font-size: 15px; font-style: normal; font-weight: 400; text-align: start;\">Pourquoi les r\u00e9seaux sociaux sont-ils importants pour le ecommerce cross-border ? C&rsquo;est parce qu&rsquo;ils permettent de :<\/p><ul style=\"font-size: 15px; font-style: normal; font-weight: 400; text-align: start;\"><li style=\"font-size: 15px;\">R\u00e9aliser des ventes de plus de 20 \u00e0 40%*,<\/li><li style=\"font-size: 15px;\">Int\u00e9ragir avec un public plus large dans de diff\u00e9rents pays et dans le monde,<\/li><li style=\"font-size: 15px;\">Augmenter la notori\u00e9t\u00e9 de la marque sur le plan national et international,<\/li><li style=\"font-size: 15px;\">Etablir des relations avec les clients \u00e9trangers, KOL et les influenceurs,<\/li><li style=\"font-size: 15px;\">Se diff\u00e9rencier des concurrents locaux et internationaux.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32a634d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"32a634d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26ae2aa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"26ae2aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-433a14a elementor-widget elementor-widget-text-editor\" data-id=\"433a14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chaque pays a ses propres r\u00e9seaux sociaux !<\/p>\n<p>En vue d&rsquo;une <strong>notori\u00e9t\u00e9 internationale<\/strong>, vous devez conna\u00eetre les sp\u00e9cificit\u00e9s de chaque march\u00e9 et vous y adapter.<\/p>\n<p>Le contexte p\u00e8se et les contenus doivent r\u00e9pondre aux attentes de vos clients locaux dans chaque pays. C&rsquo;est ce qui gagne sur le long terme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce71cd5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ce71cd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-121b036 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"121b036\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed40bdd elementor-widget elementor-widget-spacer\" data-id=\"ed40bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3868198 elementor-widget elementor-widget-spacer\" data-id=\"3868198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca644b elementor-widget elementor-widget-text-editor\" data-id=\"8ca644b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>#3 Les r\u00e9seaux sociaux : le m\u00e9dia le plus populaire.<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><p class=\"direction-ltr align-start para-style-body\">Les r\u00e9seaux sociaux sont devenus le canal marketing le plus demand\u00e9 depuis une d\u00e9cennie. Pourquoi ? Parce que :<\/p><ul><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">Ils sont (presque) gratuits,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">Ils sont des outils marketing les plus efficaces \u00e0 un co\u00fbt faible pour aider les PMEs \u00e0 cro\u00eetre les ventes,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">Ils sont utilis\u00e9s \u00e0 l&rsquo;international par plus de 3,4 milliards de personnes et ce chiffre s&rsquo;attend \u00e0 conna\u00eetre une croissance de plus de 65% dans 5 ans,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">Ils servent de multiples objectifs sur une base individuelle et collective,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">Ils sont tra\u00e7ables et instantan\u00e9ment mesurables.<\/li><\/ul><p>Ne vous \u00e9chappez pas \u00e0 ces avantages alors que vos concurrents en profitent !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7299ca2 elementor-widget elementor-widget-spacer\" data-id=\"7299ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca7d148 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"ca7d148\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f565527 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"f565527\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29bc162 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"29bc162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8578a6 elementor-widget elementor-widget-text-editor\" data-id=\"e8578a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les r\u00e9seaux sociaux sont les outils marketing les plus utilis\u00e9s par les PMEs au niveau national et international.<\/p>\n<p>Face \u00e0 des milliers de r\u00e9seaux sociaux dans le monde, assurez-vous d&rsquo;\u00eatre sur les bons de la bonne mani\u00e8re.<\/p>\n<p><strong>Soyez l\u00e0 o\u00f9 se trouvent vos clients.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16b2dee e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"16b2dee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f97dd elementor-widget elementor-widget-spacer\" data-id=\"72f97dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f3ae2d elementor-widget elementor-widget-spacer\" data-id=\"0f3ae2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64a255 elementor-widget elementor-widget-text-editor\" data-id=\"d64a255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>#4 Les r\u00e9seaux sociaux internationaux : \u00e9vitez les clich\u00e9s.<\/strong><\/h3><div><strong>\u00a0<\/strong><\/div><p class=\"direction-ltr align-start para-style-body\">De nombreuses PMEs se trompent lorsqu&rsquo;il s&rsquo;agit de d\u00e9velopper une strat\u00e9gie solide en mati\u00e8re de r\u00e9seaux sociaux internationaux.<\/p><p class=\"direction-ltr align-start para-style-body\">Les erreurs les plus courantes sont de penser que :<\/p><ul><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">La langue anglaise suffit pour les r\u00e9seaux sociaux internationaux,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">D&rsquo;abord le march\u00e9 national, ensuite les autres,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">Nous devons nous pr\u00e9senter sur autant de r\u00e9seaux sociaux que possible,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">Nous devons cr\u00e9er une page sp\u00e9cifique \u00e0 chaque pays,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">Pas de besoin d&rsquo;investir des ressources pour g\u00e9rer les r\u00e9seaux sociaux internationaux,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-title\">Nos clients n&rsquo;utilisent pas les r\u00e9seaux sociaux&#8230;<\/li><\/ul><p><span style=\"font-weight: 400;\">\u00c9viter <\/span>de dupliquer la m\u00eame approche des r\u00e9seaux sociaux dans votre pays.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e2e30 elementor-widget elementor-widget-spacer\" data-id=\"b2e2e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9825f6c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"9825f6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-834c779 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"834c779\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-755212d elementor-widget elementor-widget-text-editor\" data-id=\"755212d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ma\u00eetriser les r\u00e9seaux sociaux n&rsquo;est pas le but ultime.<\/p>\n<p>L&rsquo;objectif consiste \u00e0 <strong>obtenir de meilleurs r\u00e9sultats du business<\/strong> au niveau national et international.<\/p>\n<p>Gr\u00e2ce aux r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14f2afc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"14f2afc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c7759a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"2c7759a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93b9d91 elementor-widget elementor-widget-spacer\" data-id=\"93b9d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aac2be elementor-widget elementor-widget-spacer\" data-id=\"4aac2be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d882200 elementor-widget elementor-widget-text-editor\" data-id=\"d882200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal; text-align: start;\"><strong>#5 Entamez votre strat\u00e9gie r\u00e9seaux sociaux internationaux.<\/strong><\/h3><h3 style=\"font-size: 1.66667rem; font-style: normal;\"><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">\u00a0<\/strong><\/h3><p style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; text-align: start;\"><span style=\"box-sizing: inherit;\">Comme pour toute autre strat\u00e9gie, certains pr\u00e9liminaires doivent \u00eatre v\u00e9rifi\u00e9s : o\u00f9, pourquoi, quoi, quand, comment, combien !<\/span><\/p><p style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; text-align: start;\"><span style=\"box-sizing: inherit;\">Pour une strat\u00e9gie r\u00e9seaux sociaux internationaux, assurez-vous de :<\/span><\/p><ul style=\"font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; text-align: start;\"><li style=\"box-sizing: inherit; font-size: 15px;\"><span style=\"box-sizing: inherit;\">Vous concentrer en priorit\u00e9 sur les pays cibles,<\/span><\/li><li style=\"box-sizing: inherit; font-size: 15px;\"><span style=\"box-sizing: inherit;\">D\u00e9finir vos objectifs et mots-cl\u00e9s pour chaque pays,<\/span><\/li><li style=\"box-sizing: inherit; font-size: 15px;\"><span style=\"box-sizing: inherit;\">V\u00e9rifier vos actifs num\u00e9riques; marque, logo, domaines, couleurs, images, etc.,<\/span><\/li><li style=\"box-sizing: inherit; font-size: 15px;\"><span style=\"box-sizing: inherit;\">Comprendre vos clients \u00e9trangers : quels r\u00e9seaux sociaux utilisent-ils ? dans quelle langue ? dans quel but ? quand ? \u2026<\/span><\/li><li style=\"box-sizing: inherit; font-size: 15px;\"><span style=\"box-sizing: inherit;\">Analyser vos concurrents et trouver vos facteurs de diff\u00e9renciation,<\/span><\/li><li style=\"box-sizing: inherit; font-size: 15px;\"><span style=\"box-sizing: inherit;\">D\u00e9cider de votre budget pour les campagnes d\u2019acquisition organiques et payantes dans chaque pays<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0163a98 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"0163a98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a6d9ef e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6a6d9ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1f3813 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"f1f3813\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba82044 elementor-widget elementor-widget-text-editor\" data-id=\"ba82044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il faut r\u00e9pondre \u00e0 des questions afin de pr\u00e9parer le terrain d\u2019une strat\u00e9gie internationale efficace en mati\u00e8re de r\u00e9seaux sociaux. Vous devrez v\u00e9rifier vos :<\/p>\n<ul>\n<li>Structure<\/li>\n<li>Identit\u00e9 de marque mondiale<\/li>\n<li>Mod\u00e8le \u00e9conomique et plan d\u2019action<\/li>\n<li>Secteur et concurrents<\/li>\n<li>Ressources directes et indirectes<\/li>\n<li>Fonds de roulement<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5af256 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c5af256\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df92d20 elementor-widget elementor-widget-spacer\" data-id=\"df92d20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f39450 elementor-widget elementor-widget-spacer\" data-id=\"9f39450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38997ef elementor-widget elementor-widget-text-editor\" data-id=\"38997ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal; text-align: start;\"><strong>#6 Mettez en oeuvre votre strat\u00e9gie r\u00e9seaux sociaux internationaux.<\/strong><\/h3>\n<div><strong>\u00a0<\/strong><\/div>\n<p>Apr\u00e8s avoir trouv\u00e9 les r\u00e9ponses, vous pouvez commencer \u00e0 mettre en place votre strat\u00e9gie r\u00e9seaux sociaux internationaux sur chaque march\u00e9 \u00e9tranger. Pour cela, nous vous recommandons de :<\/p>\n<ul>\n<li>\u00catre capable de configurer et de g\u00e9rer une page \/ un compte \/ un canal de l&rsquo;entreprise sur les r\u00e9seaux \u00e9trangers s\u00e9lectionn\u00e9s,<\/li>\n<li>Comprendre la fa\u00e7on de cr\u00e9er, de localiser et de publier des contenus sur chaque r\u00e9seau \u00e9tranger,<\/li>\n<li>D\u00e9finir, localiser et g\u00e9rer les contenus dans le style souhait\u00e9 par votre public cible,<\/li>\n<li>Optimiser les interactions entre vos r\u00e9seaux sociaux nationaux et internationaux,<\/li>\n<li>Lier vos sites Web \u00e0 vos r\u00e9seaux sociaux internationaux,<\/li>\n<li>\u00a0Maintenir votre activit\u00e9 internationale sur les r\u00e9seaux sociaux aussi souvent que n\u00e9cessaire.<\/li>\n<li>Mesurer, ajuster et comparer les r\u00e9sultats de vos r\u00e9seaux sociaux sur tous les march\u00e9s.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-046dec8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"046dec8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c2f0c81 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c2f0c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a855f6d elementor-widget elementor-widget-text-editor\" data-id=\"a855f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quel est le secret d&rsquo;une strat\u00e9gie r\u00e9seaux sociaux efficace pour accro\u00eetre les exportations ?<\/p>\n<p><strong>C&rsquo;est comprendre comment les gens utilisent les r\u00e9seaux sociaux dans chaque pays.<\/strong><\/p>\n<p>Pas besoin d&rsquo;armes secr\u00e8tes.<\/p>\n<p>Tout simplement du bon sens!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a2ae6c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0a2ae6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f00dc6d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"f00dc6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc7a21 elementor-widget elementor-widget-spacer\" data-id=\"2dc7a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd9e68 elementor-widget elementor-widget-spacer\" data-id=\"9dd9e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3382e10 elementor-widget elementor-widget-text-editor\" data-id=\"3382e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal; text-align: start;\"><strong>#7 Renforcez les effets des r\u00e9seaux sociaux avec inbound &amp; contenus<\/strong><\/h3><h3 style=\"font-size: 1.66667rem; font-style: normal;\"><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">\u00a0<\/strong><\/h3><p>Instagram, Facebook, Twitter, <span style=\"font-weight: 400;\">LinkedIn<\/span>, mais \u00e9galement TikTok, WeChat, Weibo, Youku, QQ, etc. Ils n\u00e9cessitent tous un format de contenu sp\u00e9cifique, mais ils partagent le m\u00eame objectif : atteindre les gens et vendre plus !<\/p><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">L&rsquo;Inbound<\/span> Marketing, qui utilise des contenus cl\u00e9s pour attirer les bonnes personnes au bon moment, au bon endroit et pour la bonne action, peut am\u00e9liorer leur force de vente. L&rsquo;inbound marketing international peut cr\u00e9er plus d&rsquo;opportunit\u00e9s pour vos exportations par :<\/p><ul><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-body\">Adapter les contenus ou cr\u00e9er de nouveaux contenus pour chaque pays \u00e9tranger,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-body\">D\u00e9cider des mots-cl\u00e9s \u00e0 utiliser, o\u00f9, comment et \u00e0 quelle fr\u00e9quence,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-body\">Traduire tous les contenus dans la ou les langues parl\u00e9es de chaque pays,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-body\">D\u00e9velopper des contenus sur des sujets pertinents pour vos march\u00e9s d&rsquo;exportation cibles,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-body\">Cr\u00e9er des interactions entre les canaux en publiant et en relayant des contenus optimis\u00e9s.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3a4b6b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c3a4b6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb9bd54 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"cb9bd54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c6ae66 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"3c6ae66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c651c06 elementor-widget elementor-widget-text-editor\" data-id=\"c651c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Surveiller les r\u00e9seaux sociaux internationaux de mani\u00e8re coh\u00e9rente.<\/p><p>Cela vous tiendra au courant sur des sujets locaux sp\u00e9cifiques.<\/p><p>Et la fourniture d&rsquo;un contenu local actualis\u00e9 est au c\u0153ur de toute strat\u00e9gie inbound marketing internationale efficace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d19b540 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"d19b540\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0620035 elementor-widget elementor-widget-spacer\" data-id=\"0620035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3961add elementor-widget elementor-widget-spacer\" data-id=\"3961add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2192a43 elementor-widget elementor-widget-text-editor\" data-id=\"2192a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong style=\"color: var(--ast-global-color-8); font-size: 1.66667rem; text-align: start; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">#8 Suivez les tendances en ligne \u00e0 l&rsquo;\u00e9chelle mondiale.<\/strong><\/h3>\n<p>\u00a0<\/p>\n<p class=\"direction-ltr align-start para-style-subtitle\">Le dynamisme des r\u00e9seaux sociaux varie selon les pays, ce qui implique un besoin constant de suivre chaque changement intervenu sur ces r\u00e9seaux sociaux.<\/p>\n<p>\u00a0<\/p>\n<p>Rester connect\u00e9 et \u00e0 jour peut \u00eatre atteint par :<\/p>\n<ul>\n<li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-body\">Suivre les statistiques des r\u00e9seaux sociaux et les analyses du march\u00e9,<\/li>\n<li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-body\">Comparer le potentiel de march\u00e9 de votre pays et celui de votre pays cible en surveillant l&rsquo;activit\u00e9 des r\u00e9seaux sociaux,<\/li>\n<li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-body\">Cr\u00e9er des comptes de r\u00e9seaux sociaux \u00e9trangers et les synchroniser pour recevoir des alertes lorsque des mises \u00e0 jour et de nouvelles tendances sont disponibles.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf1eda2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"bf1eda2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ef50e7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0ef50e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91cf624 elementor-widget elementor-widget-text-editor\" data-id=\"91cf624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"direction-ltr align-start para-style-body\"><span style=\"font-weight: 400;\">\u00c9vitez<\/span> de vous \u00ab\u00a0<strong>perdre dans la Traduction Google<\/strong>\u00a0\u00bb par :<\/p><ul><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-body\">Embaucher quelqu&rsquo;un qui parle couramment la langue cible ou utiliser des services de traduction qualifi\u00e9s,<\/li><li class=\"direction-ltr align-start ql-indent-1 list-marker-udisc para-style-body\">Vous familiariser avec le langage parl\u00e9 en ligne.<\/li><\/ul><p class=\"direction-ltr align-start para-style-body\">Lors de la gestion des r\u00e9seaux sociaux internationaux, il est essentiel de faire correspondre aux attentes de la culture locale !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a727d4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"3a727d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09beaed e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"09beaed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4ba0e elementor-widget elementor-widget-spacer\" data-id=\"9e4ba0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a1239 elementor-widget elementor-widget-spacer\" data-id=\"53a1239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68379d4 elementor-widget elementor-widget-text-editor\" data-id=\"68379d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: 1.66667rem; font-style: normal;\"><strong>Conclusion : La liste de contr\u00f4le des r\u00e9seaux sociaux pour votre<\/strong> <strong>e-commerce cross-border<\/strong><\/h3><h3 style=\"font-size: 1.66667rem; font-style: normal;\"><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">\u00a0<\/strong><\/h3><ul><li style=\"font-size: 15px; font-style: normal; font-weight: 400;\">Recherchez vos march\u00e9s d\u2019exportation, les r\u00e9seaux sociaux locaux, le comportement en ligne de vos clients, l\u2019activit\u00e9 \/ la strat\u00e9gie des concurrents sur les r\u00e9seaux sociaux, etc.<\/li><li style=\"font-size: 15px; font-style: normal; font-weight: 400;\">D\u00e9finissez vos objectifs et concevez la strat\u00e9gie r\u00e9seaux sociaux pour chacun de vos march\u00e9s internationaux cibles,<\/li><li style=\"font-size: 15px; font-style: normal; font-weight: 400;\">\u00c9valuez les ressources internes et externes dont vous avez besoin pour votre strat\u00e9gie r\u00e9seaux sociaux internationaux et validez le budget,<\/li><li style=\"font-size: 15px; font-style: normal; font-weight: 400;\">D\u00e9finissez un plan de r\u00e9seaux sociaux pour chaque pays ,<\/li><li style=\"font-size: 15px; font-style: normal; font-weight: 400;\">Faites appel \u00e0 des experts interculturels de r\u00e9seaux sociaux pour acc\u00e9l\u00e9rer le rythme,<\/li><li style=\"font-size: 15px; font-style: normal; font-weight: 400;\">Faites un test sur les r\u00e9seaux sociaux sur un march\u00e9 \u00e9tranger avant le d\u00e9ploiement global pour examiner votre strat\u00e9gie et \u00e9viter les \u00e9checs d\u2019investissement.<\/li><li style=\"font-size: 15px; font-style: normal; font-weight: 400;\">Mesurez r\u00e9guli\u00e8rement les r\u00e9sultats, comparez-les et prenez des corrections si n\u00e9cessaire.<\/li><\/ul><p><strong>Voulez-vous savoir plus sur les r\u00e9seaux sociaux ? Souhaitez-vous que nous organisions un atelier sur les r\u00e9seaux sociaux internationaux dans votre entreprise ? Contactez-nous ou visitez notre site Web pour voir tous nos services.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525852d elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"525852d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 120 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M11.9,15.9L11.9,15.9L0,16c-0.2-3.7,1.5-5.7,4.9-6C10,9.6,12.4,14.2,11.9,15.9zM26.9,15.9L26.9,15.9L15,16c0.5-3.7,2.5-5.7,5.9-6C26,9.6,27.4,14.2,26.9,15.9z M37.1,10c3.4,0.3,5.1,2.3,4.9,6H30.1C29.5,14.4,31.9,9.6,37.1,10z M57,15.9L57,15.9L45,16c0-3.4,1.6-5.4,4.9-5.9C54.8,9.3,57.4,14.2,57,15.9z M71.9,15.9L71.9,15.9L60,16c-0.2-3.7,1.5-5.7,4.9-6C70,9.6,72.4,14.2,71.9,15.9z M82.2,10c3.4,0.3,5,2.3,4.8,6H75.3C74,13,77.1,9.6,82.2,10zM101.9,15.9L101.9,15.9L90,16c-0.2-3.7,1.5-5.7,4.9-6C100,9.6,102.4,14.2,101.9,15.9z M112.1,10.1c2.7,0.5,4.3,2.5,4.9,5.9h-11.9l0,0C104.5,14.4,108,9.3,112.1,10.1z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8ab95e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c8ab95e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35bebbf elementor-widget elementor-widget-text-editor\" data-id=\"35bebbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous souhaitez en savoir plus, contactez-nous !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aee0ee elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8aee0ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/contact@towebornottoweb.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Cliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3963690 elementor-widget elementor-widget-spacer\" data-id=\"3963690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9seaux sociaux sont le canal marketing le plus populaire depuis plus d&rsquo;une d\u00e9cennie. Il y a plusieurs raisons \u00e0 cela : les co\u00fbts sont plus ma\u00eetris\u00e9s, ils permettent des interactions humaines directes et ils sont instantan\u00e9ment mesurables. Cependant, les r\u00e9seaux sociaux ne sont pas mondiaux et les PMEs ont encore du mal de s&rsquo;en servir.<br \/>\nDans ce post, nous vous pr\u00e9sentons les astuces sur l&rsquo;usage des r\u00e9seaux sociaux internationaux bas\u00e9es sur notre exp\u00e9rience.<\/p>\n","protected":false},"author":30,"featured_media":10544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[90],"tags":[],"class_list":["post-8612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment faire des r\u00e9seaux sociaux un moteur pour votre ecommerce cross-border? - ToWebOrNotToWeb<\/title>\n<meta name=\"description\" content=\"Les r\u00e9seaux sociaux demeurent le canal marketing le plus populaire depuis une d\u00e9cennie. 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