{"id":8609,"date":"2019-02-26T10:45:58","date_gmt":"2019-02-26T10:45:58","guid":{"rendered":"https:\/\/winlocal.in\/toweb\/?p=8609"},"modified":"2025-03-05T13:52:03","modified_gmt":"2025-03-05T13:52:03","slug":"withings-quelles-lecons-pouvons-nous-tirer-de-son-internationalisation","status":"publish","type":"post","link":"https:\/\/towebornottoweb.com\/fr\/withings-quelles-lecons-pouvons-nous-tirer-de-son-internationalisation\/","title":{"rendered":"Withings : quelles le\u00e7ons pouvons-nous tirer de son internationalisation ?"},"content":{"rendered":"\t\t
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Withings : quelles le\u00e7ons pouvons-nous tirer de son internationalisation ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En 2016, la soci\u00e9t\u00e9 Withings a \u00e9t\u00e9 rachet\u00e9e par Nokia pour 170 Millions d’euros<\/strong><\/p>

Le finlandais a vu chez Withings une ambition commune : celle d\u2019impacter la sant\u00e9 de chacun \u00e0 travers des objets du quotidien.<\/p>

C\u2019est une nouvelle \u00e9tape pour la soci\u00e9t\u00e9 fran\u00e7aise : fond\u00e9e en 2008 \u00e0 Issy-les-Moulineaux et parmi les pionniers de La FrenchTech, Withings s\u2019est sp\u00e9cialis\u00e9e dans les produits connect\u00e9s d\u00e9di\u00e9s \u00e0 la sant\u00e9 et au bien-\u00eatre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L'export : acc\u00e9l\u00e9rateur de croissance et de comp\u00e9titivit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tourn\u00e9e vers l\u2019international depuis sa cr\u00e9ation, Withings a su s\u2019imposer comme l\u2019une des r\u00e9f\u00e9rences mondiales de son march\u00e9. En 2014 elle d\u00e9clarait r\u00e9aliser 90% de ses ventes \u00e0 l\u2019export et majoritairement par le biais d\u2019internet : Amazon et son site e-commerce withings.com\/store.<\/p>

C\u2019est ainsi qu\u2019en \u00e0 peine 6 ans, l\u2019activit\u00e9 de Withings a explos\u00e9 \u00e0 l\u2019international, avec une strat\u00e9gie qui a permis d\u2019autofinancer son export. Quand en juillet 2014 elle l\u00e8ve 23,5 millions d’euros aupr\u00e8s de Bpifrance, Idinvest Partners, 360 Capital Partners et de Ventech, elle est en mesure d\u2019acc\u00e9l\u00e9rer sa comp\u00e9titivit\u00e9 et sa croissance sur le march\u00e9 global.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Les cl\u00e9s pour d\u00e9marrer et r\u00e9ussir son internationalisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La premi\u00e8re<\/strong> cl\u00e9 est la volont\u00e9 de sortir de son march\u00e9 domestique souvent trop petit. \u00ab Think local, act global \u00bb constitue la base pour toute entreprise souhaitant se d\u00e9velopper \u00e0 l\u2019international.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une seconde<\/strong> cl\u00e9 est le cross-border ou commerce transfrontalier. Il consiste \u00e0 vendre ses produits ou services dans les pays \u00e9trangers limitrophes en minimisant les risques et les co\u00fbts li\u00e9s \u00e0 l\u2019export.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Une troisi\u00e8me<\/strong> cl\u00e9 est la strat\u00e9gie digitale \u00e0 l\u2019export. Pour cela, il faut v\u00e9rifier l\u2019\u00e9tat des technologies et des habitudes digitales dans chaque march\u00e9 export. L\u2019entreprise a notamment un choix \u00e0 faire entre l\u2019homog\u00e9n\u00e9isation de ses canaux de communication digitales, ou alors son adaptation aux sp\u00e9cificit\u00e9s locales.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PMEs et startups peuvent aussi r\u00e9ussir gr\u00e2ce au digital et \u00e0 l\u2019international<\/strong><\/p>\n

Privil\u00e9giant 90% de ses ventes \u00e0 l\u2019export en e-commerce pendant les premi\u00e8res ann\u00e9es de son activit\u00e9, la soci\u00e9t\u00e9 a pu s\u2019assurer une croissance solide. Et le rachat en 2016 par le g\u00e9ant finlandais n\u2019a que confirm\u00e9 la r\u00e9ussite de Withings dans sa strat\u00e9gie multicanal \u00e0 l\u2019international.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Si vous souhaitez en savoir plus, contactez-nous !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En 2016, la soci\u00e9t\u00e9 Withings a \u00e9t\u00e9 rachet\u00e9e par Nokia pour 170 Millions d’euros. Le finlandais a vu chez Withings une ambition commune : celle d\u2019impacter la sant\u00e9 de chacun \u00e0 travers des objets du quotidien. C\u2019est une nouvelle \u00e9tape pour la soci\u00e9t\u00e9 fran\u00e7aise : fond\u00e9e en 2008 \u00e0 Issy-les-Moulineaux et parmi les pionniers de La FrenchTech, Withings s\u2019est sp\u00e9cialis\u00e9e dans les produits connect\u00e9s d\u00e9di\u00e9s \u00e0 la sant\u00e9 et le bien-\u00eatre. En \u00e0 peine 6 ans, l\u2019activit\u00e9 de Withings a explos\u00e9 \u00e0 l\u2019international, avec une strat\u00e9gie qui a permis d\u2019autofinancer son export. En 2014 elle d\u00e9clarait r\u00e9aliser 90% de ses ventes \u00e0 l\u2019export et majoritairement par le biais d\u2019internet. Parmi les PMEs, Withings a sa chance, mais elle n’est pas la seule \u00e0 r\u00e9ussir avec les canaux num\u00e9riques et l\u2019exportation. Bien que de nombreuses PME et start-ups n’osent pas envisager ces deux possibilit\u00e9s, elles n’ont jamais \u00e9t\u00e9 une offre exclusive aux entreprises g\u00e9antes. Alors pour les plus petits, comment peuvent-ils commencer et accomplir l\u2019internationalisation?<\/p>\n","protected":false},"author":30,"featured_media":10556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[90],"tags":[],"class_list":["post-8609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/posts\/8609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/comments?post=8609"}],"version-history":[{"count":15,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/posts\/8609\/revisions"}],"predecessor-version":[{"id":45783,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/posts\/8609\/revisions\/45783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/media\/10556"}],"wp:attachment":[{"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/media?parent=8609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/categories?post=8609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/tags?post=8609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}