{"id":8605,"date":"2018-05-22T10:42:40","date_gmt":"2018-05-22T10:42:40","guid":{"rendered":"https:\/\/winlocal.in\/toweb\/?p=8605"},"modified":"2024-05-29T14:12:02","modified_gmt":"2024-05-29T14:12:02","slug":"startup-et-internationalisation-mission-impossible","status":"publish","type":"post","link":"https:\/\/towebornottoweb.com\/fr\/startup-et-internationalisation-mission-impossible\/","title":{"rendered":"Startup et internationalisation : mission (im)possible?"},"content":{"rendered":"\t\t
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Startup et internationalisation : mission (im)possible?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le cas de Click & Boat<\/span><\/span>
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En voulant r\u00e9pondre \u00e0 la probl\u00e9matique des propri\u00e9taires de bateaux, \u00e0 savoir des charges tr\u00e8s \u00e9lev\u00e9es pour un taux d\u2019utilisation tr\u00e8s faible, Click & Boat a vu le jour.<\/p>\n

Cr\u00e9\u00e9e en France en 2014, la plateforme met en relation des particuliers poss\u00e9dant ou recherchant des bateaux \u00e0 louer. Le site met \u00e0 disposition 8000 embarcations dans 22 pays et 362 ports de la Croatie jusqu\u2019au Groenland en passant par l\u2019Italie et l\u2019Espagne : en moins de trois ans Click & Boat compte d\u00e9j\u00e0 presque 40% de propri\u00e9taires \u00e0 l\u2019\u00e9tranger.<\/p>\n

Au niveau de sa client\u00e8le, la start-up b\u00e9n\u00e9ficie d\u2019un flux encore plus vaste avec des r\u00e9servations provenant de l\u2019Am\u00e9rique du Sud ou des Etats-Unis. Les fondateurs de Click & Boat sont all\u00e9s jusqu\u2019\u00e0 racheter Sailsharing, le pionnier du march\u00e9 cr\u00e9\u00e9, lui, en janvier 2013. Ils poursuivent sur cette m\u00eame lanc\u00e9e avec une lev\u00e9e de fonds d\u2019un million d\u2019euros et deviennent alors la start-up la mieux financ\u00e9e de son secteur en Europe. Apr\u00e8s l’ouverture de Click & Yacht pour la r\u00e9servation d\u2019unit\u00e9s de luxe, Click & Boat pr\u00e9voit le lancement de nouvelles plateformes d\u00e9di\u00e9es aux plaisanciers europ\u00e9ens. La start-up inscrit clairement son ambition internationale et se consolide ainsi dans son secteur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Adapter sa strat\u00e9gie d'internationalisation en fonction de sa situation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une entreprise, m\u00eame start-up, a plusieurs options pour s’internationaliser, selon son positionnement concurrentiel et le niveau de d\u00e9veloppement de son activit\u00e9. Click & Boat nous en donne quelques exemples :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L'acquisition :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click & Boat absorbe la concurrence en rachetant le pionnier de son march\u00e9, Sailsharing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L'ouverture de business units :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click & Boat ouvre Click & Yacht pour plus de proximit\u00e9 avec les clients d’un nouveau march\u00e9 cible<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La strat\u00e9gie pure-player :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Click & Boat, 100% digital, n\u2019existe que sur internet. La localisation et la disponibilit\u00e9 des produits et des services sont optimis\u00e9es gr\u00e2ce \u00e0 ce mod\u00e8le.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L'avenir d'une entreprise doit aussi passer par l'export<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Les march\u00e9s domestiques en Europe sont trop petits pour une croissance comparable \u00e0 celle en Chine ou aux USA. Cependant, l\u2019internationalisation d\u2019une PME-TPE sur des march\u00e9s \u00e9loign\u00e9s comporte des co\u00fbts et des risques tr\u00e8s \u00e9lev\u00e9s. L\u2019export \u00ab digital et cross-border \u00bb permet au contraire de se d\u00e9velopper dans des march\u00e9s proches d\u2019abord et via le e-commerce, que ce soit B2C ou B2B. C’est la strat\u00e9gie export la plus adapt\u00e9e aux PME-TPE europ\u00e9ennes en termes de risques et de co\u00fbts.<\/p>\n

L’enjeu est donc d’acc\u00e9l\u00e9rer cette strat\u00e9gie pour que les PME-TPE b\u00e9n\u00e9ficient, elles aussi, de ce puissant acc\u00e9l\u00e9rateur de croissance et de comp\u00e9titivit\u00e9 qu\u2019est l\u2019export.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Si vous souhaitez en savoir plus, contactez-nous !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Une entreprise, m\u00eame start-up, a plusieurs options pour s’internationaliser, selon son positionnement concurrentiel et le niveau de d\u00e9veloppement de son activit\u00e9. C\u2019est ce que croit The Click & Boat et c\u2019est pourquoi la marque a vu le jour. En adaptant sa strat\u00e9gie d’internationalisation en fonction de sa situation, les PMEs et start-ups peuvent voir leurs affaires prosp\u00e9rer sur le march\u00e9 d’exportation.<\/p>\n","protected":false},"author":30,"featured_media":10569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[90],"tags":[],"class_list":["post-8605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nStartup et internationalisation : mission (im)possible? - ToWebOrNotToWeb<\/title>\n<meta name=\"description\" content=\"En adaptant la strat\u00e9gie d\u2019internationalisation, les PMEs telles que Click & Boat peuvent voir leurs affaires prosp\u00e9rer sur le march\u00e9 d\u2019exportation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/towebornottoweb.com\/fr\/startup-et-internationalisation-mission-impossible\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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