{"id":14455,"date":"2021-03-04T13:46:27","date_gmt":"2021-03-04T13:46:27","guid":{"rendered":"https:\/\/winlocal.in\/toweb\/?p=14455"},"modified":"2025-03-05T11:14:30","modified_gmt":"2025-03-05T11:14:30","slug":"agriculture-numerique","status":"publish","type":"post","link":"https:\/\/towebornottoweb.com\/fr\/agriculture-numerique\/","title":{"rendered":"L’agriculture num\u00e9rique, allons-y !"},"content":{"rendered":"\t\t
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L\u2019agriculture num\u00e9rique, allons-y !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le plan de relance post-Covid de l\u2019UE pour le secteur agroalimentaire comprend une partie cl\u00e9 d\u00e9di\u00e9e \u00e0 la digitalisation. L\u2019id\u00e9e principale de ce projet est \u00ab De la ferme \u00e0 la fourchette \u00bb, une strat\u00e9gie par laquelle l\u2019UE aidera tous les acteurs de la cha\u00eene alimentaire \u00e0 d\u00e9ployer des solutions digitales pour pr\u00e9server leur activit\u00e9 et renforcer la durabilit\u00e9, pendant la pand\u00e9mie <\/span>mais \u00e9galement au-del\u00e0. Cela devrait se faire par le biais de la Politique Agricole Commune et du financement d\u2019Horizon Europe, qui permettraient la transformation en agriculture num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L\u2019opportunit\u00e9 de la r\u00e9volution num\u00e9rique dans le secteur agricole\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Ce plan de relance de l\u2019UE est consid\u00e9r\u00e9 comme une opportunit\u00e9 pour la r\u00e9volution num\u00e9rique dans le secteur agricole et l\u2019agriculture num\u00e9rique est d\u00e9j\u00e0 en plein essor en raison de la crise du Covid-19. Et m\u00eame si cette tendance devrait se poursuivre \u00e0 l\u2019issue du confinement, le rythme de l\u2019\u00e9volution num\u00e9rique et la mentalit\u00e9 des agriculteurs diff\u00e8rent consid\u00e9rablement d\u2019un pays europ\u00e9en \u00e0 l\u2019autre<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La France, l\u2019Allemagne et l\u2019Italie sont les plus grands pays dans ce secteur, mais ils ont affich\u00e9 des niveaux de num\u00e9risation tr\u00e8s diff\u00e9rents. Dans une \u00e9tude r\u00e9cente portant sur plus de 550 micro-agriculteurs dans ces trois pays, nous avons observ\u00e9 qu\u2019en Allemagne, 90% d\u2019entre eux ont un site e-commerce pour vendre leurs produits directement aux consommateurs au niveau r\u00e9gional ou national, dont la moiti\u00e9 peut m\u00eame vendre \u00e0 travers des fronti\u00e8res. En France, ce chiffre baisse \u00e0 40% et en Italie \u00e0 20%, mais les producteurs italiens d\u00e9ploient massivement des syst\u00e8mes de transaction en ligne depuis le d\u00e9but de la pand\u00e9mie pour proposer \u00e0 leurs clients des solutions d\u2019achat sans contact. \u00c0 ce rythme, l\u2019Italie atteindra bient\u00f4t le niveau de la digitalisation agroalimentaire en France et ira probablement m\u00eame au-del\u00e0. La France va-t-elle acc\u00e9l\u00e9rer le rythme ? Peut-\u00eatre. Les agriculteurs fran\u00e7ais ayant majoritairement recours \u00e0 des coop\u00e9ratives et autres organisations pour la distribution de leurs produits, ils per\u00e7oivent moins d\u2019urgence pour fournir des solutions sans contact aux consommateurs, ce qui pourrait ralentir le rythme de leur transformation digitale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La bonne combinaison pour d\u00e9velopper l\u2019agriculture num\u00e9rique
du futur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mais ce n\u2019est pas un probl\u00e8me. Ce type de digitalisation est tr\u00e8s particulier : le secteur agricole est bas\u00e9 sur des ressources naturelles qui ne peuvent pas \u00eatre contr\u00f4l\u00e9es \u00e0 100% par le num\u00e9rique. Des vaches ont besoin d\u2019\u00eatre nourries. Des pommes doivent \u00eatre cueillies. Les bl\u00e9s doivent \u00eatre r\u00e9colt\u00e9s, etc. M\u00eame si le num\u00e9rique peut participer \u00e0 n\u2019importe quelle cha\u00eene de valeur agricole, il ne peut pas \u00eatre laiss\u00e9 \u00e0 la gestion en toute autonomie. La surveillance humaine doit toujours \u00eatre l\u00e0 pour s\u2019assurer que la cha\u00eene ne s\u2019arr\u00eate pas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La pand\u00e9mie a montr\u00e9 les vertus de l\u2019agriculture num\u00e9rique et en particulier la capacit\u00e9 des agriculteurs de toute taille \u00e0 se connecter davantage pour fournir des solutions \u00e0 distance pour la distribution de leurs produits. Plus que jamais, la digitalisation de l\u2019agroalimentaire doit d\u2019une part offrir un d\u00e9veloppement r\u00e9gulier de l\u2019acc\u00e8s aux canaux num\u00e9riques \u00e0 toutes les exploitations au-del\u00e0 des fronti\u00e8res, et d\u2019autre part, s\u2019adapter aux diff\u00e9rences de l\u2019\u00e9conomie locale et de l\u2019infrastructure de chaque pays. Combiner l\u2019expertise de la cha\u00eene de valeur locale avec la technologie digitale sera d\u2019une grande aide pour construire le syst\u00e8me agroalimentaire du futur.<\/p>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Si vous souhaitez en savoir plus, contactez-nous !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCliquez ici<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019agriculture num\u00e9rique, allons-y ! Le plan de relance post-Covid de l\u2019UE pour le secteur agroalimentaire comprend une partie cl\u00e9 d\u00e9di\u00e9e \u00e0 la digitalisation. L\u2019id\u00e9e principale de ce projet est \u00ab De la ferme \u00e0 la fourchette \u00bb, une strat\u00e9gie par laquelle l\u2019UE aidera tous les acteurs de la cha\u00eene alimentaire \u00e0 d\u00e9ployer des solutions digitales pour pr\u00e9server leur activit\u00e9 et renforcer la durabilit\u00e9, pendant la pand\u00e9mie mais \u00e9galement au-del\u00e0. Cela devrait se faire par le biais de la Politique Agricole Commune et du financement d\u2019Horizon Europe, qui permettraient la transformation en agriculture num\u00e9rique. L\u2019opportunit\u00e9 de la r\u00e9volution num\u00e9rique dans le secteur agricole Ce plan de relance de l\u2019UE est consid\u00e9r\u00e9 comme une opportunit\u00e9 pour la r\u00e9volution num\u00e9rique dans le secteur agricole et l\u2019agriculture num\u00e9rique est d\u00e9j\u00e0 en plein essor en raison de la crise du Covid-19. Et m\u00eame si cette tendance devrait se poursuivre \u00e0 l\u2019issue du confinement, le rythme de l\u2019\u00e9volution num\u00e9rique et la mentalit\u00e9 des agriculteurs diff\u00e8rent consid\u00e9rablement d\u2019un pays europ\u00e9en \u00e0 l\u2019autre La France, l\u2019Allemagne et l\u2019Italie sont les plus grands pays dans ce secteur, mais ils ont affich\u00e9 des niveaux de num\u00e9risation tr\u00e8s diff\u00e9rents. Dans une \u00e9tude r\u00e9cente portant sur plus de 550 micro-agriculteurs dans ces trois pays, nous avons observ\u00e9 qu\u2019en Allemagne, 90% d\u2019entre eux ont un site e-commerce pour vendre leurs produits directement aux consommateurs au niveau r\u00e9gional ou national, dont la moiti\u00e9 peut m\u00eame vendre \u00e0 travers des fronti\u00e8res. En France, ce chiffre baisse \u00e0 40% et en Italie \u00e0 20%, mais les producteurs italiens d\u00e9ploient massivement des syst\u00e8mes de transaction en ligne depuis le d\u00e9but de la pand\u00e9mie pour proposer \u00e0 leurs clients des solutions d\u2019achat sans contact. \u00c0 ce rythme, l\u2019Italie atteindra bient\u00f4t le niveau de la digitalisation agroalimentaire en France et ira probablement m\u00eame au-del\u00e0. La France va-t-elle acc\u00e9l\u00e9rer le rythme ? Peut-\u00eatre. Les agriculteurs fran\u00e7ais ayant majoritairement recours \u00e0 des coop\u00e9ratives et autres organisations pour la distribution de leurs produits, ils per\u00e7oivent moins d\u2019urgence pour fournir des solutions sans contact aux consommateurs, ce qui pourrait ralentir le rythme de leur transformation digitale. La bonne combinaison pour d\u00e9velopper l\u2019agriculture num\u00e9rique du futur Mais ce n\u2019est pas un probl\u00e8me. Ce type de digitalisation est tr\u00e8s particulier : le secteur agricole est bas\u00e9 sur des ressources naturelles qui ne peuvent pas \u00eatre contr\u00f4l\u00e9es \u00e0 100% par le num\u00e9rique. Des vaches ont besoin d\u2019\u00eatre nourries. Des pommes doivent \u00eatre cueillies. Les bl\u00e9s doivent \u00eatre r\u00e9colt\u00e9s, etc. M\u00eame si le num\u00e9rique peut participer \u00e0 n\u2019importe quelle cha\u00eene de valeur agricole, il ne peut pas \u00eatre laiss\u00e9 \u00e0 la gestion en toute autonomie. La surveillance humaine doit toujours \u00eatre l\u00e0 pour s\u2019assurer que la cha\u00eene ne s\u2019arr\u00eate pas. La pand\u00e9mie a montr\u00e9 les vertus de l\u2019agriculture num\u00e9rique et en particulier la capacit\u00e9 des agriculteurs de toute taille \u00e0 se connecter davantage pour fournir des solutions \u00e0 distance pour la distribution de leurs produits. Plus que jamais, la digitalisation de l\u2019agroalimentaire doit d\u2019une part offrir un d\u00e9veloppement r\u00e9gulier de l\u2019acc\u00e8s aux canaux num\u00e9riques \u00e0 toutes les exploitations au-del\u00e0 des fronti\u00e8res, et d\u2019autre part, s\u2019adapter aux diff\u00e9rences de l\u2019\u00e9conomie locale et de l\u2019infrastructure de chaque pays. Combiner l\u2019expertise de la cha\u00eene de valeur locale avec la technologie digitale sera d\u2019une grande aide pour construire le syst\u00e8me agroalimentaire du futur. Si vous souhaitez en savoir plus, contactez-nous ! Cliquez ici<\/p>\n","protected":false},"author":30,"featured_media":14450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[90],"tags":[],"class_list":["post-14455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nL'agriculture num\u00e9rique, allons-y ! - ToWebOrNotToWeb<\/title>\n<meta name=\"description\" content=\"Qu'est-ce que l'agriculture num\u00e9rique et comment elle est en train de r\u00e9volutionner le secteur agricole ? 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