{"id":11578,"date":"2020-02-04T12:12:11","date_gmt":"2020-02-04T12:12:11","guid":{"rendered":"https:\/\/winlocal.in\/toweb\/?p=11578"},"modified":"2025-03-05T12:49:20","modified_gmt":"2025-03-05T12:49:20","slug":"le-reve-buff-comment-transformer-une-passion-personnelle-en-succes-mondial-de-lexportation-multicanale","status":"publish","type":"post","link":"https:\/\/towebornottoweb.com\/fr\/le-reve-buff-comment-transformer-une-passion-personnelle-en-succes-mondial-de-lexportation-multicanale\/","title":{"rendered":"Le r\u00eave BUFF\u00ae : Comment transformer une passion personnelle en succ\u00e8s mondial de l’exportation multicanale"},"content":{"rendered":"\t\t
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Le r\u00eave BUFF\u00ae : Comment transformer une passion personnelle en succ\u00e8s mondial de l\u2019exportation multicanale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Qu\u2019est-ce qui met une marque comme BUFF\u00ae sur le march\u00e9 international ? Deux mots,\u00a0<\/span>e-commerce<\/span>\u00a0et\u00a0<\/span>exportation<\/span>, des mots qui sont ordinaires, mais aussi extraordinaires. Le concept \u00e9conomique traditionnel consistant \u00e0 faire correspondre la demande \u00e0 l\u2019offre n\u2019est pas nouveau pour le e-commerce et, combin\u00e9 \u00e0 l\u2019exportation multicanale dans un monde hautement num\u00e9rique, tel que celui dans lequel nous vivons, ce concept cr\u00e9e des effets extraordinaires. C\u2019est ce que BUFF\u00ae a r\u00e9alis\u00e9 en atteignant des fans et des clients du monde entier, dont la plupart sont des amateurs de plein air et des athl\u00e8tes. Pr\u00e9sent sur les plateformes en ligne et gr\u00e2ce \u00e0 des partenariats commerciaux, la simple id\u00e9e d\u2019un homme a atteint les seuils du commerce mondial, attirant un bon nombre de clients locaux et internationaux.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un produit indispensablement simple : l\u2019innovation n\u2019a pas besoin d\u2019\u00eatre compliqu\u00e9e pour devenir une r\u00e9alit\u00e9 mondiale.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Apr\u00e8s de nombreuses ann\u00e9es de travail dans l\u2019entreprise familiale Rojas de fabrication de cols et de poignets en tricot pour les marques de T-shirts populaires en Europe, Juan Rojas, \u00e9galement un ardent motocycliste, a d\u00e9cid\u00e9 de cr\u00e9er un casque de protection multifonctionnel pour se prot\u00e9ger contre les al\u00e9as climatiques : du soleil, du vent fort et la pluie, qu\u2019il a rencontr\u00e9s sur les routes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Aujourd\u2019hui, le couvre-chef multifonctionnel BUFF\u00ae innovant est une r\u00e9alit\u00e9 ; la microfibre haute performance est respirable, lutte contre l\u2019humidit\u00e9 et r\u00e9siste au vent, faisant des vagues parmi les v\u00eatements de fitness et de plein air partout dans le monde.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Acc\u00e9l\u00e9rer le rythme, de Barcelone au reste du monde.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Fond\u00e9e en 1991, l\u2019entreprise <\/span>s\u2019est d\u00e9velopp\u00e9e au fil des ans pour atteindre son potentiel<\/span>. <\/span>Trois ans apr\u00e8s la fabrication des premiers articles, BUFF\u00ae \u00e9tait d\u00e9j\u00e0 commercialis\u00e9 en Allemagne, en France et en Suisse. Il a pu traverser les fronti\u00e8res vers <\/span>les march\u00e9s internationaux<\/span>, exporter vers des pays au sein de l\u2019Europe, les Am\u00e9riques et aller jusqu\u2019\u00e0 exporter vers la Chine gr\u00e2ce \u00e0 des partenariats avec les meilleurs vendeurs sur Alibaba, AliExpress et d\u2019autres grands march\u00e9s locaux. BUFF\u00ae dessert plus de 60 pays et distribue le plus activement sur les canaux en li<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ces r\u00e9seaux sont particuli\u00e8rement adapt\u00e9s aux petits produits l\u00e9gers et simples comme BUFF\u00ae : ils permettent le paiement et l\u2019exp\u00e9dition, \u00e0 la fois locaux et internationaux, et en tant que tels, ils aident \u00e0 p\u00e9n\u00e9trer rapidement de nouveaux march\u00e9s \u00e0 travers le monde. Utilisant des sites Web multilingues en 40 langues et plusieurs canaux tels que le e-commerce ind\u00e9pendant, les marketplaces, les r\u00e9seaux sociaux et les syst\u00e8mes de distribution classiques de gros-d\u00e9tail, BUFF\u00ae est d\u00e9sormais l\u2019une des plus grandes soci\u00e9t\u00e9s de couvre-chefs au monde. En 2018, l\u2019entreprise a r\u00e9alis\u00e9 un chiffre d\u2019affaires de pr\u00e8s de 32 millions d\u2019euros, dont les exportations repr\u00e9sentent 90%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u2019Igualada aux seuils du commerce international, BUFF\u00ae doit son succ\u00e8s \u00e0 l\u2019exportation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Avec la fabrication r\u00e9alis\u00e9e dans son usine pr\u00e8s de Barcelone, l\u2019exportation multicanale<\/strong> digitale est au c\u0153ur du succ\u00e8s du commerce international de BUFF\u00ae. Cela est d\u00fb \u00e0 la commodit\u00e9 \u00e9vidente de passer des commandes en ligne par des clients\u00a0du monde entier et en un seul clic<\/span>. L\u2019entreprise catalane collabore avec des cha\u00eenes de distribution internationales et est toujours pr\u00eate \u00e0 r\u00e9pondre aux attentes de livraison rapide. Suivre les tendances et la dynamique des march\u00e9s mondiaux et adopter des strat\u00e9gies marketing digitales est le meilleur moyen de r\u00e9pondre aux demandes internationales. \u00c0<\/span> la preuve du succ\u00e8s de BUFF\u00ae, la vente via plusieurs canaux tels que le e-commerce, les march\u00e9s et les magasins locaux sont une strat\u00e9gie d\u2019exportation multicanale et viable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Comment une passion personnelle devient-elle un succ\u00e8s international ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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BUFF\u00ae a clairement montr\u00e9 que le ph\u00e9nom\u00e8ne classique de rester dans sa zone de confort n\u2019a jamais servi personne. La passion de Juan Rojas pour l\u2019aventure et son besoin de s\u2019aventurer sont \u00e0 l\u2019origine du succ\u00e8s de BUFF\u00ae. Gr\u00e2ce \u00e0 sa passion, il a pu entrer en contact avec des passionn\u00e9s de plein air dans le monde entier, faisant de BUFF\u00ae un nom c\u00e9l\u00e8bre tel qu\u2019il est aujourd\u2019hui.<\/p>

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Alors, quelles sont les chances qu\u2019une modeste id\u00e9e innovante puisse devenir une aventure internationale ? Il est toujours important de consid\u00e9rer les outils en main et la faisabilit\u00e9. Lorsque Juan Rojas a commenc\u00e9 son voyage innovant, le monde n\u2019\u00e9tait pas aussi digitalis\u00e9 qu\u2019aujourd\u2019hui. Cependant, les chances ont pench\u00e9 en sa faveur, avec le d\u00e9veloppement du e-commerce et des r\u00e9seaux sociaux. Lorsque les strat\u00e9gies sont visualis\u00e9es pour les commercialiser et les exporter vers d\u2019autres pays, faire fonctionner les chances peut sembler difficile, mais jamais impossible, surtout si les personnes derri\u00e8re l\u2019\u00e9laboration de ces strat\u00e9gies ont une v\u00e9ritable passion.<\/p>

C\u2019est BUFF\u00ae, son voyage dans l\u2019avenir du\u00a0e-commerce international<\/span>\u00a0vient de d\u00e9marrer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Si vous souhaitez en savoir plus, contactez-nous !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Qu’est-ce qui met une marque comme BUFF\u00ae sur le march\u00e9 international ? Deux mots, e-commerce et exportation, des mots qui sont ordinaires, mais aussi extraordinaires. Le concept \u00e9conomique traditionnel consistant \u00e0 faire correspondre la demande \u00e0 l’offre n’est pas nouveau pour le e-commerce et, combin\u00e9 \u00e0 l’exportation multicanale dans un monde hautement num\u00e9rique, tel que celui dans lequel nous vivons, ce concept cr\u00e9e des effets extraordinaires. C’est ce que BUFF\u00ae a r\u00e9alis\u00e9, en atteignant des fans et des clients du monde entier, dont la plupart sont des amateurs de plein air et des athl\u00e8tes. Pr\u00e9sent sur les plateformes en ligne et gr\u00e2ce \u00e0 des partenariats commerciaux, la simple id\u00e9e d\u2019un homme a atteint les seuils du commerce mondial, attirant un bon nombre de clients locaux et internationaux.<\/p>\n","protected":false},"author":30,"featured_media":10280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[90],"tags":[],"class_list":["post-11578","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-blog","post_format-post-format-aside"],"yoast_head":"\nLe r\u00eave BUFF\u00ae : Comment transformer une passion personnelle en succ\u00e8s mondial de l'exportation multicanale - ToWebOrNotToWeb<\/title>\n<meta name=\"description\" content=\"Qu'est-ce qui met une marque comme BUFF\u00ae sur le march\u00e9 international ? 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