{"id":45926,"date":"2025-03-06T12:39:05","date_gmt":"2025-03-06T12:39:05","guid":{"rendered":"https:\/\/towebornottoweb.com\/livres\/livres-export-digital-the-digital-exporter-series\/book-3-getting-clients-overseas-by-advertising-sea-sma-and-other-acquisition-channels\/"},"modified":"2025-03-06T12:39:06","modified_gmt":"2025-03-06T12:39:06","slug":"book-3-getting-clients-overseas-by-advertising-sea-sma-and-other-acquisition-channels","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/fr\/livres\/livres-export-digital-the-digital-exporter-series\/book-3-getting-clients-overseas-by-advertising-sea-sma-and-other-acquisition-channels\/","title":{"rendered":"Book 3- GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and other acquisition channels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"45926\" class=\"elementor elementor-45926 elementor-26355\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6736afe elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"6736afe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-49abf1e\" data-id=\"49abf1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6cd11d elementor-widget elementor-widget-image\" data-id=\"c6cd11d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/11\/The_Digital_Exporter_Series_3-scaled.jpg\" title=\"\" alt=\"Digital Export\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c66c7e elementor-widget elementor-widget-heading\" data-id=\"7c66c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">Digital Export Book 3 \u2013 GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and other acquisition channels<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d93f44 elementor-widget elementor-widget-text-editor\" data-id=\"9d93f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-value=\"{\"1\":2,\"2\":\"This first book of The Digital Exporter Series will help you understand the opportunities and threats on the web at an international scale. It\u2019s the basis for setting the best growth plan for your multichannel sales overseas. This book walks you through the fundamentals of the internet, the essential web techniques, and the key tools that you can use to formulate a digital export strategy effectively calibrated to the resources you have to grow your online sales abroad. In STARTING THE GLOBAL DIGITAL JOURNEY(lien: https:\/\/www.amazon.com\/gp\/product\/B09NWDCV54\/ ): How to Create the Best International Web Strategy, you will find:\\n\"}\" data-sheets-userformat=\"{\"2\":12673,\"3\":{\"1\":0,\"3\":1},\"10\":1,\"11\":4,\"15\":\"Arial\",\"16\":10}\" data-sheets-hyperlink=\"https:\/\/www.amazon.com\/gp\/product\/B09NWDCV54\/\" data-sheets-textstyleruns=\"{\"1\":0}\uee10{\"1\":520,\"2\":{\"2\":{\"1\":2,\"2\":1136076},\"3\":\"Arial\",\"4\":10,\"9\":1}}\uee10{\"1\":565,\"2\":{\"2\":{\"1\":2,\"2\":0},\"3\":\"Arial\",\"4\":10}}\">Ce troisi\u00e8me livre de la s\u00e9rie The Digital Exporter vous aide \u00e0 comprendre la diff\u00e9rence entre le SEO (r\u00e9f\u00e9rencement naturel) et le SEA (publicit\u00e9 en ligne). Ces deux strat\u00e9gies permettent d\u2019attirer des clients du monde entier, mais contrairement au <span style=\"font-weight: 400;\">SEO, qui est gratuit, le SEA n\u00e9cessite un budget publicitaire<\/span>. Ce livre explore les concepts essentiels de la publicit\u00e9 en ligne et des leviers payants pour acc\u00e9l\u00e9rer votre d\u00e9veloppement \u00e0 l\u2019international. Dans <a href=\"https:\/\/www.amazon.com\/GETTING-CLIENTS-OVERSEAS-ADVERTISING-Acquisition-ebook\/dp\/B09NYCN179\/\" target=\"_blank\" rel=\"noopener\">GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA<\/a> and other acquisition channels, vous d\u00e9couvrirez :   <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1a05fff\" data-id=\"1a05fff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c46293 elementor-widget elementor-widget-accordion\" data-id=\"1c46293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2961\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2961\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 1: THE KEY CONCEPTS OF INTERNATIONAL DIGITAL ADVERTISING<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2961\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2961\"><ul>\n<li>FREE AND PAID WEB MARKETING<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2962\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2962\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 2: MANAGING THE SIX \u2018Ss\u2019 ON THE INTERNATIONAL SCALE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2962\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2962\"><ul>\n<li>SEO, SEA, SEM, SMO, SMA, SMM: DEFINITIONS<\/li>\n<li>SEO\/SMO OR SEA\/SMA FOR DIGITAL EXPORT SALES?<\/li>\n<li>FOUR TRENDS TO FOLLOW IN THE INTERNATIONAL ENVIRONMENT<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2963\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2963\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 3: HOW TO USE INTERNATIONAL SEA ON GOOGLE TO GROW EXPORT SALES<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2963\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2963\"><ul>\n<li>RUN EFFECTIVE GOOGLE ADS CAMPAIGNS ABROAD WITH T.O.S.C.A.B.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2964\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2964\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 4: GOOGLE SHOPPING &amp; GOOGLE SHOPPING ADS FOR EXPORT SALES<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2964\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2964\"><ul>\n<li>GOOGLE SHOPPING VS. GOOGLE SHOPPING ADS VS. GOOGLE ADS: WHAT\u2019S THE DIFFERENCE?<\/li>\n<li>WHAT DO YOU NEED TO RUN GOOGLE SHOPPING ADS INTERNATIONALLY?<\/li>\n<li>HOW TO START AND RUN INTERNATIONAL GOOGLE SHOPPING ADS<\/li>\n<li>INTERNATIONAL CSS VS. GOOGLE SHOPPING ADS<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2965\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2965\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 5: INTERNATIONAL SEA ON BAIDU TO GROW EXPORT SALES IN CHINA<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2965\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2965\"><ul>\n<li>SEARCH ENGINES BEYOND GOOGLE<\/li>\n<li>SEA ON BAIDU IN CHINA: HOW MUCH DOES IT COST?<\/li>\n<li>SEA ON BAIDU IN CHINA: IS IT EFFECTIVE?<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2966\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2966\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 6: INTERNATIONAL SEA WITH MICROSOFT ADVERTISING TO GROW EXPORT SALES IN THE U.S. AND BEYOND<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2966\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2966\"><ul>\n<li>MICROSOFT ADVERTISING: WHAT IS IT?<\/li>\n<li>WHY IS IT IMPORTANT FOR YOUR DIGITAL EXPORT PROJECT?<\/li>\n<li>HOW DOES IT WORK?<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2967\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-2967\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 7: HOW TO USE INTERNATIONAL DISPLAY ADS TO GROW EXPORT SALES<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2967\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-2967\"><ul>\n<li>WHY USE DISPLAY ADS FOR A DIGITAL EXPORT PROJECT?<\/li>\n<li>CHOOSE YOUR DISPLAY<\/li>\n<li>RETARGETING, PROGRAMMATIC AND NATIVE ADS<\/li>\n<li>FINAL TIPS FOR INTERNATIONAL DISPLAY ADS<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2968\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-2968\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 8: SMA AND ADVERTISING ON SOCIAL MEDIA FOR EXPORT<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2968\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-2968\"><ul>\n<li>WHY DO SMA FOR EXPORT?<\/li>\n<li>THE POINTS TO VALIDATE FOR YOUR INTERNATIONAL SMA<\/li>\n<li>SOME TRENDS TO FOLLOW IN INTERNATIONAL SMA<\/li>\n<li>THE KPIs TO USE FOR MEASURING SMA PERFORMANCE IN FOREIGN COUNTRIES<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2969\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-2969\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 9: INTERNATIONAL ADVERTISING CAMPAIGNS ON FACEBOOK<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2969\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-2969\"><ul>\n<li>GET STARTED WITH ADVERTISING ON FACEBOOK<\/li>\n<li>BOOSTED POSTS VS. ADVERTISEMENTS ON FACEBOOK<\/li>\n<li>USE FACEBOOK ADS MANAGER<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29610\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-29610\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 10: INTERNATIONAL PROMOTIONS AND ADVERTISEMENTS ON INSTAGRAM<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29610\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-29610\"><ul>\n<li>STRENGTHS AND WEAKNESSES OF INSTAGRAM<\/li>\n<li>THE SHOPPING FUNCTIONALITY ON INSTAGRAM<\/li>\n<li>PROMOTING ON INSTAGRAM IS NOT ADVERTISING!<\/li>\n<li>FOR YOUR INSTAGRAM ADVERTISEMENTS, GO TO FACEBOOK!<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29611\" class=\"elementor-tab-title\" data-tab=\"11\" role=\"button\" aria-controls=\"elementor-tab-content-29611\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 11: INTERNATIONAL ADVERTISING WITH LINKEDIN<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29611\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"11\" role=\"region\" aria-labelledby=\"elementor-tab-title-29611\"><ul>\n<li>LINKEDIN, THE KING OF B2B ADVERTISING<\/li>\n<li>A MULTILINGUAL LINKEDIN PAGE FOR INTERNATIONAL ADVERTISEMENTS<\/li>\n<li>HOW TO CREATE ADS ON LINKEDIN<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29612\" class=\"elementor-tab-title\" data-tab=\"12\" role=\"button\" aria-controls=\"elementor-tab-content-29612\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 12: INTERNATIONAL INFLUENCERS AND INFLUENCE MARKETING<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29612\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"12\" role=\"region\" aria-labelledby=\"elementor-tab-title-29612\"><ul>\n<li>WHY USE INFLUENCERS?<\/li>\n<li>TYPES OF INFLUENCERS<\/li>\n<li>HOW TO USE INFLUENCERS IN FOREIGN COUNTRIES<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29613\" class=\"elementor-tab-title\" data-tab=\"13\" role=\"button\" aria-controls=\"elementor-tab-content-29613\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 13: FINDING THE RIGHT INFLUENCERS IN FOREIGN MARKETS<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29613\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"13\" role=\"region\" aria-labelledby=\"elementor-tab-title-29613\"><ul>\n<li>RESEARCH METHODOLOGIES<\/li>\n<li>ACTION PLAN<\/li>\n<li>SUCCEEDING WITH INFLUENCERS IN CHINA<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29614\" class=\"elementor-tab-title\" data-tab=\"14\" role=\"button\" aria-controls=\"elementor-tab-content-29614\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 14: USING PUBLIC RELATIONS OR MEDIA RELATIONS FOR EXPORT<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29614\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"14\" role=\"region\" aria-labelledby=\"elementor-tab-title-29614\"><ul>\n<li>PUBLIC RELATIONS AND MEDIA RELATIONS INTERNATIONALLY<\/li>\n<li>SOME TOOLS FOR INTERNATIONAL PUBLIC RELATIONS AND MEDIA RELATIONS<\/li>\n<li>ESSENTIAL POINTS FOR YOUR DIGITAL EXPORT PROJECT<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29615\" class=\"elementor-tab-title\" data-tab=\"15\" role=\"button\" aria-controls=\"elementor-tab-content-29615\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 15: INTERNATIONAL AFFILIATE MARKETING<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29615\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"15\" role=\"region\" aria-labelledby=\"elementor-tab-title-29615\"><ul>\n<li>AFFILIATION: WHAT IS IT?<\/li>\n<li>WHY AFFILIATE MARKETING WAS BORN<\/li>\n<li>AFFILIATION: HOW DOES IT WORK?<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29616\" class=\"elementor-tab-title\" data-tab=\"16\" role=\"button\" aria-controls=\"elementor-tab-content-29616\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 16: THE BUSINESS MODELS OF PAID WEB-MARKETING LEVERS<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29616\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"16\" role=\"region\" aria-labelledby=\"elementor-tab-title-29616\"><ul>\n<li>CPM, CPC, CPL, CPA, PPS: DIFFERENT BUT THE SAME EVERYWHERE<\/li>\n<li>FINAL POINTS ON PAID LEVERS FOR A DIGITAL EXPORT PROJECT<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29617\" class=\"elementor-tab-title\" data-tab=\"17\" role=\"button\" aria-controls=\"elementor-tab-content-29617\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 17: DARK SOCIAL: MAY THE FORCE BE WITH YOU!<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29617\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"17\" role=\"region\" aria-labelledby=\"elementor-tab-title-29617\"><ul>\n<li>WHAT IS DARK SOCIAL?<\/li>\n<li>THE UTM CODES SYSTEM<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29618\" class=\"elementor-tab-title\" data-tab=\"18\" role=\"button\" aria-controls=\"elementor-tab-content-29618\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 18: IS SEO DEAD?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29618\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"18\" role=\"region\" aria-labelledby=\"elementor-tab-title-29618\"><ul>\n<li>IS SEO DEAD? NOT SO FAST! <\/li>\n<li>WHY IS THE DEATH OF SEO BEING ANNOUNCED?<\/li>\n<li>FIRST PLACES IN SERPs ARE NOT ENOUGH<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29619\" class=\"elementor-tab-title\" data-tab=\"19\" role=\"button\" aria-controls=\"elementor-tab-content-29619\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 19: A FEW FINAL TIPS: COSTS, ORGANIZATION, AND \u2026 TIME!<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29619\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"19\" role=\"region\" aria-labelledby=\"elementor-tab-title-29619\"><ul>\n<li>HOW MUCH DOES DIGITAL COST INTERNATIONALLY?<\/li>\n<li>INTERNATIONAL WEB-MARKETING COSTS<\/li>\n<li>THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET<\/li>\n<li>HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING<\/li>\n<li>HOW LONG TO WAIT FOR RESULTS<\/li>\n<li>HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT<\/li>\n<li>FINAL THOUGHTS<\/li>\n<li>SOME PRACTICAL DATA<\/li>\n<li>FREE TOOLS TO MEASURE SEA CAMPAIGNS<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-29620\" class=\"elementor-tab-title\" data-tab=\"20\" role=\"button\" aria-controls=\"elementor-tab-content-29620\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Bibliography<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-29620\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"20\" role=\"region\" aria-labelledby=\"elementor-tab-title-29620\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a61eae5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"a61eae5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-118f827\" data-id=\"118f827\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-546b79c elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"546b79c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.towebornottoweb.com\/contact-book-3\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download an excerpt now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f448e5\" data-id=\"6f448e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9275e55 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"9275e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.com\/gp\/product\/B09NYCN179\/ref=dbs_a_def_rwt_bibl_vppi_i2%20%20\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy it now on Amazon!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48f0d06 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"48f0d06\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f3a4d7\" data-id=\"1f3a4d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-504afd3 elementor-widget elementor-widget-text-editor\" data-id=\"504afd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit;\">Hey! do you want to know more about the book? <\/span><span data-sheets-value=\"{\"1\":2,\"2\":\"Hey! do you want to know more about the book?\\nThen start acting and watch the video\\n\\nOtherwise click on the button below to purchase yours!\\n\"}\" data-sheets-userformat=\"{\"2\":14721,\"3\":{\"1\":0,\"3\":1},\"10\":1,\"11\":4,\"14\":{\"1\":3,\"3\":1},\"15\":\"Arial\",\"16\":10}\">Then start acting and watch the video.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e3c8da elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"7e3c8da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15547fb\" data-id=\"15547fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6acb17 elementor-widget elementor-widget-video\" data-id=\"d6acb17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.towebornottoweb.com\/wp-content\/uploads\/2020\/06\/Vid%C3%A9o-ebook-3.mp4?_=1\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-932c331 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"932c331\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfd06cd\" data-id=\"cfd06cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-493b962 elementor-widget elementor-widget-heading\" data-id=\"493b962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Learn more about Digital Export<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57dc6ba elementor-align-center elementor-widget elementor-widget-button\" data-id=\"57dc6ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.towebornottoweb.com\/books\/the-digital-exporter-series\/%20\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The Digital Exporter Series <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Export Book 3 \u2013 GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and other acquisition channels Ce troisi\u00e8me livre de la s\u00e9rie The Digital Exporter vous aide \u00e0 comprendre la diff\u00e9rence entre le SEO (r\u00e9f\u00e9rencement naturel) et le SEA (publicit\u00e9 en ligne). Ces deux strat\u00e9gies permettent d\u2019attirer des clients du monde entier, mais contrairement au SEO, qui est gratuit, le SEA n\u00e9cessite un budget publicitaire. Ce livre explore les concepts essentiels de la publicit\u00e9 en ligne et des leviers payants pour acc\u00e9l\u00e9rer votre d\u00e9veloppement \u00e0 l\u2019international. Dans GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and other acquisition channels, vous d\u00e9couvrirez : CHAPTER 1: THE KEY CONCEPTS OF INTERNATIONAL DIGITAL ADVERTISING FREE AND PAID WEB MARKETING CHAPTER 2: MANAGING THE SIX \u2018Ss\u2019 ON THE INTERNATIONAL SCALE SEO, SEA, SEM, SMO, SMA, SMM: DEFINITIONS SEO\/SMO OR SEA\/SMA FOR DIGITAL EXPORT SALES? FOUR TRENDS TO FOLLOW IN THE INTERNATIONAL ENVIRONMENT CHAPTER 3: HOW TO USE INTERNATIONAL SEA ON GOOGLE TO GROW EXPORT SALES RUN EFFECTIVE GOOGLE ADS CAMPAIGNS ABROAD WITH T.O.S.C.A.B. CHAPTER 4: GOOGLE SHOPPING &amp; GOOGLE SHOPPING ADS FOR EXPORT SALES GOOGLE SHOPPING VS. GOOGLE SHOPPING ADS VS. GOOGLE ADS: WHAT\u2019S THE DIFFERENCE? WHAT DO YOU NEED TO RUN GOOGLE SHOPPING ADS INTERNATIONALLY? HOW TO START AND RUN INTERNATIONAL GOOGLE SHOPPING ADS INTERNATIONAL CSS VS. GOOGLE SHOPPING ADS CHAPTER 5: INTERNATIONAL SEA ON BAIDU TO GROW EXPORT SALES IN CHINA SEARCH ENGINES BEYOND GOOGLE SEA ON BAIDU IN CHINA: HOW MUCH DOES IT COST? SEA ON BAIDU IN CHINA: IS IT EFFECTIVE? CHAPTER 6: INTERNATIONAL SEA WITH MICROSOFT ADVERTISING TO GROW EXPORT SALES IN THE U.S. AND BEYOND MICROSOFT ADVERTISING: WHAT IS IT? WHY IS IT IMPORTANT FOR YOUR DIGITAL EXPORT PROJECT? HOW DOES IT WORK? CHAPTER 7: HOW TO USE INTERNATIONAL DISPLAY ADS TO GROW EXPORT SALES WHY USE DISPLAY ADS FOR A DIGITAL EXPORT PROJECT? CHOOSE YOUR DISPLAY RETARGETING, PROGRAMMATIC AND NATIVE ADS FINAL TIPS FOR INTERNATIONAL DISPLAY ADS CHAPTER 8: SMA AND ADVERTISING ON SOCIAL MEDIA FOR EXPORT WHY DO SMA FOR EXPORT? THE POINTS TO VALIDATE FOR YOUR INTERNATIONAL SMA SOME TRENDS TO FOLLOW IN INTERNATIONAL SMA THE KPIs TO USE FOR MEASURING SMA PERFORMANCE IN FOREIGN COUNTRIES CHAPTER 9: INTERNATIONAL ADVERTISING CAMPAIGNS ON FACEBOOK GET STARTED WITH ADVERTISING ON FACEBOOK BOOSTED POSTS VS. ADVERTISEMENTS ON FACEBOOK USE FACEBOOK ADS MANAGER CHAPTER 10: INTERNATIONAL PROMOTIONS AND ADVERTISEMENTS ON INSTAGRAM STRENGTHS AND WEAKNESSES OF INSTAGRAM THE SHOPPING FUNCTIONALITY ON INSTAGRAM PROMOTING ON INSTAGRAM IS NOT ADVERTISING! FOR YOUR INSTAGRAM ADVERTISEMENTS, GO TO FACEBOOK! CHAPTER 11: INTERNATIONAL ADVERTISING WITH LINKEDIN LINKEDIN, THE KING OF B2B ADVERTISING A MULTILINGUAL LINKEDIN PAGE FOR INTERNATIONAL ADVERTISEMENTS HOW TO CREATE ADS ON LINKEDIN CHAPTER 12: INTERNATIONAL INFLUENCERS AND INFLUENCE MARKETING WHY USE INFLUENCERS? TYPES OF INFLUENCERS HOW TO USE INFLUENCERS IN FOREIGN COUNTRIES CHAPTER 13: FINDING THE RIGHT INFLUENCERS IN FOREIGN MARKETS RESEARCH METHODOLOGIES ACTION PLAN SUCCEEDING WITH INFLUENCERS IN CHINA CHAPTER 14: USING PUBLIC RELATIONS OR MEDIA RELATIONS FOR EXPORT PUBLIC RELATIONS AND MEDIA RELATIONS INTERNATIONALLY SOME TOOLS FOR INTERNATIONAL PUBLIC RELATIONS AND MEDIA RELATIONS ESSENTIAL POINTS FOR YOUR DIGITAL EXPORT PROJECT CHAPTER 15: INTERNATIONAL AFFILIATE MARKETING AFFILIATION: WHAT IS IT? WHY AFFILIATE MARKETING WAS BORN AFFILIATION: HOW DOES IT WORK? CHAPTER 16: THE BUSINESS MODELS OF PAID WEB-MARKETING LEVERS CPM, CPC, CPL, CPA, PPS: DIFFERENT BUT THE SAME EVERYWHERE FINAL POINTS ON PAID LEVERS FOR A DIGITAL EXPORT PROJECT CHAPTER 17: DARK SOCIAL: MAY THE FORCE BE WITH YOU! WHAT IS DARK SOCIAL? THE UTM CODES SYSTEM CHAPTER 18: IS SEO DEAD? IS SEO DEAD? NOT SO FAST! WHY IS THE DEATH OF SEO BEING ANNOUNCED? FIRST PLACES IN SERPs ARE NOT ENOUGH CHAPTER 19: A FEW FINAL TIPS: COSTS, ORGANIZATION, AND \u2026 TIME! HOW MUCH DOES DIGITAL COST INTERNATIONALLY? INTERNATIONAL WEB-MARKETING COSTS THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING HOW LONG TO WAIT FOR RESULTS HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT FINAL THOUGHTS SOME PRACTICAL DATA FREE TOOLS TO MEASURE SEA CAMPAIGNS Bibliography Download an excerpt now! Buy it now on Amazon! Hey! do you want to know more about the book? Then start acting and watch the video. https:\/\/www.towebornottoweb.com\/wp-content\/uploads\/2020\/06\/Vid%C3%A9o-ebook-3.mp4?_=1 Learn more about Digital Export The Digital Exporter Series<\/p>\n","protected":false},"author":30,"featured_media":15368,"parent":24652,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-45926","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Export Book - International SEA<\/title>\n<meta name=\"description\" content=\"How to get clients overseas with SEA, SMA, and other acquisition channels? 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