{"id":26257,"date":"2022-09-15T10:13:02","date_gmt":"2022-09-15T10:13:02","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/site-web-international\/audit-et-strategie-de-site-web-a-linternational\/"},"modified":"2026-08-05T18:05:50","modified_gmt":"2026-08-05T18:05:50","slug":"audit-et-strategie-de-site-web-a-linternational","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/fr\/site-web-international\/audit-et-strategie-de-site-web-a-linternational\/","title":{"rendered":"Audit Et Strat\u00e9gie de Site Web \u00e0 l\u2019international"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26257\" class=\"elementor elementor-26257 elementor-20490\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4be5d6c elementor-section-full_width elementor-section-height-full your-hero-section-selector elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4be5d6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44c96a6\" data-id=\"44c96a6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4454729 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4454729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\"><span style=\"background-color: #0A4681\">Audit Et Strat\u00e9gie de Site Web \u00e0 l\u2019international<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1043c22 elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"1043c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#banner-id\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17d4394 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"17d4394\" data-element_type=\"section\" data-e-type=\"section\" id=\"banner-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dea595\" data-id=\"1dea595\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3232767 elementor-widget elementor-widget-heading\" data-id=\"3232767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><i>Adoptez la meilleure strat\u00e9gie pour votre site web international pour r\u00e9ussir \u00e0 l\u2019export.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-531a1cc elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"531a1cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e0bfb3\" data-id=\"9e0bfb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6a2421 elementor-widget elementor-widget-text-editor\" data-id=\"c6a2421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien que l\u2019anglais soit la langue la plus utilis\u00e9e au niveau mondial sur Internet, seul un quart des internautes l\u2019utilise vraiment, avec plus de 23% l\u2019utilisant en chinois et le reste l\u2019utilisant principalement en 8 autres langues : l\u2019espagnol, le portugais, l\u2019arabe, le japonais, le russe, l\u2019indon\u00e9sien, l\u2019allemand et le fran\u00e7ais. Un audit et une strat\u00e9gie de site web sont, par cons\u00e9quent, les premi\u00e8res \u00e9tapes pour se d\u00e9velopper \u00e0 l\u2019export.<\/p><p>Pour atteindre le plus grand nombre de prospects et de clients en ligne \u00e0 l\u2019international, il est donc n\u00e9cessaire d\u2019optimiser votre site web pour les personnes dont la langue maternelle n\u2019est pas l\u2019anglais. C\u2019est une action webmarketing tr\u00e8s efficace pour un investissement relativement contenu. Dans un environnement de plus en plus comp\u00e9titif, un site web multilingue est un avantage concurrentiel ind\u00e9niable pour s\u2019exporter.<\/p><p>Mais que faut-il faire pour qu\u2019un site web soit pr\u00eat pour des clients internationaux ?<\/p><p>Premi\u00e8rement, l\u2019entreprise doit d\u00e9cider quels sont les march\u00e9s \u00e0 cibler et quelles sont les langues utilis\u00e9es. Ensuite, elle doit d\u00e9cider s\u2019il faut localiser son site web ou l\u2019internationaliser : cela signifie d\u00e9terminer si la structure de domaine doit comporter des domaines locaux totalement ind\u00e9pendants pour chaque march\u00e9 export ou s\u2019ils peuvent \u00eatre rattach\u00e9s au domaine g\u00e9n\u00e9rique de l\u2019entreprise (sur son .com par exemple). La premi\u00e8re option va beaucoup plus loin dans l\u2019adaptation au march\u00e9 local et peut-\u00eatre personnalis\u00e9e enti\u00e8rement en termes des contenus textuels et graphiques, d&rsquo;UX, de fonctionnalit\u00e9s, etc.<\/p><p>Choisir entre ces deux strat\u00e9gies n\u2019est pas simple et <span style=\"font-weight: 400;\">requiert <\/span>du temps de r\u00e9flexion. C\u2019est pourquoi ToWebOrNotToWeb aide les entreprises dans cette s\u00e9lection via un audit et une strat\u00e9gie de site web, en analysant leur actif num\u00e9rique, en comprenant les enjeux et en \u00e9tablissant une strat\u00e9gie digitale qui prend en compte la structure de domaine, le CMS, le SEO local ou international, l\u2019emplacement des serveurs, l\u2019UX et le type de contenu qui convient le mieux \u00e0 leur projet export.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7fb946f3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7fb946f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3106ea elementor-widget elementor-widget-html\" data-id=\"6b3106ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n    function initForm() {\r\n        var emailInput = document.querySelector('.my-custom-form-wrapper input[type=\"email\"]');\r\n        var hiddenFields = document.getElementById(\"sib-hidden-fields\");\r\n\r\n        if (emailInput && hiddenFields) {\r\n            function showFields() {\r\n                if (hiddenFields.style.display === \"none\") {\r\n                    hiddenFields.style.display = \"block\";\r\n                }\r\n            }\r\n            emailInput.addEventListener(\"focus\", showFields);\r\n            emailInput.addEventListener(\"click\", showFields);\r\n        }\r\n    }\r\n    initForm();\r\n    setTimeout(initForm, 1000);\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e0924ad e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3e0924ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-47928e33 e-con-full e-grid wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"47928e33\" data-element_type=\"container\" data-e-type=\"container\" id=\"xs_cta_style_14\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4ee869 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"7d4ee869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Un projet en t\u00eate ou int\u00e9ress\u00e9 par nos <span>services <\/span> ?<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Contactez-nous d\u00e8s aujourd'hui pour b\u00e9n\u00e9ficier d'un premier \u00e9change (ou d'un audit offert) sans engagement.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36127fe5 elementor-widget elementor-widget-shortcode\" data-id=\"36127fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">                    <script type=\"text\/javascript\">\n                        var onloadSibCallback = function () {\n                            jQuery('.g-recaptcha').each(function (index, el) {\n                                grecaptcha.render(el, {\n                                    'sitekey': jQuery(el).attr('data-sitekey')\n                                });\n                            });\n                        };\n                    <\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallback&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_3\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img\n\t\t\t\t\t\t\tsrc=\"https:\/\/towebornottoweb.com\/wp-includes\/images\/spinner.gif\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"3\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"948290e9a3\">\n\t\t\t\t<div class=\"sib_signup_box_inside_3\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                    \t\t\t\t\t<div class=\"my-custom-form-wrapper\">\r\n\r\n    <!-- Champ Email (Toujours visible) -->\r\n    <div class=\"field-email\">\r\n        <label>E-mail *<\/label>\r\n        <input type=\"email\" name=\"email\" required=\"required\" placeholder=\"ex : jean@exemple.com\">\r\n    <\/div>\r\n\r\n    <!-- Reste du formulaire (Cach\u00e9 au d\u00e9part) -->\r\n    <div id=\"sib-hidden-fields\" style=\"display: none\">\r\n\r\n        <div class=\"field-group\">\r\n            <label>Pr\u00e9nom *<\/label>\r\n            <input type=\"text\" name=\"FIRSTNAME\" required=\"required\" placeholder=\"Votre pr\u00e9nom\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Nom *<\/label>\r\n            <input type=\"text\" name=\"LASTNAME\" required=\"required\" placeholder=\"Votre nom\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Soci\u00e9t\u00e9 *<\/label>\r\n            <input type=\"text\" name=\"COMPANY\" required=\"required\" placeholder=\"Nom de votre soci\u00e9t\u00e9\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Site Web *<\/label>\r\n            <input type=\"url\" name=\"WEBSITE\" required=\"required\" placeholder=\"https:\/\/votre-site.com\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Message<\/label>\r\n            <textarea name=\"MESSAGE\" rows=\"4\"><\/textarea>\r\n        <\/div>\r\n\r\n        <!-- RGPD -->\r\n        <div class=\"field-group terms\">\r\n            <label class=\"sib-checkbox-label\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> \r\n                <span>J'accepte les <a href=\"https:\/\/towebornottoweb.com\/fr\/politique-de-confidentialite\/\" target=\"_blank\">conditions g\u00e9n\u00e9rales et la politique de confidentialit\u00e9<\/a>.<\/span>\r\n            <\/label>\r\n        <\/div>\r\n\r\n        <!-- Captcha &amp; Submit -->\r\n        <div id=\"sib_captcha\" class=\"g-recaptcha\" data-sitekey=\"6Lc2KXMtAAAAAI-TU1r_m0a9AsTyN5B8gGMb7hl6\"><\/div>\r\n\r\n        <div class=\"field-group submit\">\r\n            <input type=\"submit\" class=\"sib-default-btn\" value=\"Envoyer\">\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\t\/* Container principal verrouill\u00e9 *\/ .my-custom-form-wrapper { width: 100% !important; box-sizing: border-box !important; } \/* Tous les champs de saisie (inputs et textarea) *\/ .my-custom-form-wrapper input[type=&quot;email&quot;], .my-custom-form-wrapper input[type=&quot;text&quot;], .my-custom-form-wrapper input[type=&quot;url&quot;], .my-custom-form-wrapper textarea { width: 100% !important; max-width: 100% !important; box-sizing: border-box !important; padding: 14px 18px !important; border: 1px solid #ffffff !important; border-radius: 8px !important; background-color: #ffffff !important; color: #2d3748 !important; font-size: 15px !important; margin-top: 6px !important; margin-bottom: 16px !important; display: block !important; } \/* Labels en blanc *\/ .my-custom-form-wrapper label { color: #ffffff !important; font-weight: 600 !important; font-size: 14px !important; display: block !important; } \/* Bouton turquoise *\/ .my-custom-form-wrapper input[type=&quot;submit&quot;] { background-color: #2DB6C4 !important; color: #ffffff !important; border: none !important; border-radius: 8px !important; padding: 14px 28px !important; font-weight: 700 !important; font-size: 16px !important; width: 100% !important; cursor: pointer !important; margin-top: 10px !important; } .my-custom-form-wrapper input[type=&quot;submit&quot;]:hover { background-color: #249ca7 !important; }form#sib_signup_form_3 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_3 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_3 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_3 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c7110 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"15c7110\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3772c9\" data-id=\"d3772c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c67bc40 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c67bc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3288d elementor-widget elementor-widget-heading\" data-id=\"7e3288d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Vous aimerez peut-\u00eatre aussi...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d2cbc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d4d2cbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9d7f3d2\" data-id=\"9d7f3d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-299cccd elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"299cccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/site-web-international\/developpement-de-site-web-international\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"924\" height=\"616\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/International-website-development-e1661786398373.jpg\" class=\"attachment-full size-full wp-image-16256\" alt=\"D\u00e9veloppement de Site Web International\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/site-web-international\/developpement-de-site-web-international\/\">D\u00e9veloppement de Site Web International<\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0abd322\" data-id=\"0abd322\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a47c39 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0a47c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/site-web-international\/localisation-du-seo-et-du-sea-a-linternational\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"924\" height=\"632\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled.jpg\" class=\"attachment-full size-full wp-image-16232\" alt=\"Localisation du SEO Et du SEA \u00e0 l\u2019International\" srcset=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled.jpg 924w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled-400x274.jpg 400w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-292x200.jpg 292w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1024x701.jpg 1024w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-768x525.jpg 768w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1536x1051.jpg 1536w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-2048x1401.jpg 2048w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1170x801.jpg 1170w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-570x390.jpg 570w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-370x253.jpg 370w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-270x185.jpg 270w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-96x66.jpg 96w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/site-web-international\/localisation-du-seo-et-du-sea-a-linternational\/\">Localisation du SEO Et du SEA \u00e0 l\u2019International <\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c2e6af1\" data-id=\"c2e6af1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Audit Et Strat\u00e9gie de Site Web \u00e0 l\u2019international Voir plus Adoptez la meilleure strat\u00e9gie pour votre site web international pour r\u00e9ussir \u00e0 l\u2019export. Bien que l\u2019anglais soit la langue la plus utilis\u00e9e au niveau mondial sur Internet, seul un quart des internautes l\u2019utilise vraiment, avec plus de 23% l\u2019utilisant en chinois et le reste l\u2019utilisant principalement en 8 autres langues : l\u2019espagnol, le portugais, l\u2019arabe, le japonais, le russe, l\u2019indon\u00e9sien, l\u2019allemand et le fran\u00e7ais. Un audit et une strat\u00e9gie de site web sont, par cons\u00e9quent, les premi\u00e8res \u00e9tapes pour se d\u00e9velopper \u00e0 l\u2019export. Pour atteindre le plus grand nombre de prospects et de clients en ligne \u00e0 l\u2019international, il est donc n\u00e9cessaire d\u2019optimiser votre site web pour les personnes dont la langue maternelle n\u2019est pas l\u2019anglais. C\u2019est une action webmarketing tr\u00e8s efficace pour un investissement relativement contenu. Dans un environnement de plus en plus comp\u00e9titif, un site web multilingue est un avantage concurrentiel ind\u00e9niable pour s\u2019exporter. Mais que faut-il faire pour qu\u2019un site web soit pr\u00eat pour des clients internationaux ? Premi\u00e8rement, l\u2019entreprise doit d\u00e9cider quels sont les march\u00e9s \u00e0 cibler et quelles sont les langues utilis\u00e9es. Ensuite, elle doit d\u00e9cider s\u2019il faut localiser son site web ou l\u2019internationaliser : cela signifie d\u00e9terminer si la structure de domaine doit comporter des domaines locaux totalement ind\u00e9pendants pour chaque march\u00e9 export ou s\u2019ils peuvent \u00eatre rattach\u00e9s au domaine g\u00e9n\u00e9rique de l\u2019entreprise (sur son .com par exemple). La premi\u00e8re option va beaucoup plus loin dans l\u2019adaptation au march\u00e9 local et peut-\u00eatre personnalis\u00e9e enti\u00e8rement en termes des contenus textuels et graphiques, d&rsquo;UX, de fonctionnalit\u00e9s, etc. Choisir entre ces deux strat\u00e9gies n\u2019est pas simple et requiert du temps de r\u00e9flexion. C\u2019est pourquoi ToWebOrNotToWeb aide les entreprises dans cette s\u00e9lection via un audit et une strat\u00e9gie de site web, en analysant leur actif num\u00e9rique, en comprenant les enjeux et en \u00e9tablissant une strat\u00e9gie digitale qui prend en compte la structure de domaine, le CMS, le SEO local ou international, l\u2019emplacement des serveurs, l\u2019UX et le type de contenu qui convient le mieux \u00e0 leur projet export. Un projet en t\u00eate ou int\u00e9ress\u00e9 par nos services ? Contactez-nous d\u00e8s aujourd&rsquo;hui pour b\u00e9n\u00e9ficier d&rsquo;un premier \u00e9change (ou d&rsquo;un audit offert) sans engagement. Vous aimerez peut-\u00eatre aussi&#8230; D\u00e9veloppement de Site Web International Localisation du SEO Et du SEA \u00e0 l\u2019International<\/p>\n","protected":false},"author":30,"featured_media":0,"parent":26022,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-26257","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/pages\/26257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/comments?post=26257"}],"version-history":[{"count":16,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/pages\/26257\/revisions"}],"predecessor-version":[{"id":49694,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/pages\/26257\/revisions\/49694"}],"up":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/pages\/26022"}],"wp:attachment":[{"href":"https:\/\/towebornottoweb.com\/fr\/wp-json\/wp\/v2\/media?parent=26257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}