{"id":26257,"date":"2022-09-15T10:13:02","date_gmt":"2022-09-15T10:13:02","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/site-web-international\/audit-et-strategie-de-site-web-a-linternational\/"},"modified":"2025-02-28T15:17:11","modified_gmt":"2025-02-28T15:17:11","slug":"audit-et-strategie-de-site-web-a-linternational","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/fr\/site-web-international\/audit-et-strategie-de-site-web-a-linternational\/","title":{"rendered":"Audit Et Strat\u00e9gie de Site Web \u00e0 l\u2019international"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26257\" class=\"elementor elementor-26257 elementor-20490\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4be5d6c elementor-section-full_width elementor-section-height-full your-hero-section-selector elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"4be5d6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44c96a6\" data-id=\"44c96a6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4454729 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4454729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\"><span style=\"background-color: #0A4681\">Audit Et Strat\u00e9gie de Site Web \u00e0 l\u2019international<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1043c22 elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"1043c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#banner-id\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17d4394 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"17d4394\" data-element_type=\"section\" data-e-type=\"section\" id=\"banner-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dea595\" data-id=\"1dea595\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3232767 elementor-widget elementor-widget-heading\" data-id=\"3232767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><i>Adoptez la meilleure strat\u00e9gie pour votre site web international pour r\u00e9ussir \u00e0 l\u2019export.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-531a1cc elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"531a1cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e0bfb3\" data-id=\"9e0bfb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6a2421 elementor-widget elementor-widget-text-editor\" data-id=\"c6a2421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien que l\u2019anglais soit la langue la plus utilis\u00e9e au niveau mondial sur Internet, seul un quart des internautes l\u2019utilise vraiment, avec plus de 23% l\u2019utilisant en chinois et le reste l\u2019utilisant principalement en 8 autres langues : l\u2019espagnol, le portugais, l\u2019arabe, le japonais, le russe, l\u2019indon\u00e9sien, l\u2019allemand et le fran\u00e7ais. Un audit et une strat\u00e9gie de site web sont, par cons\u00e9quent, les premi\u00e8res \u00e9tapes pour se d\u00e9velopper \u00e0 l\u2019export.<\/p><p>Pour atteindre le plus grand nombre de prospects et de clients en ligne \u00e0 l\u2019international, il est donc n\u00e9cessaire d\u2019optimiser votre site web pour les personnes dont la langue maternelle n\u2019est pas l\u2019anglais. C\u2019est une action webmarketing tr\u00e8s efficace pour un investissement relativement contenu. Dans un environnement de plus en plus comp\u00e9titif, un site web multilingue est un avantage concurrentiel ind\u00e9niable pour s\u2019exporter.<\/p><p>Mais que faut-il faire pour qu\u2019un site web soit pr\u00eat pour des clients internationaux ?<\/p><p>Premi\u00e8rement, l\u2019entreprise doit d\u00e9cider quels sont les march\u00e9s \u00e0 cibler et quelles sont les langues utilis\u00e9es. Ensuite, elle doit d\u00e9cider s\u2019il faut localiser son site web ou l\u2019internationaliser : cela signifie d\u00e9terminer si la structure de domaine doit comporter des domaines locaux totalement ind\u00e9pendants pour chaque march\u00e9 export ou s\u2019ils peuvent \u00eatre rattach\u00e9s au domaine g\u00e9n\u00e9rique de l\u2019entreprise (sur son .com par exemple). La premi\u00e8re option va beaucoup plus loin dans l\u2019adaptation au march\u00e9 local et peut-\u00eatre personnalis\u00e9e enti\u00e8rement en termes des contenus textuels et graphiques, d&rsquo;UX, de fonctionnalit\u00e9s, etc.<\/p><p>Choisir entre ces deux strat\u00e9gies n\u2019est pas simple et <span style=\"font-weight: 400;\">requiert <\/span>du temps de r\u00e9flexion. C\u2019est pourquoi ToWebOrNotToWeb aide les entreprises dans cette s\u00e9lection via un audit et une strat\u00e9gie de site web, en analysant leur actif num\u00e9rique, en comprenant les enjeux et en \u00e9tablissant une strat\u00e9gie digitale qui prend en compte la structure de domaine, le CMS, le SEO local ou international, l\u2019emplacement des serveurs, l\u2019UX et le type de contenu qui convient le mieux \u00e0 leur projet export.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4df3fd elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"c4df3fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c884f0\" data-id=\"8c884f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2b9694c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"2b9694c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7128a9a\" data-id=\"7128a9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e3beec elementor-widget elementor-widget-heading\" data-id=\"3e3beec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous voulez en savoir plus ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a93fae elementor-widget elementor-widget-heading\" data-id=\"3a93fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Veuillez laisser votre email ci-dessous et vous serez contact\u00e9 par notre \u00e9quipe sous peu !<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f614d3e elementor-widget elementor-widget-html\" data-id=\"f614d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Begin Sendinblue Form -->\r\n<!-- START - We recommend to place the below code in head tag of your website html  -->\r\n<style>\r\n  @font-face {\r\n    font-display: block;\r\n    font-family: Roboto;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 600;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 700;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\r\n  }\r\n\r\n  #sib-container input:-ms-input-placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container input::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container textarea::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n<\/style>\r\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\r\n<!--  END - 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text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\r\n            <div class=\"form__entry entry_mcq\">\r\n              <div class=\"form__label-row \">\r\n                <label class=\"entry__label\" style=\"font-weight: 700; text-align:left; font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#3c4858;\" for=\"OPT_IN\" data-required=\"*\">Accord RGPD<\/label>\r\n                <div class=\"entry__choice\" style=\"\">\r\n                  <label>\r\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required \/>\r\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent;\"><p>Je consens \u00e0 ce que ce site Web stocke mes informations soumises afin qu'il puisse r\u00e9pondre \u00e0 ma demande.<\/p><\/span> <\/label>\r\n                <\/div>\r\n              <\/div>\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-captcha sib-form-block\">\r\n            <div class=\"form__entry entry_block\">\r\n              <div class=\"form__label-row \">\r\n                <script>\r\n                  function handleCaptchaResponse() {\r\n                    var event = new Event('captchaChange');\r\n                    document.getElementById('sib-captcha').dispatchEvent(event);\r\n                  }\r\n                <\/script>\r\n                <div class=\"g-recaptcha sib-visible-recaptcha\" id=\"sib-captcha\" data-sitekey=\"6Lf1avkdAAAAAHTxujGUEJjof-wRnwG1gtnf9ozo \" data-callback=\"handleCaptchaResponse\" style=\"direction:ltr\"><\/div>\r\n              <\/div>\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-form-block\" style=\"text-align: left\">\r\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#FFFFFF; background-color:#1e1e1f; border-radius:20px; border-width:0px;\" form=\"sib-form\" type=\"submit\">\r\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewBox=\"0 0 512 512\">\r\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\" \/>\r\n              <\/svg>\r\n              Envoyer\r\n            <\/button>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\r\n        <input type=\"hidden\" name=\"locale\" value=\"en\">\r\n      <\/form>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<!-- END - We recommend to place the below code where you want the form in your website html  -->\r\n\r\n<!-- START - We recommend to place the below code in footer or bottom of your website html  -->\r\n<script>\r\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'Please choose a country code';\r\n  window.LOCALE = 'en';\r\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"The information provided is invalid. Please review the field format and try again.\";\r\n\r\n  window.REQUIRED_ERROR_MESSAGE = \"Ce champ est obligatoire. \";\r\n\r\n  window.GENERIC_INVALID_MESSAGE = \"The information provided is invalid. Please review the field format and try again.\";\r\n\r\n\r\n\r\n\r\n  window.translation = {\r\n    common: {\r\n      selectedList: '{quantity} list selected',\r\n      selectedLists: '{quantity} lists selected'\r\n    }\r\n  };\r\n\r\n  var AUTOHIDE = Boolean(0);\r\n<\/script>\r\n<script defer src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\r\n\r\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=en\"><\/script>\r\n\r\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\r\n<!-- End Sendinblue Form -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c7110 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"15c7110\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3772c9\" data-id=\"d3772c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c67bc40 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c67bc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3288d elementor-widget elementor-widget-heading\" data-id=\"7e3288d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Vous aimerez peut-\u00eatre aussi...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d2cbc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"d4d2cbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9d7f3d2\" data-id=\"9d7f3d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-299cccd elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"299cccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/site-web-international\/developpement-de-site-web-international\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"924\" height=\"616\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/International-website-development-e1661786398373.jpg\" class=\"attachment-full size-full wp-image-16256\" alt=\"D\u00e9veloppement de Site Web International\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/site-web-international\/developpement-de-site-web-international\/\">D\u00e9veloppement de Site Web International<\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0abd322\" data-id=\"0abd322\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a47c39 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0a47c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/site-web-international\/localisation-du-seo-et-du-sea-a-linternational\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"924\" height=\"632\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled.jpg\" class=\"attachment-full size-full wp-image-16232\" alt=\"Localisation du SEO Et du SEA \u00e0 l\u2019International\" srcset=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled.jpg 924w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled-400x274.jpg 400w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-292x200.jpg 292w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1024x701.jpg 1024w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-768x525.jpg 768w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1536x1051.jpg 1536w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-2048x1401.jpg 2048w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1170x801.jpg 1170w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-570x390.jpg 570w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-370x253.jpg 370w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-270x185.jpg 270w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-96x66.jpg 96w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/site-web-international\/localisation-du-seo-et-du-sea-a-linternational\/\">Localisation du SEO Et du SEA \u00e0 l\u2019International <\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c2e6af1\" data-id=\"c2e6af1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Audit Et Strat\u00e9gie de Site Web \u00e0 l\u2019international Voir plus Adoptez la meilleure strat\u00e9gie pour votre site web international pour r\u00e9ussir \u00e0 l\u2019export. Bien que l\u2019anglais soit la langue la plus utilis\u00e9e au niveau mondial sur Internet, seul un quart des internautes l\u2019utilise vraiment, avec plus de 23% l\u2019utilisant en chinois et le reste l\u2019utilisant principalement en 8 autres langues : l\u2019espagnol, le portugais, l\u2019arabe, le japonais, le russe, l\u2019indon\u00e9sien, l\u2019allemand et le fran\u00e7ais. Un audit et une strat\u00e9gie de site web sont, par cons\u00e9quent, les premi\u00e8res \u00e9tapes pour se d\u00e9velopper \u00e0 l\u2019export. Pour atteindre le plus grand nombre de prospects et de clients en ligne \u00e0 l\u2019international, il est donc n\u00e9cessaire d\u2019optimiser votre site web pour les personnes dont la langue maternelle n\u2019est pas l\u2019anglais. C\u2019est une action webmarketing tr\u00e8s efficace pour un investissement relativement contenu. Dans un environnement de plus en plus comp\u00e9titif, un site web multilingue est un avantage concurrentiel ind\u00e9niable pour s\u2019exporter. Mais que faut-il faire pour qu\u2019un site web soit pr\u00eat pour des clients internationaux ? Premi\u00e8rement, l\u2019entreprise doit d\u00e9cider quels sont les march\u00e9s \u00e0 cibler et quelles sont les langues utilis\u00e9es. Ensuite, elle doit d\u00e9cider s\u2019il faut localiser son site web ou l\u2019internationaliser : cela signifie d\u00e9terminer si la structure de domaine doit comporter des domaines locaux totalement ind\u00e9pendants pour chaque march\u00e9 export ou s\u2019ils peuvent \u00eatre rattach\u00e9s au domaine g\u00e9n\u00e9rique de l\u2019entreprise (sur son .com par exemple). La premi\u00e8re option va beaucoup plus loin dans l\u2019adaptation au march\u00e9 local et peut-\u00eatre personnalis\u00e9e enti\u00e8rement en termes des contenus textuels et graphiques, d&rsquo;UX, de fonctionnalit\u00e9s, etc. Choisir entre ces deux strat\u00e9gies n\u2019est pas simple et requiert du temps de r\u00e9flexion. C\u2019est pourquoi ToWebOrNotToWeb aide les entreprises dans cette s\u00e9lection via un audit et une strat\u00e9gie de site web, en analysant leur actif num\u00e9rique, en comprenant les enjeux et en \u00e9tablissant une strat\u00e9gie digitale qui prend en compte la structure de domaine, le CMS, le SEO local ou international, l\u2019emplacement des serveurs, l\u2019UX et le type de contenu qui convient le mieux \u00e0 leur projet export. Vous voulez en savoir plus ? Veuillez laisser votre email ci-dessous et vous serez contact\u00e9 par notre \u00e9quipe sous peu ! Quelque chose s&rsquo;est mal pass\u00e9. Veuillez r\u00e9essayer. Merci de nous avoir contact\u00e9! Nous vous contacterons sous peu. Accord RGPD Je consens \u00e0 ce que ce site Web stocke mes informations soumises afin qu&rsquo;il puisse r\u00e9pondre \u00e0 ma demande. Envoyer Vous aimerez peut-\u00eatre aussi&#8230; D\u00e9veloppement de Site Web International Localisation du SEO Et du SEA \u00e0 l\u2019International<\/p>\n","protected":false},"author":30,"featured_media":0,"parent":26022,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-26257","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audit Et Strat\u00e9gie de Site Web \u00e0 l\u2019international - ToWebOrNotToWeb<\/title>\n<meta name=\"description\" content=\"Moins de 40% d&#039;internautes ach\u00e8te sur des sites de langue \u00e9trang\u00e8re. 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