{"id":25322,"date":"2022-09-13T12:02:54","date_gmt":"2022-09-13T12:02:54","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/inbound-marketing-international\/audit-strategie-inbound-marketing\/"},"modified":"2023-07-03T11:20:16","modified_gmt":"2023-07-03T11:20:16","slug":"audit-et-strategie-inbound-marketing","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/fr\/inbound-marketing-international\/audit-et-strategie-inbound-marketing\/","title":{"rendered":"Audit &amp; Strat\u00e9gie Inbound Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"25322\" class=\"elementor elementor-25322 elementor-22116\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-847a188 elementor-section-full_width elementor-section-height-full your-hero-section-selector elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"847a188\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-949ec47\" data-id=\"949ec47\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1ea8de elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e1ea8de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\"><span style=\"background-color: #162A3B\">Audit &amp; Strat\u00e9gie Inbound Marketing <\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1b4e7 elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"4f1b4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#banner-id\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b545e0c elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b545e0c\" data-element_type=\"section\" data-e-type=\"section\" id=\"banner-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-659fc09\" data-id=\"659fc09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-012a0ba elementor-widget elementor-widget-heading\" data-id=\"012a0ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><i>Adaptez votre contenu et inbound marketing \u00e0 vos march\u00e9s export et communiquez \u00e0 l\u2019\u00e9chelle mondiale.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acbc1b8 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"acbc1b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4093d49\" data-id=\"4093d49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c019125 elementor-widget elementor-widget-text-editor\" data-id=\"c019125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Internet a compl\u00e8tement chang\u00e9 la fa\u00e7on de vendre et de marketer. Les gens ne sont plus des consommateurs passifs, mais des utilisateurs actifs car l\u2019information est accessible partout, \u00e0 tout moment, \u00e0 tout le monde. Ils d\u00e9cident quand, quoi, o\u00f9 chercher et acheter. S\u2019ils ne vous trouvent pas, ils n\u2019ach\u00e8teront pas vos produits mais ceux de vos concurrents. En cons\u00e9quence, une strat\u00e9gie inbound marketing est cruciale.<\/p><p>Le contenu est donc roi de nos jours. Mais quel est le bon type de contenu \u00e0 publier et quel est le meilleur m\u00e9dia \u00e0 utiliser dans les march\u00e9s export que vous ciblez ?<\/p><p>ToWebOrNotToWeb aide les entreprises \u00e0 faire d\u00e9couvrir leur activit\u00e9 \u00e0 des nouveaux prospects. En utilisant des outils sp\u00e9cifiques, nous analysons votre performance inbound marketing et vos objectifs \u00e0 l\u2019export. Sur la base de cette analyse, nous \u00e9tablirons ensuite la strat\u00e9gie internationale inbound marketing dont votre entreprise a besoin pour attirer des nouveaux clients locaux sur les march\u00e9s \u00e9trangers.<\/p><p>Pour chaque march\u00e9 export, nous segmentons les prospects \u00e0 atteindre et \u00e0 engager, nous comparons les actions inbound marketing de vos concurrents directs, identifions les principaux types de contenu et les r\u00e9seaux adapt\u00e9s \u00e0 votre entreprise. Nous examinons \u00e9galement comment vos prospects cibles utilisent le contenu num\u00e9rique, pour vous indiquer les meilleures pratiques en termes de ton, fr\u00e9quence, tactiques de publication, afin d\u2019atteindre vos objectifs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0147377 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"0147377\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6391850\" data-id=\"6391850\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd2fcb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"fd2fcb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ba56664\" data-id=\"ba56664\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a6dd41 elementor-widget elementor-widget-heading\" data-id=\"4a6dd41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous voulez en savoir plus ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8219a1 elementor-widget elementor-widget-heading\" data-id=\"f8219a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Veuillez laisser votre email ci-dessous et vous serez contact\u00e9 par notre \u00e9quipe sous peu !<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-80caaa6 elementor-widget elementor-widget-html\" data-id=\"80caaa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Begin Sendinblue Form -->\r\n<!-- START - 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class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1ca2f elementor-widget elementor-widget-heading\" data-id=\"4d1ca2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Vous aimerez peut-\u00eatre aussi...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e582126 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e582126\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8c2e5ad\" data-id=\"8c2e5ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4839924 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4839924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/inbound-marketing-international\/creation-de-contenu-pour-linbound-marketing\/\" tabindex=\"-1\"><img fetchpriority=\"high\" 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href=\"https:\/\/www.towebornottoweb.com\/fr\/inbound-marketing-international\/gestion-de-linbound-marketing-international\/\">Gestion de l'Inbound Marketing International<\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-05e06f0\" data-id=\"05e06f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caa592d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"caa592d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/inbound-marketing-international\/analytics-de-linbound-marketing-international\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/12\/International-Inbound-marketing-scaled-e1662541112138.jpg\" class=\"attachment-full size-full wp-image-17941\" alt=\"international inbound marketing\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/fr\/inbound-marketing-international\/analytics-de-linbound-marketing-international\/\">Analytics de l'Inbound Marketing International<\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Audit &amp; Strat\u00e9gie Inbound Marketing Voir plus Adaptez votre contenu et inbound marketing \u00e0 vos march\u00e9s export et communiquez \u00e0 l\u2019\u00e9chelle mondiale. Internet a compl\u00e8tement chang\u00e9 la fa\u00e7on de vendre et de marketer. Les gens ne sont plus des consommateurs passifs, mais des utilisateurs actifs car l\u2019information est accessible partout, \u00e0 tout moment, \u00e0 tout le monde. Ils d\u00e9cident quand, quoi, o\u00f9 chercher et acheter. S\u2019ils ne vous trouvent pas, ils n\u2019ach\u00e8teront pas vos produits mais ceux de vos concurrents. En cons\u00e9quence, une strat\u00e9gie inbound marketing est cruciale. Le contenu est donc roi de nos jours. Mais quel est le bon type de contenu \u00e0 publier et quel est le meilleur m\u00e9dia \u00e0 utiliser dans les march\u00e9s export que vous ciblez ? ToWebOrNotToWeb aide les entreprises \u00e0 faire d\u00e9couvrir leur activit\u00e9 \u00e0 des nouveaux prospects. En utilisant des outils sp\u00e9cifiques, nous analysons votre performance inbound marketing et vos objectifs \u00e0 l\u2019export. Sur la base de cette analyse, nous \u00e9tablirons ensuite la strat\u00e9gie internationale inbound marketing dont votre entreprise a besoin pour attirer des nouveaux clients locaux sur les march\u00e9s \u00e9trangers. Pour chaque march\u00e9 export, nous segmentons les prospects \u00e0 atteindre et \u00e0 engager, nous comparons les actions inbound marketing de vos concurrents directs, identifions les principaux types de contenu et les r\u00e9seaux adapt\u00e9s \u00e0 votre entreprise. Nous examinons \u00e9galement comment vos prospects cibles utilisent le contenu num\u00e9rique, pour vous indiquer les meilleures pratiques en termes de ton, fr\u00e9quence, tactiques de publication, afin d\u2019atteindre vos objectifs. Vous voulez en savoir plus ? Veuillez laisser votre email ci-dessous et vous serez contact\u00e9 par notre \u00e9quipe sous peu ! Quelque chose s&rsquo;est mal pass\u00e9. Veuillez r\u00e9essayer. Merci de nous avoir contact\u00e9! Nous vous contacterons sous peu. Accord RGPD Je consens \u00e0 ce que ce site Web stocke mes informations soumises afin qu&rsquo;ils puissent r\u00e9pondre \u00e0 ma demande. Envoyer Vous aimerez peut-\u00eatre aussi&#8230; Cr\u00e9ation de Contenu Pour l&rsquo;Inbound Marketing Gestion de l&rsquo;Inbound Marketing International Analytics de l&rsquo;Inbound Marketing International<\/p>\n","protected":false},"author":30,"featured_media":32981,"parent":25273,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-25322","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audit &amp; Strat\u00e9gie Inbound Marketing - ToWebOrNotToWeb<\/title>\n<meta name=\"description\" content=\"Le contenu est primordial! 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