{"id":24618,"date":"2022-09-12T12:16:47","date_gmt":"2022-09-12T12:16:47","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/livres\/"},"modified":"2025-03-05T10:01:18","modified_gmt":"2025-03-05T10:01:18","slug":"livres","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/fr\/livres\/","title":{"rendered":"Livres"},"content":{"rendered":"\t\t
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DIGITAL E-EXPORT: E-Commerce, Marketplaces, SEO, SEA, Social Selling et E-Marketing pour B2B & B2C.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Disponible uniquement en anglais<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEn savoir plus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La s\u00e9rie DIGITAL EXPORTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sept e-books et plus de 100 \u00e9tudes de cas sur la vente en ligne \u00e0 travers les canaux et les fronti\u00e8res. (Kindle 2021)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Disponible uniquement en anglais<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAcheter maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Auteure de D\u00e9velopper son business \u00e0 l\u2019international gr\u00e2ce au webmarketing (Eyrolles, 2019)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Disponible uniquement en anglais<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAcheter maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Auteure du chapitre UX and E-Commerce:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comparing the Best Practices in Europe, Asia, North America, South America, and Africa in User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses Par Jean-\u00c9ric Pelet et al. (IGI Global, 2020)<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Disponible uniquement en anglais<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Collaboratrice du livre Le marketing des start-ups <\/i> de V\u00e9ronique Hermann-Flory (Eyrolles, 2017)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Disponible uniquement en anglais<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAcheter maintenant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/figure>

\u00c0 propos de l\u2019auteur<\/h3>

C\u2019est Silvia Carter, celle de gauche avec des dents manquantes, avec son fr\u00e8re et ses deux s\u0153urs, \u00e0 Grottammare, en Italie. Elle est la fondatrice de To Web Or Not To Web et \u00e9galement l\u2019auteure de The Digital Exporter Series et d\u2019autres livres. Elle avait probablement 5 ou 6 ans et, \u00e0 cette \u00e9poque, elle n\u2019avait aucune id\u00e9e qu\u2019elle finirait par vivre \u00e0 Paris et \u00e9pouser un Am\u00e9ricain apr\u00e8s des ann\u00e9es d\u2019expatriation et de voyages \u00e0 travers le monde.\n\nOui, elle est italienne, et les Italiens sont particuli\u00e8rement internationaux, suivant l\u2019exemple de Marco Polo, Amerigo Vespucci et Christophe Colomb. Mais, dans son cas, elle a d\u00fb apprendre \u00e0 devenir internationale : quand elle \u00e9tait jeune, elle \u00e9tait s\u00e9rieusement germanophobe, profond\u00e9ment allergique aux autres langues, avec une r\u00e9elle aversion pour tout ce qui \u00e9tait culturellement \u00e9tranger. Trop compliqu\u00e9 ! Pourquoi s\u2019emb\u00eater quand elle avait ce dont elle avait besoin chez elle en Italie en italien?\n\nMais un jour, sa \u00ab maison \u00bb s\u2019est remplie de voyageurs: presque tout le monde autour d\u2019elle voyageait, pour le travail, les \u00e9tudes, les vacances et ainsi de suite. \u00c0 tel point que rester italo-italien est devenu un handicap. Et la voil\u00e0, lanc\u00e9e pour une ann\u00e9e Erasmus \u00e0 Dublin au Trinity College, avec un vocabulaire anglais de pr\u00e8s de dix mots !\n\nDepuis, sa vie internationale est devenue son m\u00e9tier. D\u2019abord dans le marketing international, puis en tant que responsable export et directeur des ventes mondiales. Une fois install\u00e9e en France, elle s\u2019int\u00e9resse de plus en plus aux questions num\u00e9riques li\u00e9es \u00e0 l\u2019exportation. Elle voulait comprendre les meilleures pratiques et les d\u00e9tails techniques. C\u2019est ce qui l\u2019a pouss\u00e9e \u00e0 obtenir une ma\u00eetrise en marketing num\u00e9rique en 2012 et \u00e0 cr\u00e9er sa propre entreprise, ToWebOrNotToWeb, l\u2019ann\u00e9e suivante. Aujourd\u2019hui, elle aide les entreprises \u00e0 trouver des opportunit\u00e9s d\u2019affaires sur Internet et \u00e0 d\u00e9velopper leurs ventes num\u00e9riques \u00e0 l\u2019international.\n\nLa disponibilit\u00e9 croissante d\u2019outils Web simples et abordables offre un nouvel acc\u00e8s aux march\u00e9s mondiaux d\u2019une mani\u00e8re qui \u00e9tait impensable il y a quelques ann\u00e9es. Apprendre \u00e0 utiliser ces technologies est maintenant essentiel, non seulement pour d\u00e9velopper de nouvelles opportunit\u00e9s et lutter contre les concurrents \u00e9trangers sur le march\u00e9 int\u00e9rieur, mais aussi pour pr\u00e9server sa propre entreprise lors d\u2019urgences inattendues comme celle du Covid-19.\n\nC\u2019est ce qui motive Silvia dans son m\u00e9tier : s\u2019engager dans la cr\u00e9ation de valeur en aidant les entreprises \u00e0 tirer pleinement parti de tous les nouveaux outils web pour leur entreprise.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

DIGITAL E-EXPORT: E-Commerce, Marketplaces, SEO, SEA, Social Selling et E-Marketing pour B2B & B2C. Disponible uniquement en anglais En savoir plus Acheter maintenant La s\u00e9rie DIGITAL EXPORTER Sept e-books et plus de 100 \u00e9tudes de cas sur la vente en ligne \u00e0 travers les canaux et les fronti\u00e8res. (Kindle 2021) Disponible uniquement en anglais En savoir plus Acheter maintenant Auteure de D\u00e9velopper son business \u00e0 l\u2019international gr\u00e2ce au webmarketing (Eyrolles, 2019) Disponible uniquement en anglais Acheter maintenant Auteure du chapitre UX and E-Commerce: Comparing the Best Practices in Europe, Asia, North America, South America, and Africa in User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses Par Jean-\u00c9ric Pelet et al. (IGI Global, 2020) Disponible uniquement en anglais Acheter maintenant Collaboratrice du livre Le marketing des start-ups de V\u00e9ronique Hermann-Flory (Eyrolles, 2017) Disponible uniquement en anglais Acheter maintenant \u00c0 propos de l\u2019auteur C\u2019est Silvia Carter, celle de gauche avec des dents manquantes, avec son fr\u00e8re et ses deux s\u0153urs, \u00e0 Grottammare, en Italie. Elle est la fondatrice de To Web Or Not To Web et \u00e9galement l\u2019auteure de The Digital Exporter Series et d\u2019autres livres. Elle avait probablement 5 ou 6 ans et, \u00e0 cette \u00e9poque, elle n\u2019avait aucune id\u00e9e qu\u2019elle finirait par vivre \u00e0 Paris et \u00e9pouser un Am\u00e9ricain apr\u00e8s des ann\u00e9es d\u2019expatriation et de voyages \u00e0 travers le monde. Oui, elle est italienne, et les Italiens sont particuli\u00e8rement internationaux, suivant l\u2019exemple de Marco Polo, Amerigo Vespucci et Christophe Colomb. Mais, dans son cas, elle a d\u00fb apprendre \u00e0 devenir internationale : quand elle \u00e9tait jeune, elle \u00e9tait s\u00e9rieusement germanophobe, profond\u00e9ment allergique aux autres langues, avec une r\u00e9elle aversion pour tout ce qui \u00e9tait culturellement \u00e9tranger. Trop compliqu\u00e9 ! Pourquoi s\u2019emb\u00eater quand elle avait ce dont elle avait besoin chez elle en Italie en italien? Mais un jour, sa \u00ab maison \u00bb s\u2019est remplie de voyageurs: presque tout le monde autour d\u2019elle voyageait, pour le travail, les \u00e9tudes, les vacances et ainsi de suite. \u00c0 tel point que rester italo-italien est devenu un handicap. Et la voil\u00e0, lanc\u00e9e pour une ann\u00e9e Erasmus \u00e0 Dublin au Trinity College, avec un vocabulaire anglais de pr\u00e8s de dix mots ! Depuis, sa vie internationale est devenue son m\u00e9tier. D\u2019abord dans le marketing international, puis en tant que responsable export et directeur des ventes mondiales. Une fois install\u00e9e en France, elle s\u2019int\u00e9resse de plus en plus aux questions num\u00e9riques li\u00e9es \u00e0 l\u2019exportation. Elle voulait comprendre les meilleures pratiques et les d\u00e9tails techniques. C\u2019est ce qui l\u2019a pouss\u00e9e \u00e0 obtenir une ma\u00eetrise en marketing num\u00e9rique en 2012 et \u00e0 cr\u00e9er sa propre entreprise, ToWebOrNotToWeb, l\u2019ann\u00e9e suivante. Aujourd\u2019hui, elle aide les entreprises \u00e0 trouver des opportunit\u00e9s d\u2019affaires sur Internet et \u00e0 d\u00e9velopper leurs ventes num\u00e9riques \u00e0 l\u2019international. La disponibilit\u00e9 croissante d\u2019outils Web simples et abordables offre un nouvel acc\u00e8s aux march\u00e9s mondiaux d\u2019une mani\u00e8re qui \u00e9tait impensable il y a quelques ann\u00e9es. Apprendre \u00e0 utiliser ces technologies est maintenant essentiel, non seulement pour d\u00e9velopper de nouvelles opportunit\u00e9s et lutter contre les concurrents \u00e9trangers sur le march\u00e9 int\u00e9rieur, mais aussi pour pr\u00e9server sa propre entreprise lors d\u2019urgences inattendues comme celle du Covid-19. C\u2019est ce qui motive Silvia dans son m\u00e9tier : s\u2019engager dans la cr\u00e9ation de valeur en aidant les entreprises \u00e0 tirer pleinement parti de tous les nouveaux outils web pour leur entreprise.<\/p>\n","protected":false},"author":30,"featured_media":18804,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-24618","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nThe digital exporter series - 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