{"id":26307,"date":"2022-09-15T10:38:52","date_gmt":"2022-09-15T10:38:52","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/sitio-web-internacional\/international-website-audit-strategy\/"},"modified":"2023-06-27T09:44:12","modified_gmt":"2023-06-27T09:44:12","slug":"international-website-audit-strategy","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/es\/sitio-web-internacional\/international-website-audit-strategy\/","title":{"rendered":"International Website Audit &amp; Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26307\" class=\"elementor elementor-26307 elementor-20490\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1d609c elementor-section-full_width elementor-section-height-full your-hero-section-selector elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"d1d609c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87ea7d5\" data-id=\"87ea7d5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9138b78 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9138b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\"><span style=\"background-color: #0A4681\">International Website Audit &amp; Strategy<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cccb61b elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"cccb61b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#banner-id\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ver m\u00e1s<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b408296 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"b408296\" data-element_type=\"section\" data-e-type=\"section\" id=\"banner-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94e739e\" data-id=\"94e739e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64707e8 elementor-widget elementor-widget-heading\" data-id=\"64707e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><i>Elija la estrategia correcta para que su sitio web internacional tenga \u00e9xito en la exportaci\u00f3n.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca47af0 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"ca47af0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7176752\" data-id=\"7176752\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa807e2 elementor-widget elementor-widget-text-editor\" data-id=\"aa807e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aunque el ingl\u00e9s es, con mucho, el idioma m\u00e1s com\u00fan en Internet, s\u00f3lo una cuarta parte de los usuarios de la web son en realidad hablantes nativos. M\u00e1s del 23% son usuarios chinos y se necesitan otros 8 idiomas para constituir el resto de los usuarios.<\/p><p>Por lo tanto, si desea llegar a un mayor n\u00famero de clientes en l\u00ednea y aumentar su exportaci\u00f3n, debe optimizar su sitio web para las personas que viven en sus mercados de exportaci\u00f3n y que no hablan ingl\u00e9s. Es una poderosa acci\u00f3n de marketing para una inversi\u00f3n relativamente peque\u00f1a. Y en nuestro mundo cada vez m\u00e1s competitivo, tener un sitio web multiling\u00fce aumenta las posibilidades de \u00e9xito en la exportaci\u00f3n.<\/p><p>Pero, \u00bfqu\u00e9 se necesita para que un sitio web est\u00e9 listo para los compradores internacionales?<\/p><p>En primer lugar, la empresa debe decidir a qu\u00e9 mercados de exportaci\u00f3n quiere dirigirse y qu\u00e9 idiomas quiere utilizar. Luego, tiene que decidir si necesita una localizaci\u00f3n de sitios web o una internacionalizaci\u00f3n de sitios web: esto significa una estructura de dominio simple adjunta al dominio gen\u00e9rico de la empresa (un.com por ejemplo) o una estructura de dominio totalmente independiente basada en un nombre de dominio para cada mercado de exportaci\u00f3n. Esta segunda opci\u00f3n va mucho m\u00e1s all\u00e1 en la adaptaci\u00f3n al mercado local y puede ser calibrada con contenido espec\u00edfico, gr\u00e1ficos, colores, UX, etc.<\/p><p>Elegir entre estas dos estrategias puede llevar mucho tiempo y ser complejo. Es por esto que ToWebOrNotToWeb ayuda a sus clientes en este proceso analizando sus activos digitales actuales, entendiendo sus necesidades de exportaci\u00f3n, y proveyendo la estrategia correcta que incluye la estructura de dominio, CMS, SEO local, ubicaci\u00f3n de servers, UX y el tipo de contenido que mejor se adapte al proyecto del cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2754420 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"2754420\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fb2530\" data-id=\"8fb2530\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ad8b8c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"ad8b8c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0f51585\" data-id=\"0f51585\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0bb3ea elementor-widget elementor-widget-heading\" data-id=\"f0bb3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQuiere saber m\u00e1s sobre esto?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-964e5ed elementor-widget elementor-widget-heading\" data-id=\"964e5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Deje su correo electr\u00f3nico a continuaci\u00f3n y nuestro equipo se pondr\u00e1 en contacto con usted en breve.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b5aea elementor-widget elementor-widget-html\" data-id=\"36b5aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Begin Sendinblue Form -->\r\n<!-- START - We recommend to place the below code in head tag of your website html  -->\r\n<style>\r\n  @font-face {\r\n    font-display: block;\r\n    font-family: Roboto;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 600;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 700;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\r\n  }\r\n\r\n  #sib-container input:-ms-input-placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container input::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container textarea::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n<\/style>\r\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\r\n<!--  END - We recommend to place the above code in head tag of your website html -->\r\n\r\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\r\n<div class=\"sib-form\" style=\"text-align: center;\r\n         background-color: transparent;                                 \">\r\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\r\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;max-width:540px;\">\r\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\r\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\r\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\" \/>\r\n        <\/svg>\r\n        <span class=\"sib-form-message-panel__inner-text\">\r\n                          Algo sali\u00f3 mal. Int\u00e9ntalo de nuevo.\r\n                      <\/span>\r\n      <\/div>\r\n    <\/div>\r\n    <div><\/div>\r\n    <div id=\"success-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#085229; background-color:#e7faf0; border-radius:3px; border-color:#13ce66;max-width:540px;\">\r\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\r\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\r\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\" \/>\r\n        <\/svg>\r\n        <span class=\"sib-form-message-panel__inner-text\">\r\n                          \u00a1Gracias por contactarnos! Nos pondremos en contacto con usted en breve.\r\n                      <\/span>\r\n      <\/div>\r\n    <\/div>\r\n    <div><\/div>\r\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:transparent; max-width:540px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid; direction:ltr\">\r\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/70e28e3e.sibforms.com\/serve\/MUIEALNvgZVgonpWJkvmR9_kd5RufNNOHTIBGv4BX6xrB4rSwHa7LmWJJ_oFqgUC9UYp_Lrip0dvZ27bfN24MrGIeOeRto5kwJ3Z-QrJY9s8nVqPF5QHZHSj4Hgoy4ftv07UZ2VU-nEIcOIZZiGexNf5M8h_jd9dnNRg38gU15eKzO-rF54g7KBFLXeSoDBzZ9OMJ6IPi0OErvDT\" data-type=\"subscription\">\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-input sib-form-block\">\r\n            <div class=\"form__entry entry_block\">\r\n              <div class=\"form__label-row \">\r\n\r\n                <div class=\"entry__field\">\r\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"Ingrese su direcci\u00f3n de correo electr\u00f3nico\" data-required=\"true\" required \/>\r\n                <\/div>\r\n              <\/div>\r\n\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\r\n            <div class=\"form__entry entry_mcq\">\r\n              <div class=\"form__label-row \">\r\n                <label class=\"entry__label\" style=\"font-weight: 700; text-align:left; font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#3c4858;\" for=\"OPT_IN\" data-required=\"*\">Acuerdo RGPD<\/label>\r\n                <div class=\"entry__choice\" style=\"\">\r\n                  <label>\r\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required \/>\r\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent;\"><p>Doy mi consentimiento para que este sitio web almacene la informaci\u00f3n enviada para que puedan responder a mi consulta.<\/p><\/span> <\/label>\r\n                <\/div>\r\n              <\/div>\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-captcha sib-form-block\">\r\n            <div class=\"form__entry entry_block\">\r\n              <div class=\"form__label-row \">\r\n                <script>\r\n                  function handleCaptchaResponse() {\r\n                    var event = new Event('captchaChange');\r\n                    document.getElementById('sib-captcha').dispatchEvent(event);\r\n                  }\r\n                <\/script>\r\n                <div class=\"g-recaptcha sib-visible-recaptcha\" id=\"sib-captcha\" data-sitekey=\"6Lf1avkdAAAAAHTxujGUEJjof-wRnwG1gtnf9ozo \" data-callback=\"handleCaptchaResponse\" style=\"direction:ltr\"><\/div>\r\n              <\/div>\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-form-block\" style=\"text-align: left\">\r\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#FFFFFF; background-color:#1e1e1f; border-radius:20px; border-width:0px;\" form=\"sib-form\" type=\"submit\">\r\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewBox=\"0 0 512 512\">\r\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\" \/>\r\n              <\/svg>\r\n              Entregar\r\n            <\/button>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\r\n        <input type=\"hidden\" name=\"locale\" value=\"en\">\r\n      <\/form>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<!-- END - We recommend to place the below code where you want the form in your website html  -->\r\n\r\n<!-- START - We recommend to place the below code in footer or bottom of your website html  -->\r\n<script>\r\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'Please choose a country code';\r\n  window.LOCALE = 'en';\r\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"The information provided is invalid. Please review the field format and try again.\";\r\n\r\n  window.REQUIRED_ERROR_MESSAGE = \"Este campo es obligatorio. \";\r\n\r\n  window.GENERIC_INVALID_MESSAGE = \"The information provided is invalid. Please review the field format and try again.\";\r\n\r\n\r\n\r\n\r\n  window.translation = {\r\n    common: {\r\n      selectedList: '{quantity} list selected',\r\n      selectedLists: '{quantity} lists selected'\r\n    }\r\n  };\r\n\r\n  var AUTOHIDE = Boolean(0);\r\n<\/script>\r\n<script defer src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\r\n\r\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=en\"><\/script>\r\n\r\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\r\n<!-- End Sendinblue Form -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c7110 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"15c7110\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3772c9\" data-id=\"d3772c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c67bc40 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c67bc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3288d elementor-widget elementor-widget-heading\" data-id=\"7e3288d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Tambi\u00e9n te puede gustar...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d2cbc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"d4d2cbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9d7f3d2\" data-id=\"9d7f3d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-299cccd elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"299cccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/es\/sitio-web-internacional\/international-website-development\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"924\" height=\"616\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/International-website-development-e1661786398373.jpg\" class=\"attachment-full size-full wp-image-16259\" alt=\"International website development\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/es\/sitio-web-internacional\/international-website-development\/\">International Website Development<\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0abd322\" data-id=\"0abd322\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a47c39 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0a47c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/es\/sitio-web-internacional\/international-seo-and-sea-localisation\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"924\" height=\"632\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled.jpg\" class=\"attachment-full size-full wp-image-16235\" alt=\"International SEO &amp; SEA localization\" srcset=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled.jpg 924w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled-400x274.jpg 400w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-292x200.jpg 292w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1024x701.jpg 1024w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-768x525.jpg 768w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1536x1051.jpg 1536w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-2048x1401.jpg 2048w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1170x801.jpg 1170w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-570x390.jpg 570w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-370x253.jpg 370w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-270x185.jpg 270w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-96x66.jpg 96w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/es\/sitio-web-internacional\/international-seo-and-sea-localisation\/\">International SEO &amp; SEA Localisation <\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c2e6af1\" data-id=\"c2e6af1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>International Website Audit &#038; Strategy Ver m\u00e1s Elija la estrategia correcta para que su sitio web internacional tenga \u00e9xito en la exportaci\u00f3n. Aunque el ingl\u00e9s es, con mucho, el idioma m\u00e1s com\u00fan en Internet, s\u00f3lo una cuarta parte de los usuarios de la web son en realidad hablantes nativos. M\u00e1s del 23% son usuarios chinos y se necesitan otros 8 idiomas para constituir el resto de los usuarios. Por lo tanto, si desea llegar a un mayor n\u00famero de clientes en l\u00ednea y aumentar su exportaci\u00f3n, debe optimizar su sitio web para las personas que viven en sus mercados de exportaci\u00f3n y que no hablan ingl\u00e9s. Es una poderosa acci\u00f3n de marketing para una inversi\u00f3n relativamente peque\u00f1a. Y en nuestro mundo cada vez m\u00e1s competitivo, tener un sitio web multiling\u00fce aumenta las posibilidades de \u00e9xito en la exportaci\u00f3n. Pero, \u00bfqu\u00e9 se necesita para que un sitio web est\u00e9 listo para los compradores internacionales? En primer lugar, la empresa debe decidir a qu\u00e9 mercados de exportaci\u00f3n quiere dirigirse y qu\u00e9 idiomas quiere utilizar. Luego, tiene que decidir si necesita una localizaci\u00f3n de sitios web o una internacionalizaci\u00f3n de sitios web: esto significa una estructura de dominio simple adjunta al dominio gen\u00e9rico de la empresa (un.com por ejemplo) o una estructura de dominio totalmente independiente basada en un nombre de dominio para cada mercado de exportaci\u00f3n. Esta segunda opci\u00f3n va mucho m\u00e1s all\u00e1 en la adaptaci\u00f3n al mercado local y puede ser calibrada con contenido espec\u00edfico, gr\u00e1ficos, colores, UX, etc. Elegir entre estas dos estrategias puede llevar mucho tiempo y ser complejo. Es por esto que ToWebOrNotToWeb ayuda a sus clientes en este proceso analizando sus activos digitales actuales, entendiendo sus necesidades de exportaci\u00f3n, y proveyendo la estrategia correcta que incluye la estructura de dominio, CMS, SEO local, ubicaci\u00f3n de servers, UX y el tipo de contenido que mejor se adapte al proyecto del cliente. \u00bfQuiere saber m\u00e1s sobre esto? Deje su correo electr\u00f3nico a continuaci\u00f3n y nuestro equipo se pondr\u00e1 en contacto con usted en breve. Algo sali\u00f3 mal. Int\u00e9ntalo de nuevo. \u00a1Gracias por contactarnos! Nos pondremos en contacto con usted en breve. Acuerdo RGPD Doy mi consentimiento para que este sitio web almacene la informaci\u00f3n enviada para que puedan responder a mi consulta. Entregar Tambi\u00e9n te puede gustar&#8230; International Website Development International SEO &amp; SEA Localisation<\/p>\n","protected":false},"author":30,"featured_media":0,"parent":26043,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-26307","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>International Website Audit &amp; Strategy - ToWebOrNotToWeb<\/title>\n<meta name=\"description\" content=\"Menos del 40% de los usuarios compran en sitios web en idiomas extranjeros. 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