1.0https://towebornottoweb.com/es/Digital E-Export -rich600338<blockquote class="wp-embedded-content" data-secret="JpJHasMqmp"><a href="https://towebornottoweb.com/es/books/digital-e-export/">Digital E-Export</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://towebornottoweb.com/es/books/digital-e-export/embed/#?secret=JpJHasMqmp" width="600" height="338" title="«Digital E-Export» — " data-secret="JpJHasMqmp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script>
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Digital E-Export: E-commerce, Marketplaces, SEO, SEA, Social Selling and E-marketing for B2B & B2C This book explains the key elements of the next generation of international trade, a domain that is increasingly empowered by the forces of digital transformation. Built on the success of the seven books of The Digital Exporter Series, Digital E Export includes a comprehensive update, international case studies, actionable tips, and step-by-step explanations on how to enhance businesses across channels and borders. In the first section, Digital E-Export explores the essential steps for formulating an effective international digital strategy. In section two, you will discover a complete array of helpful tools for online sales in cross-border e-commerce and marketplaces. Section three reveals the secrets behind global search engine optimization (SEO) and advertising (SEA). Finally, section four will show you how to navigate the complexities of running multilingual social selling and emailing campaigns. Section 1: Get on The Road Wisely With the Best E-Export Strategy! CHAPTER 1 WWW: WEB WORLD WONDERS THE WEB IS NOT THE INTERNET THE ART OF CLIENT-SERVER DYNAMICS EXPORT 2.0: THE DIGITAL TRANSFORMATION OF EXPORT BROWSERS AND SEARCH ENGINES ON THE INTERNATIONAL SCALE CHAPTER 2: DIGITAL E-EXPORT: BUILDING A STRONG FOUNDATION INTERNATIONAL WEBSITE TYPES AND DOMAIN STRUCTURES .CO.UK, .DE, .IT, .COM, … WHAT DOMAIN NAME FOR EXPORT SUCCESS? CHAPTER 3: MAXIMIZING YOUR BRAND’S E-EXPORT POTENTIAL YOUR BRAND OR YOUR KEYWORDS? LESS LOCAL, MORE GLOBAL TAILORING YOUR BRAND FOR OVERSEAS AUDIENCES THE CRITICAL POINTS TO CHECK ASAP THE RISKS OF OUTSOURCING BRAND MANAGEMENT FOR EXPORT CHAPTER 4: BAD TRANSLATIONS VS. GOOD TRANSLATIONS BAD TRANSLATIONS ARE AUTOMATIC TRANSLATIONS BAD? TRANSLATION VS TRANSCREATION VS WOR(L)D-READY TEXTS INTERNET CONNECTS MACHINES; LANGUAGES CONNECT PEOPLE! HOW MUCH DOES IT COST? CHAPTER 5: GLOBALIZATION VS. INTERNATIONALIZATION VS. LOCALIZATION INTERNATIONALIZATION: WHAT IS IT? LOCALIZATION: WHAT IS IT? GLOBALIZATION: WHAT IS IT? THE ‘GENERALIST SPECIALIST’ AND THE POWER OF VERSATILITY THE SPECIFICITIES OF E-COMMERCE CHAPTER 6: GOOGLE TOOLS TO FIND NEW MARKETS (PART 1) GOOGLE ANALYTICS GOOGLE SEARCH CONSOLE THE TOOLS OF OTHER SEARCH ENGINES ADVANCED SEARCH IN LOCAL GOOGLE CHAPTER 7: GOOGLE TOOLS TO FIND NEW MARKETS (PART 2) GOOGLE KEYWORD PLANNER GOOGLE MARKET FINDER GOOGLE TRENDS CHAPTER 8: NAVIGATING THE CHANNELS OF E-EXPORT MULTICHANNEL, CROSSCHANNEL, OMNICHANNEL INTERNATIONAL MULTICHANNEL DIAGNOSIS CHAPTER 9: TRADITIONAL EXPORT+MULTICHANNEL EXPORT = E-EXPORT TRADITIONAL EXPORT + MULTICHANNEL EXPORT = E-EXPORT! CHAPTER 10: E-EXPORT STRATEGY WITH THE T.O.S.C.A. FRAMEWORK T.O.S.C.A., NOT ONLY FOR OPERA LOVERS! T: TARGET O: OBJECTIVE S: SEGMENTS … AND PERSONAS C: CALL-TO-ACTION A: ANALYTICS Section 2: Unlocking Limitless Sales Through Cross-Border E-commerce and Marketplaces CHAPTER 1: BUILDING YOUR CROSS-BORDER E-COMMERCE SITE SAAS, OPEN-SOURCE, CLOUD, … WHICH ONE TO CHOOSE? CROSS-BORDER E-COMMERCE MADE EASY WITH A CMS: THE MAGIC OF WORDPRESS AND THE WINNER IS CHAPTER 2: TRANSLATIONS’ IMPACT ON CROSS-BORDER E-COMMERCE BIENVENUE, 欢迎, WILLKOMMEN! WHAT AND WHERE TO TRANSLATE? HOW TO DO IT ON WORDPRESS.ORG HOW TO DO IT ON SHOPIFY CHAPTER 3: HOW TO HANDLE DUTIES, VAT, PAYMENTS FULFILLMENT AND LAW IMPORT/EXPORT DUTIES AND COMPLIANCE VAT: FROM A NIGHTMARE TO A DREAM OPTIMIZING CROSS-BORDER ONLINE PAYMENTS CROSS-BORDER FULFILLMENT: YOUR THREE BEST OPTIONS WHAT ARE THE MANDATORY NOTICES FOR CROSS-BORDER E-COMMERCE? CHAPTER 4: E-COMMERCE AND MARKETPLACES: SAME BUSINESS, DIFFERENT MODELS THE MARKETPLACE, AN E-COMMERCE LIKE NO OTHER MARKETPLACE VS. E-COMMERCE: WEIGHING THE PROS & CONS CHAPTER 5: EXPLORING THE GLOBAL LANDSCAPE OF B2C MARKETPLACES INTERNATIONAL B2C MARKETPLACES IS GOOGLE SHOPPING A MARKETPLACE? CHAPTER 6: EXPLORING THE GLOBAL LANDSCAPE OF B2B MARKETPLACES INTERNATIONAL B2B MARKETPLACES CHAPTER 7: START DIGITAL E-EXPORT ON B2C & B2B MARKETPLACES HOW TO GET STARTED ON B2C MARKETPLACES HOW TO GET STARTED ON B2B MARKETPLACES WHY B2B AND B2C MARKETPLACES ARE DIFFERENT SALES TAXES & DUTIES ON THE INTERNATIONAL MARKETPLACES CHAPTER 8: ALIBABA VS. JINGDONG, (OR TMALL VS. JD) AND THEIR CROSSBORDER MARKETPLACES SELLING IN CHINA VIA TMALL GLOBAL TMALL VERSUS TMALL GLOBAL HOW MUCH DOES IT COST TO SELL ON TMALL GLOBAL? SELLING IN CHINA VIA JD WORLDWIDE JINGDONG’S ONLINE BUSINESS MODELS HOW MUCH DOES IT COST TO SELL ON JD WORLDWIDE? WHY JINGDONG? CHAPTER 9: ZALANDO, UNVEILING EUROPE’S FASHION E-COMMERCE GIANT ZALANDO REQUIREMENTS AND SELECTION ZALANDO INTEGRATION AND COSTS ZALANDO’S COMMISSIONS AND FULFILLMENT CHAPTER 10: RAKUTEN ICHIBA VS. AMAZON JAPAN: THE MARKETPLACE ENTRY STRATEGIES IN JAPAN PRODUCT- OR STORE-ORIENTED: TWO OPPOSITE BUSINESS MODELS CONSUMER PROFILE AND CONTENT HOW MUCH IT REALLY COSTS TO SELL ONLINE IN JAPAN Section 3: SEO & SEA Secrets for International Client Acquisition CHAPTER 1: GOOGLE, CHROME, EDGE, BING, OPERA… HOW TO FIND YOUR WAY AROUND BROWSERS AND SEARCH ENGINES: A TALE OF TWO CONCEPTS PANDA, PENGUIN, COLIBRI, PIGEON … IN THE ZOO OF GOOGLE’S ALGORITHM HISTORY OF MAJOR GOOGLE ALGORITHM CHANGES CHAPTER 2: THE KEY ROLE OF SEO FOR E-EXPORT SUCCESS EXPORTING IN THE DIGITAL AGE AND THE POWER OF SEO LOCALIZED SEO VS. INTERNATIONAL SEO HOW TO CAPTURE ONLINE TRAFFIC AND PROSPECTS INTERNATIONALLY TARGETING BY COUNTRY OR BY LANGUAGE? THE CHALLENGES OF INTERNATIONAL TARGETING CHAPTER 3: HOW TO EFFECTIVELY TARGET BY COUNTRY AND LANGUAGE TARGETING BY COUNTRY TARGETING BY LANGUAGE CHAPTER 4: INTERNATIONAL ON- AND OFF-PAGE SEO ON-PAGE SEO FOR E-EXPORT OFF-PAGE SEO FOR E-EXPORT BUILDING BACKLINKS ABROAD IS YOUR WEBSITE INDEXED ABROAD? DOS & DON’TS OF INTERNATIONAL SEO CHAPTER 5: DATA-DRIVEN E-EXPORT: KEYWORDS, STRUCTURED DATA AND SEMANTIC WEB ONE OR SEVERAL KEYWORDS FOR EXPORT SALES? HOW TO FIND THE RIGHT KEYWORDS FOR INTERNATIONAL GROWTH SOME FREE OR PAID TOOLS SEMANTIC WEB AND STRUCTURED DATA HOW TO INTEGRATE THEM INTO AN INTERNATIONAL WEBSITE CHAPTER 6: TURNING YOUR LOCAL WEBSITE INTO AN INTERNATIONAL ONE DUPLICATE CONTENT ISSUES AND THE ‘HREFLANG’ TAG FOR INTERNATIONAL WEBSITES DOMAIN MIGRATION MIGRATING A LOCAL WEBSITE TO AN INTERNATIONAL ONE CHAPTER 7: SEO BEYOND GOOGLE: BAIDU, YANDEX, NAVER, BING, YAHOO! EXPORTING TO CHINA WITH BAIDU EXPORTING TO RUSSIA WITH YANDEX EXPORTING TO SOUTH KOREA WITH NAVER EXPORTING WITH BING AND YAHOO! CHAPTER 8: SEA BEST PRACTICES FOR INTERNATIONAL REACH FREE VS. PAID WEB MARKETING THE SIX ‘Ss’ ON THE INTERNATIONAL SCALE: SEO, SEA, SEM, SMO, SMA, SMM SEO/SMO OR SEA/SMA FOR E-EXPORT? CHAPTER 9: INTERNATIONAL SEA WITH & WITHOUT GOOGLEhttps://towebornottoweb.com/wp-content/uploads/2023/10/Couverture-composites-1.png16002560