{"id":36045,"date":"2024-02-26T00:04:05","date_gmt":"2024-02-26T00:04:05","guid":{"rendered":"https:\/\/towebornottoweb.com\/?p=36045"},"modified":"2024-05-29T14:43:39","modified_gmt":"2024-05-29T14:43:39","slug":"thinking-global-act-e-export","status":"publish","type":"post","link":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/","title":{"rendered":"Thinking Global? Act E-Export!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36045\" class=\"elementor elementor-36045\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-659b3b4 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"659b3b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7078689 elementor-widget elementor-widget-spacer\" data-id=\"7078689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d17e8e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"6d17e8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c09000 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"2c09000\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37cdf92 elementor-widget elementor-widget-spacer\" data-id=\"37cdf92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7c1e7 elementor-widget elementor-widget-heading\" data-id=\"4c7c1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h1 style=\"font-size: 2.66667rem;font-style: normal;, sans-serif\">Thinking Global? Act E-Export!<\/h1><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342f8f9 elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"342f8f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 120 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M11.9,15.9L11.9,15.9L0,16c-0.2-3.7,1.5-5.7,4.9-6C10,9.6,12.4,14.2,11.9,15.9zM26.9,15.9L26.9,15.9L15,16c0.5-3.7,2.5-5.7,5.9-6C26,9.6,27.4,14.2,26.9,15.9z M37.1,10c3.4,0.3,5.1,2.3,4.9,6H30.1C29.5,14.4,31.9,9.6,37.1,10z M57,15.9L57,15.9L45,16c0-3.4,1.6-5.4,4.9-5.9C54.8,9.3,57.4,14.2,57,15.9z M71.9,15.9L71.9,15.9L60,16c-0.2-3.7,1.5-5.7,4.9-6C70,9.6,72.4,14.2,71.9,15.9z M82.2,10c3.4,0.3,5,2.3,4.8,6H75.3C74,13,77.1,9.6,82.2,10zM101.9,15.9L101.9,15.9L90,16c-0.2-3.7,1.5-5.7,4.9-6C100,9.6,102.4,14.2,101.9,15.9z M112.1,10.1c2.7,0.5,4.3,2.5,4.9,5.9h-11.9l0,0C104.5,14.4,108,9.3,112.1,10.1z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a34b571 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"a34b571\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd74c6e elementor-widget elementor-widget-spacer\" data-id=\"fd74c6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35754e7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"35754e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f4a0c elementor-widget elementor-widget-text-editor\" data-id=\"72f4a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There is nothing in between. E-Export is either personalized or it isn\u2019t: at least that\u2019s my motto when it comes to helping businesses with their international growth through E-export!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42fe9cc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"42fe9cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8372211 elementor-widget elementor-widget-text-editor\" data-id=\"8372211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember39\" style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">If you follow me, you\u2019ll have noticed that my approach is multichannel! It combines the best of traditional export techniques\u00a0with cutting-edge digital tools to boost global sales.<\/p>\n<p id=\"ember40\" style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">What you may have not noticed is how I go about it\u2026 And that\u2019s the topic for today! I reveal the key steps I take to help my clients grow globally, an approach that I tailor to each client because every business is unique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64ca9de e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"64ca9de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5ebcd elementor-widget elementor-widget-text-editor\" data-id=\"6f5ebcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Special Announcement: my new book &#8220;Digital E-Export: E-Commerce, Marketplaces, SEO, SEA, Social Selling, and E-Marketing for B2B &amp; B2C&#8221; is coming out soon. Stay tuned for its release so you can be the first to dive into the world of Digital E-Export strategies!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92dd092 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"92dd092\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-614fc27 elementor-widget elementor-widget-text-editor\" data-id=\"614fc27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em style=\"box-sizing: inherit; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-weight: bold;\">\u00a0<\/em><\/p>\n<p><em style=\"box-sizing: inherit; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; font-weight: bold;\">So, in practical terms, here are the core components of my approach!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-829f122 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"829f122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2ffab elementor-widget elementor-widget-spacer\" data-id=\"8e2ffab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cadcf5c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"cadcf5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0487c98 elementor-widget elementor-widget-text-editor\" data-id=\"0487c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>International Customized Benchmark<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae03264 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"ae03264\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3a518 elementor-widget elementor-widget-text-editor\" data-id=\"cc3a518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember49\" style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">After completing the market analysis, I establish an exclusive tailor-made benchmark, which assesses strengths, weaknesses, and many other factors. This benchmark is a dynamic asset for business management, offering a comprehensive snapshot of its potential in relation to its competitors. With this crucial data in hand, businesses can securely navigate the strategic choices required to differentiate themselves in foreign markets.<\/p>\n<p id=\"ember50\" style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Also, this benchmark will help optimize the resources and craft effective action plans, all the while promoting the growth of the company abroad and strengthening its market presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a831136 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"a831136\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-032d673 elementor-widget elementor-widget-spacer\" data-id=\"032d673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c00180 elementor-widget elementor-widget-text-editor\" data-id=\"0c00180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your All-In-One Branding Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-678dcdf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"678dcdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3397cd8 elementor-widget elementor-widget-text-editor\" data-id=\"3397cd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember53\" style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">With the benchmark established, and our assessment completed, it\u2019s time to decide the branding strategy. This involves shaping the brand identity, defining the ideal customers \u2013 the persona \u2013 and molding the storytelling and editorial approach in the language of the target country. We\u2019ll use transcreation to ensure that all content is adapted to the country where the business operates.<\/p>\n<p id=\"ember54\" style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">By adapting the brand image to the local market, grasping the needs and preferences of the target audience, and crafting content that resonates with their behaviors and traditions, I help my clients create genuine connections with their customers and prospects. This immersive approach enables them to integrate into the local culture, build consumer trust in their brand, and enhance their influence in the target international markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7dd85 elementor-widget elementor-widget-spacer\" data-id=\"ec7dd85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f72f9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"80f72f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d03611 elementor-widget elementor-widget-text-editor\" data-id=\"3d03611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Multilingual Search Engine Optimization (SEO)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1e41a7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"f1e41a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2a315 elementor-widget elementor-widget-text-editor\" data-id=\"cb2a315\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember57\" style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">In today\u2019s digital landscape, it\u2019s unthinkable for a brand to operate without an optimized website. To enhance a company\u2019s visibility on search engines within the selected export destination and ensure it capitalizes on every available opportunity, we provide specialized multilingual SEO.<\/p>\n<p id=\"ember58\" style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">This optimization will improve the user experience, rendering it more pertinent and tailored for the international audience. With such a stronger online presence, the website will naturally draw higher-quality traffic and significantly improve the conversion rate of potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c904c88 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c904c88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb79706 elementor-widget elementor-widget-spacer\" data-id=\"fb79706\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df46e0 elementor-widget elementor-widget-text-editor\" data-id=\"8df46e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Management &amp; Performance Analysis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-730afed e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"730afed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-948114d elementor-widget elementor-widget-text-editor\" data-id=\"948114d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember61\" style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Last but certainly not least, it\u2019s the project management and performance analysis that truly make a difference! This dynamic combination forms a holistic suite of services designed to facilitate the growth of a business on the global stage. ToWebOrNotToWeb team and I are here to oversee the entire project execution. Our commitment? To offer effective management for each aspect of an E-Export project, from the initial market research and strategic planning to the implementation, monitoring, and coordination. All our efforts are directed towards ensuring the best international outcomes for our clients.<\/p>\n<p id=\"ember62\" style=\"box-sizing: inherit; font-size: 15px; font-style: normal; font-weight: 400; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">But there\u2019s more! In addition to the continuous monitoring and performance analysis, designed to provide real-time insights once the project is in motion, we also offer training in analytics tools. This training lets our clients independently track their performance, putting them in control of their business\u2019s progress.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac66e1 elementor-widget elementor-widget-spacer\" data-id=\"eac66e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0c3e9e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"b0c3e9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca5e67 elementor-widget elementor-widget-text-editor\" data-id=\"5ca5e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Bottom Line: What It All Means\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe18f14 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"fe18f14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5695f6e elementor-widget elementor-widget-text-editor\" data-id=\"5695f6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">The synergy created by all these services forms a powerful approach that guarantees the long-term growth of an export business. And it undeniably delivers tangible results! With a decade of experience and an equal number of years applying this approach, the ToWebOrNotToWeb&nbsp;<\/span><span style=\"color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">team and I helped numerous companies worldwide launch their Digital E-Export sales from scratch. This includes well-known organizations like MasterCard, the EBRD, Somfy, as well as SMEs such as Little Balance, Benson Shoes, Partner\u2019s, and many others!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c5c772 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1c5c772\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-249f3a7 elementor-widget elementor-widget-spacer\" data-id=\"249f3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4470790 elementor-widget elementor-widget-text-editor\" data-id=\"4470790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Knowledge Is Power: Stay Tuned!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cac7474 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"cac7474\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-848fb95 elementor-widget elementor-widget-text-editor\" data-id=\"848fb95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Don\u2019t miss the upcoming release of my new book,<\/span><span style=\"box-sizing: inherit; font-weight: bold; color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">\u00a0\u201cDigital E-Export: E-Commerce, Marketplaces, SEO, SEA, Social Selling, and E-Marketing for B2B &amp; B2C\u201d.\u00a0<\/span><span style=\"color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">In this book, I share the latest techniques and strategic insights to help you kickstart your journey into Digital E-Export!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de5d995 elementor-widget elementor-widget-spacer\" data-id=\"de5d995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b30321 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5b30321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3a650e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"e3a650e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3b0928 elementor-widget elementor-widget-text-editor\" data-id=\"b3b0928\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; text-align: var(--text-align);\">Wondering how Digital Export can help your business grow in new markets? Contact us for a free 20-minute phone consultation. Email<\/span><span style=\"color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; text-align: var(--text-align);\">\u00a0<\/span><span style=\"color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; text-align: var(--text-align); box-sizing: inherit; font-weight: bold;\"><a style=\"box-sizing: inherit;\" href=\"mailto:contact@towebornottoweb.com\">contact@towebornottoweb.com<\/a><\/span><span style=\"color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; text-align: var(--text-align);\">\u00a0<\/span><span style=\"color: #000000; font-family: -apple-system, 'system-ui', 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif; text-align: var(--text-align);\">with the subject \u201920-minute phone consultation\u2019 to schedule it today!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b489de8 elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b489de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 120 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M11.9,15.9L11.9,15.9L0,16c-0.2-3.7,1.5-5.7,4.9-6C10,9.6,12.4,14.2,11.9,15.9zM26.9,15.9L26.9,15.9L15,16c0.5-3.7,2.5-5.7,5.9-6C26,9.6,27.4,14.2,26.9,15.9z M37.1,10c3.4,0.3,5.1,2.3,4.9,6H30.1C29.5,14.4,31.9,9.6,37.1,10z M57,15.9L57,15.9L45,16c0-3.4,1.6-5.4,4.9-5.9C54.8,9.3,57.4,14.2,57,15.9z M71.9,15.9L71.9,15.9L60,16c-0.2-3.7,1.5-5.7,4.9-6C70,9.6,72.4,14.2,71.9,15.9z M82.2,10c3.4,0.3,5,2.3,4.8,6H75.3C74,13,77.1,9.6,82.2,10zM101.9,15.9L101.9,15.9L90,16c-0.2-3.7,1.5-5.7,4.9-6C100,9.6,102.4,14.2,101.9,15.9z M112.1,10.1c2.7,0.5,4.3,2.5,4.9,5.9h-11.9l0,0C104.5,14.4,108,9.3,112.1,10.1z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2e7015 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"a2e7015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4f7a4 elementor-widget elementor-widget-text-editor\" data-id=\"6c4f7a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>If you want to know more, contact us!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3eef6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7f3eef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/contact@towebornottoweb.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97659f0 elementor-widget elementor-widget-spacer\" data-id=\"97659f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thinking Global? Act E-Export! There is nothing in between. E-Export is either personalized or it isn\u2019t: at least that\u2019s my motto when it comes to helping businesses with their international growth through E-export! If you follow me, you\u2019ll have noticed that my approach is multichannel! It combines the best of traditional export techniques\u00a0with cutting-edge digital tools to boost global sales. What you may have not noticed is how I go about it\u2026 And that\u2019s the topic for today! I reveal the key steps I take to help my clients grow globally, an approach that I tailor to each client because every business is unique. Special Announcement: my new book &#8220;Digital E-Export: E-Commerce, Marketplaces, SEO, SEA, Social Selling, and E-Marketing for B2B &amp; B2C&#8221; is coming out soon. Stay tuned for its release so you can be the first to dive into the world of Digital E-Export strategies! \u00a0 So, in practical terms, here are the core components of my approach! International Customized Benchmark After completing the market analysis, I establish an exclusive tailor-made benchmark, which assesses strengths, weaknesses, and many other factors. This benchmark is a dynamic asset for business management, offering a comprehensive snapshot of its potential in relation to its competitors. With this crucial data in hand, businesses can securely navigate the strategic choices required to differentiate themselves in foreign markets. Also, this benchmark will help optimize the resources and craft effective action plans, all the while promoting the growth of the company abroad and strengthening its market presence. Your All-In-One Branding Strategy With the benchmark established, and our assessment completed, it\u2019s time to decide the branding strategy. This involves shaping the brand identity, defining the ideal customers \u2013 the persona \u2013 and molding the storytelling and editorial approach in the language of the target country. We\u2019ll use transcreation to ensure that all content is adapted to the country where the business operates. By adapting the brand image to the local market, grasping the needs and preferences of the target audience, and crafting content that resonates with their behaviors and traditions, I help my clients create genuine connections with their customers and prospects. This immersive approach enables them to integrate into the local culture, build consumer trust in their brand, and enhance their influence in the target international markets. Multilingual Search Engine Optimization (SEO) In today\u2019s digital landscape, it\u2019s unthinkable for a brand to operate without an optimized website. To enhance a company\u2019s visibility on search engines within the selected export destination and ensure it capitalizes on every available opportunity, we provide specialized multilingual SEO. This optimization will improve the user experience, rendering it more pertinent and tailored for the international audience. With such a stronger online presence, the website will naturally draw higher-quality traffic and significantly improve the conversion rate of potential customers. Management &amp; Performance Analysis Last but certainly not least, it\u2019s the project management and performance analysis that truly make a difference! This dynamic combination forms a holistic suite of services designed to facilitate the growth of a business on the global stage. ToWebOrNotToWeb team and I are here to oversee the entire project execution. Our commitment? To offer effective management for each aspect of an E-Export project, from the initial market research and strategic planning to the implementation, monitoring, and coordination. All our efforts are directed towards ensuring the best international outcomes for our clients. But there\u2019s more! In addition to the continuous monitoring and performance analysis, designed to provide real-time insights once the project is in motion, we also offer training in analytics tools. This training lets our clients independently track their performance, putting them in control of their business\u2019s progress. The Bottom Line: What It All Means\u2026 The synergy created by all these services forms a powerful approach that guarantees the long-term growth of an export business. And it undeniably delivers tangible results! With a decade of experience and an equal number of years applying this approach, the ToWebOrNotToWeb&nbsp;team and I helped numerous companies worldwide launch their Digital E-Export sales from scratch. This includes well-known organizations like MasterCard, the EBRD, Somfy, as well as SMEs such as Little Balance, Benson Shoes, Partner\u2019s, and many others! Knowledge Is Power: Stay Tuned! Don\u2019t miss the upcoming release of my new book,\u00a0\u201cDigital E-Export: E-Commerce, Marketplaces, SEO, SEA, Social Selling, and E-Marketing for B2B &amp; B2C\u201d.\u00a0In this book, I share the latest techniques and strategic insights to help you kickstart your journey into Digital E-Export! Wondering how Digital Export can help your business grow in new markets? Contact us for a free 20-minute phone consultation. Email\u00a0contact@towebornottoweb.com\u00a0with the subject \u201920-minute phone consultation\u2019 to schedule it today! If you want to know more, contact us! Click here<\/p>\n","protected":false},"author":30,"featured_media":33799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thinking Global? Act E-Export! -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinking Global? Act E-Export! -\" \/>\n<meta property=\"og:description\" content=\"Thinking Global? Act E-Export! There is nothing in between. E-Export is either personalized or it isn\u2019t: at least that\u2019s my motto when it comes to helping businesses with their international growth through E-export! If you follow me, you\u2019ll have noticed that my approach is multichannel! It combines the best of traditional export techniques\u00a0with cutting-edge digital tools to boost global sales. What you may have not noticed is how I go about it\u2026 And that\u2019s the topic for today! I reveal the key steps I take to help my clients grow globally, an approach that I tailor to each client because every business is unique. Special Announcement: my new book &#8220;Digital E-Export: E-Commerce, Marketplaces, SEO, SEA, Social Selling, and E-Marketing for B2B &amp; B2C&#8221; is coming out soon. Stay tuned for its release so you can be the first to dive into the world of Digital E-Export strategies! \u00a0 So, in practical terms, here are the core components of my approach! International Customized Benchmark After completing the market analysis, I establish an exclusive tailor-made benchmark, which assesses strengths, weaknesses, and many other factors. This benchmark is a dynamic asset for business management, offering a comprehensive snapshot of its potential in relation to its competitors. With this crucial data in hand, businesses can securely navigate the strategic choices required to differentiate themselves in foreign markets. Also, this benchmark will help optimize the resources and craft effective action plans, all the while promoting the growth of the company abroad and strengthening its market presence. Your All-In-One Branding Strategy With the benchmark established, and our assessment completed, it\u2019s time to decide the branding strategy. This involves shaping the brand identity, defining the ideal customers \u2013 the persona \u2013 and molding the storytelling and editorial approach in the language of the target country. We\u2019ll use transcreation to ensure that all content is adapted to the country where the business operates. By adapting the brand image to the local market, grasping the needs and preferences of the target audience, and crafting content that resonates with their behaviors and traditions, I help my clients create genuine connections with their customers and prospects. This immersive approach enables them to integrate into the local culture, build consumer trust in their brand, and enhance their influence in the target international markets. Multilingual Search Engine Optimization (SEO) In today\u2019s digital landscape, it\u2019s unthinkable for a brand to operate without an optimized website. To enhance a company\u2019s visibility on search engines within the selected export destination and ensure it capitalizes on every available opportunity, we provide specialized multilingual SEO. This optimization will improve the user experience, rendering it more pertinent and tailored for the international audience. With such a stronger online presence, the website will naturally draw higher-quality traffic and significantly improve the conversion rate of potential customers. Management &amp; Performance Analysis Last but certainly not least, it\u2019s the project management and performance analysis that truly make a difference! This dynamic combination forms a holistic suite of services designed to facilitate the growth of a business on the global stage. ToWebOrNotToWeb team and I are here to oversee the entire project execution. Our commitment? To offer effective management for each aspect of an E-Export project, from the initial market research and strategic planning to the implementation, monitoring, and coordination. All our efforts are directed towards ensuring the best international outcomes for our clients. But there\u2019s more! In addition to the continuous monitoring and performance analysis, designed to provide real-time insights once the project is in motion, we also offer training in analytics tools. This training lets our clients independently track their performance, putting them in control of their business\u2019s progress. The Bottom Line: What It All Means\u2026 The synergy created by all these services forms a powerful approach that guarantees the long-term growth of an export business. And it undeniably delivers tangible results! With a decade of experience and an equal number of years applying this approach, the ToWebOrNotToWeb&nbsp;team and I helped numerous companies worldwide launch their Digital E-Export sales from scratch. This includes well-known organizations like MasterCard, the EBRD, Somfy, as well as SMEs such as Little Balance, Benson Shoes, Partner\u2019s, and many others! Knowledge Is Power: Stay Tuned! Don\u2019t miss the upcoming release of my new book,\u00a0\u201cDigital E-Export: E-Commerce, Marketplaces, SEO, SEA, Social Selling, and E-Marketing for B2B &amp; B2C\u201d.\u00a0In this book, I share the latest techniques and strategic insights to help you kickstart your journey into Digital E-Export! Wondering how Digital Export can help your business grow in new markets? Contact us for a free 20-minute phone consultation. Email\u00a0contact@towebornottoweb.com\u00a0with the subject \u201920-minute phone consultation\u2019 to schedule it today! If you want to know more, contact us! Click here\" \/>\n<meta property=\"og:url\" content=\"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ToWebOrNotToWeb\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-26T00:04:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-29T14:43:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/05\/livre-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1553\" \/>\n\t<meta property=\"og:image:height\" content=\"1189\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u00c9quipe \u00e9ditoriale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ToWebOrNoToWeb\" \/>\n<meta name=\"twitter:site\" content=\"@ToWebOrNoToWeb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c9quipe \u00e9ditoriale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/\"},\"author\":{\"name\":\"\u00c9quipe \u00e9ditoriale\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/person\\\/2c2ee302dffb717a96907d5ad2c994d8\"},\"headline\":\"Thinking Global? Act E-Export!\",\"datePublished\":\"2024-02-26T00:04:05+00:00\",\"dateModified\":\"2024-05-29T14:43:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/\"},\"wordCount\":807,\"publisher\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/livre-2.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/\",\"name\":\"Thinking Global? Act E-Export! -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/livre-2.png\",\"datePublished\":\"2024-02-26T00:04:05+00:00\",\"dateModified\":\"2024-05-29T14:43:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/#primaryimage\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/livre-2.png\",\"contentUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/livre-2.png\",\"width\":1553,\"height\":1189},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/thinking-global-act-e-export\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/digital-export\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thinking Global? Act E-Export!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/\",\"name\":\"ToWebOrNotToWeb\",\"description\":\"Digital Export\",\"publisher\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\",\"name\":\"ToWebOrNotToWeb\",\"alternateName\":\"Digital Export\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-logo-1-removebg-preview-1-1.png\",\"contentUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-logo-1-removebg-preview-1-1.png\",\"width\":225,\"height\":122,\"caption\":\"ToWebOrNotToWeb\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ToWebOrNotToWeb\",\"https:\\\/\\\/x.com\\\/ToWebOrNoToWeb\",\"https:\\\/\\\/www.instagram.com\\\/towebornottoweb\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/to-web-or-not-to-web\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa9Pftw5fcrwpV58cSXKRww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/person\\\/2c2ee302dffb717a96907d5ad2c994d8\",\"name\":\"\u00c9quipe \u00e9ditoriale\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"caption\":\"\u00c9quipe \u00e9ditoriale\"},\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/author\\\/silvia-carter\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thinking Global? Act E-Export! -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/","og_locale":"en_US","og_type":"article","og_title":"Thinking Global? Act E-Export! -","og_description":"Thinking Global? Act E-Export! There is nothing in between. E-Export is either personalized or it isn\u2019t: at least that\u2019s my motto when it comes to helping businesses with their international growth through E-export! If you follow me, you\u2019ll have noticed that my approach is multichannel! It combines the best of traditional export techniques\u00a0with cutting-edge digital tools to boost global sales. What you may have not noticed is how I go about it\u2026 And that\u2019s the topic for today! I reveal the key steps I take to help my clients grow globally, an approach that I tailor to each client because every business is unique. Special Announcement: my new book &#8220;Digital E-Export: E-Commerce, Marketplaces, SEO, SEA, Social Selling, and E-Marketing for B2B &amp; B2C&#8221; is coming out soon. Stay tuned for its release so you can be the first to dive into the world of Digital E-Export strategies! \u00a0 So, in practical terms, here are the core components of my approach! International Customized Benchmark After completing the market analysis, I establish an exclusive tailor-made benchmark, which assesses strengths, weaknesses, and many other factors. This benchmark is a dynamic asset for business management, offering a comprehensive snapshot of its potential in relation to its competitors. With this crucial data in hand, businesses can securely navigate the strategic choices required to differentiate themselves in foreign markets. Also, this benchmark will help optimize the resources and craft effective action plans, all the while promoting the growth of the company abroad and strengthening its market presence. Your All-In-One Branding Strategy With the benchmark established, and our assessment completed, it\u2019s time to decide the branding strategy. This involves shaping the brand identity, defining the ideal customers \u2013 the persona \u2013 and molding the storytelling and editorial approach in the language of the target country. We\u2019ll use transcreation to ensure that all content is adapted to the country where the business operates. By adapting the brand image to the local market, grasping the needs and preferences of the target audience, and crafting content that resonates with their behaviors and traditions, I help my clients create genuine connections with their customers and prospects. This immersive approach enables them to integrate into the local culture, build consumer trust in their brand, and enhance their influence in the target international markets. Multilingual Search Engine Optimization (SEO) In today\u2019s digital landscape, it\u2019s unthinkable for a brand to operate without an optimized website. To enhance a company\u2019s visibility on search engines within the selected export destination and ensure it capitalizes on every available opportunity, we provide specialized multilingual SEO. This optimization will improve the user experience, rendering it more pertinent and tailored for the international audience. With such a stronger online presence, the website will naturally draw higher-quality traffic and significantly improve the conversion rate of potential customers. Management &amp; Performance Analysis Last but certainly not least, it\u2019s the project management and performance analysis that truly make a difference! This dynamic combination forms a holistic suite of services designed to facilitate the growth of a business on the global stage. ToWebOrNotToWeb team and I are here to oversee the entire project execution. Our commitment? To offer effective management for each aspect of an E-Export project, from the initial market research and strategic planning to the implementation, monitoring, and coordination. All our efforts are directed towards ensuring the best international outcomes for our clients. But there\u2019s more! In addition to the continuous monitoring and performance analysis, designed to provide real-time insights once the project is in motion, we also offer training in analytics tools. This training lets our clients independently track their performance, putting them in control of their business\u2019s progress. The Bottom Line: What It All Means\u2026 The synergy created by all these services forms a powerful approach that guarantees the long-term growth of an export business. And it undeniably delivers tangible results! With a decade of experience and an equal number of years applying this approach, the ToWebOrNotToWeb&nbsp;team and I helped numerous companies worldwide launch their Digital E-Export sales from scratch. This includes well-known organizations like MasterCard, the EBRD, Somfy, as well as SMEs such as Little Balance, Benson Shoes, Partner\u2019s, and many others! Knowledge Is Power: Stay Tuned! Don\u2019t miss the upcoming release of my new book,\u00a0\u201cDigital E-Export: E-Commerce, Marketplaces, SEO, SEA, Social Selling, and E-Marketing for B2B &amp; B2C\u201d.\u00a0In this book, I share the latest techniques and strategic insights to help you kickstart your journey into Digital E-Export! Wondering how Digital Export can help your business grow in new markets? Contact us for a free 20-minute phone consultation. Email\u00a0contact@towebornottoweb.com\u00a0with the subject \u201920-minute phone consultation\u2019 to schedule it today! If you want to know more, contact us! Click here","og_url":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/","article_publisher":"https:\/\/www.facebook.com\/ToWebOrNotToWeb","article_published_time":"2024-02-26T00:04:05+00:00","article_modified_time":"2024-05-29T14:43:39+00:00","og_image":[{"width":1553,"height":1189,"url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/05\/livre-2.png","type":"image\/png"}],"author":"\u00c9quipe \u00e9ditoriale","twitter_card":"summary_large_image","twitter_creator":"@ToWebOrNoToWeb","twitter_site":"@ToWebOrNoToWeb","twitter_misc":{"Written by":"\u00c9quipe \u00e9ditoriale","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/#article","isPartOf":{"@id":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/"},"author":{"name":"\u00c9quipe \u00e9ditoriale","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/person\/2c2ee302dffb717a96907d5ad2c994d8"},"headline":"Thinking Global? Act E-Export!","datePublished":"2024-02-26T00:04:05+00:00","dateModified":"2024-05-29T14:43:39+00:00","mainEntityOfPage":{"@id":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/"},"wordCount":807,"publisher":{"@id":"https:\/\/towebornottoweb.com\/en\/#organization"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/#primaryimage"},"thumbnailUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/05\/livre-2.png","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/","url":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/","name":"Thinking Global? Act E-Export! -","isPartOf":{"@id":"https:\/\/towebornottoweb.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/#primaryimage"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/#primaryimage"},"thumbnailUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/05\/livre-2.png","datePublished":"2024-02-26T00:04:05+00:00","dateModified":"2024-05-29T14:43:39+00:00","breadcrumb":{"@id":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/#primaryimage","url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/05\/livre-2.png","contentUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/05\/livre-2.png","width":1553,"height":1189},{"@type":"BreadcrumbList","@id":"https:\/\/towebornottoweb.com\/en\/thinking-global-act-e-export\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/towebornottoweb.com\/en\/digital-export\/"},{"@type":"ListItem","position":2,"name":"Thinking Global? Act E-Export!"}]},{"@type":"WebSite","@id":"https:\/\/towebornottoweb.com\/en\/#website","url":"https:\/\/towebornottoweb.com\/en\/","name":"ToWebOrNotToWeb","description":"Digital Export","publisher":{"@id":"https:\/\/towebornottoweb.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/towebornottoweb.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/towebornottoweb.com\/en\/#organization","name":"ToWebOrNotToWeb","alternateName":"Digital Export","url":"https:\/\/towebornottoweb.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2024\/10\/cropped-logo-1-removebg-preview-1-1.png","contentUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2024\/10\/cropped-logo-1-removebg-preview-1-1.png","width":225,"height":122,"caption":"ToWebOrNotToWeb"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ToWebOrNotToWeb","https:\/\/x.com\/ToWebOrNoToWeb","https:\/\/www.instagram.com\/towebornottoweb\/","https:\/\/www.linkedin.com\/company\/to-web-or-not-to-web","https:\/\/www.youtube.com\/channel\/UCa9Pftw5fcrwpV58cSXKRww\/"]},{"@type":"Person","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/person\/2c2ee302dffb717a96907d5ad2c994d8","name":"\u00c9quipe \u00e9ditoriale","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","caption":"\u00c9quipe \u00e9ditoriale"},"url":"https:\/\/towebornottoweb.com\/en\/author\/silvia-carter\/"}]}},"_links":{"self":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/posts\/36045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/comments?post=36045"}],"version-history":[{"count":35,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/posts\/36045\/revisions"}],"predecessor-version":[{"id":39475,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/posts\/36045\/revisions\/39475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/media\/33799"}],"wp:attachment":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/media?parent=36045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/categories?post=36045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/tags?post=36045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}