{"id":193,"date":"2018-02-15T14:17:41","date_gmt":"2018-02-15T14:17:41","guid":{"rendered":"https:\/\/themes.wpdaddy.com\/oswald\/?p=193"},"modified":"2025-03-14T10:27:54","modified_gmt":"2025-03-14T10:27:54","slug":"startup-and-internationalization-mission-impossible","status":"publish","type":"post","link":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/","title":{"rendered":"Startup and internationalization: mission (im)possible?"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Startup and internationalization: mission (im)possible?<\/h1><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The Click & Boat case<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The high operating cost of boats combined with<\/span> a very low rate of use was the key problem that brought Click & Boat to life.<\/span><\/p>

Created in France in 2014, the Click & Boat platform connects private boat owners and renters. It offers 8,000 vessels in 362 ports in 22 countries from Croatia to Italy, Spain and Greenland. In less than three years, already 40% of boat owners using Click & Boat were<\/span> from abroad.
And from the renters\u2019 side, the startup has even more international traction with reservations coming from South American or U.S. clients.<\/p>

Click & Boat\u2019s founders went further by acquiring Sailsharing, the sector leader created just one year earlier in 2013. They invested deeper in this international growth by raising one million euros in capital, which makes Click & Boat the best financed European <\/span>start-up in the sector.<\/p>

After opening Click & Yacht for luxury reservations, Click & Boat plans to launch new platforms for other segments. Clearly, the start-up\u2019s ambition focuses on international growth to achieve<\/span> leadership in its sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Adjusting the internationalization strategy to the business situation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Any enterprise, even start-ups, has several internationalization <\/span>options, depending on its competitive positioning and its stage of development<\/span>. Click & Boat shows some examples:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Acquisition:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Click & Boat buys out its competitors by acquiring Sailsharing, the market leader.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Strategic business units:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Click & Boat creates Click & Yacht to be\u00a0closer to customers in a new market segment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Pure-player strategy:\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Click & Boat applies a model that is 100% digital, which allows it to optimize localization <\/span>and product\/service availability anywhere in the world.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

SMEs and startups need exports to grow faster<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Domestic markets are not enough to sustain<\/span> a development pace comparable to that of Chinese or U.S. companies.<\/span><\/p>

However, the further the markets where SMEs and startups internationalize, the higher the risks and costs. On the other hand<\/span>, digital & cross-border exports allow companies to achieve new business in closer<\/span> markets first and through digital models such as e-commerce or marketplaces, either B2C or B2B.<\/p>

This is the best export strategy for SMEs and startups in terms of costs and risks. The challenge then is to accelerate this strategy at the right pace in order to benefit from the great business growth and competitive power that export brings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

If you want to know more, contact us!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tClick here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Any enterprise, even start-ups, has several internationalisation options, depending on its competitive positioning and its development level. That is what The Click & Boat believes and that is why the brand came to life. By adjusting the internationalisation strategy to the business situation, SMEs and startups can watch their business prosper in export markets.<\/p>\n","protected":false},"author":30,"featured_media":24171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nStartup and internationalization: mission (im)possible? -<\/title>\n<meta name=\"description\" content=\"By adapting the internationalization strategy, SMEs such as Click&Boat can see their business flourish in the export market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup and internationalization: mission (im)possible? -\" \/>\n<meta property=\"og:description\" content=\"By adapting the internationalization strategy, SMEs such as Click&Boat can see their business flourish in the export market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ToWebOrNotToWeb\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-15T14:17:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-14T10:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/02\/Clickboat-1200x792-1-1170x579-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00c9quipe \u00e9ditoriale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ToWebOrNoToWeb\" \/>\n<meta name=\"twitter:site\" content=\"@ToWebOrNoToWeb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00c9quipe \u00e9ditoriale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/\"},\"author\":{\"name\":\"\u00c9quipe \u00e9ditoriale\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/person\\\/2c2ee302dffb717a96907d5ad2c994d8\"},\"headline\":\"Startup and internationalization: mission (im)possible?\",\"datePublished\":\"2018-02-15T14:17:41+00:00\",\"dateModified\":\"2025-03-14T10:27:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/\"},\"wordCount\":409,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Clickboat-1200x792-1-1170x579-1.jpeg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/\",\"name\":\"Startup and internationalization: mission (im)possible? -\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Clickboat-1200x792-1-1170x579-1.jpeg\",\"datePublished\":\"2018-02-15T14:17:41+00:00\",\"dateModified\":\"2025-03-14T10:27:54+00:00\",\"description\":\"By adapting the internationalization strategy, SMEs such as Click&Boat can see their business flourish in the export market.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/#primaryimage\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Clickboat-1200x792-1-1170x579-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/Clickboat-1200x792-1-1170x579-1.jpeg\",\"width\":1170,\"height\":579},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/startup-and-internationalization-mission-impossible\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startup and internationalization: mission (im)possible?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/\",\"name\":\"ToWebOrNotToWeb\",\"description\":\"Digital Export\",\"publisher\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\",\"name\":\"ToWebOrNotToWeb\",\"alternateName\":\"Digital Export\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-logo-1-removebg-preview-1-1.png\",\"contentUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-logo-1-removebg-preview-1-1.png\",\"width\":225,\"height\":122,\"caption\":\"ToWebOrNotToWeb\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ToWebOrNotToWeb\",\"https:\\\/\\\/x.com\\\/ToWebOrNoToWeb\",\"https:\\\/\\\/www.instagram.com\\\/towebornottoweb\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/to-web-or-not-to-web\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa9Pftw5fcrwpV58cSXKRww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/person\\\/2c2ee302dffb717a96907d5ad2c994d8\",\"name\":\"\u00c9quipe \u00e9ditoriale\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"caption\":\"\u00c9quipe \u00e9ditoriale\"},\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/author\\\/silvia-carter\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Startup and internationalization: mission (im)possible? -","description":"By adapting the internationalization strategy, SMEs such as Click&Boat can see their business flourish in the export market.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/","og_locale":"en_US","og_type":"article","og_title":"Startup and internationalization: mission (im)possible? -","og_description":"By adapting the internationalization strategy, SMEs such as Click&Boat can see their business flourish in the export market.","og_url":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/","article_publisher":"https:\/\/www.facebook.com\/ToWebOrNotToWeb","article_published_time":"2018-02-15T14:17:41+00:00","article_modified_time":"2025-03-14T10:27:54+00:00","og_image":[{"width":1170,"height":579,"url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/02\/Clickboat-1200x792-1-1170x579-1.jpeg","type":"image\/jpeg"}],"author":"\u00c9quipe \u00e9ditoriale","twitter_card":"summary_large_image","twitter_creator":"@ToWebOrNoToWeb","twitter_site":"@ToWebOrNoToWeb","twitter_misc":{"Written by":"\u00c9quipe \u00e9ditoriale","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/#article","isPartOf":{"@id":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/"},"author":{"name":"\u00c9quipe \u00e9ditoriale","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/person\/2c2ee302dffb717a96907d5ad2c994d8"},"headline":"Startup and internationalization: mission (im)possible?","datePublished":"2018-02-15T14:17:41+00:00","dateModified":"2025-03-14T10:27:54+00:00","mainEntityOfPage":{"@id":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/"},"wordCount":409,"commentCount":0,"publisher":{"@id":"https:\/\/towebornottoweb.com\/en\/#organization"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/#primaryimage"},"thumbnailUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/02\/Clickboat-1200x792-1-1170x579-1.jpeg","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/","url":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/","name":"Startup and internationalization: mission (im)possible? -","isPartOf":{"@id":"https:\/\/towebornottoweb.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/#primaryimage"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/#primaryimage"},"thumbnailUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/02\/Clickboat-1200x792-1-1170x579-1.jpeg","datePublished":"2018-02-15T14:17:41+00:00","dateModified":"2025-03-14T10:27:54+00:00","description":"By adapting the internationalization strategy, SMEs such as Click&Boat can see their business flourish in the export market.","breadcrumb":{"@id":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/#primaryimage","url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/02\/Clickboat-1200x792-1-1170x579-1.jpeg","contentUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/02\/Clickboat-1200x792-1-1170x579-1.jpeg","width":1170,"height":579},{"@type":"BreadcrumbList","@id":"https:\/\/towebornottoweb.com\/en\/startup-and-internationalization-mission-impossible\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/towebornottoweb.com\/en\/"},{"@type":"ListItem","position":2,"name":"Startup and internationalization: mission (im)possible?"}]},{"@type":"WebSite","@id":"https:\/\/towebornottoweb.com\/en\/#website","url":"https:\/\/towebornottoweb.com\/en\/","name":"ToWebOrNotToWeb","description":"Digital Export","publisher":{"@id":"https:\/\/towebornottoweb.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/towebornottoweb.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/towebornottoweb.com\/en\/#organization","name":"ToWebOrNotToWeb","alternateName":"Digital Export","url":"https:\/\/towebornottoweb.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2024\/10\/cropped-logo-1-removebg-preview-1-1.png","contentUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2024\/10\/cropped-logo-1-removebg-preview-1-1.png","width":225,"height":122,"caption":"ToWebOrNotToWeb"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ToWebOrNotToWeb","https:\/\/x.com\/ToWebOrNoToWeb","https:\/\/www.instagram.com\/towebornottoweb\/","https:\/\/www.linkedin.com\/company\/to-web-or-not-to-web","https:\/\/www.youtube.com\/channel\/UCa9Pftw5fcrwpV58cSXKRww\/"]},{"@type":"Person","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/person\/2c2ee302dffb717a96907d5ad2c994d8","name":"\u00c9quipe \u00e9ditoriale","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","caption":"\u00c9quipe \u00e9ditoriale"},"url":"https:\/\/towebornottoweb.com\/en\/author\/silvia-carter\/"}]}},"_links":{"self":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/posts\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":21,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/posts\/193\/revisions"}],"predecessor-version":[{"id":46029,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/posts\/193\/revisions\/46029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/media\/24171"}],"wp:attachment":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/media?parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/categories?post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/tags?post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}