{"id":10252,"date":"2019-07-18T11:12:03","date_gmt":"2019-07-18T11:12:03","guid":{"rendered":"https:\/\/winlocal.in\/toweb\/?p=10252"},"modified":"2025-03-13T14:54:38","modified_gmt":"2025-03-13T14:54:38","slug":"the-buff-dream-how-to-turn-a-personal-passion-into-a-worldwide-multichannel-success","status":"publish","type":"post","link":"https:\/\/towebornottoweb.com\/en\/the-buff-dream-how-to-turn-a-personal-passion-into-a-worldwide-multichannel-success\/","title":{"rendered":"The BUFF\u00ae dream: How to turn a personal passion into a worldwide multichannel success"},"content":{"rendered":"\t\t
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The BUFF\u00ae dream: How to turn a personal passion into a worldwide multichannel success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What puts a brand like BUFF\u00ae on the international market? Two words, ecommerce and export, words that are ordinary, yet extraordinary. The traditional economic concept of matching demand with supply is not new to ecommerce, and combined with export in a highly digital world, such as the one we live in, it creates extraordinary effects. This is what BUFF\u00ae achieved, by reaching fans and clients all over the world, most of whom are outdoor enthusiasts and athletes. With a presence on online platforms, and through trade partnerships, a man\u2019s simple idea has made it to the threshold of global commerce, garnering a good number of both local and international buyers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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An uncannily simple product: Innovation doesn\u2019t have to be complicated to become a global reality.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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After many years of working in the Rojas family business of manufacturing knitted collars and cuffs for popular T-shirt brands in Europe, the late Juan Rojas, also an ardent motorcyclist, decided to create a multifunctional protective headwear to beat climatic odds: sun, strong winds, and rain, which he encountered while riding on the roads.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Today, the innovative BUFF\u00ae multifunctional headwear is a reality; the high-performance microfibre is breathable, moisture-wicking and wind-resistant, making waves among fitness and outdoor wear all over the world.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Picking up the pace, from Barcelona to the rest of the globe.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Founded in 1991, the company has grown over the years and expanded to reach its potential. Within three years of producing the first items, BUFF\u00ae was already selling in Germany, France and Switzerland. It has been able to cross borders to international markets, exporting to countries across Europe, the Americas and going as far as exporting to China through partnerships with top sellers on Alibaba, AliExpress and other major local marketplaces. BUFF\u00ae serves more than 60 countries and is most actively distributing on online channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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These networks are particularly adapted to small, light, simple products like BUFF\u00ae\u2019s: they enable payment and shipping, both locally and internationally, and as such, they help the brand <\/span>quickly enter new markets across the globe. Using multilingual websites in 40 languages and several channels such as independent ecommerce, marketplaces, social media, and classic wholesale-retail distribution systems, BUFF\u00ae is now one of the largest headwear companies in the world. In 2018 the company reported a turnover of almost 32 million euros with exports accounting for 90% of it.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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From Igualada to the threshold of international commerce, BUFF\u00ae owes its success to export.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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With production carried out in its facility near Barcelona, digital multichannel export is the core of BUFF\u00ae\u2019s international business success. This is due to the obvious convenience of placing orders online for clients all over the world, and in just a click. The Catalan company collaborates with international distribution chains and is always ready to meet quick delivery expectations. Following the trends and dynamics of today\u2019s global markets and embracing digital marketing strategies are the best way to meet international demands and BUFF\u00ae\u2019s success is proof that selling through multiple channels such as ecommerce, marketplaces, and local stores is a viable strategy for export.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How does a personal passion become an international success?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BUFF\u00ae has clearly shown that the classic phenomenon of staying within one\u2019s comfort zone never served anyone. Juan Rojas\u2019 passion for adventure and his need to venture out were the origin of BUFF\u00ae success. Through his passion, he was able to connect with avid outdoor enthusiasts worldwide, making BUFF\u00ae the famous name it is today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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So, what are the chances that a modest innovative idea can become an international venture? It is always important to consider the tools at hand, and the odds that can be made to work. When Juan Rojas began his innovative journey, the world was not as digitalized<\/span> as it is today. However, the odds tilted in his favour, with the development of ecommerce and social media. When strategies are designed <\/span>to market and export to other countries, making the odds work may seem difficult, but never impossible, especially when the people those strategies have a real passion for them<\/span>.<\/p>

That\u2019s BUFF\u00ae, its journey into the future of international ecommerce has just begun.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If you want to know more, contact us!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What puts a brand like BUFF\u00ae on the international market? Two words, ecommerce and export, words that are ordinary, yet extraordinary. The traditional economic concept of matching demand with supply is not new to ecommerce, and combined with export in a highly digital world, such as the one we live in, creates extraordinary effects. This is what BUFF\u00ae achieved, by reaching fans and clients all over the world, most of whom are outdoor enthusiasts and athletes. With a presence on online platforms, and through trade partnerships, a man\u2019s simple idea has made it to the thresholds of global commerce, garnering a good number of both local and international buyers.<\/p>\n","protected":false},"author":30,"featured_media":17780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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