{"id":482,"date":"2020-11-23T09:27:28","date_gmt":"2020-11-23T09:27:28","guid":{"rendered":"https:\/\/qi79.qodeinteractive.com\/?page_id=482"},"modified":"2025-03-14T10:28:48","modified_gmt":"2025-03-14T10:28:48","slug":"about-us","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/en\/about-us\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"482\" class=\"elementor elementor-482\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e340bd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"e340bd5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1f0ca288\" data-id=\"1f0ca288\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ccd48c\" data-id=\"2ccd48c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2390dafd elementor-widget elementor-widget-elementskit-heading\" data-id=\"2390dafd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper center   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Business is all about People !<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-630d239\" data-id=\"630d239\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56ecb456 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"56ecb456\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fc8ed6c\" data-id=\"fc8ed6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b69971 elementor-widget elementor-widget-heading\" data-id=\"48b69971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33aadd96 elementor-absolute elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"33aadd96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">About us<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d7bc016\" data-id=\"2d7bc016\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b67a993 elementor-absolute elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"2b67a993\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">About us<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-237db27 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"237db27\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e115784\" data-id=\"3e115784\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-61245d08 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"61245d08\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45633afb\" data-id=\"45633afb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61868717 elementor-widget elementor-widget-image\" data-id=\"61868717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/12\/About-us.jpg\" class=\"attachment-full size-full wp-image-18000\" alt=\"digital export\" srcset=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/12\/About-us.jpg 1024w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/12\/About-us-400x266.jpg 400w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/12\/About-us-300x200.jpg 300w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/12\/About-us-768x511.jpg 768w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/12\/About-us-570x379.jpg 570w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/12\/About-us-370x246.jpg 370w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/12\/About-us-270x180.jpg 270w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/12\/About-us-96x64.jpg 96w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46bdfd02\" data-id=\"46bdfd02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46dbc1c5 elementor-widget elementor-widget-heading\" data-id=\"46dbc1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is behind ToWebOrNotToWeb?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e948906 elementor-widget elementor-widget-text-editor\" data-id=\"4e948906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ToWebOrNotToWeb is an International &amp; Multichannel service provider registered in Paris with technology partners in Europe, Middle East, North and South America. The company is led by entrepreneurs with a background and passion for digital &amp; export.<\/p><p>We strive to deliver the best export services with a multichannel approach by combining traditional\u00a0export development\u00a0(market studies, strategy design, prospection, etc.) with the\u00a0digital tools\u00a0(multilingual SEO &amp; websites, multi-country ecommerce, international inbound marketing &amp; social media, etc.)<\/p><p>At ToWebOrNotToWeb we believe that sharing knowledge is a key to success, and we are committed to sharing our expertise with our clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30aaf8a6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"30aaf8a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1082fa00\" data-id=\"1082fa00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d993ed4 elementor-widget elementor-widget-text-editor\" data-id=\"d993ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the beginning of each project, we make sure that we\u2019re on the same page with our clients and have the same understanding of markets, products, technologies and competition. This approach allows us to work as an extension of our clients\u2019 teams and to engage with the CxOs and all other levels in the clients\u2019 organization. We care a lot about the relationships we build as well as our clients\u2019 satisfaction.<br \/>We love what we do so we\u2019re not afraid of hard work, as far as our values of trust, tolerance and ethics are shared with our clients!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357fe7fb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"357fe7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ee0b92 elementor-align-center elementor-mobile-align-center elementor-tablet-align-left elementor-widget elementor-widget-button\" data-id=\"59ee0b92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:contact@towebornottoweb.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7013cb19 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"7013cb19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-161371f8\" data-id=\"161371f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-566c4104 elementor-widget elementor-widget-heading\" data-id=\"566c4104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Methodology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2274ebd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"2274ebd5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b0c2a86\" data-id=\"b0c2a86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72ab9274 elementor-widget elementor-widget-elementskit-simple-tab\" data-id=\"72ab9274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-simple-tab.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <div class=\"elementkit-tab-wraper   elementskit-fitcontent-tab \">\n            <ul class=\"nav nav-tabs elementkit-tab-nav  elementskit_tooltip_style elementskit_tooltip_style\">\n                                    <li class=\"elementkit-nav-item elementor-repeater-item-e7fb3c4\">\n                        <a class=\"elementkit-nav-link  active show left-pos\" id=\"content-e7fb3c469def72767445-tab\" data-ekit-handler-id=\"planning-kick-off\" data-ekit-toggle=\"tab\" data-target=\"#content-e7fb3c469def72767445\" href=\"#Content-e7fb3c469def72767445\"\n                            data-ekit-toggle-trigger=\"click\"\n                            aria-describedby=\"Content-e7fb3c469def72767445\">\n                            <span class=\"elementskit-tab-icon\"><i class=\"fas fa-hourglass-start\"><\/i><\/span>                            <span class=\"elementskit-tab-title\">Planning &amp; kick-off<\/span>\n                        <\/a>\n                    <\/li>\n                                        <li class=\"elementkit-nav-item elementor-repeater-item-9077dfd\">\n                        <a class=\"elementkit-nav-link  left-pos\" id=\"content-9077dfd69def72767445-tab\" data-ekit-handler-id=\"production-delivery\" data-ekit-toggle=\"tab\" data-target=\"#content-9077dfd69def72767445\" href=\"#Content-9077dfd69def72767445\"\n                            data-ekit-toggle-trigger=\"click\"\n                            aria-describedby=\"Content-9077dfd69def72767445\">\n                            <span class=\"elementskit-tab-icon\"><i class=\"fas fa-paper-plane\"><\/i><\/span>                            <span class=\"elementskit-tab-title\">Production &amp; Delivery<\/span>\n                        <\/a>\n                    <\/li>\n                                        <li class=\"elementkit-nav-item elementor-repeater-item-00f52ae\">\n                        <a class=\"elementkit-nav-link  left-pos\" id=\"content-00f52ae69def72767445-tab\" data-ekit-handler-id=\"implementation-analytics\" data-ekit-toggle=\"tab\" data-target=\"#content-00f52ae69def72767445\" href=\"#Content-00f52ae69def72767445\"\n                            data-ekit-toggle-trigger=\"click\"\n                            aria-describedby=\"Content-00f52ae69def72767445\">\n                            <span class=\"elementskit-tab-icon\"><i class=\"fas fa-chart-bar\"><\/i><\/span>                            <span class=\"elementskit-tab-title\">Implementation &amp; Analytics<\/span>\n                        <\/a>\n                    <\/li>\n                                <\/ul>\n\n            <div class=\"tab-content elementkit-tab-content\">\n                                    <div class=\"tab-pane elementkit-tab-pane elementor-repeater-item-e7fb3c4  active show\" id=\"content-e7fb3c469def72767445\" role=\"tabpanel\"\n                         aria-labelledby=\"content-e7fb3c469def72767445-tab\">\n                        <div class=\"animated fadeIn\">\n                            <p>Before kicking any project off, we schedule several calls, emails, video calls, and in-person meetings with the client to share information and clarify the project objectives.<\/p><p>We begin by understanding what makes you unique. Before kicking any project off, we schedule several calls, emails, video calls, and in-person meetings with the client to share information and clarify the project objectives. We will also schedule an official kick-off meeting to agree on all the project specifications with the client. This first part is important: we are very careful and pay a lot of attention to understanding our client\u2019s business and industry. That allows us to tailor our services specifically to each client \u2013 this is one of our key strengths. For example, our typical roll-out during this first phase of a project could be:<\/p><ol><li>An initial presentation is given by both ToWebOrNotToWeb and the potential client<\/li><li>We will then carry out as many discussions and talks as needed to make sure that both parties understand and agree on the project description and its requirements<\/li><li>We perform a general evaluation of client\u2019s needs, culture, competitors, markets, products, services, strong areas, \u2018sweet spots\u2019 and goals<\/li><li>ToWebOrNotToWeb supplies its proposal, after having received the client\u2019s confirmation of the project scope, schedule, target regions, objectives, terms, fee structure and all the other relevant factors<\/li><li>The client and ToWebOrNotToWeb sign the contract and the project kicks off<\/li><\/ol>                        <\/div>\n                    <\/div>\n                                    <div class=\"tab-pane elementkit-tab-pane elementor-repeater-item-9077dfd \" id=\"content-9077dfd69def72767445\" role=\"tabpanel\"\n                         aria-labelledby=\"content-9077dfd69def72767445-tab\">\n                        <div class=\"animated fadeIn\">\n                            <p>Based on the analysis of the relevant information gathered during the first phase and validated with the client, we start formulating our strategic recommendations.<\/p><p>After carefully analysing and validating the information we received during the first phase, we start formulating our strategic recommendations and calculating the project\u2019s break-even. The timeframe for completing this second stage might differ depending on the project specifications. The client might want recommendations for a single case, or they might ask for detailed worst-case and best-case scenarios for short-, medium- and long-term objectives, which typically will require more time. During this phase, we\u2019ll also select the appropriate KPIs and frame the instructions about their use and interpretation. In particular, we:<\/p><ol><li>Identify, evaluate and rank target markets and business leads by:<ol><li>Gathering and qualifying all potential leads by market,<\/li><li>Evaluating the business potential of each qualified lead,<\/li><li>Formulating a customized strategy for each market and high-potential lead,<\/li><li>Setting the KPIs with the instructions for use and interpretation.<\/li><\/ol><p>And then<\/p><\/li><li>Contact, screen and submit all the qualified business leads to the client after:<ol><li>Approaching all the high-potential qualified leads that fit the client\u2019s objectives<\/li><li>Promoting client\u2019s products and\/or services and stimulating business interest<\/li><li>Short-listing the companies with confirmed interest to the client\u2019s product\/service<\/li><li>Formulating the strategy and action plans for the short-listed leads in worst- and best-case scenarios<\/li><\/ol><\/li><\/ol>                        <\/div>\n                    <\/div>\n                                    <div class=\"tab-pane elementkit-tab-pane elementor-repeater-item-00f52ae \" id=\"content-00f52ae69def72767445\" role=\"tabpanel\"\n                         aria-labelledby=\"content-00f52ae69def72767445-tab\">\n                        <div class=\"animated fadeIn\">\n                            <p>Upon the client\u2019s approval of our key recommendations, we implement the strategy and focus on pursuing the selected business opportunities.we present the analysis of each action.<\/p><p>Once the client has approved our key recommendations, we start implementing the strategy and focus on achieving the selected business goals.<\/p><p>After the first quarter of the project has ended \u2013 or later, as agreed with the client \u2013 we present the analysis of each action taken and the related results.<\/p><p>The last step of the project is the ROI analysis and its comparison with the initial break-even objectives. Our final report will include all details of the strategy, the rolled-out actions, the qualitative and quantitative results, and the possible corrections that might need to be undertaken to fine-tune the on-going actions.<\/p><p>This final phase has usually two major areas of action, the execution of the strategy and the support that we can provide after the project has ended.<\/p><p>1) Strategy execution<\/p><p>\u00a0 \u00a0 1. Implementation of the action plan and materializing the opportunities with the confirmed leads<\/p><p>\u00a0 \u00a0 2. Assisting the client during the negotiations and the contract reviews<\/p><p>\u00a0 \u00a0 3. Support the client with rolling out the operations<\/p><p>2) Post-deal support<\/p><p>\u00a0 \u00a0 1. Contract updates<\/p><p>\u00a0 \u00a0 2. Monitoring sales performance<\/p><p>\u00a0 \u00a0 3. Sales force management services<\/p><p>\u00a0 \u00a0 4. ROI analysis and final report<\/p>                        <\/div>\n                    <\/div>\n                                \n            <\/div>\n                    <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7a280b elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"6f7a280b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Methodology<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41f0fa44 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"41f0fa44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-751fa3c2\" data-id=\"751fa3c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6955f768 elementor-widget elementor-widget-heading\" data-id=\"6955f768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00abIn business you get what you want by giving other people what they want. \u00bb\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1734ac0d elementor-widget elementor-widget-text-editor\" data-id=\"1734ac0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 style=\"color: #fff; font-size: 20px;\">Alice Foote MacDougall (1867-1945), U.S. businesswoman<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36da88e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"36da88e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16181b21\" data-id=\"16181b21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b7e7fc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"b7e7fc8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-66ac4c27\" data-id=\"66ac4c27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ad172b6 elementor-widget elementor-widget-heading\" data-id=\"5ad172b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you have a digital export project?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a84db31 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"3a84db31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-663e8418\" data-id=\"663e8418\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-795da2aa elementor-widget elementor-widget-text-editor\" data-id=\"795da2aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>ToWebOrNotToWeb can help you engage new clients all over the world, in the digital channels and beyond!<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1afc78ea elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"1afc78ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1e1ac4c8\" data-id=\"1e1ac4c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25527f0a elementor-align--mobilecenter elementor-align--tabletcenter elementor-align-center elementor-widget elementor-widget-elementskit-button\" data-id=\"25527f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.towebornottoweb.com\/fr\/contact\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tGet in touch now\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business is all about People ! About us About us About us Who is behind ToWebOrNotToWeb? ToWebOrNotToWeb is an International &amp; Multichannel service provider registered in Paris with technology partners in Europe, Middle East, North and South America. The company is led by entrepreneurs with a background and passion for digital &amp; export. We strive to deliver the best export services with a multichannel approach by combining traditional\u00a0export development\u00a0(market studies, strategy design, prospection, etc.) with the\u00a0digital tools\u00a0(multilingual SEO &amp; websites, multi-country ecommerce, international inbound marketing &amp; social media, etc.) At ToWebOrNotToWeb we believe that sharing knowledge is a key to success, and we are committed to sharing our expertise with our clients. At the beginning of each project, we make sure that we\u2019re on the same page with our clients and have the same understanding of markets, products, technologies and competition. This approach allows us to work as an extension of our clients\u2019 teams and to engage with the CxOs and all other levels in the clients\u2019 organization. We care a lot about the relationships we build as well as our clients\u2019 satisfaction.We love what we do so we\u2019re not afraid of hard work, as far as our values of trust, tolerance and ethics are shared with our clients! contact us Our Methodology Planning &#038; kick-off Production &#038; Delivery Implementation &#038; Analytics Before kicking any project off, we schedule several calls, emails, video calls, and in-person meetings with the client to share information and clarify the project objectives. We begin by understanding what makes you unique. Before kicking any project off, we schedule several calls, emails, video calls, and in-person meetings with the client to share information and clarify the project objectives. We will also schedule an official kick-off meeting to agree on all the project specifications with the client. This first part is important: we are very careful and pay a lot of attention to understanding our client\u2019s business and industry. That allows us to tailor our services specifically to each client \u2013 this is one of our key strengths. For example, our typical roll-out during this first phase of a project could be: An initial presentation is given by both ToWebOrNotToWeb and the potential client We will then carry out as many discussions and talks as needed to make sure that both parties understand and agree on the project description and its requirements We perform a general evaluation of client\u2019s needs, culture, competitors, markets, products, services, strong areas, \u2018sweet spots\u2019 and goals ToWebOrNotToWeb supplies its proposal, after having received the client\u2019s confirmation of the project scope, schedule, target regions, objectives, terms, fee structure and all the other relevant factors The client and ToWebOrNotToWeb sign the contract and the project kicks off Based on the analysis of the relevant information gathered during the first phase and validated with the client, we start formulating our strategic recommendations. After carefully analysing and validating the information we received during the first phase, we start formulating our strategic recommendations and calculating the project\u2019s break-even. The timeframe for completing this second stage might differ depending on the project specifications. The client might want recommendations for a single case, or they might ask for detailed worst-case and best-case scenarios for short-, medium- and long-term objectives, which typically will require more time. During this phase, we\u2019ll also select the appropriate KPIs and frame the instructions about their use and interpretation. In particular, we: Identify, evaluate and rank target markets and business leads by: Gathering and qualifying all potential leads by market, Evaluating the business potential of each qualified lead, Formulating a customized strategy for each market and high-potential lead, Setting the KPIs with the instructions for use and interpretation. And then Contact, screen and submit all the qualified business leads to the client after: Approaching all the high-potential qualified leads that fit the client\u2019s objectives Promoting client\u2019s products and\/or services and stimulating business interest Short-listing the companies with confirmed interest to the client\u2019s product\/service Formulating the strategy and action plans for the short-listed leads in worst- and best-case scenarios Upon the client\u2019s approval of our key recommendations, we implement the strategy and focus on pursuing the selected business opportunities.we present the analysis of each action. Once the client has approved our key recommendations, we start implementing the strategy and focus on achieving the selected business goals. After the first quarter of the project has ended \u2013 or later, as agreed with the client \u2013 we present the analysis of each action taken and the related results. The last step of the project is the ROI analysis and its comparison with the initial break-even objectives. Our final report will include all details of the strategy, the rolled-out actions, the qualitative and quantitative results, and the possible corrections that might need to be undertaken to fine-tune the on-going actions. This final phase has usually two major areas of action, the execution of the strategy and the support that we can provide after the project has ended. 1) Strategy execution \u00a0 \u00a0 1. Implementation of the action plan and materializing the opportunities with the confirmed leads \u00a0 \u00a0 2. Assisting the client during the negotiations and the contract reviews \u00a0 \u00a0 3. Support the client with rolling out the operations 2) Post-deal support \u00a0 \u00a0 1. Contract updates \u00a0 \u00a0 2. Monitoring sales performance \u00a0 \u00a0 3. Sales force management services \u00a0 \u00a0 4. ROI analysis and final report Methodology \u00abIn business you get what you want by giving other people what they want. \u00bb Alice Foote MacDougall (1867-1945), U.S. businesswoman Do you have a digital export project? ToWebOrNotToWeb can help you engage new clients all over the world, in the digital channels and beyond! Get in touch now<\/p>\n","protected":false},"author":30,"featured_media":17460,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-482","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About ToWebOrNotToWeb<\/title>\n<meta name=\"description\" content=\"ToWebOrNotToWeb is a team of digital marketing and export entrepreneurs with a goal to help SMEs grow locally and internationally\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/towebornottoweb.com\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About ToWebOrNotToWeb\" \/>\n<meta property=\"og:description\" content=\"ToWebOrNotToWeb is a team of digital marketing and export entrepreneurs with a goal to help SMEs grow locally and internationally\" \/>\n<meta property=\"og:url\" content=\"https:\/\/towebornottoweb.com\/en\/about-us\/\" \/>\n<meta property=\"article:publisher\" 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