{"id":26378,"date":"2022-09-15T14:18:19","date_gmt":"2022-09-15T14:18:19","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/?page_id=26378"},"modified":"2025-03-06T14:54:26","modified_gmt":"2025-03-06T14:54:26","slug":"developing-a-strong-international-brand-multilingual-inbound-marketing-marketing-automation","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-inbound-marketing-marketing-automation\/","title":{"rendered":"Book 7- DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual inbound marketing &#038; marketing automation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26378\" class=\"elementor elementor-26378\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2542461 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2542461\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8d89289\" data-id=\"8d89289\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73e20bb elementor-widget elementor-widget-image\" data-id=\"73e20bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.towebornottoweb.com\/wp-content\/uploads\/2021\/11\/The_Digital_Exporter_Series_7-1-1200x2120.jpg\" title=\"\" alt=\"Digital Export\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d1d98e elementor-widget elementor-widget-heading\" data-id=\"8d1d98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">Digital Export Book 7 \u2013 DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual inbound marketing &amp; marketing automation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc4a98 elementor-widget elementor-widget-text-editor\" data-id=\"3bc4a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;This first book of The Digital Exporter Series will help you understand the opportunities and threats on the web at an international scale. It\u2019s the basis for setting the best growth plan for your multichannel sales overseas. This book walks you through the fundamentals of the internet, the essential web techniques, and the key tools that you can use to formulate a digital export strategy effectively calibrated to the resources you have to grow your online sales abroad. In STARTING THE GLOBAL DIGITAL JOURNEY(lien: https:\/\/www.amazon.com\/gp\/product\/B09NWDCV54\/ ): How to Create the Best International Web Strategy, you will find:\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:12673,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;10&quot;:1,&quot;11&quot;:4,&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\" data-sheets-hyperlink=\"https:\/\/www.amazon.com\/gp\/product\/B09NWDCV54\/\" data-sheets-textstyleruns=\"{&quot;1&quot;:0}\uee10{&quot;1&quot;:520,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;3&quot;:&quot;Arial&quot;,&quot;4&quot;:10,&quot;9&quot;:1}}\uee10{&quot;1&quot;:565,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;3&quot;:&quot;Arial&quot;,&quot;4&quot;:10}}\">Here\u2019s the list of the contents of\u00a0<a href=\"https:\/\/www.amazon.fr\/Silvia-Carter\/e\/B07PDHYBQ6?ref_=dbs_p_ebk_r00_abau_000000\" target=\"_blank\" rel=\"noopener\">Digital Export Book 7<\/a>\u00a0\u2013 DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual inbound marketing &amp; marketing automation<br \/><a class=\"in-cell-link\" href=\"https:\/\/www.amazon.fr\/Silvia-Carter\/e\/B07PDHYBQ6?ref_=dbs_p_ebk_r00_abau_000000\" target=\"_blank\" rel=\"noopener\"><br \/><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-427bfde\" data-id=\"427bfde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f72e7 elementor-widget elementor-widget-accordion\" data-id=\"42f72e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7021\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7021\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 1: INBOUND MARKETING AND THE TSUNAMI OF CONTENT<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7021\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7021\"><ul><li>IS CONTENT KING OR A TSUNAMI?<\/li><li>CONTENT VS. INBOUND: SIMILAR BUT DIFFERENT!<\/li><li>WHY A NEW TYPE OF MARKETING?<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7022\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7022\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 2: THE RELATIONSHIP BETWEEN INBOUND MARKETING AND CONTENT<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7022\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7022\"><ul><li>WHY IS CONTENT IMPORTANT FOR YOUR INBOUND MARKETING?<\/li><li>THE ROLE OF CONTENT IN THE CUSTOMER JOURNEY<\/li><li>LOCAL VS. INTERNATIONAL INBOUND MARKETING<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7023\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-7023\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 3: INBOUND VS. OUTBOUND MARKETING<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7023\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-7023\"><ul><li>IS INBOUND MARKETING BETTER THAN OUTBOUND MARKETING?<\/li><li>INBOUND OR OUTBOUND MARKETING FOR DIGITAL EXPORT?<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7024\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-7024\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 4: BUILD YOUR INTERNATIONAL INBOUND MARKETING STRATEGY<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7024\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-7024\"><ul><li>HOW TO START YOUR INTERNATIONAL INBOUND MARKETING STRATEGY<\/li><li>THE DETAILS OF YOUR INTERNATIONAL INBOUND MARKETING STRATEGY<\/li><li>INTERNATIONALIZE YOUR LOCAL INBOUND MARKETING<\/li><li>ORGANIZE YOUR CONTENT INTERNATIONALLY<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7025\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-7025\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 5: CONTENT IS KING\u2026 MEET INTERNATIONAL CONTENT, HIS QUEEN!<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7025\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-7025\"><ul><li>EFFECTIVE INTERNATIONAL CONTENT: WHAT DOES IT MEAN?<\/li><li>THE SOURCES FOR INTERNATIONAL CONTENT<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7026\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-7026\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 6: NEWSLETTERS AND EMAILING FOR DIGITAL EXPORT<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7026\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-7026\"><ul><li>EMAILING OR NEWSLETTER?<\/li><li>SOME NUMBERS<\/li><li>FREE OR PAID?<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7027\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-7027\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 7: HOW MARKETING AUTOMATION CAN INCREASE YOUR EXPORT PRODUCTIVITY<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7027\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-7027\"><ul><li>COMMUNICATE AT THE RIGHT TIME AND IN THE RIGHT LANGUAGE<\/li><li>WHY MUST INTERNATIONAL MARKETING BE AUTOMATED?<\/li><li>WHAT CAN YOU DO WITH MULTILINGUAL MARKETING AUTOMATION?<\/li><li>THE BENEFITS OF MARKETING AUTOMATION FOR DIGITAL EXPORT<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7028\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-7028\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 8: HOW TO USE MARKETING AUTOMATION FOR YOUR DIGITAL EXPORT<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7028\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-7028\"><ul><li>MARKETING AUTOMATION: HOW DOES IT WORK?<\/li><li>SEGMENTATION AND PROFILING FOR DIGITAL EXPORT<\/li><li>THE KEY INGREDIENTS FOR INTERNATIONAL MARKETING AUTOMATION: TRIGGERS AND WORKFLOWS<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7029\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-7029\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 9: MARKETING AUTOMATION: THE KEY WORKFLOWS FOR DIGITAL EXPORT<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7029\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-7029\"><ul><li>PLANNING THE WORKFLOWS FOR YOUR DIGITAL EXPORT<\/li><li>THE ABANDONED-CART WORKFLOW FOR CROSS-BORDER E-COMMERCE<\/li><li>THE WELCOME WORKFLOW FOR B2B OR B2C DIGITAL EXPORT<\/li><li>THE BIRTHDAY WORKFLOW FOR DIGITAL EXPORT<\/li><li>THE RE-ENGAGEMENT WORKFLOW FOR DIGITAL EXPORT<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-70210\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-70210\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 10: HOW TO CHOOSE MARKETING AUTOMATION TOOLS FOR DIGITAL EXPORT<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-70210\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-70210\"><ul><li>CHOOSE YOUR MARKETING AUTOMATION SOFTWARE<\/li><li>THE SPECIAL CASE OF EMAILING AUTOMATION<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-70211\" class=\"elementor-tab-title\" data-tab=\"11\" role=\"button\" aria-controls=\"elementor-tab-content-70211\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 11: \u200bCHAPTER 11: A FEW FINAL TIPS: COSTS, ORGANIZATION, AND \u2026 TIME!<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-70211\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"11\" role=\"region\" aria-labelledby=\"elementor-tab-title-70211\"><ul><li>HOW MUCH DOES DIGITAL COST INTERNATIONALLY?<\/li><li>INTERNATIONAL WEB-MARKETING COSTS<\/li><li>THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET<\/li><li>HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING<\/li><li>HOW LONG TO WAIT FOR RESULTS<\/li><li>HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT<\/li><li>FINAL THOUGHTS<\/li><li>SOME PRACTICAL DATA<\/li><li>FREE &amp; PREMIUM MARKETING AUTOMATION TOOLS<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bea92e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"0bea92e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e989acf\" data-id=\"e989acf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e04a2d elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"8e04a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.towebornottoweb.com\/contact-book-7\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download an excerpt 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target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy it now on Amazon!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8013731 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8013731\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c167dd\" data-id=\"6c167dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2283cdf elementor-widget elementor-widget-text-editor\" data-id=\"2283cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit;\">Hey! do you want to know more about the book? <\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Hey! do you want to know more about the book?\\nThen start acting and watch the video\\n\\nOtherwise click on the button below to purchase yours!\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14721,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;10&quot;:1,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Then start acting and watch the video.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2158516 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2158516\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b48c6a5\" data-id=\"b48c6a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d76fda8 elementor-widget elementor-widget-video\" data-id=\"d76fda8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.towebornottoweb.com\/wp-content\/uploads\/2020\/06\/Vid%C3%A9o-ebook-7.mp4?_=1\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1395941 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1395941\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c21e41c\" data-id=\"c21e41c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e03b6 elementor-widget elementor-widget-heading\" data-id=\"61e03b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Learn more about Digital Export<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c47900c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"c47900c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.towebornottoweb.com\/books\/the-digital-exporter-series\/%20\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The Digital Exporter Series <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Export Book 7 \u2013 DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual inbound marketing &amp; marketing automation Here\u2019s the list of the contents of\u00a0Digital Export Book 7\u00a0\u2013 DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual inbound marketing &amp; marketing automation CHAPTER 1: INBOUND MARKETING AND THE TSUNAMI OF CONTENT IS CONTENT KING OR A TSUNAMI? CONTENT VS. INBOUND: SIMILAR BUT DIFFERENT! WHY A NEW TYPE OF MARKETING? CHAPTER 2: THE RELATIONSHIP BETWEEN INBOUND MARKETING AND CONTENT WHY IS CONTENT IMPORTANT FOR YOUR INBOUND MARKETING? THE ROLE OF CONTENT IN THE CUSTOMER JOURNEY LOCAL VS. INTERNATIONAL INBOUND MARKETING CHAPTER 3: INBOUND VS. OUTBOUND MARKETING IS INBOUND MARKETING BETTER THAN OUTBOUND MARKETING? INBOUND OR OUTBOUND MARKETING FOR DIGITAL EXPORT? CHAPTER 4: BUILD YOUR INTERNATIONAL INBOUND MARKETING STRATEGY HOW TO START YOUR INTERNATIONAL INBOUND MARKETING STRATEGY THE DETAILS OF YOUR INTERNATIONAL INBOUND MARKETING STRATEGY INTERNATIONALIZE YOUR LOCAL INBOUND MARKETING ORGANIZE YOUR CONTENT INTERNATIONALLY CHAPTER 5: CONTENT IS KING\u2026 MEET INTERNATIONAL CONTENT, HIS QUEEN! EFFECTIVE INTERNATIONAL CONTENT: WHAT DOES IT MEAN? THE SOURCES FOR INTERNATIONAL CONTENT CHAPTER 6: NEWSLETTERS AND EMAILING FOR DIGITAL EXPORT EMAILING OR NEWSLETTER? SOME NUMBERS FREE OR PAID? CHAPTER 7: HOW MARKETING AUTOMATION CAN INCREASE YOUR EXPORT PRODUCTIVITY COMMUNICATE AT THE RIGHT TIME AND IN THE RIGHT LANGUAGE WHY MUST INTERNATIONAL MARKETING BE AUTOMATED? WHAT CAN YOU DO WITH MULTILINGUAL MARKETING AUTOMATION? THE BENEFITS OF MARKETING AUTOMATION FOR DIGITAL EXPORT CHAPTER 8: HOW TO USE MARKETING AUTOMATION FOR YOUR DIGITAL EXPORT MARKETING AUTOMATION: HOW DOES IT WORK? SEGMENTATION AND PROFILING FOR DIGITAL EXPORT THE KEY INGREDIENTS FOR INTERNATIONAL MARKETING AUTOMATION: TRIGGERS AND WORKFLOWS CHAPTER 9: MARKETING AUTOMATION: THE KEY WORKFLOWS FOR DIGITAL EXPORT PLANNING THE WORKFLOWS FOR YOUR DIGITAL EXPORT THE ABANDONED-CART WORKFLOW FOR CROSS-BORDER E-COMMERCE THE WELCOME WORKFLOW FOR B2B OR B2C DIGITAL EXPORT THE BIRTHDAY WORKFLOW FOR DIGITAL EXPORT THE RE-ENGAGEMENT WORKFLOW FOR DIGITAL EXPORT CHAPTER 10: HOW TO CHOOSE MARKETING AUTOMATION TOOLS FOR DIGITAL EXPORT CHOOSE YOUR MARKETING AUTOMATION SOFTWARE THE SPECIAL CASE OF EMAILING AUTOMATION CHAPTER 11: \u200bCHAPTER 11: A FEW FINAL TIPS: COSTS, ORGANIZATION, AND \u2026 TIME! HOW MUCH DOES DIGITAL COST INTERNATIONALLY? INTERNATIONAL WEB-MARKETING COSTS THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING HOW LONG TO WAIT FOR RESULTS HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT FINAL THOUGHTS SOME PRACTICAL DATA FREE &amp; PREMIUM MARKETING AUTOMATION TOOLS Download an excerpt now! Buy it now on Amazon! Hey! do you want to know more about the book? Then start acting and watch the video. https:\/\/www.towebornottoweb.com\/wp-content\/uploads\/2020\/06\/Vid%C3%A9o-ebook-7.mp4?_=1 Learn more about Digital Export The Digital Exporter Series<\/p>\n","protected":false},"author":30,"featured_media":15503,"parent":19475,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-26378","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Export Book - Multilingual inbound marketing<\/title>\n<meta name=\"description\" content=\"Develop a strong international brand with multilingual inbound marketing. 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