{"id":26373,"date":"2022-09-15T14:03:09","date_gmt":"2022-09-15T14:03:09","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/?page_id=26373"},"modified":"2025-03-06T14:49:44","modified_gmt":"2025-03-06T14:49:44","slug":"developing-a-strong-international-brand-multilingual-social-media-social-selling","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/","title":{"rendered":"Book 6 &#8211; DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media &#038; social selling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26373\" class=\"elementor elementor-26373\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b87f42 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"5b87f42\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-976afc3\" data-id=\"976afc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e852744 elementor-widget elementor-widget-image\" data-id=\"e852744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.towebornottoweb.com\/wp-content\/uploads\/2021\/11\/The_Digital_Exporter_Series_6-2-1200x2120.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e93a572 elementor-widget elementor-widget-heading\" data-id=\"e93a572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">Digital Export Book 6 \u2013 DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media &amp; social selling<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f78e93 elementor-widget elementor-widget-text-editor\" data-id=\"9f78e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;This first book of The Digital Exporter Series will help you understand the opportunities and threats on the web at an international scale. It\u2019s the basis for setting the best growth plan for your multichannel sales overseas. This book walks you through the fundamentals of the internet, the essential web techniques, and the key tools that you can use to formulate a digital export strategy effectively calibrated to the resources you have to grow your online sales abroad. In STARTING THE GLOBAL DIGITAL JOURNEY(lien: https:\/\/www.amazon.com\/gp\/product\/B09NWDCV54\/ ): How to Create the Best International Web Strategy, you will find:\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:12673,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;10&quot;:1,&quot;11&quot;:4,&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\" data-sheets-hyperlink=\"https:\/\/www.amazon.com\/gp\/product\/B09NWDCV54\/\" data-sheets-textstyleruns=\"{&quot;1&quot;:0}\uee10{&quot;1&quot;:520,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;3&quot;:&quot;Arial&quot;,&quot;4&quot;:10,&quot;9&quot;:1}}\uee10{&quot;1&quot;:565,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;3&quot;:&quot;Arial&quot;,&quot;4&quot;:10}}\">Here\u2019s the list of the contents of\u00a0<a href=\"https:\/\/www.amazon.fr\/Silvia-Carter\/e\/B07PDHYBQ6?ref_=dbs_p_ebk_r00_abau_000000\" target=\"_blank\" rel=\"noopener\">Digital Export Book 6<\/a>\u00a0\u2013 DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media &amp; social selling<a class=\"in-cell-link\" href=\"https:\/\/www.amazon.fr\/Silvia-Carter\/e\/B07PDHYBQ6?ref_=dbs_p_ebk_r00_abau_000000\" target=\"_blank\" rel=\"noopener\"><br \/><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ab7db7b\" data-id=\"ab7db7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e10b61a elementor-widget elementor-widget-accordion\" data-id=\"e10b61a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2351\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2351\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 1: AROUND THE WORLD THROUGH SOCIAL MEDIA<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2351\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2351\"><ul><li>INTERNATIONAL NETWORKS<\/li><li>CHINA: FROM BATS TO BATS + B<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2352\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2352\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 2: WHICH INSTANT MESSAGING TO CHOOSE FOR EXPORT?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2352\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2352\"><ul><li>THE TOP INSTANT MESSAGING<\/li><li>AND FOR COMPANIES?<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2353\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2353\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 3: THE \u201cBORDER-FREE\u201d APPROACH TO SOCIAL NETWORKS<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2353\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2353\"><ul><li>SOCIAL NETWORKS, FACILITATORS OF INTERNATIONAL CONNECTIONS<\/li><li>THE \u201cNON-MATCH\u201d LINKEDIN \/ VIADEO<\/li><li>EASE OF IMPLEMENTATION RELATED<\/li><li>NETWORKS THAT CONTINUE TO EXTEND<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2354\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2354\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 4: SOCIAL SELLING, AI, CHATBOTS... SOCIAL MEDIA TRENDS AROUND THE WORLD<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2354\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2354\"><ul><li>KEY TRENDS TO FOLLOW<\/li><li>B2B OR B2C?<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2355\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2355\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 5: THE INTERNATIONAL SOCIAL MEDIA STRATEGY<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2355\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2355\"><ul><li>IDENTIFY RELEVANT SOCIAL NETWORKS<\/li><li>DEFINE YOUR EDITORIAL CALENDAR<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2356\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2356\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 6: THE SOCIAL MEDIA EDITORIAL CALENDAR BY COUNTRY<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2356\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2356\"><ul><li>#PLANTHEMOMENT<\/li><li>FIND KEY DATES FOR EXPORT<\/li><li>PLANNING YOUR NETWORKS INTERNATIONALLY THROUGHOUT THE YEAR<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2357\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-2357\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 7: INTERNATIONAL BUZZ AND VIRAL MARKETING<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2357\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-2357\"><ul><li>VIRALITY = VISIBILITY = NOTORIETY<\/li><li>A FEW WAYS TO CREATE INTERNATIONAL BUZZ<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2358\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-2358\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 8: OPTIMIZE FACEBOOK PAGES FOR EXPORT MARKETS<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2358\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-2358\"><ul><li>COMMON TECHNIQUES<\/li><li>A WORLDWIDE PAGE + COUNTRY PAGES<\/li><li>A COUNTRY PAGE + LOCATION PAGES<\/li><li>A WORLDWIDE PAGE + COUNTRY PAGES + LOCATION PAGES<\/li><li>BENEFITS OF THESE TECHNIQUES<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2359\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-2359\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 9: THE MULTILINGUAL CONTENT OF FACEBOOK PAGES<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2359\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-2359\"><ul><li>MULTILINGUAL TECHNIQUES FOR AN INTERNATIONAL FACEBOOK PAGE<\/li><li>PAGES SIDE: THE TOOL OF MULTILINGUAL PUBLICATIONS<\/li><li>FANS SIDE: THE TOOL OF AUTOMATIC TRANSLATIONS<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23510\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-23510\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 10: OPTIMIZE AN INSTAGRAM PROFILE INTERNATIONALLY<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-23510\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-23510\"><ul><li>YOUR EXPORT BUSINESS ON INSTAGRAM<\/li><li>ACTIVATE YOUR PRO ACCOUNT<\/li><li>OPTIMIZE YOUR BIOGRAPHY FOR YOUR FOREIGN PROSPECTS<\/li><li>WRITE IN MULTIPLE LANGUAGES OR USE AUTOMATIC TRANSLATION<\/li><li>USE CORRECTLY #HASHTAGS FOR INTERNATIONAL MARKET<\/li><li>ENCOURAGE INTERACTIVITY FROM YOUR FOLLOWERS<\/li><li>SHARE STORIES TO INCREASE ENGAGEMENT<\/li><li>E-MERCHANTS, DON\u2019T FORGET THE SHOPPING FEATURES<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23511\" class=\"elementor-tab-title\" data-tab=\"11\" role=\"button\" aria-controls=\"elementor-tab-content-23511\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 11: OPTIMIZE AN INTERNATIONAL TWITTER ACCOUNT<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-23511\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"11\" role=\"region\" aria-labelledby=\"elementor-tab-title-23511\"><ul><li>YOUR EXPORT ACTIVITY ON TWITTER<\/li><li>TWITT IN MULTIPLE LANGUAGES, WITH THE AUTOMATIC TRANSLATOR<\/li><li>A SINGLE INTERNATIONAL ACCOUNT OR ONE ACCOUNT PER COUNTRY?<\/li><li>IDENTIFY THE KEY OPINION LEADERS ABROAD<\/li><li>FOLLOW THE LIVE EVENTS<\/li><li>PROMOTE YOUR NAME USER<\/li><li>CREATE YOUR OWN #HASHTAGS<\/li><li>INTERNATIONALIZE YOUR WELCOME MESSAGE<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23512\" class=\"elementor-tab-title\" data-tab=\"12\" role=\"button\" aria-controls=\"elementor-tab-content-23512\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 12: OPTIMIZE YOUR PAGE AND ITS INTERNATIONAL LINKEDIN PROFILE<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-23512\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"12\" role=\"region\" aria-labelledby=\"elementor-tab-title-23512\"><ul><li>YOUR EXPORT ACTIVITY ON LINKEDIN<\/li><li>TRANSLATE YOUR PROFESSIONAL PROFILE AND YOUR COMPANY PAGE<\/li><li>A SINGLE INTERNATIONAL PAGE OR ONE PAGE PER COUNTRY?<\/li><li>OPERATE THE TRANSLATOR AUTOMATIC FROM LINKEDIN<\/li><li>INVITE YOUR CONTACTS VIA ITS DIRECTORIES<\/li><li>BRING IMPORTANCE TO ITS TITLE<\/li><li>USE FILTERS FROM THE SEARCH BAR<\/li><li>ADAPT YOUR COMPANY PAGE<\/li><li>PUBLISH THROUGH YOUR PROFILE TO INTERACT WITH YOUR NETWORK<\/li><li>EXPLOIT #HASHTAGS ON LINKEDIN<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23513\" class=\"elementor-tab-title\" data-tab=\"13\" role=\"button\" aria-controls=\"elementor-tab-content-23513\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 13: INTERNATIONAL MONITORING THANKS TO SOCIAL MEDIA<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-23513\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"13\" role=\"region\" aria-labelledby=\"elementor-tab-title-23513\"><ul><li>ORGANIZE YOUR INTERNATIONAL MONITORING<\/li><li>WHERE TO MONITOR?<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23514\" class=\"elementor-tab-title\" data-tab=\"14\" role=\"button\" aria-controls=\"elementor-tab-content-23514\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 14: INBOUND MARKETING AND CONTENT TSUNAMI<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-23514\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"14\" role=\"region\" aria-labelledby=\"elementor-tab-title-23514\"><ul><li>\u201cCONTENT\u201d VERSUS \u201cINBOUND\u201d: SIMILAR BUT DIFFERENT CONCEPTS<\/li><li>WHY A NEW TYPE OF MARKETING?<\/li><li>WHAT CONTENT FOR THE INTERNATIONAL INBOUND?<\/li><li>ORGANIZE YOUR CONTENT INTERNATIONAL<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23515\" class=\"elementor-tab-title\" data-tab=\"15\" role=\"button\" aria-controls=\"elementor-tab-content-23515\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> CHAPTER 15: ADAPTING THE CONTENT STRATEGY TO INTERNATIONAL<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-23515\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"15\" role=\"region\" aria-labelledby=\"elementor-tab-title-23515\"><ul><li>INTERNATIONAL MESSAGES<\/li><li>THE SOURCES: WRITING AND REDISTRIBUTION<\/li><li>INTERNATIONAL INBOUND EDITORIAL PLANNING<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23516\" class=\"elementor-tab-title\" data-tab=\"16\" role=\"button\" aria-controls=\"elementor-tab-content-23516\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 16: INCREASE IN EFFICIENCY WITH MARKETING AUTOMATION<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-23516\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"16\" role=\"region\" aria-labelledby=\"elementor-tab-title-23516\"><ul><li>COMMUNICATE WITH EACH CUSTOMER AT THE RIGHT TIME AND IN THE RIGHT LANGUAGE HOW IT WORKS?<\/li><li>CUSTOMIZING EXPORT SCENARIOS<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23517\" class=\"elementor-tab-title\" data-tab=\"17\" role=\"button\" aria-controls=\"elementor-tab-content-23517\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 17: THE BENEFITS OF MARKETING INTERNATIONAL AUTOMATION<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-23517\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"17\" role=\"region\" aria-labelledby=\"elementor-tab-title-23517\"><ul><li>WHY AUTOMATE MARKETING?<\/li><li>WHAT CAN WE DO WITH MARKETING AUTOMATION?<\/li><li>THE BENEFITS OF EXPORT AUTOMATION MARKETING<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23518\" class=\"elementor-tab-title\" data-tab=\"18\" role=\"button\" aria-controls=\"elementor-tab-content-23518\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 18: MULTILINGUAL MARKETING AUTOMATION: EXAMPLES OF SCENARIOS<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-23518\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"18\" role=\"region\" aria-labelledby=\"elementor-tab-title-23518\"><ul><li>PLAN YOUR SCENARIOS WELL<\/li><li>THE SCENARIO \u201cCART ABANDONED\u201d<\/li><li>THE \u201cWELCOME\u201d SCENARIO<\/li><li>THE \u201cANNIVERSARY\u201d SCENARIO<\/li><li>THE \u201cINACTIVE CUSTOMER RE-ENGAGEMENT\u201d SCENARIO\u00a0<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-23519\" class=\"elementor-tab-title\" data-tab=\"19\" role=\"button\" aria-controls=\"elementor-tab-content-23519\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">CHAPTER 19: CHOOSE AUTOMATION MARKETING TOOLS FOR EXPORT <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-23519\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"19\" role=\"region\" aria-labelledby=\"elementor-tab-title-23519\"><ul><li>CHOOSE YOUR MARKETING SOFTWARE MULTILINGUAL AUTOMATION<\/li><li>THE SPECIAL CASE OF E-MAILINGS AUTOMATION<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d63f1d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"d63f1d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0788f89\" data-id=\"0788f89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b9eb29 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"9b9eb29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.towebornottoweb.com\/contact-book-6\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download an excerpt now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e90316e\" data-id=\"e90316e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b0507 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"49b0507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.amazon.fr\/dp\/B0BDMKDMZM?ref_=k4w_oembed_eDXOr3uzbBbuk0&#038;tag=kpembed-20&#038;linkCode=kpe\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Buy it now on Amazon!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f711042 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"f711042\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5345f89\" data-id=\"5345f89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ed71e elementor-widget elementor-widget-text-editor\" data-id=\"44ed71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; font-weight: inherit;\">Hey! do you want to know more about the book? <\/span><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Hey! do you want to know more about the book?\\nThen start acting and watch the video\\n\\nOtherwise click on the button below to purchase yours!\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14721,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;10&quot;:1,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Then start acting and watch the video.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-966651f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"966651f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88aecc1\" data-id=\"88aecc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d47762 elementor-widget elementor-widget-video\" data-id=\"0d47762\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.towebornottoweb.com\/wp-content\/uploads\/2020\/06\/Vid%C3%A9o-ebook-6.mp4?_=1\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f8a53a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no\" data-id=\"8f8a53a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-234897a\" data-id=\"234897a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31295b3 elementor-widget elementor-widget-heading\" data-id=\"31295b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Learn more about Digital Export<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2873d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fc2873d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.towebornottoweb.com\/books\/the-digital-exporter-series\/%20\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">The Digital Exporter Series <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Export Book 6 \u2013 DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media &amp; social selling Here\u2019s the list of the contents of\u00a0Digital Export Book 6\u00a0\u2013 DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media &amp; social selling CHAPTER 1: AROUND THE WORLD THROUGH SOCIAL MEDIA INTERNATIONAL NETWORKS CHINA: FROM BATS TO BATS + B CHAPTER 2: WHICH INSTANT MESSAGING TO CHOOSE FOR EXPORT? THE TOP INSTANT MESSAGING AND FOR COMPANIES? CHAPTER 3: THE \u201cBORDER-FREE\u201d APPROACH TO SOCIAL NETWORKS SOCIAL NETWORKS, FACILITATORS OF INTERNATIONAL CONNECTIONS THE \u201cNON-MATCH\u201d LINKEDIN \/ VIADEO EASE OF IMPLEMENTATION RELATED NETWORKS THAT CONTINUE TO EXTEND CHAPTER 4: SOCIAL SELLING, AI, CHATBOTS&#8230; SOCIAL MEDIA TRENDS AROUND THE WORLD KEY TRENDS TO FOLLOW B2B OR B2C? CHAPTER 5: THE INTERNATIONAL SOCIAL MEDIA STRATEGY IDENTIFY RELEVANT SOCIAL NETWORKS DEFINE YOUR EDITORIAL CALENDAR CHAPTER 6: THE SOCIAL MEDIA EDITORIAL CALENDAR BY COUNTRY #PLANTHEMOMENT FIND KEY DATES FOR EXPORT PLANNING YOUR NETWORKS INTERNATIONALLY THROUGHOUT THE YEAR CHAPTER 7: INTERNATIONAL BUZZ AND VIRAL MARKETING VIRALITY = VISIBILITY = NOTORIETY A FEW WAYS TO CREATE INTERNATIONAL BUZZ CHAPTER 8: OPTIMIZE FACEBOOK PAGES FOR EXPORT MARKETS COMMON TECHNIQUES A WORLDWIDE PAGE + COUNTRY PAGES A COUNTRY PAGE + LOCATION PAGES A WORLDWIDE PAGE + COUNTRY PAGES + LOCATION PAGES BENEFITS OF THESE TECHNIQUES CHAPTER 9: THE MULTILINGUAL CONTENT OF FACEBOOK PAGES MULTILINGUAL TECHNIQUES FOR AN INTERNATIONAL FACEBOOK PAGE PAGES SIDE: THE TOOL OF MULTILINGUAL PUBLICATIONS FANS SIDE: THE TOOL OF AUTOMATIC TRANSLATIONS CHAPTER 10: OPTIMIZE AN INSTAGRAM PROFILE INTERNATIONALLY YOUR EXPORT BUSINESS ON INSTAGRAM ACTIVATE YOUR PRO ACCOUNT OPTIMIZE YOUR BIOGRAPHY FOR YOUR FOREIGN PROSPECTS WRITE IN MULTIPLE LANGUAGES OR USE AUTOMATIC TRANSLATION USE CORRECTLY #HASHTAGS FOR INTERNATIONAL MARKET ENCOURAGE INTERACTIVITY FROM YOUR FOLLOWERS SHARE STORIES TO INCREASE ENGAGEMENT E-MERCHANTS, DON\u2019T FORGET THE SHOPPING FEATURES CHAPTER 11: OPTIMIZE AN INTERNATIONAL TWITTER ACCOUNT YOUR EXPORT ACTIVITY ON TWITTER TWITT IN MULTIPLE LANGUAGES, WITH THE AUTOMATIC TRANSLATOR A SINGLE INTERNATIONAL ACCOUNT OR ONE ACCOUNT PER COUNTRY? IDENTIFY THE KEY OPINION LEADERS ABROAD FOLLOW THE LIVE EVENTS PROMOTE YOUR NAME USER CREATE YOUR OWN #HASHTAGS INTERNATIONALIZE YOUR WELCOME MESSAGE CHAPTER 12: OPTIMIZE YOUR PAGE AND ITS INTERNATIONAL LINKEDIN PROFILE YOUR EXPORT ACTIVITY ON LINKEDIN TRANSLATE YOUR PROFESSIONAL PROFILE AND YOUR COMPANY PAGE A SINGLE INTERNATIONAL PAGE OR ONE PAGE PER COUNTRY? OPERATE THE TRANSLATOR AUTOMATIC FROM LINKEDIN INVITE YOUR CONTACTS VIA ITS DIRECTORIES BRING IMPORTANCE TO ITS TITLE USE FILTERS FROM THE SEARCH BAR ADAPT YOUR COMPANY PAGE PUBLISH THROUGH YOUR PROFILE TO INTERACT WITH YOUR NETWORK EXPLOIT #HASHTAGS ON LINKEDIN CHAPTER 13: INTERNATIONAL MONITORING THANKS TO SOCIAL MEDIA ORGANIZE YOUR INTERNATIONAL MONITORING WHERE TO MONITOR? CHAPTER 14: INBOUND MARKETING AND CONTENT TSUNAMI \u201cCONTENT\u201d VERSUS \u201cINBOUND\u201d: SIMILAR BUT DIFFERENT CONCEPTS WHY A NEW TYPE OF MARKETING? WHAT CONTENT FOR THE INTERNATIONAL INBOUND? ORGANIZE YOUR CONTENT INTERNATIONAL CHAPTER 15: ADAPTING THE CONTENT STRATEGY TO INTERNATIONAL INTERNATIONAL MESSAGES THE SOURCES: WRITING AND REDISTRIBUTION INTERNATIONAL INBOUND EDITORIAL PLANNING CHAPTER 16: INCREASE IN EFFICIENCY WITH MARKETING AUTOMATION COMMUNICATE WITH EACH CUSTOMER AT THE RIGHT TIME AND IN THE RIGHT LANGUAGE HOW IT WORKS? CUSTOMIZING EXPORT SCENARIOS CHAPTER 17: THE BENEFITS OF MARKETING INTERNATIONAL AUTOMATION WHY AUTOMATE MARKETING? WHAT CAN WE DO WITH MARKETING AUTOMATION? THE BENEFITS OF EXPORT AUTOMATION MARKETING CHAPTER 18: MULTILINGUAL MARKETING AUTOMATION: EXAMPLES OF SCENARIOS PLAN YOUR SCENARIOS WELL THE SCENARIO \u201cCART ABANDONED\u201d THE \u201cWELCOME\u201d SCENARIO THE \u201cANNIVERSARY\u201d SCENARIO THE \u201cINACTIVE CUSTOMER RE-ENGAGEMENT\u201d SCENARIO\u00a0 CHAPTER 19: CHOOSE AUTOMATION MARKETING TOOLS FOR EXPORT CHOOSE YOUR MARKETING SOFTWARE MULTILINGUAL AUTOMATION THE SPECIAL CASE OF E-MAILINGS AUTOMATION Download an excerpt now! Buy it now on Amazon! Hey! do you want to know more about the book? Then start acting and watch the video. https:\/\/www.towebornottoweb.com\/wp-content\/uploads\/2020\/06\/Vid%C3%A9o-ebook-6.mp4?_=1 Learn more about Digital Export The Digital Exporter Series<\/p>\n","protected":false},"author":30,"featured_media":15497,"parent":19475,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-26373","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Export Book - Multilingual social media<\/title>\n<meta name=\"description\" content=\"Social networks are powerful channels for brand storytelling as well as business growth. Click and learn more about Digital Export\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Export Book - Multilingual social media\" \/>\n<meta property=\"og:description\" content=\"Social networks are powerful channels for brand storytelling as well as business growth. Click and learn more about Digital Export\" \/>\n<meta property=\"og:url\" content=\"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ToWebOrNotToWeb\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T14:49:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/11\/The_Digital_Exporter_Series_6-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1449\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ToWebOrNoToWeb\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/\"},\"author\":{\"name\":\"\u00c9quipe \u00e9ditoriale\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/person\\\/2c2ee302dffb717a96907d5ad2c994d8\"},\"headline\":\"Book 6 &#8211; DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media &#038; social selling\",\"datePublished\":\"2022-09-15T14:03:09+00:00\",\"dateModified\":\"2025-03-06T14:49:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/\"},\"wordCount\":608,\"publisher\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/The_Digital_Exporter_Series_6-2-scaled.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/\",\"name\":\"Digital Export Book - Multilingual social media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/The_Digital_Exporter_Series_6-2-scaled.jpg\",\"datePublished\":\"2022-09-15T14:03:09+00:00\",\"dateModified\":\"2025-03-06T14:49:44+00:00\",\"description\":\"Social networks are powerful channels for brand storytelling as well as business growth. Click and learn more about Digital Export\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/#primaryimage\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/The_Digital_Exporter_Series_6-2-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/The_Digital_Exporter_Series_6-2-scaled.jpg\",\"width\":1449,\"height\":2560,\"caption\":\"E-book 6 DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media & social selling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/developing-a-strong-international-brand-multilingual-social-media-social-selling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/digital-export\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Books\",\"item\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Books \u2013 The DIGITAL EXPOTER Series\",\"item\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/books\\\/the-digital-exporter-series\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Book 6 &#8211; DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media &#038; social selling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/\",\"name\":\"ToWebOrNotToWeb\",\"description\":\"Digital Export\",\"publisher\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\",\"name\":\"ToWebOrNotToWeb\",\"alternateName\":\"Digital Export\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-logo-1-removebg-preview-1-1.png\",\"contentUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-logo-1-removebg-preview-1-1.png\",\"width\":225,\"height\":122,\"caption\":\"ToWebOrNotToWeb\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ToWebOrNotToWeb\",\"https:\\\/\\\/x.com\\\/ToWebOrNoToWeb\",\"https:\\\/\\\/www.instagram.com\\\/towebornottoweb\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/to-web-or-not-to-web\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa9Pftw5fcrwpV58cSXKRww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/person\\\/2c2ee302dffb717a96907d5ad2c994d8\",\"name\":\"\u00c9quipe \u00e9ditoriale\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"caption\":\"\u00c9quipe \u00e9ditoriale\"},\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/author\\\/silvia-carter\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Export Book - Multilingual social media","description":"Social networks are powerful channels for brand storytelling as well as business growth. Click and learn more about Digital Export","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/","og_locale":"en_US","og_type":"article","og_title":"Digital Export Book - Multilingual social media","og_description":"Social networks are powerful channels for brand storytelling as well as business growth. Click and learn more about Digital Export","og_url":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/","article_publisher":"https:\/\/www.facebook.com\/ToWebOrNotToWeb","article_modified_time":"2025-03-06T14:49:44+00:00","og_image":[{"width":1449,"height":2560,"url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/11\/The_Digital_Exporter_Series_6-2-scaled.jpg","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@ToWebOrNoToWeb","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/#article","isPartOf":{"@id":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/"},"author":{"name":"\u00c9quipe \u00e9ditoriale","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/person\/2c2ee302dffb717a96907d5ad2c994d8"},"headline":"Book 6 &#8211; DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media &#038; social selling","datePublished":"2022-09-15T14:03:09+00:00","dateModified":"2025-03-06T14:49:44+00:00","mainEntityOfPage":{"@id":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/"},"wordCount":608,"publisher":{"@id":"https:\/\/towebornottoweb.com\/en\/#organization"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/11\/The_Digital_Exporter_Series_6-2-scaled.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/","url":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/","name":"Digital Export Book - Multilingual social media","isPartOf":{"@id":"https:\/\/towebornottoweb.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/#primaryimage"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/#primaryimage"},"thumbnailUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/11\/The_Digital_Exporter_Series_6-2-scaled.jpg","datePublished":"2022-09-15T14:03:09+00:00","dateModified":"2025-03-06T14:49:44+00:00","description":"Social networks are powerful channels for brand storytelling as well as business growth. Click and learn more about Digital Export","breadcrumb":{"@id":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/#primaryimage","url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/11\/The_Digital_Exporter_Series_6-2-scaled.jpg","contentUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2021\/11\/The_Digital_Exporter_Series_6-2-scaled.jpg","width":1449,"height":2560,"caption":"E-book 6 DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media & social selling"},{"@type":"BreadcrumbList","@id":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/developing-a-strong-international-brand-multilingual-social-media-social-selling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/towebornottoweb.com\/en\/digital-export\/"},{"@type":"ListItem","position":2,"name":"Books","item":"https:\/\/towebornottoweb.com\/en\/books\/"},{"@type":"ListItem","position":3,"name":"Books \u2013 The DIGITAL EXPOTER Series","item":"https:\/\/towebornottoweb.com\/en\/books\/the-digital-exporter-series\/"},{"@type":"ListItem","position":4,"name":"Book 6 &#8211; DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual social media &#038; social selling"}]},{"@type":"WebSite","@id":"https:\/\/towebornottoweb.com\/en\/#website","url":"https:\/\/towebornottoweb.com\/en\/","name":"ToWebOrNotToWeb","description":"Digital Export","publisher":{"@id":"https:\/\/towebornottoweb.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/towebornottoweb.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/towebornottoweb.com\/en\/#organization","name":"ToWebOrNotToWeb","alternateName":"Digital Export","url":"https:\/\/towebornottoweb.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2024\/10\/cropped-logo-1-removebg-preview-1-1.png","contentUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2024\/10\/cropped-logo-1-removebg-preview-1-1.png","width":225,"height":122,"caption":"ToWebOrNotToWeb"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ToWebOrNotToWeb","https:\/\/x.com\/ToWebOrNoToWeb","https:\/\/www.instagram.com\/towebornottoweb\/","https:\/\/www.linkedin.com\/company\/to-web-or-not-to-web","https:\/\/www.youtube.com\/channel\/UCa9Pftw5fcrwpV58cSXKRww\/"]},{"@type":"Person","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/person\/2c2ee302dffb717a96907d5ad2c994d8","name":"\u00c9quipe \u00e9ditoriale","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","caption":"\u00c9quipe \u00e9ditoriale"},"url":"https:\/\/towebornottoweb.com\/en\/author\/silvia-carter\/"}]}},"_links":{"self":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/26373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/comments?post=26373"}],"version-history":[{"count":31,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/26373\/revisions"}],"predecessor-version":[{"id":45949,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/26373\/revisions\/45949"}],"up":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/19475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/media\/15497"}],"wp:attachment":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/media?parent=26373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}