{"id":22116,"date":"2022-09-07T10:04:07","date_gmt":"2022-09-07T10:04:07","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/?page_id=22116"},"modified":"2023-07-03T11:14:42","modified_gmt":"2023-07-03T11:14:42","slug":"inbound-marketing-audit-and-strategy","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/","title":{"rendered":"Inbound Marketing Audit &#038; Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22116\" class=\"elementor elementor-22116\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68b42c5 elementor-section-full_width elementor-section-height-full your-hero-section-selector elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"68b42c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51fb8a7\" data-id=\"51fb8a7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-482ef2e elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"482ef2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\"><span style=\"background-color: #162A3B\">Inbound Marketing Audit &amp; Strategy <\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b80e2 elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"08b80e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#banner-id\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-763bb75 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"763bb75\" data-element_type=\"section\" data-e-type=\"section\" id=\"banner-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44be79c\" data-id=\"44be79c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7064a28 elementor-widget elementor-widget-heading\" data-id=\"7064a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><i>Ensure your content and inbound marketing are ready to go global and adapted to your export markets.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-425aef7 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"425aef7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b958a52\" data-id=\"b958a52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a74eb elementor-widget elementor-widget-text-editor\" data-id=\"a6a74eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Internet has completely changed the way sales and marketing work. People aren\u2019t passive consumers anymore, they\u2019re active users as information is accessible everywhere, at any time, to everyone. They decide when, what, where to search and if they don\u2019t find you, they won\u2019t buy from you but will go to your competitors instead. Therefore, an inbound marketing strategy is crucial.\\n\\nSo content is king nowadays. But what is the right kind of content to publish and what\u2019s the best medium to use in your export markets?\\n\\nToWebOrNotToWeb can help your business to be discovered by local customers in your export markets. By using specific toolkits, we\u2019ll analyse your inbound marketing performance and your export goals. Based on this analysis, we\u2019ll then formulate the international inbound marketing strategy your business needs to pull in local customers from foreign markets.\\n\\nIn particular, for each export market, we\u2019ll segment the leads to reach and engage, we\u2019ll benchmark the inbound marketing actions of your direct competitors, identify the key content types and the media for your business in the export markets. We\u2019ll also investigate how your target prospects are consuming digital content and indicate the best practices in terms of tone, frequency, tactics of publishing in order to achieve your objectives in the export markets.\\n\\nWe offer three types of international inbound marketing audit &amp; strategy:\\n\\nThe first for Europe,\\nThe second for Europe + Americas,\\nThe third for global reach.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14783,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:13421772},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Internet has completely changed the way sales and marketing work. People aren\u2019t passive consumers anymore, they\u2019re active users as information is accessible everywhere, at any time, to everyone. They decide when, what, where to search and if they don\u2019t find you, they won\u2019t buy from you but will go to your competitors instead. Therefore, an inbound marketing strategy is crucial.<\/span><\/p><p>So content is king nowadays. But what is the right kind of content to publish and what\u2019s the best medium to use in your export markets?<\/p><p>ToWebOrNotToWeb can help your business to be discovered by local customers in your export markets. By using specific toolkits, we\u2019ll analyse your inbound marketing performance and your export goals. Based on this analysis, we\u2019ll then formulate the international inbound marketing strategy your business needs to pull in local customers from foreign markets.<\/p><p>In particular, for each export market, we\u2019ll segment the leads to reach and engage, we\u2019ll benchmark the inbound marketing actions of your direct competitors, identify the key content types and the media for your business in the export markets. We\u2019ll also investigate how your target prospects are consuming digital content and indicate the best practices in terms of tone, frequency, tactics of publishing in order to achieve your objectives in the export markets.<\/p><p>We offer three types of international inbound marketing audit &amp; strategy:<\/p><p>The first for Europe, <br \/>The second for Europe + Americas, <br \/>The third for global reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c35d406 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"c35d406\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2d864c\" data-id=\"f2d864c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-de0d3dd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"de0d3dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6637c09\" data-id=\"6637c09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb22448 elementor-widget elementor-widget-heading\" data-id=\"fb22448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you want to know more about this?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-710e81d elementor-widget elementor-widget-heading\" data-id=\"710e81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-small\">Please leave your email below and you will be contacted by our team shortly !<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-66dc6bd elementor-widget elementor-widget-html\" data-id=\"66dc6bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Begin Sendinblue Form -->\r\n<!-- START - We recommend to place the below code in head tag of your website html  -->\r\n<style>\r\n  @font-face {\r\n    font-display: block;\r\n    font-family: Roboto;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/7529907e9eaf8ebb5220c5f9850e3811.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/normal\/normal\/25c678feafdc175a70922a116c9be3e7.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 600;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/6e9caeeafb1f3491be3e32744bc30440.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/medium\/normal\/71501f0d8d5aa95960f6475d5487d4c2.woff) format(\"woff\")\r\n  }\r\n\r\n  @font-face {\r\n    font-display: fallback;\r\n    font-family: Roboto;\r\n    font-weight: 700;\r\n    src: url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/3ef7cf158f310cf752d5ad08cd0e7e60.woff2) format(\"woff2\"), url(https:\/\/assets.sendinblue.com\/font\/Roboto\/Latin\/bold\/normal\/ece3a1d82f18b60bcce0211725c476aa.woff) format(\"woff\")\r\n  }\r\n\r\n  #sib-container input:-ms-input-placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container input::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n\r\n  #sib-container textarea::placeholder {\r\n    text-align: left;\r\n    font-family: \"Helvetica\", sans-serif;\r\n    color: #c0ccda;\r\n  }\r\n<\/style>\r\n<link rel=\"stylesheet\" href=\"https:\/\/sibforms.com\/forms\/end-form\/build\/sib-styles.css\">\r\n<!--  END - We recommend to place the above code in head tag of your website html -->\r\n\r\n<!-- START - We recommend to place the below code where you want the form in your website html  -->\r\n<div class=\"sib-form\" style=\"text-align: center;\r\n         background-color: transparent;                                 \">\r\n  <div id=\"sib-form-container\" class=\"sib-form-container\">\r\n    <div id=\"error-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;max-width:540px;\">\r\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\r\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\r\n          <path d=\"M256 40c118.621 0 216 96.075 216 216 0 119.291-96.61 216-216 216-119.244 0-216-96.562-216-216 0-119.203 96.602-216 216-216m0-32C119.043 8 8 119.083 8 256c0 136.997 111.043 248 248 248s248-111.003 248-248C504 119.083 392.957 8 256 8zm-11.49 120h22.979c6.823 0 12.274 5.682 11.99 12.5l-7 168c-.268 6.428-5.556 11.5-11.99 11.5h-8.979c-6.433 0-11.722-5.073-11.99-11.5l-7-168c-.283-6.818 5.167-12.5 11.99-12.5zM256 340c-15.464 0-28 12.536-28 28s12.536 28 28 28 28-12.536 28-28-12.536-28-28-28z\" \/>\r\n        <\/svg>\r\n        <span class=\"sib-form-message-panel__inner-text\">\r\n                          Something went wrong. Please try again.\r\n                      <\/span>\r\n      <\/div>\r\n    <\/div>\r\n    <div><\/div>\r\n    <div id=\"success-message\" class=\"sib-form-message-panel\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#085229; background-color:#e7faf0; border-radius:3px; border-color:#13ce66;max-width:540px;\">\r\n      <div class=\"sib-form-message-panel__text sib-form-message-panel__text--center\">\r\n        <svg viewBox=\"0 0 512 512\" class=\"sib-icon sib-notification__icon\">\r\n          <path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 464c-118.664 0-216-96.055-216-216 0-118.663 96.055-216 216-216 118.664 0 216 96.055 216 216 0 118.663-96.055 216-216 216zm141.63-274.961L217.15 376.071c-4.705 4.667-12.303 4.637-16.97-.068l-85.878-86.572c-4.667-4.705-4.637-12.303.068-16.97l8.52-8.451c4.705-4.667 12.303-4.637 16.97.068l68.976 69.533 163.441-162.13c4.705-4.667 12.303-4.637 16.97.068l8.451 8.52c4.668 4.705 4.637 12.303-.068 16.97z\" \/>\r\n        <\/svg>\r\n        <span class=\"sib-form-message-panel__inner-text\">\r\n                          Thanks for contacting us! We will be in touch with you shortly.\r\n                      <\/span>\r\n      <\/div>\r\n    <\/div>\r\n    <div><\/div>\r\n    <div id=\"sib-container\" class=\"sib-container--large sib-container--vertical\" style=\"text-align:center; background-color:transparent; max-width:540px; border-radius:3px; border-width:0px; border-color:#C0CCD9; border-style:solid; direction:ltr\">\r\n      <form id=\"sib-form\" method=\"POST\" action=\"https:\/\/70e28e3e.sibforms.com\/serve\/MUIEALNvgZVgonpWJkvmR9_kd5RufNNOHTIBGv4BX6xrB4rSwHa7LmWJJ_oFqgUC9UYp_Lrip0dvZ27bfN24MrGIeOeRto5kwJ3Z-QrJY9s8nVqPF5QHZHSj4Hgoy4ftv07UZ2VU-nEIcOIZZiGexNf5M8h_jd9dnNRg38gU15eKzO-rF54g7KBFLXeSoDBzZ9OMJ6IPi0OErvDT\" data-type=\"subscription\">\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-input sib-form-block\">\r\n            <div class=\"form__entry entry_block\">\r\n              <div class=\"form__label-row \">\r\n\r\n                <div class=\"entry__field\">\r\n                  <input class=\"input\" type=\"text\" id=\"EMAIL\" name=\"EMAIL\" autocomplete=\"off\" placeholder=\"Enter your email address\" data-required=\"true\" required \/>\r\n                <\/div>\r\n              <\/div>\r\n\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-optin sib-form-block\" data-required=\"true\">\r\n            <div class=\"form__entry entry_mcq\">\r\n              <div class=\"form__label-row \">\r\n                <label class=\"entry__label\" style=\"font-weight: 700; text-align:left; font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#3c4858;\" for=\"OPT_IN\" data-required=\"*\">GDPR Agreement<\/label>\r\n                <div class=\"entry__choice\" style=\"\">\r\n                  <label>\r\n                    <input type=\"checkbox\" class=\"input_replaced\" value=\"1\" id=\"OPT_IN\" name=\"OPT_IN\" required \/>\r\n                    <span class=\"checkbox checkbox_tick_positive\"><\/span><span style=\"font-size:14px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#3C4858; background-color:transparent;\"><p>I consent to having this website store my submitted information so they can respond to my inquiry.<\/p><\/span> <\/label>\r\n                <\/div>\r\n              <\/div>\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-captcha sib-form-block\">\r\n            <div class=\"form__entry entry_block\">\r\n              <div class=\"form__label-row \">\r\n                <script>\r\n                  function handleCaptchaResponse() {\r\n                    var event = new Event('captchaChange');\r\n                    document.getElementById('sib-captcha').dispatchEvent(event);\r\n                  }\r\n                <\/script>\r\n                <div class=\"g-recaptcha sib-visible-recaptcha\" id=\"sib-captcha\" data-sitekey=\"6Lf1avkdAAAAAHTxujGUEJjof-wRnwG1gtnf9ozo \" data-callback=\"handleCaptchaResponse\" style=\"direction:ltr\"><\/div>\r\n              <\/div>\r\n              <label class=\"entry__error entry__error--primary\" style=\"font-size:16px; text-align:left; font-family:&quot;Helvetica&quot;, sans-serif; color:#661d1d; background-color:#ffeded; border-radius:3px; border-color:#ff4949;\">\r\n              <\/label>\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n        <div style=\"padding: 8px 0;\">\r\n          <div class=\"sib-form-block\" style=\"text-align: left\">\r\n            <button class=\"sib-form-block__button sib-form-block__button-with-loader\" style=\"font-size:16px; text-align:left; font-weight:700; font-family:&quot;Helvetica&quot;, sans-serif; color:#FFFFFF; background-color:#1e1e1f; border-radius:20px; border-width:0px;\" form=\"sib-form\" type=\"submit\">\r\n              <svg class=\"icon clickable__icon progress-indicator__icon sib-hide-loader-icon\" viewBox=\"0 0 512 512\">\r\n                <path d=\"M460.116 373.846l-20.823-12.022c-5.541-3.199-7.54-10.159-4.663-15.874 30.137-59.886 28.343-131.652-5.386-189.946-33.641-58.394-94.896-95.833-161.827-99.676C261.028 55.961 256 50.751 256 44.352V20.309c0-6.904 5.808-12.337 12.703-11.982 83.556 4.306 160.163 50.864 202.11 123.677 42.063 72.696 44.079 162.316 6.031 236.832-3.14 6.148-10.75 8.461-16.728 5.01z\" \/>\r\n              <\/svg>\r\n              Submit\r\n            <\/button>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <input type=\"text\" name=\"email_address_check\" value=\"\" class=\"input--hidden\">\r\n        <input type=\"hidden\" name=\"locale\" value=\"en\">\r\n      <\/form>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<!-- END - We recommend to place the below code where you want the form in your website html  -->\r\n\r\n<!-- START - We recommend to place the below code in footer or bottom of your website html  -->\r\n<script>\r\n  window.REQUIRED_CODE_ERROR_MESSAGE = 'Please choose a country code';\r\n  window.LOCALE = 'en';\r\n  window.EMAIL_INVALID_MESSAGE = window.SMS_INVALID_MESSAGE = \"The information provided is invalid. Please review the field format and try again.\";\r\n\r\n  window.REQUIRED_ERROR_MESSAGE = \"This field is required. \";\r\n\r\n  window.GENERIC_INVALID_MESSAGE = \"The information provided is invalid. Please review the field format and try again.\";\r\n\r\n\r\n\r\n\r\n  window.translation = {\r\n    common: {\r\n      selectedList: '{quantity} list selected',\r\n      selectedLists: '{quantity} lists selected'\r\n    }\r\n  };\r\n\r\n  var AUTOHIDE = Boolean(0);\r\n<\/script>\r\n<script defer src=\"https:\/\/sibforms.com\/forms\/end-form\/build\/main.js\"><\/script>\r\n\r\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?hl=en\"><\/script>\r\n\r\n<!-- END - We recommend to place the above code in footer or bottom of your website html  -->\r\n<!-- End Sendinblue Form -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10995bb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"10995bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b74e133\" data-id=\"b74e133\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85a4844 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"85a4844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1ca2f elementor-widget elementor-widget-heading\" data-id=\"4d1ca2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">You may also like...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e582126 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e582126\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8c2e5ad\" data-id=\"8c2e5ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4839924 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4839924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/international-inbound-marketing\/content-creation-for-inbound-marketing\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"921\" height=\"633\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg\" class=\"attachment-full size-full wp-image-32979\" alt=\"\" srcset=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg 921w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556-291x200.jpg 291w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556-768x528.jpg 768w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556-600x412.jpg 600w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/international-inbound-marketing\/content-creation-for-inbound-marketing\/\">Content Creation For Inbound Marketing<\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2361e5c\" data-id=\"2361e5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a324959 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a324959\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/international-inbound-marketing\/international-inbound-marketing-management\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"2560\" height=\"1753\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/INTERNATIONAL-INBOUND-MARKETING-MANAGEMENT-scaled-e1662541818448.jpg\" class=\"attachment-full size-full wp-image-32992\" alt=\"\" srcset=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/INTERNATIONAL-INBOUND-MARKETING-MANAGEMENT-scaled-e1662541818448.jpg 2560w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/INTERNATIONAL-INBOUND-MARKETING-MANAGEMENT-scaled-e1662541818448-292x200.jpg 292w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/INTERNATIONAL-INBOUND-MARKETING-MANAGEMENT-scaled-e1662541818448-1024x701.jpg 1024w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/INTERNATIONAL-INBOUND-MARKETING-MANAGEMENT-scaled-e1662541818448-768x526.jpg 768w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/INTERNATIONAL-INBOUND-MARKETING-MANAGEMENT-scaled-e1662541818448-1536x1052.jpg 1536w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/INTERNATIONAL-INBOUND-MARKETING-MANAGEMENT-scaled-e1662541818448-2048x1402.jpg 2048w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/INTERNATIONAL-INBOUND-MARKETING-MANAGEMENT-scaled-e1662541818448-600x411.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/international-inbound-marketing\/international-inbound-marketing-management\/\">International Inbound Marketing Management<\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-05e06f0\" data-id=\"05e06f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caa592d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"caa592d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/international-inbound-marketing\/international-inbound-marketing-analytics\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"2105\" height=\"1440\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/International-Inbound-marketing-scaled-e1662541112138.jpg\" class=\"attachment-full size-full wp-image-32998\" alt=\"\" srcset=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/International-Inbound-marketing-scaled-e1662541112138.jpg 2105w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/International-Inbound-marketing-scaled-e1662541112138-292x200.jpg 292w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/International-Inbound-marketing-scaled-e1662541112138-1024x701.jpg 1024w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/International-Inbound-marketing-scaled-e1662541112138-768x525.jpg 768w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/International-Inbound-marketing-scaled-e1662541112138-1536x1051.jpg 1536w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/International-Inbound-marketing-scaled-e1662541112138-2048x1401.jpg 2048w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/International-Inbound-marketing-scaled-e1662541112138-600x410.jpg 600w\" sizes=\"(max-width: 2105px) 100vw, 2105px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/international-inbound-marketing\/international-inbound-marketing-analytics\/\">International Inbound Marketing Analytics<\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inbound Marketing Audit &#038; Strategy See more Ensure your content and inbound marketing are ready to go global and adapted to your export markets. Internet has completely changed the way sales and marketing work. People aren\u2019t passive consumers anymore, they\u2019re active users as information is accessible everywhere, at any time, to everyone. They decide when, what, where to search and if they don\u2019t find you, they won\u2019t buy from you but will go to your competitors instead. Therefore, an inbound marketing strategy is crucial. So content is king nowadays. But what is the right kind of content to publish and what\u2019s the best medium to use in your export markets? ToWebOrNotToWeb can help your business to be discovered by local customers in your export markets. By using specific toolkits, we\u2019ll analyse your inbound marketing performance and your export goals. Based on this analysis, we\u2019ll then formulate the international inbound marketing strategy your business needs to pull in local customers from foreign markets. In particular, for each export market, we\u2019ll segment the leads to reach and engage, we\u2019ll benchmark the inbound marketing actions of your direct competitors, identify the key content types and the media for your business in the export markets. We\u2019ll also investigate how your target prospects are consuming digital content and indicate the best practices in terms of tone, frequency, tactics of publishing in order to achieve your objectives in the export markets. We offer three types of international inbound marketing audit &amp; strategy: The first for Europe, The second for Europe + Americas, The third for global reach. Do you want to know more about this? Please leave your email below and you will be contacted by our team shortly ! Something went wrong. Please try again. Thanks for contacting us! We will be in touch with you shortly. GDPR Agreement I consent to having this website store my submitted information so they can respond to my inquiry. Submit You may also like&#8230; Content Creation For Inbound Marketing International Inbound Marketing Management International Inbound Marketing Analytics<\/p>\n","protected":false},"author":30,"featured_media":32979,"parent":21969,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-22116","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound Marketing Audit &amp; Strategy - ToWebOrNotToWeb<\/title>\n<meta name=\"description\" content=\"Content is king! ToWebOrNotToWeb designs multilingual international inbound marketing strategy to help you make yourself known abroad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing Audit &amp; Strategy - ToWebOrNotToWeb\" \/>\n<meta property=\"og:description\" content=\"Content is king! ToWebOrNotToWeb designs multilingual international inbound marketing strategy to help you make yourself known abroad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ToWebOrNotToWeb\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-03T11:14:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"921\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ToWebOrNoToWeb\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/\"},\"author\":{\"name\":\"Editorial Team\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/person\\\/2c2ee302dffb717a96907d5ad2c994d8\"},\"headline\":\"Inbound Marketing Audit &#038; Strategy\",\"datePublished\":\"2022-09-07T10:04:07+00:00\",\"dateModified\":\"2023-07-03T11:14:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/\"},\"wordCount\":350,\"publisher\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/\",\"name\":\"Inbound Marketing Audit & Strategy - ToWebOrNotToWeb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg\",\"datePublished\":\"2022-09-07T10:04:07+00:00\",\"dateModified\":\"2023-07-03T11:14:42+00:00\",\"description\":\"Content is king! ToWebOrNotToWeb designs multilingual international inbound marketing strategy to help you make yourself known abroad.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg\",\"contentUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg\",\"width\":921,\"height\":633},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/inbound-marketing-audit-and-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/digital-export\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"International Inbound Marketing\",\"item\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/international-inbound-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Inbound Marketing Audit &#038; Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/\",\"name\":\"ToWebOrNotToWeb\",\"description\":\"Digital Export\",\"publisher\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#organization\",\"name\":\"ToWebOrNotToWeb\",\"alternateName\":\"Digital Export\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-logo-1-removebg-preview-1-1.png\",\"contentUrl\":\"https:\\\/\\\/towebornottoweb.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/cropped-logo-1-removebg-preview-1-1.png\",\"width\":225,\"height\":122,\"caption\":\"ToWebOrNotToWeb\"},\"image\":{\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ToWebOrNotToWeb\",\"https:\\\/\\\/x.com\\\/ToWebOrNoToWeb\",\"https:\\\/\\\/www.instagram.com\\\/towebornottoweb\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/to-web-or-not-to-web\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCa9Pftw5fcrwpV58cSXKRww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/#\\\/schema\\\/person\\\/2c2ee302dffb717a96907d5ad2c994d8\",\"name\":\"Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g\",\"caption\":\"Editorial Team\"},\"url\":\"https:\\\/\\\/towebornottoweb.com\\\/en\\\/author\\\/silvia-carter\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inbound Marketing Audit & Strategy - ToWebOrNotToWeb","description":"Content is king! ToWebOrNotToWeb designs multilingual international inbound marketing strategy to help you make yourself known abroad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Inbound Marketing Audit & Strategy - ToWebOrNotToWeb","og_description":"Content is king! ToWebOrNotToWeb designs multilingual international inbound marketing strategy to help you make yourself known abroad.","og_url":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/","article_publisher":"https:\/\/www.facebook.com\/ToWebOrNotToWeb","article_modified_time":"2023-07-03T11:14:42+00:00","og_image":[{"width":921,"height":633,"url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ToWebOrNoToWeb","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/#article","isPartOf":{"@id":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/"},"author":{"name":"Editorial Team","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/person\/2c2ee302dffb717a96907d5ad2c994d8"},"headline":"Inbound Marketing Audit &#038; Strategy","datePublished":"2022-09-07T10:04:07+00:00","dateModified":"2023-07-03T11:14:42+00:00","mainEntityOfPage":{"@id":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/"},"wordCount":350,"publisher":{"@id":"https:\/\/towebornottoweb.com\/en\/#organization"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/","url":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/","name":"Inbound Marketing Audit & Strategy - ToWebOrNotToWeb","isPartOf":{"@id":"https:\/\/towebornottoweb.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/#primaryimage"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg","datePublished":"2022-09-07T10:04:07+00:00","dateModified":"2023-07-03T11:14:42+00:00","description":"Content is king! ToWebOrNotToWeb designs multilingual international inbound marketing strategy to help you make yourself known abroad.","breadcrumb":{"@id":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/#primaryimage","url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg","contentUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2023\/01\/Content-Creation-for-Inbound-Marketing-scaled-e1662541494556.jpg","width":921,"height":633},{"@type":"BreadcrumbList","@id":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/towebornottoweb.com\/en\/digital-export\/"},{"@type":"ListItem","position":2,"name":"International Inbound Marketing","item":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/"},{"@type":"ListItem","position":3,"name":"Inbound Marketing Audit &#038; Strategy"}]},{"@type":"WebSite","@id":"https:\/\/towebornottoweb.com\/en\/#website","url":"https:\/\/towebornottoweb.com\/en\/","name":"ToWebOrNotToWeb","description":"Digital Export","publisher":{"@id":"https:\/\/towebornottoweb.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/towebornottoweb.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/towebornottoweb.com\/en\/#organization","name":"ToWebOrNotToWeb","alternateName":"Digital Export","url":"https:\/\/towebornottoweb.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2024\/10\/cropped-logo-1-removebg-preview-1-1.png","contentUrl":"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2024\/10\/cropped-logo-1-removebg-preview-1-1.png","width":225,"height":122,"caption":"ToWebOrNotToWeb"},"image":{"@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ToWebOrNotToWeb","https:\/\/x.com\/ToWebOrNoToWeb","https:\/\/www.instagram.com\/towebornottoweb\/","https:\/\/www.linkedin.com\/company\/to-web-or-not-to-web","https:\/\/www.youtube.com\/channel\/UCa9Pftw5fcrwpV58cSXKRww\/"]},{"@type":"Person","@id":"https:\/\/towebornottoweb.com\/en\/#\/schema\/person\/2c2ee302dffb717a96907d5ad2c994d8","name":"Editorial Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b8e46fa9a266f287f8d3d7712270c2827725a82e039358a3ca05a70cccec30b?s=96&d=mm&r=g","caption":"Editorial Team"},"url":"https:\/\/towebornottoweb.com\/en\/author\/silvia-carter\/"}]}},"_links":{"self":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/22116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/comments?post=22116"}],"version-history":[{"count":16,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/22116\/revisions"}],"predecessor-version":[{"id":34822,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/22116\/revisions\/34822"}],"up":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/21969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/media\/32979"}],"wp:attachment":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/media?parent=22116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}