{"id":22116,"date":"2022-09-07T10:04:07","date_gmt":"2022-09-07T10:04:07","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/?page_id=22116"},"modified":"2026-08-05T19:25:21","modified_gmt":"2026-08-05T19:25:21","slug":"inbound-marketing-audit-and-strategy","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/en\/international-inbound-marketing\/inbound-marketing-audit-and-strategy\/","title":{"rendered":"Inbound Marketing Audit &#038; Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"22116\" class=\"elementor elementor-22116\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68b42c5 elementor-section-full_width elementor-section-height-full your-hero-section-selector elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"68b42c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51fb8a7\" data-id=\"51fb8a7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-482ef2e elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"482ef2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\"><span style=\"background-color: #162A3B\">Inbound Marketing Audit &amp; Strategy <\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08b80e2 elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"08b80e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#banner-id\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-763bb75 elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"763bb75\" data-element_type=\"section\" data-e-type=\"section\" id=\"banner-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44be79c\" data-id=\"44be79c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7064a28 elementor-widget elementor-widget-heading\" data-id=\"7064a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><i>Ensure your content and inbound marketing are ready to go global and adapted to your export markets.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-425aef7 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"425aef7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b958a52\" data-id=\"b958a52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6a74eb elementor-widget elementor-widget-text-editor\" data-id=\"a6a74eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Internet has completely changed the way sales and marketing work. People aren\u2019t passive consumers anymore, they\u2019re active users as information is accessible everywhere, at any time, to everyone. They decide when, what, where to search and if they don\u2019t find you, they won\u2019t buy from you but will go to your competitors instead. Therefore, an inbound marketing strategy is crucial.\\n\\nSo content is king nowadays. But what is the right kind of content to publish and what\u2019s the best medium to use in your export markets?\\n\\nToWebOrNotToWeb can help your business to be discovered by local customers in your export markets. By using specific toolkits, we\u2019ll analyse your inbound marketing performance and your export goals. Based on this analysis, we\u2019ll then formulate the international inbound marketing strategy your business needs to pull in local customers from foreign markets.\\n\\nIn particular, for each export market, we\u2019ll segment the leads to reach and engage, we\u2019ll benchmark the inbound marketing actions of your direct competitors, identify the key content types and the media for your business in the export markets. We\u2019ll also investigate how your target prospects are consuming digital content and indicate the best practices in terms of tone, frequency, tactics of publishing in order to achieve your objectives in the export markets.\\n\\nWe offer three types of international inbound marketing audit &amp; strategy:\\n\\nThe first for Europe,\\nThe second for Europe + Americas,\\nThe third for global reach.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14783,&quot;3&quot;:{&quot;1&quot;:0,&quot;3&quot;:1},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:13421772},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:3,&quot;3&quot;:1},&quot;15&quot;:&quot;Arial&quot;,&quot;16&quot;:10}\">Internet has completely changed the way sales and marketing work. People aren\u2019t passive consumers anymore, they\u2019re active users as information is accessible everywhere, at any time, to everyone. They decide when, what, where to search and if they don\u2019t find you, they won\u2019t buy from you but will go to your competitors instead. Therefore, an inbound marketing strategy is crucial.<\/span><\/p><p>So content is king nowadays. But what is the right kind of content to publish and what\u2019s the best medium to use in your export markets?<\/p><p>ToWebOrNotToWeb can help your business to be discovered by local customers in your export markets. By using specific toolkits, we\u2019ll analyse your inbound marketing performance and your export goals. Based on this analysis, we\u2019ll then formulate the international inbound marketing strategy your business needs to pull in local customers from foreign markets.<\/p><p>In particular, for each export market, we\u2019ll segment the leads to reach and engage, we\u2019ll benchmark the inbound marketing actions of your direct competitors, identify the key content types and the media for your business in the export markets. We\u2019ll also investigate how your target prospects are consuming digital content and indicate the best practices in terms of tone, frequency, tactics of publishing in order to achieve your objectives in the export markets.<\/p><p>We offer three types of international inbound marketing audit &amp; strategy:<\/p><p>The first for Europe, <br \/>The second for Europe + Americas, <br \/>The third for global reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-36deac74 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"36deac74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50709325 elementor-widget elementor-widget-html\" data-id=\"50709325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n    function initForm() {\r\n        var emailInput = document.querySelector('.my-custom-form-wrapper input[type=\"email\"]');\r\n        var hiddenFields = document.getElementById(\"sib-hidden-fields\");\r\n\r\n        if (emailInput && hiddenFields) {\r\n            function showFields() {\r\n                if (hiddenFields.style.display === \"none\") {\r\n                    hiddenFields.style.display = \"block\";\r\n                }\r\n            }\r\n            emailInput.addEventListener(\"focus\", showFields);\r\n            emailInput.addEventListener(\"click\", showFields);\r\n        }\r\n    }\r\n    initForm();\r\n    setTimeout(initForm, 1000);\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d7d8a40 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6d7d8a40\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-293de247 e-con-full e-grid wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"293de247\" data-element_type=\"container\" data-e-type=\"container\" id=\"xs_cta_style_14\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4ea083 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"3d4ea083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Have a project in mind or interested in our services?<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Contact us today to benefit from an initial discussion, or a free audit with no obligation.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3ebdc8 elementor-widget elementor-widget-shortcode\" data-id=\"3b3ebdc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">                    <script type=\"text\/javascript\">\n                        var onloadSibCallback = function () {\n                            jQuery('.g-recaptcha').each(function (index, el) {\n                                grecaptcha.render(el, {\n                                    'sitekey': jQuery(el).attr('data-sitekey')\n                                });\n                            });\n                        };\n                    <\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallback&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_2\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img\n\t\t\t\t\t\t\tsrc=\"https:\/\/towebornottoweb.com\/wp-includes\/images\/spinner.gif\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"2\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"948290e9a3\">\n\t\t\t\t<div class=\"sib_signup_box_inside_2\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                    \t\t\t\t\t<!-- Formulaire envelopp\u00e9 proprement -->\r\n<div class=\"my-custom-form-wrapper\">\r\n\r\n    <!-- Champ Email (Toujours visible) -->\r\n    <div class=\"field-email\">\r\n        <label>Email *<\/label>\r\n        <input type=\"email\" name=\"email\" required=\"required\" placeholder=\"e.g. john@example.com\">\r\n    <\/div>\r\n\r\n    <!-- Reste du formulaire (Cach\u00e9 au d\u00e9part) -->\r\n    <div id=\"sib-hidden-fields\" style=\"display: none\">\r\n\r\n        <div class=\"field-group\">\r\n            <label>First name *<\/label>\r\n            <input type=\"text\" name=\"FIRSTNAME\" required=\"required\" placeholder=\"First name\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Last name *<\/label>\r\n            <input type=\"text\" name=\"LASTNAME\" required=\"required\" placeholder=\"Last name\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Company *<\/label>\r\n            <input type=\"text\" name=\"COMPANY\" required=\"required\" placeholder=\"Company name\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Website *<\/label>\r\n            <input type=\"url\" name=\"WEBSITE\" required=\"required\" placeholder=\"https:\/\/your-website.com\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Message<\/label>\r\n            <textarea name=\"MESSAGE\" rows=\"4\"><\/textarea>\r\n        <\/div>\r\n\r\n        <!-- RGPD -->\r\n        <div class=\"field-group terms\">\r\n            <label class=\"sib-checkbox-label\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> \r\n                <span>I accept the <a href=\"https:\/\/towebornottoweb.com\/en\/privacy-policy\/\" target=\"_blank\">terms and conditions and privacy policy<\/a>.<\/span>\r\n            <\/label>\r\n        <\/div>\r\n\r\n        <!-- Captcha &amp; Submit -->\r\n        <div id=\"sib_captcha\" class=\"g-recaptcha\" data-sitekey=\"6Lc2KXMtAAAAAI-TU1r_m0a9AsTyN5B8gGMb7hl6\"><\/div>\r\n\r\n        <div class=\"field-group submit\">\r\n            <input type=\"submit\" class=\"sib-default-btn\" value=\"Send\">\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\t\/* Container principal verrouill\u00e9 *\/ .my-custom-form-wrapper { width: 100% !important; box-sizing: border-box !important; } \/* Tous les champs de saisie (inputs et textarea) *\/ .my-custom-form-wrapper input[type=&quot;email&quot;], .my-custom-form-wrapper input[type=&quot;text&quot;], .my-custom-form-wrapper input[type=&quot;url&quot;], .my-custom-form-wrapper textarea { width: 100% !important; max-width: 100% !important; box-sizing: border-box !important; padding: 14px 18px !important; border: 1px solid #ffffff !important; border-radius: 8px !important; background-color: #ffffff !important; color: #2d3748 !important; font-size: 15px !important; margin-top: 6px !important; margin-bottom: 16px !important; display: block !important; } \/* Labels en blanc *\/ .my-custom-form-wrapper label { color: #ffffff !important; font-weight: 600 !important; font-size: 14px !important; display: block !important; } \/* Bouton turquoise *\/ .my-custom-form-wrapper input[type=&quot;submit&quot;] { background-color: #2DB6C4 !important; color: #ffffff !important; border: none !important; border-radius: 8px !important; padding: 14px 28px !important; font-weight: 700 !important; font-size: 16px !important; width: 100% !important; cursor: pointer !important; margin-top: 10px !important; } .my-custom-form-wrapper input[type=&quot;submit&quot;]:hover { background-color: #249ca7 !important; }form#sib_signup_form_2 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_2 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_2 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_2 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10995bb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"10995bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b74e133\" data-id=\"b74e133\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85a4844 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"85a4844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1ca2f elementor-widget elementor-widget-heading\" data-id=\"4d1ca2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">You may also like...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e582126 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"e582126\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8c2e5ad\" data-id=\"8c2e5ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4839924 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4839924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a 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Internet has completely changed the way sales and marketing work. People aren\u2019t passive consumers anymore, they\u2019re active users as information is accessible everywhere, at any time, to everyone. They decide when, what, where to search and if they don\u2019t find you, they won\u2019t buy from you but will go to your competitors instead. Therefore, an inbound marketing strategy is crucial. So content is king nowadays. But what is the right kind of content to publish and what\u2019s the best medium to use in your export markets? ToWebOrNotToWeb can help your business to be discovered by local customers in your export markets. By using specific toolkits, we\u2019ll analyse your inbound marketing performance and your export goals. Based on this analysis, we\u2019ll then formulate the international inbound marketing strategy your business needs to pull in local customers from foreign markets. In particular, for each export market, we\u2019ll segment the leads to reach and engage, we\u2019ll benchmark the inbound marketing actions of your direct competitors, identify the key content types and the media for your business in the export markets. We\u2019ll also investigate how your target prospects are consuming digital content and indicate the best practices in terms of tone, frequency, tactics of publishing in order to achieve your objectives in the export markets. We offer three types of international inbound marketing audit &amp; strategy: The first for Europe, The second for Europe + Americas, The third for global reach. Have a project in mind or interested in our services? Contact us today to benefit from an initial discussion, or a free audit with no obligation. You may also like&#8230; Content Creation For Inbound Marketing International Inbound Marketing Management International Inbound Marketing Analytics<\/p>\n","protected":false},"author":30,"featured_media":32979,"parent":21969,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-22116","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/22116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/comments?post=22116"}],"version-history":[{"count":19,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/22116\/revisions"}],"predecessor-version":[{"id":49777,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/22116\/revisions\/49777"}],"up":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/pages\/21969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/media\/32979"}],"wp:attachment":[{"href":"https:\/\/towebornottoweb.com\/en\/wp-json\/wp\/v2\/media?parent=22116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}