{"id":19414,"date":"2022-08-24T10:17:41","date_gmt":"2022-08-24T10:17:41","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/?page_id=19414"},"modified":"2025-03-06T11:16:45","modified_gmt":"2025-03-06T11:16:45","slug":"books","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/en\/books\/","title":{"rendered":"Books"},"content":{"rendered":"\t\t
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DIGITAL E-EXPORT: E-Commerce, Marketplaces, SEO, SEA, Social Selling and E-Marketing for B2B & B2C.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBuy it now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The DIGITAL EXPORTER Series<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Seven e-books and more than 100 case studies are all about on how to sell online across channels & borders. (Kindle 2021)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Author of D\u00e9velopper son business \u00e0 l\u2019international gr\u00e2ce au webmarketing (Eyrolles, 2019)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Author of the chapter UX and E-Commerce:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Comparing the Best Practices in Europe, Asia, North America, South America, and Africa in User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses by Jean-\u00c9ric Pelet et al. (IGI Global, 2020)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Contributor to Le marketing des start-ups by V\u00e9ronique Hermann-Flory (Eyrolles, 2017)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/figure>

About the author<\/h3>

That\u2019s Silvia Carter, the one on the left with missing teeth, with her brother and her two sisters, in Grottammare, Italy. She\u2019s the founder of ToWebOrNotToWeb and also the author of The Digital Exporter Series and other books. She was probably 5 or 6 and, at that time, she had no idea she would end up living in Paris and marrying an American after years of expatriation and traveling around the world.\n\nYes, she is Italian, and Italians are particularly international, following the example of Marco Polo, Amerigo Vespucci and Christopher Columbus. But, in her case, she had to learn to become international: when she was young, she was seriously Germanophobic, deeply allergic to other languages, with a real aversion to anything culturally foreign. Too complicated! Why bother when she had what she needed at home in Italy in Italian?\n\nBut one day her \u201chome\u201d got filled with travelers: almost everyone around her was traveling, for work, studies, vacation and so on. So much so that staying Italo-Italian became a handicap. And there she was, launched into an Erasmus year in Dublin at Trinity College, with an English vocabulary of almost ten words!\n\nSince then, her international life has become her profession. First in international marketing, then as export manager and worldwide sales director. Once she settled in France, she became more and more interested in the digital issues related to export. She wanted to understand the best practices and technical details. This is what pushed her to get a master\u2019s degree in digital marketing in 2012 and to start her own company, ToWebOrNotToWeb, the following year. Today, she helps firms find business opportunities on the Internet and develop their digital sales internationally.\n\nThe increasing availability of simple and affordable web tools offers new access to the global markets in ways that were unthinkable some years ago. Learning how to use these technologies is now essential, not only for developing new opportunities and fighting foreign competitors in the domestic market but also for preserving one\u2019s own business during unexpected emergencies like COVID-19.\n\nThis is what motivates Silvia in her job: engaging in value creation by helping companies take full advantage of all the new web tools for their business.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

DIGITAL E-EXPORT: E-Commerce, Marketplaces, SEO, SEA, Social Selling and E-Marketing for B2B & B2C. Learn more Buy it now The DIGITAL EXPORTER Series Seven e-books and more than 100 case studies are all about on how to sell online across channels & borders. (Kindle 2021) Learn more Buy it now Author of D\u00e9velopper son business \u00e0 l\u2019international gr\u00e2ce au webmarketing (Eyrolles, 2019) Buy it now Author of the chapter UX and E-Commerce: Comparing the Best Practices in Europe, Asia, North America, South America, and Africa in User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses by Jean-\u00c9ric Pelet et al. (IGI Global, 2020) Buy it now Contributor to Le marketing des start-ups by V\u00e9ronique Hermann-Flory (Eyrolles, 2017) Buy it now About the author That\u2019s Silvia Carter, the one on the left with missing teeth, with her brother and her two sisters, in Grottammare, Italy. She\u2019s the founder of ToWebOrNotToWeb and also the author of The Digital Exporter Series and other books. She was probably 5 or 6 and, at that time, she had no idea she would end up living in Paris and marrying an American after years of expatriation and traveling around the world. Yes, she is Italian, and Italians are particularly international, following the example of Marco Polo, Amerigo Vespucci and Christopher Columbus. But, in her case, she had to learn to become international: when she was young, she was seriously Germanophobic, deeply allergic to other languages, with a real aversion to anything culturally foreign. Too complicated! Why bother when she had what she needed at home in Italy in Italian? But one day her \u201chome\u201d got filled with travelers: almost everyone around her was traveling, for work, studies, vacation and so on. So much so that staying Italo-Italian became a handicap. And there she was, launched into an Erasmus year in Dublin at Trinity College, with an English vocabulary of almost ten words! Since then, her international life has become her profession. First in international marketing, then as export manager and worldwide sales director. Once she settled in France, she became more and more interested in the digital issues related to export. She wanted to understand the best practices and technical details. This is what pushed her to get a master\u2019s degree in digital marketing in 2012 and to start her own company, ToWebOrNotToWeb, the following year. Today, she helps firms find business opportunities on the Internet and develop their digital sales internationally. The increasing availability of simple and affordable web tools offers new access to the global markets in ways that were unthinkable some years ago. Learning how to use these technologies is now essential, not only for developing new opportunities and fighting foreign competitors in the domestic market but also for preserving one\u2019s own business during unexpected emergencies like COVID-19. This is what motivates Silvia in her job: engaging in value creation by helping companies take full advantage of all the new web tools for their business.<\/p>\n","protected":false},"author":30,"featured_media":18802,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-19414","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nThe digital exporter series - 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