{"id":26273,"date":"2022-09-15T10:22:25","date_gmt":"2022-09-15T10:22:25","guid":{"rendered":"https:\/\/www.towebornottoweb.com\/international-website\/international-website-audit-strategy\/"},"modified":"2026-09-08T12:39:42","modified_gmt":"2026-09-08T12:39:42","slug":"international-website-audit-and-strategy","status":"publish","type":"page","link":"https:\/\/towebornottoweb.com\/de\/international-website\/international-website-audit-and-strategy\/","title":{"rendered":"International Website Audit &amp; Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26273\" class=\"elementor elementor-26273 elementor-20490\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0908b7c elementor-section-full_width elementor-section-height-full your-hero-section-selector elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"0908b7c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19c18dc\" data-id=\"19c18dc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89c79f3 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"89c79f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xxl\"><span style=\"background-color: #0A4681\">International Website Audit &amp; Strategy<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12943b0 elementor-align-center elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"12943b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#banner-id\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr sehen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a448ce elementor-section-content-middle elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"8a448ce\" data-element_type=\"section\" data-e-type=\"section\" id=\"banner-id\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dbe74f\" data-id=\"1dbe74f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6093c7e elementor-widget elementor-widget-heading\" data-id=\"6093c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\"><i>W\u00e4hlen Sie die richtige Strategie f\u00fcr Ihre internationale Website, um Exporterfolge zu erzielen.<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7375e8e elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7375e8e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1149140\" data-id=\"1149140\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-313e86a elementor-widget elementor-widget-text-editor\" data-id=\"313e86a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Obwohl Englisch die mit Abstand h\u00e4ufigste Sprache im Internet ist, sind nur ein Viertel von etwa 85% der Webnutzer tats\u00e4chlich Muttersprachler. \u00dcber 23% sind chinesische Benutzer und es braucht weitere 8 Sprachen, um den Rest dieser 85% der Benutzer ausmachen zu k\u00f6nnen.<\/p><p>Wenn Sie also eine gr\u00f6\u00dfere Anzahl von Online-Kunden erreichen und Ihren Export steigern wollen, m\u00fcssen Sie Ihre Website f\u00fcr die Menschen in Ihren Exportm\u00e4rkten optimieren, die kein Englisch sprechen. Es ist eine starke Marketingaktion f\u00fcr eine relativ geringe Investition. Und in unserer immer st\u00e4rker umk\u00e4mpften Welt erh\u00f6ht eine mehrsprachige Website die Chancen auf Exporterfolge.<\/p><p>Aber was braucht es, um eine Website f\u00fcr internationale K\u00e4ufer fit zu machen?<\/p><p>Zun\u00e4chst muss das Unternehmen entscheiden, welche Exportm\u00e4rkte es ansprechen will und welche Sprachen es verwenden m\u00f6chte. Dann muss es entscheiden, ob es eine Website-Lokalisierung oder eine Website-Internationalisierung ben\u00f6tigt: das hei\u00dft entweder eine einfache, an die firmeneigene generische Domain angeh\u00e4ngte Domainstruktur (z.B. a.com) oder eine v\u00f6llig unabh\u00e4ngige Domainstruktur, die auf einem Domain-Namen pro Exportmarkt basiert. Diese zweite Option geht viel weiter in die Anpassung an den lokalen Markt und kann mit spezifischen Inhalten, Grafiken, Farben, UX, etc. kalibriert werden.<\/p><p>Die Wahl zwischen diesen beiden Strategien kann zeitaufwendig und ineffektiv sein. Aus diesem Grund unterst\u00fctzt ToWebOrNotToWeb seine Kunden in diesem Prozess, indem es ihre aktuellen digitalen Assets analysiert, ihre Exportbed\u00fcrfnisse versteht und die richtige Strategie liefert, die die Domainstruktur, CMS, lokale SEO, Serverstandort, UX und Art der Inhalte beinhaltet, die am besten zum Projekt des Kunden passen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5bfa3b83 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"5bfa3b83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba24cc3 elementor-widget elementor-widget-html\" data-id=\"7ba24cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\ndocument.addEventListener(\"DOMContentLoaded\", function() {\r\n    function initForm() {\r\n        var emailInput = document.querySelector('.my-custom-form-wrapper input[type=\"email\"]');\r\n        var hiddenFields = document.getElementById(\"sib-hidden-fields\");\r\n\r\n        if (emailInput && hiddenFields) {\r\n            function showFields() {\r\n                if (hiddenFields.style.display === \"none\") {\r\n                    hiddenFields.style.display = \"block\";\r\n                }\r\n            }\r\n            emailInput.addEventListener(\"focus\", showFields);\r\n            emailInput.addEventListener(\"click\", showFields);\r\n        }\r\n    }\r\n    initForm();\r\n    setTimeout(initForm, 1000);\r\n});\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c48c701 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4c48c701\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-300c04e9 e-con-full e-grid wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"300c04e9\" data-element_type=\"container\" data-e-type=\"container\" id=\"xs_cta_style_14\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79429447 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-heading\" data-id=\"79429447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title \">Sie haben ein Projekt im Kopf oder Interesse an unseren Dienstleistungen?<\/h2>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Kontaktieren Sie uns noch heute f\u00fcr ein unverbindliches Erstgespr\u00e4ch, oder ein kostenloses Audit.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d91e2a elementor-widget elementor-widget-shortcode\" data-id=\"39d91e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">                    <script type=\"text\/javascript\">\n                        var onloadSibCallback = function () {\n                            jQuery('.g-recaptcha').each(function (index, el) {\n                                grecaptcha.render(el, {\n                                    'sitekey': jQuery(el).attr('data-sitekey')\n                                });\n                            });\n                        };\n                    <\/script>\n\t\t\t\t\t                <script src=\"https:\/\/www.google.com\/recaptcha\/api.js?onload=onloadSibCallback&render=explicit\" async defer><\/script>\n\t\t\t\t\n\t\t\t<form id=\"sib_signup_form_7\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img\n\t\t\t\t\t\t\tsrc=\"https:\/\/towebornottoweb.com\/wp-includes\/images\/spinner.gif\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"7\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"8224210760\">\n\t\t\t\t<div class=\"sib_signup_box_inside_7\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                    \t\t\t\t\t<div class=\"my-custom-form-wrapper\">\r\n\r\n    <!-- Champ Email -->\r\n    <div class=\"field-email\">\r\n        <label>E-Mail-Adresse *<\/label>\r\n        <input type=\"email\" name=\"email\" required=\"required\" placeholder=\"z. B. max@beispiel.de\">\r\n    <\/div>\r\n\r\n    <!-- Reste du formulaire -->\r\n    <div id=\"sib-hidden-fields\" style=\"display: none\">\r\n\r\n        <div class=\"field-group\">\r\n            <label>Vorname *<\/label>\r\n            <input type=\"text\" name=\"FIRSTNAME\" required=\"required\" placeholder=\"Ihr Vorname\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Nachname *<\/label>\r\n            <input type=\"text\" name=\"LASTNAME\" required=\"required\" placeholder=\"Ihr Nachname\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Firma *<\/label>\r\n            <input type=\"text\" name=\"COMPANY\" required=\"required\" placeholder=\"Name Ihres Unternehmens\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Website *<\/label>\r\n            <input type=\"url\" name=\"WEBSITE\" required=\"required\" placeholder=\"https:\/\/ihre-website.de\">\r\n        <\/div>\r\n\r\n        <div class=\"field-group\">\r\n            <label>Nachricht<\/label>\r\n            <textarea name=\"MESSAGE\" rows=\"4\"><\/textarea>\r\n        <\/div>\r\n\r\n        <!-- RGPD -->\r\n        <div class=\"field-group terms\">\r\n            <label class=\"sib-checkbox-label\">\r\n                <input type=\"checkbox\" name=\"terms\" required=\"required\"> \r\n                <span>Ich akzeptiere die <a href=\"https:\/\/towebornottoweb.com\/de\/privacy-policy\/\" target=\"_blank\">Allgemeinen Gesch\u00e4ftsbedingungen und die Datenschutzbestimmungen<\/a>.<\/span>\r\n            <\/label>\r\n        <\/div>\r\n\r\n        <!-- Captcha &amp; Submit -->\r\n        <div id=\"sib_captcha\" class=\"g-recaptcha\" data-sitekey=\"6Lc2KXMtAAAAAI-TU1r_m0a9AsTyN5B8gGMb7hl6\"><\/div>\r\n\r\n        <div class=\"field-group submit\">\r\n            <input type=\"submit\" class=\"sib-default-btn\" value=\"Absenden\">\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\t\/* Container principal verrouill\u00e9 *\/ .my-custom-form-wrapper { width: 100% !important; box-sizing: border-box !important; } \/* Tous les champs de saisie (inputs et textarea) *\/ .my-custom-form-wrapper input[type=&quot;email&quot;], .my-custom-form-wrapper input[type=&quot;text&quot;], .my-custom-form-wrapper input[type=&quot;url&quot;], .my-custom-form-wrapper textarea { width: 100% !important; max-width: 100% !important; box-sizing: border-box !important; padding: 14px 18px !important; border: 1px solid #ffffff !important; border-radius: 8px !important; background-color: #ffffff !important; color: #2d3748 !important; font-size: 15px !important; margin-top: 6px !important; margin-bottom: 16px !important; display: block !important; } \/* Labels en blanc *\/ .my-custom-form-wrapper label { color: #ffffff !important; font-weight: 600 !important; font-size: 14px !important; display: block !important; } \/* Bouton turquoise *\/ .my-custom-form-wrapper input[type=&quot;submit&quot;] { background-color: #2DB6C4 !important; color: #ffffff !important; border: none !important; border-radius: 8px !important; padding: 14px 28px !important; font-weight: 700 !important; font-size: 16px !important; width: 100% !important; cursor: pointer !important; margin-top: 10px !important; } .my-custom-form-wrapper input[type=&quot;submit&quot;]:hover { background-color: #249ca7 !important; }form#sib_signup_form_7 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_7 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_7 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_7 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c7110 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"15c7110\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3772c9\" data-id=\"d3772c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c67bc40 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c67bc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3288d elementor-widget elementor-widget-heading\" data-id=\"7e3288d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-xl\">Das k\u00f6nnte Ihnen auch gefallen...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d2cbc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d4d2cbc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9d7f3d2\" data-id=\"9d7f3d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-299cccd elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"299cccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/de\/international-website\/international-website-development\/\" tabindex=\"-1\"><img fetchpriority=\"high\" decoding=\"async\" width=\"924\" height=\"616\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/International-website-development-e1661786398373.jpg\" class=\"attachment-full size-full wp-image-16257\" alt=\"International website development\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/de\/international-website\/international-website-development\/\">International Website Development<\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0abd322\" data-id=\"0abd322\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a47c39 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0a47c39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.towebornottoweb.com\/de\/international-website\/international-seo-and-sea-localisation\/\" tabindex=\"-1\"><img decoding=\"async\" width=\"924\" height=\"632\" src=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled.jpg\" class=\"attachment-full size-full wp-image-16233\" alt=\"International SEO &amp; SEA localization\" srcset=\"https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled.jpg 924w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-scaled-400x274.jpg 400w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-292x200.jpg 292w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1024x701.jpg 1024w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-768x525.jpg 768w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1536x1051.jpg 1536w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-2048x1401.jpg 2048w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-1170x801.jpg 1170w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-570x390.jpg 570w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-370x253.jpg 370w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-270x185.jpg 270w, https:\/\/towebornottoweb.com\/wp-content\/uploads\/2018\/04\/map-pin-location-direction-position-graphic-96x66.jpg 96w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\"><a href=\"https:\/\/www.towebornottoweb.com\/de\/international-website\/international-seo-and-sea-localisation\/\">International SEO &amp; SEA Localisation <\/a><\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c2e6af1\" data-id=\"c2e6af1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>International Website Audit &amp; Strategy Mehr sehen W\u00e4hlen Sie die richtige Strategie f\u00fcr Ihre internationale Website, um Exporterfolge zu erzielen. Obwohl Englisch die mit Abstand h\u00e4ufigste Sprache im Internet ist, sind nur ein Viertel von etwa 85% der Webnutzer tats\u00e4chlich Muttersprachler. \u00dcber 23% sind chinesische Benutzer und es braucht weitere 8 Sprachen, um den Rest dieser 85% der Benutzer ausmachen zu k\u00f6nnen. Wenn Sie also eine gr\u00f6\u00dfere Anzahl von Online-Kunden erreichen und Ihren Export steigern wollen, m\u00fcssen Sie Ihre Website f\u00fcr die Menschen in Ihren Exportm\u00e4rkten optimieren, die kein Englisch sprechen. Es ist eine starke Marketingaktion f\u00fcr eine relativ geringe Investition. Und in unserer immer st\u00e4rker umk\u00e4mpften Welt erh\u00f6ht eine mehrsprachige Website die Chancen auf Exporterfolge. Aber was braucht es, um eine Website f\u00fcr internationale K\u00e4ufer fit zu machen? Zun\u00e4chst muss das Unternehmen entscheiden, welche Exportm\u00e4rkte es ansprechen will und welche Sprachen es verwenden m\u00f6chte. Dann muss es entscheiden, ob es eine Website-Lokalisierung oder eine Website-Internationalisierung ben\u00f6tigt: das hei\u00dft entweder eine einfache, an die firmeneigene generische Domain angeh\u00e4ngte Domainstruktur (z.B. a.com) oder eine v\u00f6llig unabh\u00e4ngige Domainstruktur, die auf einem Domain-Namen pro Exportmarkt basiert. Diese zweite Option geht viel weiter in die Anpassung an den lokalen Markt und kann mit spezifischen Inhalten, Grafiken, Farben, UX, etc. kalibriert werden. Die Wahl zwischen diesen beiden Strategien kann zeitaufwendig und ineffektiv sein. Aus diesem Grund unterst\u00fctzt ToWebOrNotToWeb seine Kunden in diesem Prozess, indem es ihre aktuellen digitalen Assets analysiert, ihre Exportbed\u00fcrfnisse versteht und die richtige Strategie liefert, die die Domainstruktur, CMS, lokale SEO, Serverstandort, UX und Art der Inhalte beinhaltet, die am besten zum Projekt des Kunden passen. Sie haben ein Projekt im Kopf oder Interesse an unseren Dienstleistungen? Kontaktieren Sie uns noch heute f\u00fcr ein unverbindliches Erstgespr\u00e4ch, oder ein kostenloses Audit. Das k\u00f6nnte Ihnen auch gefallen&#8230; International Website Development International SEO &amp; SEA Localisation<\/p>\n","protected":false},"author":30,"featured_media":0,"parent":26027,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-26273","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/towebornottoweb.com\/de\/wp-json\/wp\/v2\/pages\/26273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/towebornottoweb.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/towebornottoweb.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/de\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/de\/wp-json\/wp\/v2\/comments?post=26273"}],"version-history":[{"count":10,"href":"https:\/\/towebornottoweb.com\/de\/wp-json\/wp\/v2\/pages\/26273\/revisions"}],"predecessor-version":[{"id":50069,"href":"https:\/\/towebornottoweb.com\/de\/wp-json\/wp\/v2\/pages\/26273\/revisions\/50069"}],"up":[{"embeddable":true,"href":"https:\/\/towebornottoweb.com\/de\/wp-json\/wp\/v2\/pages\/26027"}],"wp:attachment":[{"href":"https:\/\/towebornottoweb.com\/de\/wp-json\/wp\/v2\/media?parent=26273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}